• Title/Summary/Keyword: Strategic Response

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Current Situation Analysis of the International Marketing among Korean Apparel and Textile Firms (국내 섬유, 의류기업의 해외진출에 대한 현황분석 연구)

  • 고은주;서나현
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.9_10
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    • pp.1081-1092
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    • 2003
  • The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

Competitive Composition of Main Airports in North Asia - Focused on Air Cargo - (동아시아 주요 공항의 항공화물 경쟁구도 분석에 관한 연구)

  • Chung, Tae-Won
    • Journal of Korea Port Economic Association
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    • v.31 no.3
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    • pp.93-105
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    • 2015
  • The purpose of this study is to outline the strategic implications of a structure analysis and trends of transferred air cargoes for the main airports of the North Asian region for 13 years from 2000 to 2012. To do so, it analyses the concentration levels using a Gini coefficient and Hirschmann Herfindahl index and represents the competitive positioning with regard to the main East Asian airports using the BCG framework and shift-share analysis. Currently, the concentration level is getting weaker in response to the emergence of Chinese airports in the north-east region. It is likely that the steady growth of air cargo of Shanghai airport (PVG) has caused the increase in concentration levels in the region. Seoul airport (ICN) may be directly in competition with PVG for air cargo in the region, giving consideration to reducing or maintaining an average increase ratio of air cargoes of ICN, NRT (Tokyo), and KIX (Osaka) for same period. In the same sense, the average increase in ratio for ICN for same period yields 1.3%, which is far behind the 6.2% and 5.2% of the north-east region and PVG respectively. Additionally, shift-share effect analysis indicates that ICN lost 422,180 tons in the north-east region during the same period, suggesting that transferred cargoes might have been forwarded to PVG.

Learning Characteristics and Tactics of a Scientifically Gifted Student with Economic Difficulty and Physical Disadvantage: A Case Study of 'Haneul' of Saturday Physics Class (경제적, 신체적 어려움이 있는 과학영재의 학습 특성과 전술: 주말 물리교실 하늘이의 사례를 중심으로)

  • Cho, Sung-Min;Jeon, Dong-Ryul
    • Journal of Gifted/Talented Education
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    • v.22 no.3
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    • pp.729-755
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    • 2012
  • As an effort to understand alienated gifted students, we investigated learning characteristics and learning tactics of a scientifically gifted student with economic difficulty and physical disadvantage. The student we studied is attending the Saturday Physics Class which is an after school science activity offered by our university. We adopted techniques of qualitative case study. Participant observation was carried out at the field and the interview was done with the participant, his mother, and his teacher of 5th grade. Field documents and self-reports were used to understand the student synthetically. As a result, learning characteristics of the participant could be summarized as a spontaneous learning which originated from the internal motivation and struggle for learning to overcome the sense of inferiority and isolation from the peers. The participant adopted a strategic method for learning to satisfy his learning desire given the circumstance of socioeconomic and physical disadvantage: the three tactics we found were various learning routes, meta-cognitive ability and fervent response.

A Study on Preference Attribute of Smart Learning for SMEs Work-Place Learning Innovation (중소기업의 직무교육 혁신을 위한 스마트러닝 선호 속성에 관한 연구)

  • Lee, Jung-Hwan;Chang, Hyun-Joon;Han, Yeong-Do
    • Journal of Korea Technology Innovation Society
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    • v.14 no.3
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    • pp.647-663
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    • 2011
  • Company's interest in the work place training and investment has been growing continuously because the talent of human resource is the competitiveness itself in the knowledge based society. However, corporate training programs mainly have focused on large companies and SMEs despite the economic business volume have been treated too lightly so far. This paper regards corporate training programs with one of the methods for SMEs innovation and proposes the smart learning in the smart device diffusion. Concretely, this paper analyzes the utilization intention, each attribute and level in smart learning characteristics using conjoint analysis. The result shows that SMEs have positive response for smart learning acceptance and SMEs consider significantly the usage fee type and location with the difference between regular employee and administrator. Specially, interactive communication and customized contents are preferred in the training type. Smart learning can be used as strategic means in supporting the value innovation and enhancing the absorptive capacity in SMEs innovation process.

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Implementation of PLM Functional and Architecture between ETO Shipbuilding and ATO Industries (주문형 설계 조선산업과 주문형 조립산업의 특성에 따른 PLM 기능과 구조 설계)

  • Kim, Seung-Hyun;Jeon, Jung-Ik;Lee, Jang-Hyun;Lee, Won-Joon
    • Korean Journal of Computational Design and Engineering
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    • v.15 no.6
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    • pp.425-439
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    • 2010
  • The current challenge with which most shipyards are forced is to reduce the design time and the time-to-delivery because of explosive order of shipbuilding. Collaborative design and product data management have become important to reduce the lead time. Furthermore, enterprise information technologies such as ERP (Enterprise Resource Planning), SCM (Supply Chain management), and APS (Advanced Planning System) requires the collaborative environment. Also, manufacturing environment has been considered as a topic of strategic interest to get shorter product lifecycles in shipyards. Most shipyards have chosen an environment of ETO (Engineering To Order) strategy which designs and produces new products in response to various requirements of customer, rules and regulations. In the ATO (Assemble 10 Order) environment, most component parts have been designed to be procured or produced on the order requirement. The basic distinction between the ETO and ATO is the timing of the design. Thus in the ATO environment, it is more flexible in reducing the lead time to meet the specified requirements of customers. However, the ETO strategy requires new ship design process and ship product structures that are linked with the implementation of PLM. And, the function and architecture of current PLM solution has been designed based upon ATO environment properly. This paper presents the PLM architecture which effectively reflects the characteristics of shipbuilding. 4-layer architecture model is suggested to implement the PLM system. Also, implemented functions of ship PLM is explained in order to make a practical guidance for ship PLM implementation.

A study on Smart Water Grid through IT Convergence (IT 융합을 통한 스마트 워터그리드 추진방안에 대한 연구)

  • Kim, Dong-Hwan;Park, Kyung-Hye;Min, Kyung-Jin
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.27-40
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    • 2013
  • Due to global population growth and urbanization, water problems are expected to increase in severity. In response to this expectation, Smart Water Management that refers to implement intelligent water information systems by IT convergence is considered a new paradigm. In this paper, we try to study the Smart Water policy, especially Smart Water Grid, and technology development trends in major countries. On the basis of results from the comparative analysis with Smart Grid in power sector, we evaluate political. legal, economic and technological feasibility related with the Smart Water Grid. In the conclusion, we suggest some strategic recommendations for the promotion of the Smart Water Grid.

An Analysis of Potential Customer Satisfaction Improvement Index of Smart Phone by Usage Characteristics (스마트폰 사용 특성별 잠재적 고객만족 개선지수 분석)

  • Hong, Jung-Sik;Lee, Sang Cheon;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.56-64
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    • 2020
  • This paper is a follow up to the previous study which reveals that smartphone users are divided into three subcategories according to their usage characteristics. In this paper, these groups are called as 'general', 'entertainment', and 'work-assistant', taking into account their respective characteristics. The 'general' is a group whose smartphone usage characteristics are not focused on a specific purpose, the 'entertainment' is focused on music, internet, SNS, picture, and e-banking, and the 'work-assistant' is on work, GPS, diary. Inter-relation between the importance and satisfaction for the purchase determinants to the groups is investigated. In addition, Kano analysis of quality attributes is also performed, which includes quality type, satisfaction/dissatisfaction index, and PCSI (Potential Customer Satisfaction Improvement) index. The analysis result are as follows. Firstly, inter-relation between importance and satisfaction differs by user group. 'Internet', 'Ease of use', and 'Performance' purchase determinants are evaluated as competitive determinants in 'work-assistant' user group. Secondly Kano quality types of quality characteristics also differs by user group. 'Application' was classified as an attractive (A) types to 'entertainment' group and so on. 'Internet' 'Failure/Bug', 'Touch response rate' and 'Charging' are located in 'Nice' Region of S-PCSI Diagram and have to be considered as strategic quality characteristics. The results of this study is expected to give some helps in establishing a customer tailored quality strategy.

Development of Open Roadmap for Open Innovation: A Case of P&G (개방형 혁신을 위한 개방형 로드맵의 개발 : P&G 사례연구)

  • Jeon, Jeong-Hwan;Suh, Yong-Yoon;Kim, Moon-Soo
    • Journal of Korea Technology Innovation Society
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    • v.15 no.1
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    • pp.1-27
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    • 2012
  • Under the open innovation paradigm, it is needed to establish an appropriate strategic planning tool which can take both internal and external resources and capabilities into account. In response, this paper suggests the open roadmap to systematically and usefully implement open innovation. The open roadmap deals with both inbound and outbound open innovation activities. Moreover, in the inbound and outbound open innovation, six types of the open roadmap are proposed in terms of sources of innovation. The proposed open roadmap is applied to a case of open innovation in the P&G corporation for examining its usefulness and validation. It is expected that the open roadmap provides fruitful information when open innovation is done.

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Analysis of Organizational Effectiveness Antecedents: Focus on Human Resource Management Practice and Moderating Effect of Firms' the Status Quo

  • KIM, Boine;CHO, Myeong Hyeon
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.1-15
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    • 2021
  • Purpose - In a difficult time for a firm, it seems impossible to change circumstances by a firm. Nevertheless, the firm must do whatever it can do by however it can do. Therefore, the purpose of this study is to analyze the effect of HRM practice on organizational effectiveness with the status quo of the firm as a moderator. Based on the result of this study, the managerial implication could be suggested as a contextual response to each status quo of the firm in improving and managing organizational effectiveness by HRM practice. Research design, data, and methodology - This study measured organizational effectiveness with employee satisfaction and organizational commitment. HRM practice includes two HR management areas, HR system, and HR attitude. HR system includes education & training and additional wage welfare. HR attitude includes employee stress and empowerment. As for the status quo of the firm, this study considered three construct; firm feature, strategic feature, environment change feature. This study analyzed 397 employees of 24 company data from the 7th HCCP of KRIVET. Result - Hypothesis 1 through Hypothesis 3 were partially supported. The results of this study suggest that to increase organizational effectiveness(job satisfaction and organizational commitment), employee stress and education & training participation need to be managed. And circumstance of an organization as given the Status Quo of the firm needs to be managed differently like firm size, environment change in demand, and technology. Conclusion - This study suggests best-practice implications based on the result between HRM practice and organizational effectiveness. And also suggest differentiation in management to increase the best-fit in management.

A Comparative Study on the Regulation-Free Special Zone and the Regional Special Development Zone (규제자유특구와 지역특화발전특구에 대한 비교 연구)

  • Choi, Ho-Sung;Kim, Jung-Dae
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.31-36
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    • 2019
  • New technologies are being created and resulted as new types of fusion complex as the barrier between technology and industries are being broken and convergence is becoming more activated in the global economy of the era of fourth industrial revolution. Korea government is trying to foster innovative technologies for new technologies and new services to prepare for the fourth industrial revolution and gain global competitiveness, but many regulations make it difficult to verify and commercialize them. In response, the Korea government is pushing for the introduction of a regulation-free special zone system in which sandboxes are applied so that new technology and new service-based innovation projects can be freely commercialized through experiment and demonstration. This study aims to examine the limitations of the special zones for regional specialization development applied to the zones that are applied uniformly throughout the country and suggest ways for the deregulation special zone to be fostered as an empirical test bed based on new technologies and as a base for regional innovation.