• Title/Summary/Keyword: Strategic Niche

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A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant (중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구)

  • Kwon Kum-Tack
    • Management & Information Systems Review
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    • v.18
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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Strategic Niche Management for Enhancing Feasibility of the Hydrogen Economy (수소경제 실현가능성 제고를 위한 전략적 니치 관리)

  • Park, Sang-Ook
    • Transactions of the Korean hydrogen and new energy society
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    • v.22 no.2
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    • pp.274-282
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    • 2011
  • This paper overviews the concept of the strategic niche management, which emphasises the social aspects of new technologies and calls for relevant government policies for socio-technical transition. Hydrogen energy technologies remain in the niche level, thus the SNM perspective is appropriate to be applied. The reason why, and the way how to see hydrogen as a socio-technical niche are discussed, followed by an analytic argument on hydrogen policies and their SNM characteristics. Final part of the paper deals the design of the socio-technical experiment. It is expected that this paper would contribute to not only policy development but also improving understandings on the socio-technical nature of hydrogen energy of hydrogen community.

Effective Management and Utilization of Hydrogen Production Technology Using Multi-layered Model, Strategic Niche Management, and Need Factor Theory (다층적 모델, 전략적 니치 관리 및 필요성 인자 이론을 활용한 수소 생산 기술의 효과적 관리와 활용 방안 )

  • JOONHEON KIM;JONGHWA PARK;DAEMYEONG CHO
    • Transactions of the Korean hydrogen and new energy society
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    • v.35 no.2
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    • pp.129-139
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    • 2024
  • The significance of hydrogen economy and production technology is steadily increasing. This research reviewed strategies for utilizing hydrogen production technology by combining a multi-layer model, strategic niche management, and the need factor for Hoship. The model was validated as a strategy considering hydrogen production technology and the transformation of the energy system. Using this, a new business model for hydrogen production technology was created, finding a strategic niche and sophisticating the technology. It also proposed ways to unlock the potential of hydrogen production technology and improve its efficiency. This work contributes to the commercialization of hydrogen production technology and its role in sustainable energy conversion. It proposes a new and effective approach for utilizing hydrogen production technology, going beyond its limitations to suggest a more efficient method. It is hoped that these results will be helpful to researchers in hydrogen energy, and serve as a reference for establishing ways to utilize hydrogen production technology.

New Approach for Sustainable Technology: Strategic Niche Management (지속가능한 기술을 향한 새로운 접근: 전략적 니치관리(Strategic Niche Management))

  • Park, Dong-Oh;Song, Wi-Chin
    • Journal of Science and Technology Studies
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    • v.8 no.2
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    • pp.57-81
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    • 2008
  • This paper reviewed outline of Strategic Niche Management(SNM) and its usefulness and limits as policy tool. SNM is based on Multi Level Perspective(MLP) that traces technological innovation and makes transition of lock-in socio-technical system. This approach is one of systematical then traditional one, market failure approach. SNM had get a attention not only as a analytical frame of technological development, but also tool of radical innovation, although its limits of theoretical and empirical immaturity. SNM could provide a new perspective to analysis and action within urgent needs of alternative innovation policy for aging society, news energy policy for sustainable and disaster policy in danger society.

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A Study on the Growth Proccess and Strategic Niche Management of New Energy Technology: A Case Study with Government Supporting Photovoltaic R&D Project (전략적 니치관리(SNM)를 활용한 정부 신재생 R&D 성장과정 분석)

  • Kim, Bong-Gyun;Moon, Sun-Woo
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.161-187
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    • 2012
  • Recently, environmentally friendly technology are becoming important due to reconsideration about climate change and environmental pollution. In addition, as well as technical skills and social interaction through an analysis of the nonlinear transition management and policy implementation are emerging. This study of the development of photovoltaic industry in Korea 10 years analyze with strategic niche management (SNM) based on the theoretical and multi-layered perspective (MLP) is used as the analytical framework. Choose the gerverment-support project for niche technology, through a process of quantifying and alnalyze the phase transition to Regime with the numerical method and policy vision, learning effects, and network that key elements of SNM, MLP. Through the analysis of the photovoltaic industry technology-commercialization phase was investigated. This conventional overall and step-by-step model for technical management is proposed to replace exiting linear and narrow method and through the case study its validity was confirmed.

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The Case Study on the Niche Experimentation in Offshore Wind Renewable Energy Transition (해상풍력 기술의 사회-기술시스템 전환과정에 관한 탐색적 사례연구)

  • Kim, Bonggyun;Kim, Dukyoung;Kim, Kyungnam;Kim, Donghwan
    • Journal of Korea Technology Innovation Society
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    • v.17 no.2
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    • pp.355-379
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    • 2014
  • For the transition to the low carbon society, it is inevitable but difficult journey that the new energy technology spread co-exists with formal social system. The objective of offshore wind power plant that has been implemented by the government is to connect large capacity new renewable energy to the central electric power system. Therefore, for the successful introduction of offshore wind power system, the transition of the formal social technology system should be companied. This study analysis the energy system transition about niche strategy adjustment using Multiple Level Perspectives & Strategic Niche Management. It also multi level analyzes and structuralizes the process that new technology, as a research result, evolves through connecting and communicating with formal regime and landscape. Also, adjusting Strategic Niche Management, it diagnoses the obstructive factors in the initial stage of niche experiment and found the major reasons why offshore wind power test plant had been delayed. Through this study, it reaches to the practical implication that offshore niche technology could grow stably in the energy system and various policies.

Socio-technical Systems Approach and Innovation Policy (사회.기술시스템론과 과학기술혁신정책)

  • Song, Wichin
    • Journal of Korea Technology Innovation Society
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    • v.16 no.1
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    • pp.156-175
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    • 2013
  • This study examines the approach of socio-technical systems and strategic niche management. It reviews the characteristics of that approach such as multi-level perspectives, the views on technology, and policy orientation. It applies the approach to the long-term vision making in science and technological innovation, socio-technical planning, participatory R&D, and science communication in Innovation policy areas and suggests some policy implications.

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JIDB Development Tactics and Strategic Directions to be a Journal Indexed in SCOPUS and SSCI

  • KANG, Eungoo
    • Journal of Research and Publication Ethics
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    • v.3 no.2
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    • pp.19-22
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    • 2022
  • Purpose: The two (SCOPUS and SSCI) are the most reputed indexing databases in the world for social science area, and hence the most preferred by majority of researchers in filling the academia niche that may exist on any research topic This study aims to determine five key strategic tactics that the JIDB (Journal of Industrial Distribution & Business) can use to be indexed by SCOPUS and SSCI, following five main measures as discussed in main texts. Research design, data and methodology: The literature analysis which was selected by this study is appropriate to find out useful texts dataset and this analysis provides adequate evidence for previous literature collection. Results: From the current literature analysis, this study suggests five strategic tactics for JIDB to be a journal indexed in SCOPUS and SSCI. The five tactics are follows: (1) Understanding the Selection Process, (2) Content and Relevance, (3) Finding a Niche Technical Standards, (4) Clarity in Formatting and Structure, and (5) Citations and Publication Considerations. Conclusions: This study concludes that the five discussed tactics are all imperative in aiding the research and if JIDB follows all the select strategies, it will be bound to succeed for indexing in the two databases.

The maintenance mechanism of hematopoietic stem cell dormancy: role for a subset of macrophages

  • Cheong-Whan Chae;Gun Choi;You Ji Kim;Mingug Cho;Yoo-Wook Kwon;Hyo-Soo Kim
    • BMB Reports
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    • v.56 no.9
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    • pp.482-487
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    • 2023
  • Hematopoiesis is regulated by crosstalk between long-term repopulating hematopoietic stem cells (LT-HSCs) and supporting niche cells in the bone marrow (BM). Here, we describe the role of KAI1, which is mainly expressed on LT-HSCs and rarely on other hematopoietic stem-progenitor cells (HSPCs), in niche-mediated LT-HSC maintenance. KAI1 activates TGF-β1/Smad3 signal in LT-HSCs, leading to the induction of CDK inhibitors and inhibition of the cell cycle. The KAI1-binding partner DARC is expressed on macrophages and stabilizes KAI1 on LT-HSCs, promoting their quiescence. Conversely, when DARC+ BM macrophages were absent, the level of surface KAI1 on LT-HSCs decreases, leading to cell-cycle entry, proliferation, and differentiation. Thus, KAI1 acts as a functional surface marker of LT-HSCs that regulates dormancy through interaction with DARC-expressing macrophages in the BM stem cell niche. Recently, we showed very special and rare macrophages expressing α-SMA+ COX2+ & DARC+ induce not only dormancy of LT-HSC through interaction of KAI1-DARC but also protect HSCs by down-regulating ROS through COX2 signaling. In the near future, the strategy to combine KAI1-positive LT-HSCs and α-SMA/Cox2/DARC triple-positive macrophages will improve the efficacy of stem cell transplantation after the ablative chemo-therapy for hematological disorders including leukemia.

The Static and Dynamic Growth Patterns of High-Tech Ventures in Korea

  • Park, Sangmoon;Bae, Zong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.233-236
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    • 2001
  • This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

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