• Journal of Korea Game Society
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• v.15 no.1
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• pp.115-124
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• 2015

This research analyzed the case of Ncsoft to study the organizational learning, exploitation and exploration that create dynamic capability in hypercompetitive environment. First of all, we demonstrated the activities of exploitation and exploration in Ncsoft according to the life cycle of online game industry. An exploitation related to routine, learning and fit with existing environment brings about incremental innovation. In contrast, an exploration associated with non-learning, flexibility with changing environment results in radical innovation. We examined them based on the life cycle of its various game services. NCsoft that built the leading position in online game industry focused the exploitation activities at the stage of beginning period and growth, whereas NCsoft has increased the activities of exploration at period of mature. In addition, the firm conducts an exploration for its brand new game services and R&D. Conversely, An exploitation is conducted for sustainable updating of patch service and marketing and system building. The result implies that online game companies create sustainable competitive advantage using the balance between exploitation and exploration.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.3
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• pp.101-119
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• 2011

A empirical study investigating firms' attitudes and behaviors regarding of RFID technology within supply chain is very limited. Thus, this study examines the determinants influencing firms' adoption and performance of RFID within the supply chain. Particularly, this study focus on the impacts of the companies' relationship characteristics, including strategic fit, interdependence, compatibility, and long-term orientation affection RFID adoption and performance within the supply chain. Furthermore, the study includes environment uncertainty as a moderating effect between relationship characteristics and RFID adoption. The proposed research model was tested using structural equation modeling from 227 employees. Results of this study support the proposed hypotheses. The implication of this study suggest a new theoretical framework explaining RFID adoption and performance with the supply chain.

• Journal of Energy Engineering
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• v.25 no.4
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• pp.110-123
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• 2016

Since increase in energy consumption and environmental issues started to grab global attention, various countries have had their own supporting policy to promote supply of renewable energy which is a stable and eco-friendly energy source. This study analyses Korean Renewable Portfolio Standard by comparative analysis of current policies in major countries in respect of design components of a pragmatic industrial policy system, such as political leadership, policy coordination and consultative committee discussion, and policy enforcement with responsibility and transparency. This is to identify problems and to present political suggestions for successful management of the standard based on a fundamental concept of the pragmatism industrial policy. It is predicted that the strategic cooperation between a market and a government leads to industry development as the relationships of two parties are regarded not as antagonistic but as complementary.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.107-117
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• 2017

This study examined the conditional indirect effect of EEG (electroencephalogram) arousal on the relationship among affective valence, visual attention, perceived self-relevance, and attitudes toward campaign issues in the context of public service announcements (PSAs). Using SPSS macro (No. 14) of conditional process model, the findings in this current study indicated that the perceived self-relevance mediates the relationship between affective valence of PSA and attitudes toward issues and, in turn, is moderated by EEG arousal, indicating goodness-of-fit of the moderated mediation of psychophysiological arousal on PSAs. The results suggested that management of PSAs should be considered the strategic combination between affective valence and perceived self-relevance in advertising appeals.

• Health Policy and Management
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• v.22 no.2
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• pp.225-248
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• 2012

Community Health Planning has been used in public health centers for over 10 years, but little is known about its effect and how it is utilized by public health centers. This paper examines the effect of Community Health Planning on public health centers'organizational performance through the use of the Structural Equation Modeling(SEM) technique. We conducted e-mail surveys of chiefs, people in charge of planning and other staff members in all the public health centers in the country. The instrument measured self-evaluated levels of Community Health Planning, implementation and the effect on the public health centers. The model of the SEM technique has five latent constructs: requirements of planning, plan formulation, implementation, organizational capacity and performance. The SEM technique validated the instrument used in the study and exhibited a relatively good fit. Results of this study were as follows. First, the requirements of planning have positive effects on plan formulation. Second, plan formulation has positive effects on organizational capacity but plan implementation doesn't. Third, there was no statistically significant path between plan formulation, implementation and performance. Fourth, organizational capacity has positive effects on performance. Consequently, this study revealed that Community Health Planning has a positive influence on organizational performance through organizational capacity.

• Journal of Distribution Science
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• v.15 no.3
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• pp.81-89
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• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.4
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• pp.1-15
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• 2021

Purpose - In a difficult time for a firm, it seems impossible to change circumstances by a firm. Nevertheless, the firm must do whatever it can do by however it can do. Therefore, the purpose of this study is to analyze the effect of HRM practice on organizational effectiveness with the status quo of the firm as a moderator. Based on the result of this study, the managerial implication could be suggested as a contextual response to each status quo of the firm in improving and managing organizational effectiveness by HRM practice. Research design, data, and methodology - This study measured organizational effectiveness with employee satisfaction and organizational commitment. HRM practice includes two HR management areas, HR system, and HR attitude. HR system includes education & training and additional wage welfare. HR attitude includes employee stress and empowerment. As for the status quo of the firm, this study considered three construct; firm feature, strategic feature, environment change feature. This study analyzed 397 employees of 24 company data from the 7th HCCP of KRIVET. Result - Hypothesis 1 through Hypothesis 3 were partially supported. The results of this study suggest that to increase organizational effectiveness(job satisfaction and organizational commitment), employee stress and education & training participation need to be managed. And circumstance of an organization as given the Status Quo of the firm needs to be managed differently like firm size, environment change in demand, and technology. Conclusion - This study suggests best-practice implications based on the result between HRM practice and organizational effectiveness. And also suggest differentiation in management to increase the best-fit in management.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.22-35
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• 2019

Utilizing fit theory in strategic human resource management, this study examines the impact of two HR practices on newcomer turnover rates. While there is a growing body of research identifying the linkage between high-performance work systems(HPWS) and improved organizational performance through higer employee commitment, little research addresses how specific mechanisms among the systems deliver different performances to organizations. Using management by objective(MBO) and job rotation in HPWS, we found a strong main effect of each practice-it decreases newcomer turnover rates. This main effect becomes stronger when one practice combined with another, showing synergy exists. Linking HPWS research to turnover, this study provides insightful evidence of interactions between MBO and job rotation for organizational performance.

• Journal of the Korea Society of Computer and Information
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• v.14 no.5
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• pp.195-200
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• 2009

This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.

• Journal of Information Science Theory and Practice
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• v.12 no.3
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• pp.49-62
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• 2024

Strategy monitoring is essential for business management and for administrators, including managers and executives, to build a data-driven organization. Having a tool that is able to visualize strategic data is significant for business intelligence. Unfortunately, there are gaps between business users and information technology departments or business intelligence experts that need to be filled to meet user requirements. For example, business users want to be self-reliant when using business intelligence systems, but they are too inexperienced to deal with the technical difficulties of the business intelligence systems. This research aims to create an automatic matching framework between the key performance indicators (KPI) formula and the data in database systems, based on ontology concepts, in the case study of Prince of Songkla University. The mapping data schema with ontology (MapDSOnto) framework is created through knowledge adaptation from the literature review and is evaluated using sample data from the case study. String similarity methods are compared to find the best fit for this framework. The research results reveal that the "fuzz.token_set_ratio" method is suitable for this study, with a 91.50 similarity score. The two main algorithms, database schema mapping and domain schema mapping, present the process of the MapDS-Onto framework using the "fuzz.token_set_ratio" method and database structure ontology to match the correct data of each factor in the KPI formula. The MapDS-Onto framework contributes to increasing self-reliance by reducing the amount of database knowledge that business users need to use semantic business intelligence.