• Title/Summary/Keyword: Strategic Diagram

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A study of housing Image of apartment advertisement (아파트 광고에 나타난 주거이미지에 관한 연구)

  • Chae, Eun-Jeong;Choi, Jung-Min;Kim, Jin-Young
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.11a
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    • pp.186-191
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    • 2009
  • With the change of the housing market, construction company should diversify publicity activities. Especially, TV advertisement exerts a stronger influence on customers. So it's important to understand process materialized with company's strategic image. 1) First of all, it was found that clusters is the assignment of a set of similar character with cluster analysis 2) An attempt was made to draw a diagram to measure the objective distance between advertisement Image and remained brand image. It's possible to confirm which Idea of advertisement concept is effective and whether present strategy is collect or not.

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A Study on the Application of System dynamics for Market Strategy : In The Local Government Server Market (시장전략 수립을 위한 시스템 다이내믹스의 적용)

  • 박상현;연승준;김상욱
    • Korean System Dynamics Review
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    • v.3 no.2
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    • pp.29-48
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    • 2002
  • Most of companies have analyzed markets continually and founded market strategies based on these analyses to gain competitive advantage. But sometimes some mistaken market analyses make the strategic decision-making of companies bring unexpected results. This because many companies just research or consider only the present condition, so they can't reflect dynamic change and the delayed feedback effect and then found the market strategy in the short-term angle rather than analyze the structural features of market on the whole. For that reason, this paper will describe how effective system thinking and system dynamics are as they found strategy of company for solving the problems and trying to find better alternative proposal by explaining process of founding market strategy with a casual loop diagram and a simulation model in the local government server market.

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System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • v.12 no.1
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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The Long-Term Effect of Energy R&D Investment Based on Causal Loop Diagramming Analysis (국가 에너지 R&D의 중장기 효과평가를 위한 인과지도 분석)

  • Oh, Youngmin
    • Korean System Dynamics Review
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    • v.14 no.4
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    • pp.91-112
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    • 2013
  • This article aims at revealing the dynamic relationships between the energy R&D investment and economic growth in Korea. To achieve this goal, we reviewed the effects of energy R&D investments and tried to make the holistic interconnections for describing the feedback loops between energy R&D and economic system. Energy R&D investments develop the renewable energy, energy efficiency and $CO_2$ emission reductions technologies for accomplishing the national strategic targets. The rapid obsolescence of technologies makes the inefficiency and negative effects in governmental energy R&D investments.

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An Exploratory Study on the Initial Activation Strategy of UGC Platform with Contents Provider and Consumer (콘텐츠의 공급자와 소비자로 이루어진 UGC 플랫폼의 초기 활성화 방안에 대한 탐색적 연구 : 시스템다이내믹스를 이용한 초기 스타트업의 UGC 플랫폼을 중심으로)

  • Jung, Jee-Wong;Lee, Kyung-Sang;Lee, Zoon-Ky
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.83-94
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    • 2018
  • The purpose of this study is to investigate how startup companies with the UGC platform service model can traverse the death valley for the company's survival with limited resources and create a mutually beneficial market. To do this, an interview-based exploratory study was conducted to analyze the cause and effect of each factor on the initial activation strategy of the UGC platform. For many start-up companies, this research helps minimize errors in strategic trial and error.

Identification of Research Areas and Evolution of 2D Materials by the Keyword Mapping Methodology (키워드 매핑 기반 2차원 물질 연구 영역 탐지와 발전 과정 분석)

  • Ahn, Sejung;Lee, June Young
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.31 no.1
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    • pp.11-18
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    • 2018
  • Two-dimensional (2D) materials such as transition metal dichalcogenides have attracted tremendous scientific interests owing to their potential of solving the zero band-gap issue of graphene. In this work, the research areas and technology evolutionary dynamics of the 2D materials were identified using the scientometric method focusing on keyword mapping and clustering. The time-series analysis showed that the technological progress of 2D material is in the early growth period. The overlay mapping analysis were carried out to investigate the technology evolution of 2D materials with time. The strategic diagram of co-word analysis classifying the topological positions of keyword was derived to support the analysis results. It is conjectured that extensive research will be conducted widely on the application of 2D materials not only in electronic and optoelectronic devices, but also in various other fields such as biomedical applications, and that their development will be more rapid based on accumulated results of extant graphene research.

The Infrared Medium-deep Survey. VII. Optimal selection for faint quasars at z ~ 5 and preliminary results

  • Shin, Suhyun;Im, Myungshin;Kim, Yongjung;Hyun, Minhee
    • The Bulletin of The Korean Astronomical Society
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    • v.44 no.1
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    • pp.75.1-75.1
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    • 2019
  • The universe has been ionized in the post-reionization by several photon contributors. The dominant source to produce the hydrogen ionizing photons is not revealed so far. Faint quasars have been expected to generate UV photon budgets required to maintain ionization state of universe. Observational limits, however, hinder to discover them despite their higher number density than bright one. Consequently, the influence of faint quasars on post-reionization are not considered sufficiently. Therefore, a survey to find faint quasars at z ~ 5 is crucial to determine the main ionizing source in the post-reionization era. Deep images from the Hyper Suprime-Cam Subaru Strategic Program (HSC SSP) allow us to search for quasar swith low luminosities in the ELAIS-N1 field. J band information are obtained by the Infrared Medium-deep Survey (IMS) and the UKIRT Infrared Deep Sky Survey (UKIDSS) - Deep ExtragalacticSurvey (DXS). Faint quasar candidates were selected from several multi-band color cut criteria based on simulated quasars on color-color diagram. To choose the reliable candidates with possible Lyman break, we have performed medium-bands observations. Whether a candidate is a quasar or a dwarf star contamination was decided by results from chi-square minimization of quasar/dwarf model fitting. Spectroscopic follow-up observations confirm three quasars at z ~ 5. 100% spectral confirmation success rate implies that the medium-band observations effectively select faint quasars with strong Lyman alpha emission.

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A Bibliometric Analysis on LED Research (계량서지적 기법을 활용한 LED 핵심 주제영역의 연구 동향 분석)

  • Lee, Jae-Yun;Kim, Pan-Jun;Kang, Dae-Shin;Kim, Hee-Jung;Yu, So-Young;Lee, Woo-Hyoung
    • Journal of Information Management
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    • v.42 no.3
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    • pp.1-26
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    • 2011
  • The domain of LED is analyzed for describing the current status of Korea's R&D in the domain comparing with those of others quantitatively. Fourteen sub-domains of LED manufacturing technology are selected and the time span for analysis is ten-year: 2001-2010. Bibiliometric analysis is performed by the unit of publication, core researcher, institution and country. Strategical diagram is also produced with devised two indicators: NGI and NPI. As a result, Korea is competitive in the area of Chip Scale Package, but R&D supports in another promising areas, such as large-caliber sapphire wafer, are necessary. It is also revealed that research activities are expanded dominantly in academia, but practical technologies are developed in industrial circle. It is suggested that to support core corporate and to encourage industrial-academic collaboration is essential for systematical technology development and high achievement in prominent areas.

Framework of Ship PLM System Based Upon Four-Tier Model (4-계층 모델 기반의 선박 수명주기관리 시스템 프레임워크)

  • Kim, Seung-Hyun;Lee, Jang-Hyun;Lee, Kyung-Ho;Suh, Heung-Won
    • Korean Journal of Computational Design and Engineering
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    • v.15 no.5
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    • pp.362-374
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    • 2010
  • Product Lifecycle Management (PLM) is an integrated business approach to manage the creation and distribution of product information throughout the product development process. From the product perspective, PLM encompasses a holistic approach to product development and product information management. It supports the integrated product information in conjunction with the efficient product structures and BOM (Bill Of Material), user interfaces, proper functions, design processes and enterprise integration. Therefore, PLM should not only satisfy required functions as an enterprise software but also offer a systematic method for the efficient application from the initial stage of its development. Recently, many shipyards have been considering the PLM as a strategic solution to get the efficient management of product information such as 3-D models, BOM, drawings, documents, and the other product data. Though many studies on PLM are performed, most of them are performed in a function-based approach adequate for mass productive assembly industries. It could not help having limitations on applying the proper PLM system to the shipbuilding business since the requirements of shipbuilding PLM are too diverse and huge to design the architecture. This study presents the PLM framework which effectively reflects the diverse requirements of shipbuilding PLM. In order to get the macroscopic architecture of shipbuilding PLM, authors suggest the four-tier architecture model which considers the various requirements collected from shipyards. Entities of ship design data are modeled BOM in terms of product structure and hierarchical class diagram. Applicable functions of shipbuilding PLM are also investigated by analysis of issues of ship design. Finally, by reflecting the design process of shipbuilding, To-Be ship design procedure cooperated with the suggested PLM framework has been summarized.

An Analysis of Potential Customer Satisfaction Improvement Index of Smart Phone by Usage Characteristics (스마트폰 사용 특성별 잠재적 고객만족 개선지수 분석)

  • Hong, Jung-Sik;Lee, Sang Cheon;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.56-64
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    • 2020
  • This paper is a follow up to the previous study which reveals that smartphone users are divided into three subcategories according to their usage characteristics. In this paper, these groups are called as 'general', 'entertainment', and 'work-assistant', taking into account their respective characteristics. The 'general' is a group whose smartphone usage characteristics are not focused on a specific purpose, the 'entertainment' is focused on music, internet, SNS, picture, and e-banking, and the 'work-assistant' is on work, GPS, diary. Inter-relation between the importance and satisfaction for the purchase determinants to the groups is investigated. In addition, Kano analysis of quality attributes is also performed, which includes quality type, satisfaction/dissatisfaction index, and PCSI (Potential Customer Satisfaction Improvement) index. The analysis result are as follows. Firstly, inter-relation between importance and satisfaction differs by user group. 'Internet', 'Ease of use', and 'Performance' purchase determinants are evaluated as competitive determinants in 'work-assistant' user group. Secondly Kano quality types of quality characteristics also differs by user group. 'Application' was classified as an attractive (A) types to 'entertainment' group and so on. 'Internet' 'Failure/Bug', 'Touch response rate' and 'Charging' are located in 'Nice' Region of S-PCSI Diagram and have to be considered as strategic quality characteristics. The results of this study is expected to give some helps in establishing a customer tailored quality strategy.