• Title/Summary/Keyword: Strategic Contingency

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Development of Competitiveness Tool for IT Service Marketing using Service Science Technique ((과학적 기법을 활용한) IT서비스 마케팅 경쟁력 강화 툴 개발)

  • Lee, Joo-Hwan;Jung, Chang-Gi;Noh, Ok-Kyung;Yun, Yong-Jin
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.590-594
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    • 2008
  • 산업의 융합화 추세는 IT서비스 산업이 복잡한 서비스 시스템 통합과 더불어, 제품과 서비스의 융/복합화를 위한 PSS(Product Service System) 구현에 많은 노력을 요구하는 동인으로 작용하고 있다. 이는 제품의 서비스화(product servicize)와 서비스의 제품화(service productize) 현상의 가속화로 인해 제품과 서비스의 구분이 모호해지고 있는 산업변화에 대응하려는 산업의 노력으로 판단된다. 고객 가치 향상을 위해 IT서비스 제조산업(IT Service manufacturing)에서는 제품과 서비스의 모호한 경계를 극복하고, 서비스중심의 신규 IT서비스를 개발할 수 있는 무형의 프로세스 정립이 요구된다. 본 연구에서는 서비스 사이언스 측면에서 제공되는 기법들(PSS, NPD, NSD, UCD, Contingency theory)을 검토하여, IT서비스 제조산업의 특성이 반영된 마케팅 지원 process tool을 개발하는 데에 목적이 있다. 제안된 tool은 목표시장 및 기술환경의 분석과 동시에 IT서비스 제품 분석을 통해 IT서비스 사업 마케팅 기회를 전략적으로 탐색할 수 있는 도구가 될 수 있을 것으로 판단된다.

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An Exploratory Study on the Effects of Knowledge Management: A Contingency Perspective (지식경영효과에 관한 탐색적 연구: 상황관점)

  • Cheon, Myun-Joong;Heo, Myung-Sook
    • Asia pacific journal of information systems
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    • v.15 no.1
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    • pp.135-152
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    • 2005
  • In order to explore a relationship among KM context, KM effects, and sustainability of competitive advantage of organizations, a contingency model of KM, which is based on resource-based as well as knowledge-based theory, is developed from the information systems and strategic management literature. To put it concretely, our motivation for this paper was to answer the following questions: (1) What factors affect the degree to which an organization achieves KM effects? (2) Is there a positive relationship between KM effects and organizational performance achieved by linking KM to competitive advantage? A detailed exploratory analysis of survey responses from 79 Korean companies provides the following significant findings: (1) This study found support for the proposed research model. (2) The organization's degree of process and organizational outcomes of KM effects is determined by technical and social resources and its capabilities. Furthermore, the influence of technical and social resources of KM context on process and organizational outcomes of KM effects is controlled by different types of organizational perspectives on KM. (3) There is a relationship between process and organizational outcomes of KM effects and organizational performance enhanced by linking KM to competitive advantage.

Synergy and contingency fit analysis for digital convergence value attributes (디지털융합 가치요소의 시너지와 상황 적합 분석)

  • Han, Hyun-Soo;Moon, Tae-Eun
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.403-418
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    • 2012
  • In this paper, we attempted to theorize the synergy effect between the value creating attributes for digital convergence model in the service industry. Our investigation is based upon contingency fit theory to understand the strategic fit for the two inherent value attributes of fixed and mobile value, as well as resolving fundamental limitations of service processes. Empirical validation of the derived research model is analyzed using hierarchical regression method. The results indicate that the relative advantage of each value creating attributes are strongly associated with the characteristics of domain service industries, and compatibility is critical to user adoption of convergent service model. Moreover, the less significant statistical impact of the synergy between mobile and fixed value attributes and others implies that each value attribute uniquely contributes to particular IT convergence model, which thereby offers critical insight that focusing the convergent value in conjunction with specific application domain is the most appealing managerial focus. The findings provide useful insight for the further research in IT based industry convergent business model areas.

Consulting Method and Its Applied Case to Improve Management Capability of Agricultural Firms Based on the Multi-contingency Organization Theory (다중조직이론 기반의 농업경영체 경영관리능력 향상을 위한 컨설팅 기법과 사례)

  • Jang, Ikhoon;Moon, Junghoon;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.4
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    • pp.1149-1189
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    • 2014
  • Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.

정보시스템 전략계획 평가에 관한 연구

  • 김동태;문용은;이재범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1996.10a
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    • pp.245-249
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    • 1996
  • Strategic Information Systems Planning(SISP) has gained considerable interest among researchers and practitioners in recent years which has instigated various related research. Nevertheless, only 24 percent of the projects recommended as a result of SISP are ultimately performed. This statistics raise the questions for the need of SISP. This study provides the framework that may enable SISP to be more effectively utilized by studying factors for consideration from the review of pertinent literature. These factors will then be validated by case studies of domestic companies and by simultaneously inducing key characteristics and solutions of SISP. The result of the study indicates some inconsistency between literal factors and the case study. The factors added through case study were considered to be actual factors of SISP. This study emphasized the role of the senior manager, the quality of the implementation of the state plan and the capability of the planning team. As key characteristics of domestic companies considered were the general lack of ability to collect and analyze data. In addition, the domestic companies have little consideration of the organizational contingency factors.

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The Estimation of Incomplete Information in Electricity Markets by Using Load Pattern Changes (부하패턴을 이용한 전력시장 정보의 불완비성 추정에 관한 연구)

  • Shin, Jae-Hong;Lee, Kwang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.5
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    • pp.848-853
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    • 2007
  • This paper presents a methodology of estimating incomplete information in electricity markets for analyzing the gaming behavior of Generating Companies (GENCOs). Each GENCO needs to model its opponents' unknown information of strategic biddings and cost functions. In electricity markets with complete information, each GENCO knows its rivals' payoff functions and tries to maximize its own profit at Nash equilibriurnl Nli) by acknowledging the rivals' cost function. On the other hand, in the incomplete information markets, each GENCO lacks information about its rivals. Load patterns can change continuously due to many factors such as weather, price, contingency, etc. In this paper, we propose the method of the estimation of the opponents' cost function using market price, transaction quantities. and customer load patterns. A numerical example with two GENCOs is illustrated to show the basic idea and effectiveness of the proposed methodology.

The Effects of Product, Process, and Facilities Characteristics on the Conversion Processes and Outcomes for Cellular Manufacturing : An Empirical Study

  • Choi, Moo-Jin;Jun, Minjoon
    • Korean Management Science Review
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    • v.12 no.2
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    • pp.165-188
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    • 1995
  • The conversion processes from traditional job shops to cellular manufacturing systems can be viewed as an aggregation of cause-and-effect relationships among many strategic, managerial, and technical variables. Therefore, management needs to fully understand these interacting variables and possible relationships between the variables to successfully convert their plants to cellular manufacturing systems. The purpose of this study is to assist such management's needs in part. The objectives of this research are i) investigating contingency variables that may affect the conversion processes and outcomes to cellular manufacturing systems and ii) examining relationships between the variables and the conversion processes and outcomes. In this paper, particularly three categories of variables are examined: product, process routing, and process technology / facilities characteristics. Literature review and the mail survey method are used. The results are compared and synthesized with the findings of previous studies for useful discussions. Some previous arguments and propositions are empirically supported.

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An Exploratory Study Regarding the Effects of Corporate Resources and Perceptions toward Environmental Regulations on Willingness to Accept Self-regulation Programs: From Strategic Views (전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 관한 연구)

  • Cho, Chun Han;Kim, Jae Geun;Rhee, Tae Sik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.81-93
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    • 2013
  • The study attempted to explain the differences among the willingness of companies to accept the self-regulation. The study exemplified the $CO_2$ emissions record labelling program, as a self-regulation program which is considered as a concrete action for corporate social responsibility and substantiality management movement. The study investigated how companies respond to the request from a government to accept the program, which may be potentially contributed to both higher social and financial performance. It is hypothesized that first the company may decide whether the acceptance decision is strategic or non-strategic issues. when considered as non-strategic, the decision will be made on the basis of short term expected returns and costs comparison. It is hypothesized that when considered as strategic, the decision will be strongly influenced by the type of corporate perceptions toward environmental regulations, which has been accumulated by past experiences. Also, the study investigated the good management theory and the slack resources theory which differently predict the direction between social performances and financial performances. The results identified the significant relationships among most variables and supported the slack resources theory. Further, the ethical perception positively influenced the willingness to accept the self-regulation.

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Factors affecting Pig Farmers' Adoption of the HACCP System

  • Jung, Gu-Hyun;Ahn, Kyeong Ah;Kim, Han-Eul;Jo, Hye Bin;Choe, Young-Chan
    • Agribusiness and Information Management
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    • v.3 no.2
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    • pp.43-62
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    • 2011
  • The goal of this study is to determine, based on survey results, the underlying factors that affect the intention of the farmers who have not adopted the Hazard Analysis and Critical Control Points (HACCP) system for the rearing phase of pig production to adopt this system in the future. The research model for this study was con structed based on strategic contingency theory, the theory of the diffusion of innovation, and the technology acceptance model (TAM). Using structural equation modeling with partial least squares (PLS), this study analyzes the effects of the intensity of competition, the environmental uncertainty, the innovativeness and self-efficacy of the individual farmers, and the impact of the credibility of the Agricultural Technology Service Center (ATSC), which acts as the principal agent of technology dissemination and as a leader of change, on the perceived usefulness of technology and the farmers' intention to adopt the system. The results of the analysis are as follows. First, with regard to the underlying factors affecting the intention to adopt the new system, the intensity of competition within the industry and the institutional credibility of the ATSC were inferred to underlie the perceived usefulness. Second, institutional credibility has a positive impact on the perceived usefulness of the system, and the perceived usefulness, in turn, has a positive impact on the intention to adopt. The perceived ease of use also has a positive impact on the intention to adopt. Because the factor that has the biggest impact on the intention of a farm to adopt is the credibility of the ATSC, it is crucial for extension organizations, such as the ATSC, to make greater efforts to promote the expansion of the HACCP system. Because farmers feel that the implementation of the HACCP system is an instrumental strategy for coping with the high intensity of competition within the industry, they attempt to gain a competitive edge through the production of safe livestock products.

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A Study on the Relationship between New Product Development Strategies and New Product Outcomes (신제품개발전략의 유형과 성과에 관한 연구)

  • 김지대;김기영
    • Journal of the Korean Operations Research and Management Science Society
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    • v.21 no.3
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    • pp.11-46
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    • 1996
  • The objectives of this research paper are to identify the types of the firm's new product development strategy and their characteristics about business strategy, to examine the effect of each type on new product outcomes, and to explore the contingency variable influencing the relationship between these types and new product outcomes. The result of the research are summarized as follows : First, in terms of both the resource allocation for product innovativeness and technology acquisition method, this study suggests 9 types of the firm's new product development strategies- Type 1 (pursuing low innovative products/relying on external technology), Type 2 (pursuing low innovative products oriented/relying on internal technology), Type 3 (pursuing low innovative products/relying on mixed technology), Type 4 (pursuing high innovative products/relying on internal technology), Type 6(pursuing high innovative products /relying on mixed technology), Type 7 (balancing low and high innovative products/relying on external technology), Type 8 (balancing low and high innovative products/relying on internal technology), Type 9 (balancing low and high innovative products/relying on mixed technology). Second, these 9 types are deeply associated with the firm's business strategic variables such as product differentiation and market differentiation, and exhibit different level of both technical and commercial performance of new products. Finally, the effects of these types on new product outcomes are different according to industrial environment and firms' characteristics with respect to size and technological capability.

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