• 한국의류학회지
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• 제40권1호
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• pp.26-40
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• 2016

The importance of Corporate Social Responsibility (CSR) implementation is increasing and CSR activity has become a core activity for firms. The increase on CSR activity expenditures also increases the need for strategic. When firms implement CSR strategically, firms need to consider consumers' perspectives toward CSR. This research investigated how Korean fashion companies integrate consumers' CSR expectations into CSR implementation. Through a qualitative study, we researched a firm's consideration of consumers which are reflected in detailed procedures of CSR implementation. We conducted in-depth interviews with executives and managers in charge of CSR and found the following results. First, motivations for CSR implementation were both strategic and moral along with consumers who play a crucial role in CSR motivation. Second, firms conducted various strategic CSR activities differentiating themselves using a specific resource. Third, self-CSR evaluation was not active and structured. Few companies were collecting consumer responses to CSR activities. Last, executives and managers have difficulties to perform CSR activities due to gaps between ethical consumption consciousness and the ethical consumption behavior, measurement of CSR effect, and lack of understanding of strategic CSR. The results of our study show that firm's consideration of consumers is insufficient despite executives and managers who strongly agree with the need for strategic CSR.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 추계 학술대회
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• pp.38-45
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• 2006

To be competitive, long-range planning and customer satisfaction must be integrated into the company's strategic management objectives. In order to deal with this challenge, an organization must develop an effective marketing policy. It should take into consideration the needs and demands of customers and business strategy. Many companies want to develop a strategic planning framework for policy marketing. And they think that an effective marketing policy must be based on the principles of quality attributes and customer orientation. This paper proposes an integrated approach Kano Analysis, quality function deployment, Potential Customer Satisfaction Index to choose strategic marketing.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.804-808
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• 2002

A strategic decision making needs a sound process modeling to find out the right path of organizational changes; however, dynamic feedback processes involved in a real world business, make it difficult to predict the outcomes of strategic decisions. In this paper, we present a conceptual framework to facilitate strategic decision making process for organizational changes. The framework, which employs the concepts of analytic network process (ANP) and system dynamics (SD), can be used to prioritize various projects under consideration and to make a long-term strategic plan in a constructive manner.

• 디지털콘텐츠학회 논문지
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• 제15권6호
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• pp.683-699
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• 2014

본 연구는 국내 중소기업을 대상으로 인터넷마케팅의 전략적 고려와 도입의도 형성에 관여하는 요인을 파악하기 위한 목적으로 진행되었다. 혁신확산이론과 선행연구에 대한 이론적 고찰을 통하여 변수의 선정을 거쳤으며, 각 변수의 영향력을 확인하기 위한 목적으로 실증적 분석을 실시하였다. 설문조사를 통해 최종적으로 135개 기업들의 자료가 확보되었고 이들 자료들이 실증분석에 사용되었다. 실증분석 결과 경쟁강도, 거래처의존도, 인터넷마케팅 지식수준, 인터넷마케팅 경험수준은 두 개의 종속변수인 인터넷마케팅 전략적 고려 및 도입의도에 모두 유의한 영향을 미쳤으며, 학습몰입은 인터넷마케팅 전략적 고려에만 부의 영향력을, 환경동태성은 인터넷마케팅 도입의도에만 부의 유의한 영향을 미치는 것이 확인되었다. 실증분석을 종합적으로 본 결과 현재의 중소기업들은 치열한 경쟁을 완화할 수 있는 수단으로 인터넷마케팅 도입을 고려하며, 인터넷마케팅의 지식이나 경험 수준 등이 중요한 영향요인으로 나타남으로서 사전적으로 그런 지식과 경험을 가진 기업들이 그 효과성에 대한 인식이나 접근성이 더 높은 것으로 해석된다. 인터넷마케팅 지식과 경험 수준이 모든 종속변수에 매우 유의한 관련성을 보이는 것으로 나타나서 사후적으로 세부적인 인터넷마케팅 각 수단들의 지식이나 경험 수준과 종속변수들간의 관련성을 상관분석에 의해 더 심도있게 분석하고 그에 따른 결과들도 논의하였다. 본 연구는 종합적으로 인터넷마케팅 도입에 영향을 주는 변수들을 파악하고자 하였다는 점에서 가장 기본적인 의의가 있으며, 좀 더 실무적으로 의미 있는 연구방법 등을 통해 시사점을 얻고자 하였다는 점에서 의미를 찾을 수 있었다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.25-42
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• 2017

Purpose This study empirically examined the causal relationships among the level of advanced manufacturing technology(AMT), facilitation of alignment, the degrees of strategic alignment of management accounting information systems(MAIS), and the improvement of production performance. Design/methodology/approach Data for this study were drawn from a survey of the current status of AMT used in Korean manufacturing firms. At the beginning, 131 organizations responded to the request for information. However, during the survey, 5 firms withdrew from the survey, and as a result, 126 manufacturing firms were included in the research. In order to collect data, this study administered questionnaires with the participating firms. The survey was conducted during a 4-month period between November 2015 and March 2016. Findings The results showed that the level of AMT has a significant impact on alignment facilitation. A significant causal relationship between alignment facilitation and MAIS strategic alignment was also found. It was shown that under high degrees of MAIS strategic alignment, MAIS must provide broad-scope and integrated types of information. The causal relationships between MAIS strategic alignment and organizational performance were significant and positive. Thus, it is concluded that under high levels of AMT, a high degree of MAIS strategic alignment positively contributes to the improvement of a firm's production performance.

• 경영과학
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• 제15권1호
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• pp.149-178
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• 1998

Strategic Information Systems Planning(SISP) has gained considerable interest among researchers and practitioners in recent years Which has instigated various related research. Neverthless, only 24 percent of the projects recommended as a result of SISP are ultimately performed. This statistics raise the questions for the need of SISP. This study provides the framework that may enable SISP to be more effectively utilized by studying factors for consideration from the review of pertinent literature. These factors will then be validated by case studies of domestic companies and by simultaneously inducing key characteristics and solutions of SISP. The result of the study indicate some inconsistency between literal factors and the case study. The factors added through case study were considered to be actual factors of SISP. This study emphasized the role of the senior manager, the quality of the implementation of the state plan, change management and the capability of the planning team. As a key characteristics of domestic companies considered was the general lack of ability to collect and analyze data. In addition, the domestic companies have little consideration of the organizational contingency factors.

• 경영과정보연구
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• 제17권
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• pp.215-242
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• 2005

Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

• 한국지능시스템학회논문지
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• 제24권4호
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• pp.379-384
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• 2014

이 논문은 불완전 경쟁시장의 형태를 가지고 있는 전력시장과 탄소배출권시장에서 수익 극대화를 추구하는 발전회사의 전략적 입찰행위를 분석하는데 사용할 수 있는 쿠르노(Cournot) 기반의 전력시장 모델링 기법을 제안한다. 제안된 전력시장의 모델은 크게 두 부분으로 구성되어있다. 첫 번째 모델은 쿠르노 모델을 이용한 발전회사의 전략적 행위에 대한 모델이며, 두 번째 모델은 환경적 후생을 고려하여 전체 사회적 후생을 극대화하기 위한 시장운영자에 대한 모델이다. 두 모델의 결합을 통하여 배출권 거래를 고려한 전력시장의 모델이 구성되었으며, 이에 대한 내쉬균형점(Nash Equilibrium)을 계산하기 위하여 2단계 최적화 기법(Two-level optimization)을 사용하였다. 제안된 모델을 3개의 발전회사가 존재하는 샘플 전력시장에 적용하여 그 효용성을 검토하였다.

• 정보과학회지
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• 제29권12호
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• pp.45-54
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• 2011

• 분석과 대안
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• 제3권1호
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• pp.63-92
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• 2019

What motivates split-ticket voting in mixed electoral systems, where voters choose one party in district races and another party on the party list ballot? While much of the literature assumes strategic intent, three aspects commonly are overlooked: the competitiveness of district races, the presence of a district candidate from one's preferred party, and whether voters know the electoral threshold for party list seats. Furthermore, few studies disaggregate types of split-ticket voting (e.g. not voting for one's preferred party in a district vs. party list). Taiwan provides an intriguing case study for analysis, not only as a relatively new adopter of a mixed system, but also the presence of additional conditions that would encourage at least the consideration of a split ticket. Using survey data from the Taiwan's Election and Democratization Studies (TEDS) after the Taiwan's 2016 Legislative Yuan election, this analysis finds that knowing the threshold, the winner's margin, and the placement of a district candidate from one's preferred party all influence split-ticket voting among those with a partisan preference. However, closer inspection identifies a distinction between defecting from the district versus the party list. Evidence shows that district competitiveness and candidate placement influences defection from the district candidate, while the electoral threshold influences defection from the party list. The results add to our understanding of strategic and non-strategic incentives in mixed systems.