• 제목/요약/키워드: Strategic Action

검색결과 148건 처리시간 0.032초

패밀리 레스토랑 내부마케팅 전략방안에 관한 연구 (A Study on the strategic methods for internal marketing of Family Restaurant)

  • 진양호;전진화
    • 한국조리학회지
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    • 제7권2호
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    • pp.1-24
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    • 2001
  • A Study on the strategic methods for internal marketing of Family Restaurant. We know that customer satisfaction in measuring the effect of marketing performance on employees in service industry. There are four strategies of internal marketing for service-employee, which are participation-promotion and manner-management of employee, classification to employee, communication strategy, motivation environment for employee. First, communication, sales and service technology of employee can be developed and improved through the education and training. Second, company can make better achievement by classifying life-style and individual desire. Third, communication strategy can improve service quality by development of team-work through the confidence and joint-responsibility. Fourth. the company make environment which employee can compete by offering incentive fairly and properly. In the conclusion, when employees serve customers in a depressed attitude, they neglect service process and bring about customer non-satisfaction. This have negative effect on external customer satisfaction in the short term. And so that customer-satisfaction can't exist without employee-satisfaction. that is job-satisfaction is the goal of company. therefore study about internal marketing action should be go on.

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국내의 소음지도 제작과 활용에 대한 연구 (Study on the Noise-mapping Procedure in Korea and Application of Nosie map)

  • 오진우;장서일;이기정
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2004년도 추계학술대회논문집
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    • pp.778-781
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    • 2004
  • Recently, one of the reason of noise problems is urban planning has little concern about noise. For solving noise problems, strategic action is needed during urban planning. The noise map is one of the solution for concerning about noise in urban planning and EC has been studied the noise map for the strategic purpose since 1970s. The noise map is powerful tool for predicting sound level, calculating exposure population and evaluating the efficiency of the noise reduction plan. In Korea, The noise map is a unfamiliar field. The experience is few for noise-mapping and the noise mapping procedure has not been standardization yet. For activation of noise map, the study about fundamental problems of collecting data md noise-mapping procedure must be need. This paper is for studying on the noise-mapping procedure in Korea and application of noise map.

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액션러닝을 이용한 중소기업 학습조직 구축에 대한 사례 연구 (SME Learning Organization Based on Action Learning)

  • 박상혁;설병문;박기호
    • 벤처창업연구
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    • 제10권6호
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    • pp.99-106
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    • 2015
  • 본 연구는 신발제조업체에 속하는 B산업을 대상으로 액션러닝을 이용한 학습조직에 관한 사례조사를 한다. 구체적인 학습조직 활동의 촉진을 위한 컨설팅 스킬로 액션러닝(action learning)기법을 적용한다. 액션러닝의 경우, 기업의 당면한 문제도 해결하고 프로그램에 참여하는 동안 구성원의 역량도 함께 강화되기 때문에 경영혁신도구로 활용도가 높으며, 불확실성이 높은 환경극복에 좋은 방법론으로 알려져 있다. 사례분석에서 컨설팅에서 기대한 효과가 학습조직의 회의특성에서 긍정적인 변화로 나타나고 있다. 따라서 중소기업의 학습조직 구축에 중요한 시사점을 액션러닝 방식의 컨설팅과정에서 도출할 수 있었다. 연구결과는 기업 내 학습조직의 지속적 운영을 위해서는 기업 환경과 전략을 고려한 학습조직 방향의 수립이 중요하며 새로운 학습조직 운영방법을 터득하여 실천하는 과정의 반복이 필요하다는 점을 제시한다.

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Strategic Learning Organization in the Digital Era : The Case Study of D-Corporation

  • Yum, Ji-Hwan;Cho, Nam-Jae
    • Journal of Information Technology Applications and Management
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    • 제15권3호
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    • pp.261-273
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    • 2008
  • The starting point of knowledge generation and management is the enhancement of learning capability and capacity of organizational members. Organizational change for learning environment should be aligned with the change of organizational strategy, structure and processes. The study employed action learning methodology to constitute learning organization processes. The treatment effect to institute learning organization has been successful thanks to the members' zeal and consensus to change the processes. However, not every learning team has been so successful. Some cases complained time consuming where others expect to be helpful for their incentives. The researchers concluded that the most important point for success of the learning organization project should be the support of top management.

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International cyber security strategy as a tool for comprehensive security assurance of civil aviation security: methodological considerations

  • Grygorov, Oleksandr;Basysta, Albina;Yedeliev, Roman;Paziuk, Andrii;Tropin, Zakhar
    • International Journal of Computer Science & Network Security
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    • 제21권9호
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    • pp.332-338
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    • 2021
  • Civil aviation cybersecurity challenges are global in nature and must be addressed using global best practices and the combined efforts of all stakeholders. This requires the development of comprehensive international strategies and detailed plans for their implementation, with appropriate resources. It is important to build such strategies on a common methodology that can be applied to civil aviation and other interrelated critical infrastructure sectors. The goal of the study was to determine the methodological basis for developing an international civil aviation cybersecurity strategy, taking into account existing experience in strategic planning at the level of international specialized organizations. The research was conducted using general scientific and theoretical research methods: observation, description, formalization, analysis, synthesis, generalization, explanation As a result of the study, it was established the specifics of the approach to formulating strategic goals in civil aviation cybersecurity programs in the documents of intergovernmental and international non-governmental organizations in the aviation sphere, generally based on a comprehensive vision of cybersecurity management. A comparative analysis of strategic priorities, objectives, and planned activities for their implementation revealed common characteristics based on a single methodological sense of cybersecurity as a symbiosis of five components: human capacity, processes, technologies, communications, and its regulatory support. It was found that additional branching and detailing of priority areas in the strategic documents of international civil aviation organizations (by the example of Cybersecurity Strategy and Cybersecurity Action Plan) does not always contribute to compliance with a unified methodological framework. It is argued that to develop an international civil aviation cybersecurity strategy, it is advisable to use the methodological basis of the Cyber Security Index.

캄보디아의 사이버보안 역량강화를 위한 전략적 우선순위 분석 (Analysis of Strategic Priorities for Strengthening Cybersecurity Capability of Cambodia)

  • ;황기현
    • 디지털융복합연구
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    • 제17권10호
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    • pp.93-102
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    • 2019
  • 본 논문은 캄보디아 정부의 사이버보안 전략의 우선순위를 결정하는 것을 목적으로 한다. 이를 위해 ITU 국가 이익 모델에서 사이버보안의 4개 정책요인을 채택하고, 그 다음에는 사이버보안 분야를 리드하는 8 개 선진국의 우수사례를 벤치마킹하여 도출한 7개 실행전략 대안으로 AHP 연구모델을 수립하였다. AHP 연구모델을 바탕으로 설문지를 작성하고 19명의 전문가들이 캄보디아의 사이버보안 전략의 우선순위를 평가하였다. 데이터 분석 결과 캄보디아 정부의 사이버보안 핵심 정책요인은 국토방어, 경제복지, 가치증진 및 유리한 세계질서 순으로 평가되었으며, 이들을 구현하는 주요 대안은 사이버보안 법제화, 역량개발, 중요 정보 인프라에 대한 사이버 공격 방지 순으로 판명되었다. 본 연구는 캄보디아 정부의 사이버보안 역량을 강화할 수 있는 전략적 우선순위와 실행계획을 수립하는데 기여할 수 있다.

전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 관한 연구 (An Exploratory Study Regarding the Effects of Corporate Resources and Perceptions toward Environmental Regulations on Willingness to Accept Self-regulation Programs: From Strategic Views)

  • 조춘한;김재근;이태식
    • 벤처창업연구
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    • 제8권4호
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    • pp.81-93
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    • 2013
  • 본 연구는 기업의 전략적 관점에서 본 기업 자원과 역량이 자율규제 순응에 미치는 영향에 대해서 설명을 하기 위해서 탄소성적표지제도라는 자율규제의 구체적인 예를 들어 기업의 전략수립과 실천이라는 맥락에서 그 순응 의도의 차이를 설명하고자 한다. 잠재적으로 경제적 그리고 사회적 성과를 동시에 달성할 수 있는 자율규제의 경우 그 순응 여부를 결정할 때 기업이 처한 상황에 따라 의사결정의 수준이 달라질 것으로 가설을 설정하였다. 즉 자율규제를 비전략적 과제로 보는 경우 단기적으로 예상되는 기대편익과 비용의 비교를 통해 순응 여부를 결정할 것이며 반면 전략적 과제로 보는 경우 환경규제에 대한 기업 인식의 유형에 따라 결정이 달라질 것이라는 가설을 설정하였다. 아울러 저량(stock)의 개념으로서 기업의 자원과 역량이 특정 규제인식의 조성에 그리고 단기적 기대편익과 비용에 어떤 영향을 주는지를 연구하였다. 그 결과 대부분 통계적으로 의미 있는 관계를 파악하였으며 자원 및 역량은 규범적 그리고 사회적 인식에 정의 영향을 그리고 경제적 인식에 부의 영향을 미치는 것으로 나타났다. 아울러 규범적 인식만이 순응의도의 의미 있는 정의 영향을 미쳤다.

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국가도서관 지역분관의 발전전략 모형 연구 - 국립세종도서관을 중심으로 - (A Pilot Study on a Strategic Development Plan for a National Branch Library)

  • 윤희윤;장덕현
    • 한국문헌정보학회지
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    • 제50권2호
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    • pp.197-213
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    • 2016
  • 본 연구에서는 국립세종도서관이 '정책정보 수집 및 서비스 중심의 국립중앙도서관 지역분관'이라는 기본적 정체성을 정립하고 미래지향적인 중장기 발전방안을 제시하고자 하였다. 정책정보 중심의 특화도서관이라는 정체성을 기반으로 현실적 존재가치를 제고시킬 수 있는 중장기 로드맵(비전과 핵심가치, 전략적 목표 및 기능수행, 핵심 추진과제 및 실행전략, 조직 및 인력구성, 모체기관인 국립중앙도서관과의 정책정보서비스 역할분담, 공동사업 추진 및 교류협력)을 제시함으로써 조직의 안정과 발전, 내적 핵심역량의 강화, 그리고 국가 및 사회에 대한 기여도를 높이는 논거를 제시하는데 목적이 있다.

Investing for the Future: A Comprehensive Study of the Southeast Asian Construction Markets

  • Chun, Hwikyung;Yoo, Jinhyuk;Chi, Seokho;Cha, Heesung
    • 국제학술발표논문집
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    • The 6th International Conference on Construction Engineering and Project Management
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    • pp.459-462
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    • 2015
  • Korean construction industry made a huge growth over several decades. However, domestic construction market has shrunk in recent years due to the domestic political environments and global economic crisis. Today, the international construction markets become more important to be investigated, and demands for international construction study have risen. The purpose of this study is to search for measures to compare the potential of Southeast Asian countries' construction markets and select strategic target countries where the Korean construction companies pursue to explore for future investments. The research team investigated a range of selection factors which can represent the construction market condition of each country. These factors included the size of the construction industry, economic growth potential, current relationship with Korea, the level of infrastructure development, political situation, etc. After collecting data, each selection factor was scored by experts' analyses and the total score was given to each country. As a result, the rating identified attractive countries for future investments: Myanmar, Vietnam, and Sri Lanka. For the target countries, analytical methods were used for in-depth market analysis that can provide comprehensive insight and strategic clue for development of short-/mid-/long-term roadmap and action plans. The research findings would be used to support rational decision making of construction investment advancing to the Southeast Asian economic growth.

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Strategic Communication for Establishing Collectivity for UN International Day of Clean Air for Blue Skies

  • Song, Jaeryoung;Yoo, Sunwook;Lim, Jung Yun;Ko, Yealim
    • Asian Journal of Innovation and Policy
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    • 제9권1호
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    • pp.95-105
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    • 2020
  • Air pollution is a global challenge that not only threatens public health, but also takes away lives. Strategic communication, in other words, public relations, is an essential way of tackling air pollution and managing the risks involved. Engaging global citizens into the public sphere requires the building of a sense of collectivity and duty on achieving clean air. Strategies and policies on an international scale that are based on the theoretical framework (Behavior Procedure Model) and focus on leading citizens into the mature and unified Collectivity during the observance of the 'International Day of Clean Air for blue skies' are crucial. Notably, the Asian continent has inevitably found itself at the crossroad between economic growth and environmental protection, and has even been observed to be pursuing a passive response to air pollution. The key communication strategies are supported by the three goals, which include: expanding existing communities and building a new Collectivity, supporting international solidarity and individual member state activities, and implementing systems and structures. The key goals can be further specified into six strategies. This paper has analyzed global problems and discussed possible communication strategies to increase public engagement for the observation of the 'International Day of Clean Air for blue skies.' It will be the responsibility of all nations to implement the aforementioned strategies and policies as well as promoting global action.