• 제목/요약/키워드: Stimulus Response Theory

검색결과 43건 처리시간 0.02초

교사의 의사소통 방법이 학생의 반응에 미치는 영향에 대한 실험적 연구 (An Experimental Research Study on the Influence Which The Teacher′s Method of Communication has upon The Response of The Student)

  • 심재향
    • 대한간호학회지
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    • 제4권3호
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    • pp.1-12
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    • 1974
  • It is the purpose of this study to determine an effective method of communication between teachers and students. This study was done by using the theory, methods and tools of transactional analysis as developed by Borne and Harris. In order to achieve this objective: First; The teacher and student communication process is to be used, noting the student's reaction when the teacher uses "Adult" and "Parent" stimulus. Second; The effectiveness of the reaction toward the "Adult" and "Parent" stimulus is to be determined with these objectives in mind. The problems of this research study are as follows; What influence on the response of the student is brought about by the method of communication used by the teacher? 1) When the teacher uses the "Parent" Stimulus method what response of the student is shown? 2) When the teacher uses the "Adult" Stimulus method what response of the student is shown? 3) What method of communication helps to promote the student′s growth? In order to determine the answers to these questions data was collected from 40 first year students at a school of nursing in Inchon. These students were divided into two groups and the unstandardized interview technique was used to interview each student for ten minutes. A tape recording was made of each interview and the nonverbal communication was recorded by process recording immediately following each interview. The recorded material obtained from the two groups was analysed and then the Borne and Harris transactional analysis method was used in analysing the writer of this thesis undertook. Hypothesis 1. When the teacher used the "Parent" stimulus the student′s response was more frequently "Child" than "Adult", the results showed a significant difference of P〈0.001. Hypothesis 2. When the teacher used the "Adult" Stimulus the student′s response was more frequently of "Adult" than "Child", the results showed a significant difference of P〈0.001, The following conclusions are drawn from this study: 1) There is an indication that the teachers use of "Parent" stimulus communication is not an effective method to increase the growth of the student. 3) Since the teachers use of "Adult" stimulus resulted in an increase in the "Adult" response of the student there is ah indication that use of an effective communication method can help the student to develop. The writer of this research paper suggests for further study the following; 1) A comparison of the differences in response to the giving of both "Adult" and "Parent" stimulus to the same Students. 2) A comparison of the differences in student response to the communication method according to the student′s grade, age, sex and level in school.

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Antecedents and Consequences of Flow Experience in Online Movie Information Sharing Behavior: An Empirical Study of Young Chinese Moviegoers Living in Korea

  • Zhu, Zong-yi;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • 제9권1호
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    • pp.141-153
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    • 2020
  • This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

CRT 표시장치에서 두 형태의 크기-내삽 추정 방법의 비교 연구 : 상사자극-계수 반응과 계수 자극-상사반응 (Comparison of Two Methods for Size-interpolation on CRT Display : Analog Stimulus-Digital Response Vs. Digital Stimulus-Analog Response)

  • 노재호
    • 산업기술연구
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    • 제14권
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    • pp.127-140
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    • 1994
  • This study is concerned with the accuracy and the patterns when different methods was used in interpolation task. Although 3 methods employed the same modality for input (visual) and for output (manual responding), they differed in central processing, which method 1 is relatively more tendency of verbal processing, method 2 is realtively more tendency of spatial processing and method 3 needed a number of switching code (verbal/spatial) performing task. Split-plot design was adopted, which whole plot consisted of methods (3), orientations (horizon, vertical), base-line sizes (300, 500, 700 pixels) and split plot consisted of target locations (1-99). The results showed the anchor effect and the range effect. Method 2, method 3 and method 1 that order was better accuracy. ANOVA showed that the accuracy was significantly influenced by the method, the location of target, and its interactions ($method{\times}location$, $size{\times}location$). Analysis of error data, response time and frequency of under, just, over estimate indicated that a systematic error pattern was made in task and methods changed not only the performance but also the pattern. The results provided support for the importance of the multiple resources theory in accounting for S-C-R compatibility and task performance. They are discussed in terms of multiple resources theory and guidelines for system design is suggested by the S-C-R compatibility.

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모바일 뱅킹 이용자의 개인정보 유출사고 인지가 개인정보관리 준수행동에 미치는 영향에 대한 사전 연구 (A Preliminary Research on the Impact of Perception of Personal Information Leakage Incidents on the Behavior of Individual Information Management in the Mobile Banking Contexts)

  • 김정덕;임세헌
    • 정보보호학회논문지
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    • 제26권3호
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    • pp.735-744
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    • 2016
  • 최근 모바일 서비스 증가와 함께 다양한 개인정보 유출사고가 증가하고 있다. 개인정보 유출사고는 개인의 모바일 뱅킹 서비스 이용에 중요한 영향을 미친다. 이에 따라 본 연구에서는 다양한 개인정보 유출사고 인지가 모바일 뱅킹 이용자의 심리와 행동에 미치는 영향관계를 살펴보았다. 본 연구에서는 모바일 뱅킹 이용자의 심리와 행동 이해를 위해 인간의 심리와 행동을 설명해주는 대인행동이론과 외부 자극에 대한 반응 결과를 설명해주는 자극반응이론을 활용하였다. 본 연구자들은 모바일 뱅킹 이용자들을 대상으로 온라인을 통해 설문조사를 수행하였고, 구조방정식 모델을 통해 인과관계를 분석하였다. 본 연구결과는 모바일 뱅킹 서비스를 제공하는 금융기관에서 개인정보보호 관련 준수의도와 준수행동을 강화하는데 유용하게 활용될 것이다.

무료함, 통증, 그리고 놀람 정서 간 자율신경계 반응의 차이 (Difference of Autonomic Nervous System Responses among Boredom, Pain, and Surprise)

  • 장은혜;음영지;박병준;김상협;손진훈
    • 감성과학
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    • 제14권4호
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    • pp.503-512
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    • 2011
  • 최근 HCI 분야에서 정서 인식은 정서 지능을 구현하기 위한 핵심적인 단계 중의 하나이다. 생체신호를 이용하여 정서 인식을 시도하는 연구들이 시도되고 있으나, 기본 정서 이외의 다른 정서에 대한 연구는 거의 이루어지지 않았다. 본 연구의 목적은 무료함, 통증, 그리고 놀람의 세 가지 정서 간 자율신경계 반응의 차이를 확인하는 것이다. 실험자는 217명의 실험참여자(남 96명)들을 대상으로 시/청각 자극을 조합하여 무료함과 놀람 정서를 유발하였고, 혈압기를 이용하여 통증 정서를 유발하였다. 정서 자극이 제시되는 동안 피부전기활동, 피부온도, 심전도와 광혈량도를 측정하였고, 실험참여자들이 경험한 정서 범주와 강도를 정서평가척도 상에 평정하게 하였다. 정서 자극에 대한 평가 결과, 사용된 정서 자극은 평균 92.5%의 적합성과 5.43의 효과성을 보였는데, 이는 각 정서 자극이 해당 정서를 효과적으로 유발한 것을 의미한다. 자율신경계 측정 결과, 피부전기활동, 피부온도, 심박률, 심박률의 저주파수 성분과 평균 혈류량은 안정 상태와 정서 상태 간의 유의한 차이를 보였다. 또한 각 정서에 의해 유발된 자율신경계 반응은 정서 간에도 유의한 차이가 있는 것으로 나타났다. 이러한 결과는 정서이론의 확장과 자율신경계 반응 측정 지표를 활용하여 정서를 인식하는 알고리즘 및 인간 정서를 변별하는 컴퓨터 시스템 개발에 응용 가능할 것이다.

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An Empirical Study on Behavior and Psychology Concerning Invoice Disposal in the Context of Courier Services: A Comparative Study on Korea and the U.S.

  • Se Hun Lim
    • Asia pacific journal of information systems
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    • 제28권2호
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    • pp.133-153
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    • 2018
  • This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.

Analyzing the Effects of Anthropomorphism in NPCs Applied by GPT on User Satisfaction and Loyalty

  • Namjae Cho;Zhilan Cao;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • 제31권4호
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    • pp.121-137
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    • 2024
  • This research studies NPCs applied by Generative Pre-trained Transformer (GPT) Technology. This study set three independent variables as characteristics of the NPCs applied GPT. User immersion is set as a mediator variable, while user game satisfaction and loyalty are chosen as dependent variables. The Stimulus-Organism-Response (SOR) theory is employed to study user attitude changes, and immersion is examined through the Flow Theory. The study found that interactions between NPCs and users directly and indirectly influence user satisfaction and loyalty. This suggests that NPCs capable of providing users with desired information, rather than merely following predetermined protocols, can enhance the user's affinity for the game. Furthermore, the intelligence and human-likeness of NPCs were found to indirectly influence satisfaction and loyalty through immersion. These findings underscore the importance of GPT-applied NPCs in the gaming industry, with potential implications for the future development and enhancement of such NPCs within games.

OTT 서비스 이용자의 구전의도에 영향을 미치는 요인에 관한 연구: 감정요인을 중심으로 (A Study on the Precedent Factors of WOM Intention in the Context of OTT Service: Focusing on Emotional Factors)

  • 김유정
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권2호
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    • pp.63-85
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    • 2023
  • Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

간호원의 의사소통방법이 정신병환자 반응에 미치는 영향에 대한 실험적 연구 (An Experimental Study on the Excellences of Nurses′ Communication Method upon Psychiatric Patient′s Response.)

  • 이평숙
    • 대한간호학회지
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    • 제4권2호
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    • pp.78-92
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    • 1974
  • It is the purpose of this study to make clear the way in which people can lead a more desirable human life, that is, to ascertain the method of achieving therapeutic change through transaction between nurses and psychiatric patients. The various problems proposed by th9 above-stated aims of study can be shown, such as: What kind of influences does the method of a nurse′s communication have upon the response of psychiatric patients? 1) What are the general methods of communication used by the nurses? 2) Are there any differences between the control group and experimental group in the patients′ "Child" response? 3) Are there any differences between the control group and experimental group in the Patients "Adult" response? 4) What is the most desirable method of communication for therapeutic change in the patients? In an effort to solve the above questions this study attempted and managed to draw a random sampling of 200 patients being accommodated in the National Mental Hospital by dividing them into two groups, experimental groups and control groups, and recording the transactions between nurses and patients. In the course of carrying,: out this study, the experimental group was interviewed by the nurses specially trained In the P.A.C theory. and the control group interviewed at random by the nurses with no special training in communication. Further, the communication between nurses and patients in a free, relaxed atmosphere was allowed only for 15 minutes, whereupon the nurses were requested to make process-recording according to her memory of nurse patient transaction. The process-recording which recorded a series ol transactions between the nurses and the patients was analyzed according to Berne and Harris′transactional Analysis Standard. Through this standard, the writer of this study examined the significance of difference to compare the transactions brought forth between the experimental group and the control group. The following is a summary of the study which the writer of this thesis undertook. Hypothesis to The method of communication which the nurses usually apply to the patients will be higher in "Parent" than in "Adult". The communication which the nurses carried out in the control group turned out to be not significant between "Adult" and "Parent" Accordingly hypothesis 1. carne to be rejected. Hypothesis 2. The patients "Adult" response will be higher in the experimental group than in the control group. According to the result of a CR examination, as the communication showed a significant difference on P〈.01 level′ hypothesis 2 became affirmative. Hypothesis 3. The patients′"Child" response will be higher in the control group than in the experimental group. Hypothesis 3 proved affirmative since it showed an significant degree on P〈.01 level according to the result of a CR examination. Hypothesis 4 "Adult" response of the patient will be higher in frequency by nurses′"Adult" stimulus than nurse′s "Parent" stimulus Chi-square examination revealed significant difference on P〈.05 level. Hypo. 4 is affirmed. The following conclusions are drawn out based on the result of this study. 1) The generally used method of communication stimulus used by nurses for patients proved to be "Adult" and "Parent" in similar proportion. 2) The group in which the nurses could increase the patients "Adult" response proved to be higher in the experimental group than in the control group. Therefore, the communication (or stimulus) which has been applied in the experimental group can be said to be possible method of achieving therapeutic change. 3) Since the patients′"Child" response were higher in the control group than in the experimental group the communication method used In the control group was suggested as the less agreeable method of achieving therapeutic change than that used in the experimental Group. 4) "Adult" response of patient was elicited in significantly greater percentage when the "Adult" stimulus was used by the nurse. Therefore the most desirable method of-communication to give therapeutic change definitely was shown to be the "Adult" stimulus. Recommendations for further studies are as follows: 1) Studies on nurses′role perception in nurse-patient relationships. 2) Studies on patients′response to the method of communication used by nurses according to variables such as sex, social status, educational background, state of health. 3) Application of T.A, method to various groups of patients. 4) Study of various methods to improve student skill in use of process recording.

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5음기준 음파자극에 따른 5장관련 경락의 반응분석 (Response analysis of 5 vitals relation to meridian by Stimulus of sound wave based on 5 tones.)

  • 김용진;정동명;이봉구;손인철
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 하계종합학술대회 논문집(5)
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    • pp.99-102
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    • 2000
  • This study analyze of reflection wave to Acoustic stimulation on acupoints and contrast parts for objectification of the meridian substance. In order to verify meridian pathway and channel theory of bio-energy in body. It was analyzed response characteristic of reflection waves after acoustic stimulation by sound wave of 5 specific tones. The response characteristics of reflection are measured by the average current magnitude of meridian. The current variation ratio are Live Meridian(gung) 33.2%, Heart Meridian(sang) 30.7%, Kidney Meridian (gak) 33.1%, Spleen Meridian(chi) 33.9%, Lung Meridian (wo) 30.7% compare with contrast parts (non-acupoint and meridian). Therefore meridian is distinguished to non-meridian and 5 vital meridians have relationship with sound wave of 5 specific tones.

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