• Title/Summary/Keyword: Startup strategy

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A Study on Success Factors of Successful Start-up by Step: Focus on ERIS Model (창업기업의 성장단계별 성공요인 연구: ERIS모델을 중심으로)

  • Ko Kyung Sun;Nam Jung Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.71-86
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    • 2023
  • Although starting a business plays a key role in strengthening national competitiveness and creating jobs, it is recognized as a risky choice. Failure to start a business can result in a wide range of negative effects, such as loss of personal wealth as well as deterioration of national competitiveness. This study considers startups that have reached a level of sustainable growth by achieving performance above the minimum profitability and sales standards for KOSDAQ listing, or achieved EXIT through sale or listing, as successful startups. based on the practical experiences of 23 successful entrepreneurs and Based on perception, the importance and priorities of startup success factors were derived through stratification analysis (Analytic Hierarchy Process, AHP), and interviews were conducted. In particular, using the ERIS model, we comprehensively analyze various variables of a start-up by considering the four elements of the entrepreneur, resources, industry, and strategy, and examine the changes and importance of success factors according to the characteristics of each growth stage of the start-up. As a goal, we specifically identified the challenges and opportunities faced by entrepreneurs at each stage. As a result of the study, the order of importance of the top factors of success factors in the start-up period was found to be the entrepreneur, resources, industry, and strategy. In particular, the importance of the entrepreneur's entrepreneurship spirit, special capabilities, general capabilities, and human resources was emphasized. The order of importance of the top factors of success factors during the growth period was found in the following order: entrepreneur, resources, industry, and strategy. In particular, the importance of general capabilities, entrepreneurship, and human and organizational resources was emphasized. This study is significant in that it analyzes startup success factors from the perspective of successful entrepreneurs and provides useful insights and directions to entrepreneurs and policy makers.

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Organizational capability, competitive strategy and firm performance in venture businesses (벤처기업의 보유역량과 경쟁전략이 경영성과에 미치는 영향)

  • Park, Kyoungmi;Hwang, Jaewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.272-281
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    • 2016
  • The effective exploitation of resources is critical for startup firms with insufficient resources to compete with well-resourced large firms. The direction and consistency of the resource input should be retained to utilize resources effectively, which will lead to a necessity for a fit between the strength in resources and the strategy of a firm. This study suggests hypotheses and verifies them empirically based on the logic that the attribute of resources in which a firm with a core competence decides the type of strategy and the formulated strategy presents the direction of the resource input, which enables the effective utilization of resources and facilitates high performance. According to the statistical results, the R&D capability affects the innovative differentiation strategy, marketing capability affects marketing differentiation strategy, and financial and production capability affects low cost strategy, in which the efficacy of the strategy depends on the attribute of resources. In addition, the R&D capability and marketing capability adversely affect the low cost strategy and the production capability negatively affects the innovative differentiation strategy, which implies that the exclusive choice of a strategy by the strength in resources results in improved performance. These results show that the fit between the resource and strategy is an essential cause of high performance in venture businesses.

Understanding Entrepreneurial Process and Performance: A Cross-National Comparison of Alumni Entrepreneurship Between MIT and Tsinghua University

  • Eesley, Charles E.;Yang, Delin;Roberts, Edward B.;Li, Tan
    • Asian Journal of Innovation and Policy
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    • v.5 no.2
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    • pp.146-184
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    • 2016
  • This paper analyzes the major comparisons and contrasts in entrepreneurship among technology-based university alumni over multiple decades from Tsinghua University in China and the Massachusetts Institute of Technology in the United States. In doing so, we ask two related research questions: (1) Who enters entrepreneurship and with what types of ideas and founding teams? (2) How do the innovation and other firm performance outcomes compare? We find that the sources of venture ideas and the composition of founding teams differ as well as the initial capital levels and revenues. This research provides a step toward a better understanding of high-tech entrepreneurship in developing vs. developed institutional environments. Furthermore, while MIT and Tsinghua University are unique in the programs they offer and in their historical cultures of entrepreneurship, both Tsinghua University and MIT provide benchmarks by which other institutions can gauge their alumni entrepreneurs and the types of ventures that they create.

The Success Factors of Domestic Start-up Companies: Case of Woowa Brothers (국내 스타트업의 현황 및 성공요인 분석: (주)우아한형제들의 사례를 통하여)

  • Hwang, SeHee;Kim, Kyungmi;Park, Hyunjun
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.71-87
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    • 2020
  • As startup companies are recognized as the important source of job creation and economic growth, the study is trying to find out the current situation of startup companies and their success factors in South Korea. The study analyzes the success factor of Woowa Brothers recognized as a unicorn start-up company in 2018 by using ERIS model and Start-up Developmental Stages. The ERIS model emphasizes Entrepreneurs, Resources, Industry Environment and Strategy for company performance and three developmental stages are divided into initiation, commercial and growth stages. The results indicate that the Woowa Brothers' success factor was to catch the appropriate timing in ERIS and to combine unique methods by differentiating itself from existing competitors at each stage. With analyses of success factor of Woowa Brothers as a case model, the study reveals limitations and recommends the direction of future research for producing more unicorn companies in South Korea.

Youtube Influencer's Startup Strategy Using Lean Startup Technique (린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략)

  • Park, Jeong Sun;Park, Sang Hyeok;Kim, Young Lag
    • The Journal of Information Systems
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    • v.31 no.1
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

Based on the Analysis of Entrepreneurship Support Policy Information, Establishment of Customized Entrepreneurship Promotion Model for Sports Major

  • Byung-Kwan Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.165-175
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    • 2024
  • In this paper, the purpose of this study was to analyze various information related to the government's youth entrepreneurship support policy, propose a customized entrepreneurship promotion strategy for college students majoring in sports, and increase their entrepreneurship efficacy. Through this, the aim was to increase the entrepreneurship efficacy of sports majors. Firstly, a literature study was conducted, and secondly, alternatives for promoting entrepreneurship among college students majoring in sports were analyzed based on expert interviews. Therefore, the following suggestions were made. 1. Recognizing the added value and individuality of the sports field in startup policy. 2. Creation of a start-up network and platform for sports majors to start a business. 3. Sports start-up space composition. 4. Organizing and supporting start-up clubs. 5. Activating entrepreneurship education and competitions in capstone design and employment seminar subjects. 6. Increasing start-up efficacy through start-up mentoring.

Fuzzy Control for High Performance of Induction Motor Using Electric Vehicles (전기자동차용 유도전동기의 고성능 제어를 위한 퍼지제어)

  • 정동화
    • Journal of the Korean Society of Safety
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    • v.14 no.2
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    • pp.52-61
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    • 1999
  • This paper proposes the application of fuzzy control for high performance control of induction motor using electric vehicles. A fuzzy controller converts a set of liguistic rules based on expert knowledge into a automatic control strategy. Such controllers have often been found superior to conventional controllers especially when information being processed is inexact and uncertain. A system with fast torque response is very beneficial in applications where direct self control (DSC) is highly desirable. The response of DSC is slower during startup and during change in command torque. Fuzzy control is used for implementation of DSC to improve its slow response. Simulation implementation of the fuzzy logic controller was carried out to verify the behavior of the controller. The simulation results with fuzzy control are compared with those of the conventional DSC. The starting flux and torque response and the responses to the step changes in command torque with fuzzy implementation show a considerable improvement over the conventional control. The steady state responses in both the cases are the same.

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Verification of Hybrid Real Time HVDC Simulator in Cheju-Haenam HVDC System

  • Yang Byeong-Mo;Kim Chan-Ki;Jung Gil-Jo;Moon Young-Hyun
    • Journal of Electrical Engineering and Technology
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    • v.1 no.1
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    • pp.23-27
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    • 2006
  • In this paper a Hybrid Real Time HVDC Simulator fur both operator Training and Researching in the Cheju-Haenam HVDC System is proposed and its performance is studied by means of RTDS (Real Time Digital Simulator), EMTDC (Electro-Magnetic Transients system for DC), PSS/E (Power System Simulator for Engineering), and experienced scenarios. The objective of this paper is to represent the strategy in development for KEPCO's hybrid HVDC simulator for the Cheju-Haenam HVDC system. This simulator consists of two DC stations, DC cables, external digital/analog controllers, monitoring systems and control desk for education, and AC networks. Its suitability for operator's education is tested during startup/shutdown and normal state operations. Dynamic performances of it are also verified.

Transient Current Suppression Scheme for Bi-Directional DC/DC Converters in 42V Automotive Power Systems

  • Lee, Woo-Cheol;Yoo, Chang-Gyu;Lee, Kyu-Chan;Cho, Bo-Hyung
    • Journal of Power Electronics
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    • v.9 no.4
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    • pp.517-525
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    • 2009
  • 42V electrical power systems are on their way to replacing the present l4V systems in automobiles and 42V/14V dual voltage systems have been proposed to provide backward compatibility with the existing components for the 14V systems. A synchronous buck/boost converter is an attractive topology for 42V/14V dual voltage systems since it offers the possibility of bi-directional operation without additional components. In this paper, transient currents generated during converter startup or changes in operation modes between buck and boost are analyzed and a cost effective solution to remove the transient currents is proposed. The validity of the proposed control strategy is investigated through simulation and experiment with bi-directional converters.

The Technology-based Overseas Startup Analysis and Activation Strategy using Big data (빅데이타 기술기반 해외창업 실태분석 및 활성화 전략)

  • Choi, Jungsuk;Seo, Sang-Hyeok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2019.10a
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    • pp.633-636
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    • 2019
  • 최근 글로벌화를 지향하는 국내 스타트업 중에 사업기획 단계에서부터, 법인설립, 현지마케팅 등을 해외에서 시작하는 해외창업 스타트업이 늘고 있다. 또한 4차 산업혁명의 진전에 따라 각종 IoT·센서 등에서 발생하는 대량의 데이터가 데이터 기반 산업·경제활성화를 견인하는 원동력으로 작용할 전망이다. 해외창업은 언어 장벽, 이질적 문화와 제도 등으로 성공하기 어려움에도 불구하고, 성공사례들이 종종 파악되고 있다. 따라서, 이런 사례가 파악되고 있는 미국, 인도, 일본, 싱가포르 등 4개국에서의 해외창업 성공사례들을 질적 분석을 통해 성공요인을 도출하고 해외창업 활성화 전략을 제시하였다.