• 제목/요약/키워드: Startup strategy

검색결과 86건 처리시간 0.028초

우주기술 기반 벤처창업 지원 프로그램 추진현황 및 발전방향 연구 (A Study on Space-Technology Startup-Business Support Programs: Current Status and Future Direction)

  • 김일태;천용식;전병규;정회만
    • 항공우주시스템공학회지
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    • 제10권3호
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    • pp.32-38
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    • 2016
  • This paper explains space-technology startup-business support programs. MSIP (Ministry of Science, ICT and Future Planning) and KARI (Korea Aerospace Research Institute) began running startup-business support programs from 2013 according to a "space-technology industrialization plan." In addition, MSIP and KARI have been running startup academies and STAR-Exploration for future entrepreneurs and startup companies since 2015. From these programs, five startup companies were established and they are generating sales. This paper shows the results of the programs, and the program cases of the startup and venture companies are analyzed for both domestic and international audiences. The future direction of startup-business support programs that are based on space technology is also discussed.

비즈니스 인큐베이터의 경영 성과 향상 및 차별화 전략 수립에 대한 연구 (A Study on Enhancing Managerial Performance of Business Incubators and Developing Differentiation Strategy)

  • 서다윤;배성욱;배성민
    • 품질경영학회지
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    • 제45권3호
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    • pp.463-481
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    • 2017
  • Purpose: This study provide the matching mechanism between startup and business incubator to enhance managerial performance of business incubator. In addition, we propose the differentiation strategy for business incubator based on the needs of startups. Methods: In order to carry out the research, we surveyed 216 startups who already have invested in venture capitals and angel investors and currently residing in business incubator and 30 venture capitals and angel investors. Based on survey results, we develop a business incubator capability table matching startup with business incubator. Results: Satisfaction and importance of the supporting programs varied depending on the startup experience and startup lifecycle. As a result, we recommended a R&D center for machinery/material, bio/medical and electric/electronics startups and individual office for ICT and knowledge service startups. In addition, we suggested a differentiation strategy to BI in university specialized for machinery/material, privately operated BI for electric/electronic, (local)government, R&D center and individual office for knowledge service respectively. Conclusion: In this study, business incubator capability table is applied to match startup with business incubator and it could be applied to evaluate the current status of business incubator. Furthermore, it will help to establish a future strategic direction for business incubator.

기술 창업자와 창업 조력자 간 창업 성공요인의 인식차이에 관한 연구 (Study on the Perception Gap between Technology Based Entrepreneurs and Startup Facilitators about Success Factors for Startup)

  • 심용호;길운규;김서균
    • 벤처창업연구
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    • 제10권2호
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    • pp.43-57
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    • 2015
  • 현 정부는 경제성장 및 일자리 창출을 위해 창조경제 정책을 제시하고, 창조경제 실현의 핵심을 기술창업으로 천명하여 지원을 아끼지 않고 있다. 기술창업 지원의 효율성을 극대화하기 위해서는 기술 창업자와 창업 조력자가 생각하는 창업 성공요인의 인식차이를 분석하여 제한된 자원을 효율적으로 활용해야 한다. 따라서 본 연구에서는 기술 창업자와 창업 조력자가 인식하는 창업 성공요인의 공통점과 차이점을 분석했다. 이를 위해 선행 연구를 통해 분석된 창업 성공요인을 크게 1) 창업자의 특성, 2) 창업 전략, 3) 조직의 특성, 4) 창업 환경으로 분류하여 기술창업 기업의 CEO와 출연(연)에서 중소 벤처기업을 지원하고 있는 연구원을 대상으로 설문조사를 실시하였다. 설문을 바탕으로 ANP 방법론을 활용하여 두 집단 간 창업 성공요인에 대한 우선순위와 인식의 차이를 분석하였다. 분석 결과, 창업 성공을 위해 기술 창업자는 '조직의 인력구성 및 전문성'을, 창업 조력자는 '자금조달 전략'을 가장 중요한 변수로 선택하였다. 두 집단 모두 창업 전략의 중요성을 높이 평가하였고, 창업 환경은 상대적으로 낮은 중요도로 평가했다는 공통점을 가졌다. 반면 창업자의 특성과 조직의 특성에 대해 두 집단이 평가하는 상대적 중요도는 상이하였다. 본 연구는 창업 성공요인의 우선순위에 대한 기술 창업자와 창업 조력자 간 정성적인 인식차이를 정량적으로 분석했다는데 의의가 있고, 향후 관련 정책 수립 시 실용적으로 활용될 수 있다.

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Modeling and stable startup strategy for strip-caster

  • Lee, Dukman;Lee, Jin S.;Kim, Y.H.;Lee, D.S.
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1996년도 Proceedings of the Korea Automatic Control Conference, 11th (KACC); Pohang, Korea; 24-26 Oct. 1996
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    • pp.319-323
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    • 1996
  • A new steel-making process, strip-casting, is introduced. The strip-casting is a new technique making the thin steel strip from the molten steel directly without resorting to repetitive reheating and hot-rolling required in a conventional steel-making method. This paper derives the mathematical model of strip caster, proposes a control strategy for stable startup operation and a fuzzy decision making rule for automatic control mode change in strip-casting process.

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Development and Testing of a 10 kV 1.5 kA Mobile DC De-Icer based on Modular Multilevel Converter with STATCOM Function

  • Hu, Pengfei;Liang, Yiqiao;Du, Yi;Bi, Renming;Rao, Chonglin;Han, Yang
    • Journal of Power Electronics
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    • 제18권2호
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    • pp.456-466
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    • 2018
  • This paper introduces the development of a de-icer based on a full-bridge modular multilevel converter (FMMC). The FMMC can generate a wide range of DC voltages owing to its modularity, scalability, and redundancy, which makes it suitable for ice-melting applications. First, operating principles and voltage ranges are analyzed when FMMC is applied as a mobile de-icer. Second, two new startup strategies, constant modulation index and constant power startup strategies, are proposed. Third, the main control strategies of the de-icer are proposed. Fourth, a novel rated-current zero-power test scheme is proposed to simplify test conditions. Finally, a 10 kV 1.5 kA mobile MMC de-icer is designed and built, and experiments are carried out to validate the proposed startup, control strategies, and rated-current zero-power test scheme.

온라인 커뮤니티의 네트노그라피 분석을 통한 창업 아이디어 도출 통합모델 제안 (Ideation Methodology of Startup Using Netnography Analysis on Online Community)

  • 오승희;박상혁;박순화
    • Journal of Information Technology Applications and Management
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    • 제28권3호
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    • pp.1-21
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    • 2021
  • Recently, the importance of entrepreneurship based on innovative ideas is being emphasized. Most startup companies misunderstand that a good solution is a good idea, so they try to start a business by choosing an idea that prioritizes solutions, products, and technology rather than problem-first. However, to be a successful startup, it is essential to focus on the quality of the problems your customers are trying to solve. The online community is a place where many people exchange their thoughts and communicate with each other through a network, and communities about consumption, a concern of modern people, are developing. Against this background, this study proposed an integrated methodology that combines big data and netnography analysis so that entrepreneurs can use online community data to derive customer-centered startup ideas. The integrated methodology was verified based on the actual start-up case, who derived a startup idea based on the data of domestic cloth diapers online cafe. The case company found customer problems based on online community data and used it to develop startup items and new products. The integrated methodology for deriving entrepreneurial ideas in this study is expected to be an important guideline that explains in detail the consumer-centered idea derivation process.

Strategy to coordinate actions through a plant parameter prediction model during startup operation of a nuclear power plant

  • Jae Min Kim;Junyong Bae;Seung Jun Lee
    • Nuclear Engineering and Technology
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    • 제55권3호
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    • pp.839-849
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    • 2023
  • The development of automation technology to reduce human error by minimizing human intervention is accelerating with artificial intelligence and big data processing technology, even in the nuclear field. Among nuclear power plant operation modes, the startup and shutdown operations are still performed manually and thus have the potential for human error. As part of the development of an autonomous operation system for startup operation, this paper proposes an action coordinating strategy to obtain the optimal actions. The lower level of the system consists of operating blocks that are created by analyzing the operation tasks to achieve local goals through soft actor-critic algorithms. However, when multiple agents try to perform conflicting actions, a method is needed to coordinate them, and for this, an action coordination strategy was developed in this work as the upper level of the system. Three quantification methods were compared and evaluated based on the future plant state predicted by plant parameter prediction models using long short-term memory networks. Results confirmed that the optimal action to satisfy the limiting conditions for operation can be selected by coordinating the action sets. It is expected that this methodology can be generalized through future research.

창업자의 전략적 지향성과 사회적 자본의 역할 (The Role of Strategic Orientation and Social Capital of Founders in the Performance of Korean Startups)

  • 손권상;허원창;손동원
    • 벤처창업연구
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    • 제15권1호
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    • pp.125-141
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    • 2020
  • 본 연구는 창업자의 전략적 지향성과 사회적 자본이 창업기업의 성과에 미치는 영향을 분석하였다. 전략적 지향성은 기업가적 지향성, 시장 지향성, 기술 지향성으로 구분하고 사회적 자본은 외부 네트워크의 지원과 창업팀에 대한 신뢰 및 응집력으로 정의하여 그 효과를 실증하였다. 또 사회적 자본이 전략적 지향성의 효과를 조절하는 조절효과가 있는지도 살펴보았다. 설립 5년 미만의 79개 스타트업을 대상으로한 실증분석에서, 기술 지향성만이 창업성과에 유의한 영향을 미치는 것으로 나타났다. 사회적 자본은 모두 창업성과에 유의한 효과를 미치는 것으로 나타났으며 그 조절효과는 부분적으로 검증되었다. 본 연구결과는 증거 중심의 스타트업 지원책을 수립하는데 공헌할 것으로 기대된다.

기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수 (Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy)

  • 한상설
    • 유통과학연구
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    • 제14권2호
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

Key Indicators for the Growth of Logistics and Distribution Tech Startups in Thailand

  • Thanatchaporn JARUWANAKUL
    • 유통과학연구
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    • 제21권2호
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    • pp.35-43
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    • 2023
  • Purpose: As Thailand seeks to become a regional startup hub, Thai startups have been acquiring growth and scalability in the last ten years. Hence, this paper examines influential factors in Thailand's growth of logistics tech startups. The conceptual framework incorporates sensing user needs, sensing technological options, conceptualizing, scaling, and stretching, co-producing, and orchestrating, business strategy, strategic flexibility, and startup growth. Research design, data, and methodology: The quantitative method was applied to distribute the questionnaire to 500 managers and above in logistics tech startups in Thailand. The sampling techniques involve judgmental, convenience, and snowball samplings. Before the data collection, The Item Objective Congruence (IOC) Index and pilot test (n=45) were employed for content validity and reliability. The data were mainly analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings revealed that sensing technological options, scaling, and stretching, co-producing, and orchestrating, and business strategy significantly influence the growth of startups in Thailand. Nevertheless, sensing user needs, conceptualizing, and strategic flexibility have no significant relationship with startup growth. Conclusions: For Thailand to accelerate its digital economy driven by tech startups, firms must emphasize influential factors to accelerate growth by providing the right tech solutions for people's lives.