• Title/Summary/Keyword: Startup Promotion

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The Effects of Knowledge Assets on the Performances of Startup Firms: Moderating Effects of Promotion Focus

  • Seo, Sang Yun;Kim, Sang Duck;Lee, Myoung-Soung
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.187-199
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    • 2018
  • This study examined the effects of startup firm's knowledge assets on the effectiveness of their sales strategies, efficiency of sales activities, and management performance, after categorizing these assets into customer knowledge assets and technology knowledge assets. Furthermore, the moderating effects of promotion focus by CEOs and sales managers of startup firms were analyzed. For the analysis, dyadic questionnaire surveys were conducted targeting the CEOs and sales managers of startup firms established at the Gyeongnam Technopark and the KAIST Technology Business Incubation Center in Korea. Hypotheses were verified through structural equation modeling, and moderating effects were identified through ANOVA. CEO's customer knowledge asset strengthened their effectiveness of sales strategies, and sales manager's technology knowledge asset strengthened the efficiency of their sales activities. Also, CEO's effectiveness of sales strategies and sales manager's efficiency of sales activities have been found to enhance startup firm's management performance. Meanwhile, the moderating effect of promotion focus strengthened CEO's effectiveness of sales strategies through CEO's customer knowledge asset and interaction as CEO's promotion focus level increased, but promotion focus of sales managers did not have any significant interaction effect. This study provides implications by offering empirical evidence on startup firms with regard to knowledge assets.

Study on university-based startup promotion through Seed Investment-Induced : The Case of Hanbat University Startup Item Market Validation Program (대학발 투자연계 창업촉진방안 연구: 한밭대 창업아이템검증프로그램 사례를 중심으로)

  • Yang, Young Seok;Kim, Myung Seuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.3
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    • pp.185-193
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    • 2015
  • This paper is brought to introduce best practice case of promoting startup raising seed investment out of university startup program. In specific, Innopolise Startup Item Market Validation Program running in Hanbat National University have shown the appropriate way of cooperating between experts in university and early stage venture investors in incubating and accelerating promising startup for last three years. This paper shall be expected to provide benchmaking ground of helping other similar project teams and core networking points of future cooperation among similar entities.

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The Study to The Transformation of Government Youth Entrepreneurship Promotion Policy Paradigm to Create 'Good Quality Youth Startup' ('질 좋은 청년창업' 창출을 위한 정부의 청년창업육성정책 패러다임 이행방안에 관한 연구)

  • Yang, Young-Seok;Yang, Soo-Hee;HwangBo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.167-179
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    • 2012
  • This research is brought to suggest the policy paradigm shift alternative and to show breakthrough by diagnosing the cons of government's current youth entrepreneurship promotion emphasizing a showup performance. More specific points, first, this paper investigate the policy limitations of government's current youth entrepreneurship promotion. Second, this paper develop upgrade model of youth entrepreneurship promotion through benchmarking the foreign successful cases. Third, this paper suggest, the alternative of taking off ver 1.0 of government's current youth entrepreneurship promotion policy paradigm, new paradigm of government policy emphasizing 'Good Quality Youth Startup.' In this research, youth entrepreneurship promotion policy should be emphasized that the implementation of the "open" system. Open systems can collaborate in the young founder of the market building, matching based entrepreneurship run in conjunction with enough experience and the founder of the startup entirely after reviewing the market, or starting to reconsider, and also will open the path be employed in the leading venture firms participating in the group market. Therefore, entrepreneurship promotion policy raising the capabilities of the current situation of young people in the business after graduating from a wide selection of alternative plan that is characterized by a large system.

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A Studies on the Characteristics of Korean Government Policies for Venture Business During 2002-2012 (2002-2012년의 한국 벤처창업정책의 특징 연구)

  • Ha, Kyu-Soo;Hong, Kil-Pyo;Lee, Choonwoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.1
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    • pp.15-24
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    • 2017
  • This research is focused on how the venture-startup policies of South Korea has changed for the last ten years and then scope on its outcomes, limits and suggestions. Several policies for venture-startup has begun when "Small Business Startup Support Law" was developed in 1986. Government's support policies for venture and startup and development of venture had made a turning point in 1997 "Act on Special Measures for the Promotion of Venture Business" and venture companies has achieved remarkable growth with Information Technologies(IT). However, with the global IT bubble and the enrichment of venture companies, a number of venture companies experienced considerable difficulties due to multiple thresholds. There were a lot of efforts to revitalize venture-startup ecosystem such as fostering innovative SMEs and one-person creative enterprise support policy. From 2002 to 2004, Korean Government focused on preventing moral hazards of Korean Venture Business. From 2005 to 2006, It focused on fostering the role of venture capitals, and From 2007 to 2012, Single start-up business has been fostered by government policies. Generally speaking, it can be said that venture-startup policy was emphasized on building the hardware infrastructure of venture-startup and supporting with the funds.

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A Study on the Co-Relation of Organizational Culture and Organizational Commitment Among Startup Companies Employees (신생기업 임직원들의 조직문화와 조직몰입의 상관관계에 관한 연구)

  • Bokhari, Syed Asad Abbas;Aftab, Muhammad;Shahid, Manzoor
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.95-103
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    • 2021
  • Startup enterprises are expanding at an alarming rate in both industrialized and developing countries simultaneously. Many difficulties confront young entrepreneurs in terms of organizational and human resource management. As a result, it is critical to research startup enterprises because they have received little attention from the scientific community. In this study, we solely considered new startup enterprises operating at the small and medium-sized enterprise (SME) level in a developing country (Pakistan). The information was gathered through a survey method from ten businesses located in the metropolitan metropolis of Lahore. The correlation analysis was conducted to determine whether or not the hypothesized relationship between research variables was true. We discovered a positive and statistically significant association between all of the proposed hypotheses. The findings of this study have significant implications for industry, academics, and policymakers.

Youth Startup Firms: A Case Study on the Survival Strategy for Creating Business Performance (청년창업기업의 창업초기 생존전략 : 중진공 청년전용자금 활용기업 사례)

  • Lee, Seung-Chang;Lim, Won-Ho;Suh, Eung-Kyo
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.81-88
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    • 2014
  • Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.

Exploratory study on Perceived Critical Sucess Factors for Young Entrepreneurs in the Early Startup Stage (예비 청년창업가들의 핵심성공요인 인식에 대한 탐색적 연구)

  • Bang, JoongHyuk;Park, SangMoon;Shin, JoongKyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.247-254
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    • 2014
  • This study explored how early stage entrepreneurs think about key success factors of startup and its impact factors. Previous research on key success factors of startup focused on high technology industry or explored retrospectively main reason of their startup success. However, preparatory entrepreneur who lacks career and social experience has different point of view of startup success, because of their situation which they overcome various problem of entrepreneurial process. This research surveyed key success factors and impact factors of entrepreneurial success based on 905 preparatory entrepreneur. We witnessed that preparatory entrepreneur recognizes various key success factors and found different key success factors according to the attribute of preparatory entrepreneur. We found that man, team startup and non technology related startup in 20s age emphasized procuring superior manpower. But solitary startup and previous career related busienss and long preparation term in 30s age recognized importantly about the entrepreneur's ability. Also, preparatory entrepreneur who considered importantly sales promotion and thorough preparation has different attribute. We can find a unique point that Funding capability was not significant attribute. Finally we suggested implication and further research agenda to foster young entrepreneur based on major findings.

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A Study on Obstacles and Promotion of Faculty Technology Entrepreneurship (교수 기술창업 장애요인 및 활성화 방안에 관한 연구)

  • Park, Keon Chul;Lee, Chi Hyung
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.81-88
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    • 2019
  • This study suggests the ways to promote the technology startups founded by professor, who differs from student or researcher in social status, risk-taking tendency, and motivation. Literatures were reviewed to understand the advantage of faculty's tech start-up, foreign cases, and related researches. In addition, key stakeholders were interviewed. The study shows that domestic faculty entrepreneurship is currently in infant stage while facing obstacles in institutional, financial and practical aspects. In order to promote faculty entrepreneurship, the study suggests that university and professor set up the benefit sharing structure in advance, that the public sector establishes a holding company or investment fund dedicated to support a faculty startup, that proactive effort be made to attract passive professors to the startup world, and that private companies join faculty startups in the process of concept proofing and product commercialization. The study is expected to provide government, university, and industry with practical implication in promoting faculty startup.

A study on Assessing Positive Impacts to Small Business Startups by Government Policy of Promoting Small Business (소상공인 창업지원제도가 창업성과 창출에 미치는 영향 연구)

  • Kim, Sang-Soon;Kim, Jong-Weon;Yang, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.2
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    • pp.167-175
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    • 2012
  • This paper study about how government start-up promotion policies have strongly impacts on business startup pattern and its performance. In Korea, the economic crisis of the late 1990s, the recession continues to stumble, and corporate restructuring occurs, let a small mass of unemployed, the Soho establishment 'Sojabon' started brewing two booms. Small business owners and their economic contribution to this portion of the axis with respect to support economic growth theory, on the basis that you need to install the Support Center for more small business owners and small business owners and social atmosphere, changing the term action to promote the establishment and growth of employment opportunities through by creating regional, has been promoting the balanced development of between business. This scheme focus on examining the types and characteristics of the government support schemes with respect to start-process business plan completion, financing capability, utilizing level of experts, location advantage, level of industry differentiation. Results of this study shows how significantly entrepreneurship influence on business startup pattern determining successful performance of business startup and let potential entrepreneur utilize it as to proceed business planning and establishing strategies.

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The Impact of Shared Leadership on Organizational Commitment and Career Development in Startups

  • Chanuk Park;Sin-Bok Lee
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.60-74
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    • 2024
  • Due to the relative lack of concerns and research on organizational career development in startups, we study aimed to reveal the impact of shared leadership in startups on organizational career development through organizational commitment. The research method was an online survey targeting 200 startup members from April 11 to April 28, 2023, and a total of 195 copies were used in the final analysis. As a result of the study, first, among the shared leadership of startups, development and mentoring were found to have a positive impact on emotional commitment. Second, among the shared leadership of startups, planning and organizing, support and empathy were found to have a positive impact on continuous commitment. Third, planning and organizing, support and empathy had a positive impact on normative commitment. Third, among startups' shared leadership, planning and organizing, support and empthy had a positive impact on normative commitment. Fourth, emotional and continuous commitment were found to have a positive impact on improving career goals in organizational career growth. Fifth, emotional and continuous and normative commitment were each found to have a positive influence on the development of professional abilities in organizational career development. Lastly, emotional, continuous and normative commitment were all found to have a positive influence on the speed of promotion in organizational career growth. As a result, it is expected that the results of this study will be able to suggest shared leadership policy directions and goals for startups.