• Title/Summary/Keyword: Spreading Activation Theory

Search Result 5, Processing Time 0.02 seconds

Menu Structure Design using Asymmetric Spreading Activation in Mobile Phone (비대칭 활성화 확산 이론을 이용한 휴대폰 메뉴 구조 디자인)

  • Oh, Se-Eung;Myung, Ro-Hae
    • Journal of the Ergonomics Society of Korea
    • /
    • v.28 no.1
    • /
    • pp.1-7
    • /
    • 2009
  • As products are getting more diverse and new products are entering the market faster, customers have trouble learning how to use them. User-oriented menu structures may solve this problem. In order to design user-oriented menu structures, spreading activation theory has been studied. The spreading activation test shows that the strong associative relationship between words has shorter response times. Based on the spreading activation test, asymmetric spreading activation was introduced and a hypothesis that in a well-designed menu structure, association between upper-low menu pairs is not affected by an activation direction was tested for this study. In this study the menu of a cellular phone (Model: SPH-w2900) was extracted, and underwent 1st spreading activation tests. Then, on each menu pair, response time differences (asymmetric transition) by accuracy and directions were analyzed to find out problems in labels and improve menu structures and vocabulary. Second spreading activation tests were conducted to check whether asymmetric transitions decreased. The results showed that response time differences (asymmetric transition) for activation directions were found to be dropped significantly. Asymmetric transitions in spreading activation presented in this study will be helpful to define user-oriented menu structures.

Icon Evaluation Using Spreading Activation Model (활성화 확산 모형을 이용한 아이콘 평가)

  • Lee, Sun-Jung;Myung, Ro-Hae
    • Journal of the Ergonomics Society of Korea
    • /
    • v.26 no.4
    • /
    • pp.135-142
    • /
    • 2007
  • Icon conveys symbolic information which they have become ubiquitous as main element of GUI. However, users often cannot intuitively understand its functional meanings. Icon has to be designed for users to easily understand functional meanings. In order to evaluate icon, the spreading activation model can be used to effectively understand the process of information retrieval. In asymmetric spreading activation model is that in the two nodes the degree of spreading activation is different according to direction. Thus, asymmetric spreading activation theory was performed evaluating the strength of association when users see visual image to associate their verbal meaning (visual image - verbal meaning pair) and users see verbal meaning to associate their visual image (verbal meaning - visual image pair). According to the direction, this study hypothesizes that the well-designed icons have symmetric relationship rather than asymmetric relationship between the two pairs. The strength of association is measured through the reaction time and the accuracy rate. In performing SAT (spreading activation test), the ten icons were selected as word processing software icons. After first SAT, newly designed icons were developed based on Korean mental model, and second SAT was conducted using them. The results showed that the accuracy rate of newly designed icon has been improved. Also there is significant difference of reaction time between current icons and newly designed icons. Well-designed icon is confirmed that the strength of association relationship arises symmetrically rather than asymmetrically between the two pairs. User centered icons could be designed by improving the strength of association between the two pairs. Asymmetric SAT evaluates the strength of the association between the visual image and the verbal meanings to contribute to the development of icon which it related to human's association structure.

The Validation of Spreading Activation Model as Evaluation Methodology of Menu Structure: Eye Tracking Approach (메뉴 구조의 평가 방법론으로서 활성화 확산 모델의 타당성 검증: Eye-Tracking 접근 방법)

  • Park, Jong-Soon;Myung, Ro-Hae
    • Journal of the Ergonomics Society of Korea
    • /
    • v.26 no.2
    • /
    • pp.103-112
    • /
    • 2007
  • This study was designed to validate Spreading Activation Theory (SAT) for an evaluation methodology for menu structure through Eye-Tracking approach. When a visual search is on the way, more eye fixations and time are necessary to visually process complex and vague area. From the aspect of recognition, well-designed menu structures were hypothesized to have fewer numbers of fixations and shorter duration because well-designed menu structures reflecting the users' mental model would be well matched with the product's menu structure, resulting in reducing the number of fixations and duration time. The results show that the shorter reaction times for SAT had significantly fewer numbers of fixation and shorter duration time as the hypothesis for this study stated. In conclusion, SAT was proved to be an effective evaluation methodology for menu structure with the eye tracking equipment. In addition, using SAT instead of the real performance experiment would be useful for designing user-centered systems and convenient information structures because SAT was proven to be the theoretical background for design and evaluation of menu structures.

Menu Structure Design using Asymmetric Transition in Spreading Activation (활성화 확산의 비대칭 전이를 이용한 메뉴 구조 디자인)

  • Oh, Se-Eung;Park, Jong-Soon;Myung, Ro-Hae;Lee, Suk-Jae
    • 한국HCI학회:학술대회논문집
    • /
    • 2008.02b
    • /
    • pp.386-391
    • /
    • 2008
  • 제품의 기능이 다양화 되고 신제품의 출시기간이 짧아지면서 소비자들은 새로운 제품의 조작 방법을 익히는데 어려움을 겪게 된다. 사용자 중심의 잘 설계된 메뉴 구조는 이러한 사용성 문제를 해결 해줄 수 있을 것이다. 따라서 본 연구에서는 사용자 중심의 좋은 정보 구조 설계를 위해 활성화 확산의 비대칭 전이를 이용한 메뉴구조 및 레이블 평가 방법을 연구하였다. 활성화 확산 실험은 반응 시간이 짧을수록 연상 강도가 강하고, 단어 쌍간의 관계가 밀접함을 보여주므로, 잘 디자인된 메뉴구조는 상-하위 메뉴 쌍의 연상 정도가 활성화 진행 방향의 영향을 받지 않는다는 가설을 세울 수 있다. 따라서 본 연구는 휴대폰(모델명;SPH-W2900)의 메뉴를 추출하여 1차 활성화 확산(SAT)실험을 수행한 뒤, 각 메뉴 쌍에 대하여 정확도와 진행 방향에 따른 반응시간의 차이(비대칭 전이)를 파악함으로 레이블의 문제점을 도출하고 메뉴 구조 및 어휘를 개선하였다. 2차 활성화 확산 실험은 개선된 메뉴 쌍에 대해 비대칭 전이 현상이 감소하였는지를 확인하기 위해 실시되었으며 활성화 진행 방향에 대한 반응시간의 차이(비대칭 전이)는 월등히 감소함을 알 수 있었다. 따라서 본 연구에서 제시하는 활성화 확산의 비대칭전이는 사용자 중심의 메뉴 레이블을 정의 하는데 도움이 될 것이다.

  • PDF

Theoretical Basis and Application of the Neurac Technique Which Uses the Sling Exercise Therapy (슬링운동치료를 이 용한 Neurac 기법의 이론적 근거와 적용방법)

  • Kim, Suhn-Yeop;Kim, Taek-Yean
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
    • /
    • v.12 no.2
    • /
    • pp.52-65
    • /
    • 2006
  • Sling exercises therapy can speak as appliable comprehensive exercises therapy technique efficiently in general exercise field for injured worker's rehabilitation process and health improvement patient or athlete, injury or disease that have pain or dysfunction to neuromuscular system using that shake. At 1990 an early stage, because physical therapist and doctors of medical treatment developed country norway of north europe cooperate sling exercises therapy's concept trend spreading worldwide establishing theory newly based on scientific basic be. Musculoskeletal system, old man and young child's nervous system injurer's treatment and exercise and industry worker's rehabilitation process, athlete's rehabilitation etc. several fields introduced in early 2000s to Korea apply. Sling exercises therapy neuromuscular system disease continuous abatement as general concept of active exercise and treatment that use sling exercises equipment by purpose know can. This review article wishes to introduce about neuromuscular activation, "Neurac" technique that can speak as step developed more concept based on application principle etc, of basic sling exercises effort's change by suspension point's change that is concept, stability exercises principle, open kinetic chain exercises and closed kinetic chain exercises. Arranged about Plateau potential's characteristic and working mechanism and Neurac technique's application method that can say as Neurac technique's neuro-physiologic base, and presented treatment method of lumbar part disease and cervical part, shoulder joint part disease to application example. Because plateau potential forward player that induce using Neurac technique in part muscles that act role that keep spine surrounding stability in this article keeps muscle's contraction continuously, between global and local muscles, presented several study findings that can cause affirmative change in insufficient muscle adjustment state such as imbalance of muscles' action order. Expect that case studies that use this Neurac technique here after consist continuously.

  • PDF