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A Study on the Marketing Performance Using Social Media -Comparison between Portal Advertisement, Blog, and SNS Channel Characteristics and Performance- (소셜미디어 마케팅 성과에 관한 연구 -포탈 광고, 블로그, SNS 채널의 특징과 성과 비교를 중심으로-)

  • Chang, Yun-Hee
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.119-133
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    • 2012
  • Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

Biology and Health Aspects of Molds in Foods and the Environment

  • Bullerman, Lloyd-B.
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.22 no.3
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    • pp.359-366
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    • 1993
  • Molds are eucaryotic, multicellular, multinucleate, filamentous organisms that reproduce by forming asexual and sexual spores. The spores are readily spread through the air and because they are very light-weight and tend to behave like dust particles, they are easily disseminated on air currents. Molds therefore are ubiquitous organisms that are found everywhere, throughout the environment. The natural habitat of most molds is the soil where they grow on and break down decaying vegetable matter. Thus, where there is decaying organic matter in an area, there are often high numbers of mold spores in the atmosphere of the environment. Molds are common contaminants of plant materials, including grains and seeds, and therefore readily contaminate human foods and animal feeds. Molds can tolerate relatively harsh environments and adapt to more severe stresses than most microorganisms. They require less available moisture for growth than bacteria and yeasts and can grow on substrates containing concentrations of sugar or salt that bacteria can not tolerate. Most molds are highly aerobic, requiring oxygen for growth. Molds grow over a wide temperature range, but few can grow at extremely high temperatures. Molds have simple nutritional requirements, requiring primarily a source of carbon and simple organic nitrogen. Because of this, molds can grow on many foods and feed materials and cause spoilage and deterioration. Some molds ran produce toxic substances known as mycotoxins, which are toxic to humans and animals. Mold growth in foods can be controlled by manipulating factors such as atmosphere, moisture content, water activity, relative humidity and temperature. The presence of other microorganisms tends to restrict mold growth, especially if conditions are favorable for growth of bacteria or yeasts. Certain chemicals in the substrate may also inhibit mold growth. These may be naturally occurring or added for the purpose of preservation. Only a relatively few of the approximately 100,000 different species of fungi are involved in the deterioration of food and agricultural commodities and production of mycotoxins. Deteriorative and toxic mold species are found primarily in the genera Aspergillus, Penicillium, Fusarium, Alternaria, Trichothecium, Trichoderma, Rhizopus, Mucor and Cladosporium. While many molds can be observed as surface growth on foods, they also often occur as internal contaminants of nuts, seeds and grains. Mold deterioration of foods and agricultural commodities is a serious problem world-wide. However, molds also pose hazards to human and animal health in the form of mycotoxins, as infectious agents and as respiratory irritants and allergens. Thus, molds are involved in a number of human and animal diseases with serious implication for health.

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Ultrastructural changes of Haematococcus pluvialis (Chlorophyta) in process of astaxanthin accumulation and cell damage under condition of high light with acetate

  • He, Bangxiang;Hou, Lulu;Zhang, Feng;Cong, Xiaomei;Wang, Zhendong;Guo, Yalin;Shi, Jiawei;Jiang, Ming;Zhang, Xuecheng;Zang, Xiaonan
    • ALGAE
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    • v.35 no.3
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    • pp.253-262
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    • 2020
  • Haematococcus pluvialis is a commercial microalga that can produce high quantities of astaxanthin. Under induced conditions, some important changes in the subcellular structures related to astaxanthin accumulation were observable. For example, a large number of astaxanthin granules, oil structures and starch granules appeared in the thick-walled cells; Astaxanthin granules gradually dissolved into the oil structures and spread throughout the entire cell with the fusion and diffusion process of oil structures during the middle and late stages of induction; The plastoglobules were closed to the newly formed structures, and some plastoglobules would abnormally increase in size under stress. Based on observations of cell damage, the degradation of membrane structures, such as chloroplasts, was found to be the primary form of damage during the early stage of induction. During the middle stage of induction, some transparent holes were exposed in the dissolving astaxanthin granules in the cytoplasm. In thick-walled cells, these transparent holes were covered by oil substances dissolving astaxanthin, thereby avoiding further damage to cells. Given the relatively few oil structures, in non-thick-walled cells, the transparent holes expanded to form multiple transparent areas, eventually resulting in the rupture and death of cells. These results suggested that the high level of synthesis and the wide range diffusion of oil explained the expansion of astaxanthin in H. pluvialis.

Detection of Red Sea Bream Iridovirus (RSIV) from marine fish in the Southern Coastal Area and East China Sea (남.서해안과 동중국해 자연산 어류에서 Red Sea Bream Iridovirus (RSIV)의 검출)

  • Lee, Wol-La;Kim, Seok-Ryel;Yun, Hyun-Mi;Kitamura, Shin Ichi;Jung, Sung-Ju;Oh, Myung-Joo
    • Journal of fish pathology
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    • v.20 no.3
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    • pp.211-220
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    • 2007
  • Red sea bream iridovirus disease (RSIVD) cause massive economic losses in marine aquaculture industry in Korea. The causative agent of this disease (RSIV) infects a wide range of fish species. The aims of this study were to monitor RSIV in wild marine fishes and to give critical information for controling the disease through prophylactic methods. Prevalence of the viral disease, geological distribution and reservoir of the virus were investigated using wild marine fishes captured in southern coast and east china sea for two years. (Polymerase Chain Reaction) PCR results showed that RSIV were detected in 39 (24.3%) out of 160 fish. MCP gene sequences of viral strains isolated in this study were closely related to that of a reference strain, red seabream-K, belonging to Megalocytivirus subgroup Ⅲ. The results suggest that some of wild marine fishes are RSIV carriers and may spread the pathogen directly to fish farmed in coastal area.

Report on Settlement of Alien Species Red Swamp Crawfish (Procambarus clarkii) in Korea (외래생물 미국가재(Procambarus clarkii)의 국내 자연생태계 정착 보고)

  • Kim, SuHwan;Baek, Hae-Jun;Yang, Geun Bok
    • Korean Journal of Ecology and Environment
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    • v.52 no.4
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    • pp.333-339
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    • 2019
  • The Red swamp crawfish Procambarus clarkii is native to the southern United States and inhibits all over the world including the United States, Asia, Africa and Europe. In Europe, it is known to disrupt ecosystems such as competition with native crayfish. In this study, habitats of red swamp crawfish were identified in Jiseok stream (15.5 km section) and Daecho stream (6.1 km section) of Youngsan river. A total 33 red swamp crawfish were captured. A female captured in Jiseok stream carried 215 newly hatched red swamp crawfish in her the burrow. As a result of the analysis of the habitat environment, the water temperature was ranged of 2.4~32.8℃, conductivity was 53.4~502.3 μS cm-1 and DO was 0.74~22.64 mg L-1. As a result of measuring HOBO, the temperature ranged from -9~48.1℃, showing a change of 57.1℃ throughout the year. The variation of the water temperature throughout the year from 2.9~33.9℃ was found to be 31℃. Red swamp crawfish have a high adaptability and a wide range of environmental resistance, and report a sharp increase in newly invaded areas, negatively affecting indigenous organisms. In addition, it can be used as a medium for the spread of diseases and parasites, so prompt investigation and research should be carried out.

Status of Youth Entrepreneurship in Korea (국내 청년층의 창업인식 실태와 증대방안 - 청년층의 직업관을 중심으로)

  • Lee, Jae Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.1-8
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    • 2014
  • The government has established a foundation activation measures across a total of 10 times to expanse job creation, promote new growth engines and enhance youth entrepreneurship for trying to spread socially. In order to improve startup activation policies and excavation, it is necessary to supplement the gaps going to construct a stable infrastructure through periodic status research on their occupational sense and entrepreneurship awareness. Since 2012, the government's has been surveyed to address the current understanding of the occupational sense and entrepreneurship awareness of population characteristics. Until 2013 only the youth were surveyed, recently from 2014 expanded its range to the public. This study laid the foundation for a more comprehensive set of analysis through which to learn and understand the differences between the status of each group for entrepreneurship awareness by utilizing survey data from the government. And this study was obtained from a survey of university students and the general public. A total of 3000 people nationwide survey was conducted about the entrepreneurship environment for start-ups and entrepreneurship awareness and success factors for a month. The University students survey result were classified according to the area, school and gender. And The general public survey was classified according to the area, the age and gender. Each response result indicates a significant difference between the students and the general public did not appear. But through this survey, This study would contribute the establishment of the national startup infrastructure.

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Stem Rot on Ligularia fischeri Caused by Sclerotium rolfsii in Korea (Sclerotium rolfsii에 의한 곰취 흰비단병)

  • Moon, Youn-Gi;Kim, Se-Won;Choi, Jun-Keun;Kwon, Soon-Bae;Shim, Hong-Sik;Ju, Ho-Jong;Choi, In-Young
    • Research in Plant Disease
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    • v.21 no.1
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    • pp.36-39
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    • 2015
  • In June 2012 and 2013, a destructive stem rot symptoms of Ligularia fischeri occurred sporadically in Hoengseong-gun and Pyeongchang-gun Gangwon-do, Korea. The typical symptom included water-soaking on the main stem, rotting, wilting and blighting, which eventually leads to death of the plant. White mycelial mats were spread over lesions and brown sclerotia were formed on stems and near soil surface. The sclerotia were white to brown, spherical or irregular, 1-3 mm in size on potato dextrose agar (PDA), The optimum temperature range of hyphal growth was $25-30^{\circ}C$ and the hyphal diameter was $4-10{\mu}m$. The typical clamp connections were observed in the hyphae of the fungus grown on PDA. The resulting sequence of 695 bp was deposited in GenBank. A BLAST search revealed that sequences of the this isolates showed >99% identity with those of Sclerotium rolfsii. On the basis of the morphological characteristics and phylogenetic analyses of molecular markers ITS rDNA, the fungi were identified as S. rolfsii. A pathogenicity test was carried out to fulfill Koch's postulates. To our knowledge, this is the first report of S. rolfsii on Ligularia fischeri in Korea.

A study on Hepatitis B and knowledge about AIDS of dental hygiene student in Korea (전국 치위생과 학생들의 B형간염과 AIDS에 관한 지식도 조사)

  • Song, Kyung-Hee;Bae, Bong-Jin
    • Journal of Korean society of Dental Hygiene
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    • v.1 no.2
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    • pp.181-192
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    • 2001
  • The purpose of this was to evaluate the level of knowledge about Hepatitis B and AIDS among dental hygiene students at six dental hygiene educational programs in nationwide, compare the findings to those of Song's study. 1703 dental hygiene students surveyed by mail and answered a questionnaire, using the questionnaire used developed by DiClemente el al., on Hepatitis B vaccination, antibody production, experience of unintentional needle stick injuries, experience of surgical operation and blood transfusion, personal risk factors for HBV and HIV, management of HBV and HIV postexposure management et al. The data indicated that dental hygiene students (79.0%) in this study had more HIV vaccination than dental hygiene(74.3%) in Song's study. As for recognition of antibody production after Hepatitis B vaccination, only 34.6% of respondents answered they knew having antibody production and 95% of respondents knew not having antibody production. Over one-half of the respondents (55%) answered they didn't even recognize having antibody production. 52.3 percent of dental hygiene students experienced unintentional needle stick injuries. The findings on the knowledge about Hepatitis B and AIDS were that dental hygienists (76.5 points) received higher mean score than those of dental hygiene students (71.0 points) and that the distribution of right answer rate also showed wider range in dental hygiene students (27.7~97.5%) than those of dental hygienist (41.2~99.5%). There were no statistical differences among dental hygiene education programs. Finding of this study support that the curriculum of dental hygiene program should include instruction on sources and methods of transmission of infectious diseases, risk of virus transmission in the workplace and principles of infection control. Furthermore, infection-control practices should be utilized routinely and their application to dental personnel, management of HBV and HIV postexposure management. Furthermore, for preventing the further spread of infectious diseases (HBV, HIV and AIDS${\cdots}$) caused by bloodborne viruses, imposing an obligation rather than recommendation on Hepatitis B vaccination to all dental personnel and routinely utilizing infection-control guidelines for all dental patients in dental practices (include dental educational programs) should be accomplished by coordination the government agency.

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Temporal and Spatial Fluctuations of Coastal Water Quality and Effect of Small Tide Embankment in the Muan Peninsula of Korea (무안반도 연안수질의 시ㆍ공간적 변동과 소규모 방조제의 영향)

  • Lee Dae-In;Cho Hyeon-Seo;Lee Gyu-Hyung;Lee Moon-Ok
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.6 no.4
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    • pp.24-36
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    • 2003
  • In this study, we estimated the seasonal fluctuations of water quality and effect of small tide embankment in coastal water around the Muan Peninsula, which is located in the northern part of Mokpo city, and layer farming ground is spread around there. Some physical and chemical factors were analyzed to characterize water quality from Jan. to Oct. in 1994. The results were as follows: Dissolved oxygen was slightly under saturation in the almost areas of July, and in some bottom layer at ebb tide of October. Distribution of COD showed high values that over 2㎎/L in October and flood tide of April by the discharge of freshwater and resuspension of benthic sediment, which exceeded water quality criteria II. Maximum values of dissolved inorganic nitrogen ware appeared in surface layer during the flood tide of October, while minimum of that showed in surface layer in April. Concentration of dissolved inorganic phosphorus was higher at July than the others, which ranged from 0.24 to 2.08㎍-at/L. Mostly mean values of N/P ratio were lower than 16, it mean that nitrogen is more limiting nutrient than phosphorus for the growth of phytoplankton. The values of eutrophication index were in the range of 0.07~0.81. However, very high values due to increase of COD were estimated near the tide embankment and southern part in relation to tidal current in October. Water quality around tide embankment was suddenly changed worse within a short period after opening the water gate during the rainfall.

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DYNAMICAL SUBSTRUCTURES OF GALACTIC GLOBULAR CLUSTERS II. NGC 6934 (우리은하 구상성단들의 역학적 세부구조 II. NGC 6934)

  • Rhee, Jong-Whan;Sohn, Young-Jong;Shin, Min;Kang, Aram
    • Journal of Astronomy and Space Sciences
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    • v.21 no.4
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    • pp.249-262
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    • 2004
  • The variations of the dynamical substructures of NGC 6934 have been investigated by means of performing point spread function stellar photometry and the surface photometry on BV CCD images of NGC 6934. Our results show that overall variations of ellipticity and position angle range in $0.02{\sim}0.08\;and\;-90^{\circ}{\sim}+90^{\circ}$, respectively out to three times the half light radius. The inner ($r_{eff}) substructures of NGC 6934 inferred from the variations of ellipticity and position angle are mainly affected by the bright red giant populations, while the effects of the other giant populations are weaker than those of the bright red giant populations. Horizontal branch populations and faint red giant star populations affect the dynamical substructures of NGC 6934 in the region of $r_h.