• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.175-187
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• 1998

Hats are an important part of the fashion accessory business and Their importance is increasing year by year. Their importance is increasing not only as a means of accessory ut also as a means of sportswear due to the leisure-sports boom of the 90's. As hats are becoming more and more popular and ready-made, demand for comfortable and easy-fitting hats are increasing. Being an piece of apparel, fitting is very important factor in hats as well s in other forms of clothing. But many hat-wears complain of dissatisfaction of fitting of their hats. In addition to this, another problem is hat most hat designs have been flown in from the West without inspection of their fits. Designs to fit the Koran face and head have not been developed properly. This study is based on the need for the development of a well-fitting hat pattern design for Korean young women. After taking actual measurements of 170 young womens, a size system was organized for developing patterns for different size groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1622-1632
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• 2009

This study investigates the influence of the innovativeness of consumers on extended products in brand extensions. 300 surveys were distributed and 283 were used in the final analysis. The results of this study show that consumers evaluate similar product category (i.e., sportswear) better than a dissimilar category (i.e., cosmetics) in brand extension. In addition, innovative consumers evaluated extended product better regardless of similarity with the original brand. The results showed that consumers with higher level of innovativeness were less likely to evaluate differently between a similar product and dissimilar product categories in apparel brand extension.

• Korean Journal of Human Ecology
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• v.17 no.3
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• pp.501-509
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• 2008

This research intends to help local small fashion industry to outgrow its limitation, preserving and developing environment-friendly dyeing tradition in Jeju renowned for persimmon juice dyeing. The study, then, aims to develop eco-friendly golf-wear designs, with maximizing advantages of natural dyeing (with persimmon juice, indigo plant, gallnut, cochineal, turmeric, and loess) such as rot-proofness, bacteria-proofness, stench-proofness and block of ultraviolet rays. The results are as follows: first, natural fabrics such as muslin(cotton 100%), linen(linen 100%) and spandex(mixed cotton 98%, polyurethane 2%) were developed into eco-friendly ones colored with various natural dye sources. Second, four kinds of golf-wear design were developed to stand out golf wear's natural image, focused on classic, neo-minimal style. The characteristic details and design elements of sportswear were added to basic golf wear design. Therefore, it is hopeful that those designs of naturally dyed golf wear for women could be utilized for other various purposes in the future.

• Journal of the Korean Society of Costume
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• v.20
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• pp.179-190
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• 1993

In the history of fashion, few designers have interpreted the background of the time more accurately and energetically than did Elsa Schiaparelli. She understood the new role of women and believed clothes should suit one's life style. Schiaparelli begun with sportswear, later included suits and dresses. She produced them of great elegance and extreme chic. Simplicity of line was the key to her distinctive and elegant silhouette. Even her simplest designs had elegance. Her concept of clothes was architectual : the more the plane of the body were respected, the more the garment acquired vitality. Schiaparelli combined her knowledge, timing, and sense of daring in the presentation of her designs, colors, fabrics, and embroideries. For V, the garment was not only the medium for the couturier's craft but also the place for artistic expression. Her self-conscious equation of designer's objectives with that of artist is at the heart of her work. Schiaparelli's work is an expression of desire, not merely of design.

• Textile Coloration and Finishing
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• v.22 no.3
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• pp.264-271
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• 2010

The purpose of this study was to investigate performance evaluation of absorbing and fast-drying fabric after washing. In the comparison of absorption and fast-drying properties, there was slight difference among the materials depending on thickness, weight, and fabric structure. Absorption speed of the materials depended on the frequency of washing which might be caused by modification of fabric structure or composition fiber due to friction during washing. The ability of fast-drying of the materials was gradually decreased with the increase of washing frequency, which might be caused by fatigue accumulation on inner fiber and structural change or destruction with friction during washing.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.101-116
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• 2016

"Athleisure" indicates a new fashion style which takes advantage of the merits of both sportswear and outdoor clothing. This fashion style produces clothing we can wear very conveniently regardless of time and place. This paper, first, surveyed the concept of athleisure and the socio-cultural background of its appearance in modern fashion, and then, analyzed the growing processes and tendencies of athleisure in various fields of fashion. The three typical characteristics of athleisure can be summarized as Non-boudary, Functionality, and Sensualirty. It is hoped that this study has provided some theoretical evidences for the athleisure which is expanding broadly but vaguely as megatrends.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.25-29
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• 2008

본 연구에서는 스포츠웨어 착용 시 운동 속도별로 직물이 스치면서 발생하는 마찰음에 대한 음향특성과 주관적 감각 감성을 고찰하기 위하여, 3종류의 스포츠웨어용 직물 마찰음을 walking(0.63m/s), jogging(1.10m/s), running(0.98m/s)의 3가지 속도로 녹음한 후, 총음압(SPL)과 Loudness(Z), Sharpness(Z), Roughness(Z), Fluctuation Strength(Z)를 계산하였다. 이들 마찰음에 대한 주관적 평가는 9개 쌍의 형용사(시끄러운, 높은, 날카로운, 거친, 딱딱한, 탁한, 변화있는, 거슬리는, 불쾌한)에 대해 의미미분척도로 평가되었다. Jogging시 직물의 마찰음은 가장 시끄럽고 거슬리며 불쾌하게 평가되었고, running시의 직물 마찰음은 walking시나 jogging시의 마찰음보다 덜 시끄럽고 거칠기와 탁한 정도가 적으며 거슬리고 불쾌한 정도가 가장 적게 평가되었다.

• Journal of Fashion Business
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• v.4 no.2
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• pp.19-29
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• 2000

The purposes of this thesis lies in the study of marketable design through understanding of skiwear design and its market. This was done through the analysis of the present state of, and the growth of its market, modern fashion industry and the consumer, through skiwear related periodicals. I undertook the task of understanding current design trends through a study of catalogs by well-known ski wear brands, firsthand observation and photographing at ski resorts. The characteristics of present fashion industry lie in the realization of global merchandising, expansion of discount stores and tele-sales, demands for susceptible store interiors and change in consumer behavior. The market created outside of mainstream skiwear, focuses on the growth of the sportive mood over all areas of fashion, and among these developments. Skiwear trends begin to show tendencies to subdivide. Skiwear design can be divided into groups of functional sportswear for professionals, practical, snowboard-wear that combines as street-wear and finally elegant, feminine style.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.206-219
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• 2013

In this study, it is explored how fashion brand slogans are categorized by linguistic characteristics and which linguistic characteristic is effective to improve consumer responses. Only 28% out of 1,346 fashion brands that are investigated are using slogans. Sportswear and men's wear are two product categories more often adopting slogans. A total of 11,113 consumers participated in the experimental study to evaluate slogan characteristics (familiarity, understandability, newness, pleasure), slogan attitude, and brand recall of 30 slogan-brand sets that were categorized by Park's 10 linguistic characteristics. In findings, slogans generating positive attitudes toward slogans and a good rate of brand recall tend to have no brand name in slogan, be written in the second-person view, include a futuristic message, and have information weighted on specialties. Slogan typology suggested based on results may be used for the future research as a basic guideline for the research on fashion brand slogans.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.157-177
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• 2008

Sportswear, including sports shoes, becomes a common and popular category because it gives young people a more relax lifestyle and greater versatility and comfort. It is believed that consumers prefer products of developed countries to products of developing or underdeveloped countries. This study tries to compare consumer behaviors for sports shoes in China and Korea. Our research model analyzed relationships among country-of-origin, perceived quality, perceived price, brand image and purchase intention for sports shoes in Korea and China. The country-of-origin was not found to play a significant role in Korea. But it was found to positively influence perceived quality in China. Brand image was found to play an important role in influencing perceived quality and perceived price in Korea and China. Perceived quality was found to influence positively purchase intention in both countries. Perceived price was found to negatively influence purchase intention in China. Implications drawn from this study were discussed.