• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.456-464
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• 2017

These days, the sports industry and related industries are growing very fast due to active sports participation. Recently, tourism products that integrate tourism with sport have already appeared. The products include tourism behavior, such as sports activities, sports spectating, and visiting sports memorial halls and museums, etc. This study examined the relationship among the tourist behavior, sports spectating factors, and team association components. Based on the theoretical study, a field survey was performed by questionnaires. The sports spectating factors and team association components have a slight influence on the tourist behavior after analysis using the SPSS program. The implications are as follows. First, sports teams should make efforts not only on the team's win at the sports game, but also to develop marketing strategies about the sports complex, and star players of their team. Second, sports teams have to develop tourist products that collaborate with the local tourism industry linked to tourist attractions, accommodations, souvenir shop, and entertainment facilities for sports spectators.

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.273-283
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• 2019

To identify the relationship between leadership, organizational commitment, and job satisfaction of sports instructor for elderly, this study conducted a research on 199 exercise sports instructors for elderly working at 6 sports centers located in 6 regions of Seoul, Gyeonggi, and Incheon from April 1, 2019 to April 30, 2019. The research results were as follows. First, the leadership of sports instructor for elderly had a significant influence on the organizational commitment. Secondly, the leadership of sports instructor for elderly had a significant influence on the job satisfaction. Above results showed that leadership of sports instructor for elderly is an important factor that enhances organizational commitment and job satisfaction. Thus, it is necessary to provide leadership education on sports instructors to develop upright character and capability. This would result in promoting elderly's participation in sports for all, enhancing pleasure, and continuing healthy life in old age. Furthermore, the role of such sports instructors would enhance the quality of life for elderly.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.105-114
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• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• Journal of Fisheries and Marine Sciences Education
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• v.17 no.1
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• pp.86-105
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• 2005

The plan of developing a fishing village and port will be indirectly funded by the government. In the short term, there will be five different multi-functional fishing village models which are based on the first industry to attach to the third industry of marine sports experience tourism. In the long run, they have to be reached gradually. The popular scenic spot of the marine sports experience tourism is made by human resources and fundamental installations considering that it must be done in unpolluted water. It is necessary to separate the fish harbor into two sides. One side is an existing fishing industry. The other side is made up of several pontoons for the marine sports equipment of the marine mooring. It is necessary to build facilities, such as the mooring facility, the storage facility, the repair-check facility, supply-cleaning facility, information booth, accommodations, education facility, and a marine culture exchange facility.

• Korean Management Science Review
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• v.31 no.4
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• pp.107-116
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• 2014

Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.

• Journal of Distribution Science
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• v.21 no.4
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• Journal of Sport and Applied Science
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• v.4 no.4
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.97-107
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• 2020

This Study designed to examine the effects of participation motivation of Dance Sports Activation. The dance sports club participants were selected by systematic stratifies cluster random sampling method. The questionnaire was given to 320 members of badminton club members and engaging in the range activity from March 2019 to April 2019. After collecting the questionnaires, I exclude 20 unreliable questionnaires which were incomplete, incorrectly marked or double marked, and used 300 questionnaires for the study. The conclusion of this research was as follows: First, Participation motivation had a effect on enjoyment factor in dance sports club participants. Second, Participation motivation had a effect on exercise dependence in dance sports club participants. Third. Enjoyment factor had a effect on exercise dependence in dance sports club participants. It was concluded that participation motivation would be beneficial for enjoyment factor and exercise dependence in dance sports club participants.

• Journal of Korea Entertainment Industry Association
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• v.14 no.1
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• pp.27-39
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• 2020

To identify the influence of senior sports instructor's positive psychological capital on organizational performance, job engagement, and innovative behavior, this study conducted a research on 227 senior sports instructors at 5 sports centers and senior sports centers in Seoul, Gyeonggi-do, and Incheon regions. The research results were as follows. First, positive psychological capital of senior sports instructors had a significant influence on all sub-factors of organizational performance. Secondly, positive psychological capital of senior sports instructors had a significant influence on all sub-factors of job engagement. Third, positive psychological capital of senior sports instructors had a significant influence on innovative behavior. Thus, this study verified that positive psychological capital is an important variable for enhancing organization performance, job engagement, and innovative behavior of group members. In addition, this study holds a great significance in proving positive psychological capital's positive influence on working environment of senior sports instructors.