• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• Journal of Family Resource Management and Policy Review
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• v.4 no.2
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• pp.57-73
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• 2000

The Purpose of this study is to scrutinize the time structure and time use pattern of North Korean and to identify the differences of time use patterns between South and North Korean Societies. To carry out this Purpose in-depth interviews with ten people who escaped from North Korea after 1990 and empirical survey with 158 subjects were conducted. The findings are as follows. The characteristics of time life of North Korean are uniform time use pattern in tightly scheduled daily life and shortage of disposable time and constraint of free time due to job related labor, extra job activities including learning, meeting and evaluation, and labor mobilization. Women are faced with heavy burden of doing job and housework in the continuing patriarchal way of thinking and in the circumstances of poor housing environment. In North, Leisure time is constraint and leisure facilities are poor and the concept of leisure is totally different as that of South. North Korean think leisure as connecting with work and education and as public sphere, not private sphere. I this context leisure is considered as means for the strengthening of the communist society. Differences in the perception of time life through defectors are as follows. In South, there are plenty of leisure time and man can control his own time. Man spend his free time for various activities, especially for cultural activities such as sports, recreation, eating out with families and spend time till late in the outdoors. This study revealed differences in many aspects of time life between South and North Korean societies. These results will provide useful informations for the overcome of differences of cultural life of South and North Korean societies and accomplishment of the real integration of two societies.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.66 no.11
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• pp.1628-1633
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• 2017

The purpose of this study was to identify the difference and correlation in elbow joint maximal flexion strength according to measurement methods and characteristics of muscular contraction, and to develop the predictive equation of elbow joint maximal flexion strength for the optimal exercise intensity setting and accurate measurement. Subjects were 30 male university students. Elbow joint maximal flexion strength of isokinetic contraction, isometric contraction at $75^{\circ}$ elbow joint flexion position, isotonic concentric 1RM, manual muscle strength (MMT) were measured with isokinetic dynamometer, dumbbell, and manual muscle tester. Pearson's r, linear regression equation, and multiple regression equation between variables were calculated. As a result, the highest value was isometric contraction. The second highest value was MMT. The third highest value was isokinetic contraction. 1RM was the lowest. Predictive equations of elbow joint maximal flexion strength between isometric and isokinetic contraction, between isometric contraction and 1RM, among isometric contraction, 1RM, and body weight were developed. In conclusion, 1RM and isokinetic elbow joint maximal flexion strength could be seemed to underestimate the practical elbow joint maximal flexion strength. And it is suggested that the developed predictive equations in this study should be useful in criteria- and goal-setting for resistant exercise and sports rehabilitation after elbow joint injury.

• Review of Culture and Economy
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• v.19 no.2
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• pp.3-28
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• 2016

The present study attempted the segmentation of the art gallery visitors on the basis of leisure lifestyles. For this purpose, leisure lifestyle surveys were administered at Korea's three representative art galleries, the National Museum of Modern and Contemporary Art, Seoul Museum of Art, and Seoul Art Center's Hangaram Art Museum. A total of 314 questionnaires were analyzed to identify leisure lifestyle factors. On the basis of the lifestyle factors, a cluster analysis was performed, and then the differences of demographics, museum visiting behaviors, and general cultural consumption among the clusters were examined. The cluster analysis revealed four groups of lifestyles, 'culture and art lovers', 'active homebodies', 'low leisure spenders', and 'omnivorous culture and sports participants'. The four groups revealed the differences in terms of demographics, museum visiting behaviors, and general cultural consumption. On the basis of the findings, the marketing strategies targeting the segmented art gallery markets were discussed.

• Journal of the Korean Society of Marine Environment & Safety
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• v.19 no.1
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• pp.93-99
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• 2013

It is expected to continue to increase the number of people who enjoy marine and water sports due to the increase of leisure time because of income increase, the five-day workweek, etc. However, in the safety awareness, the development of equipment is just in the early stage. Established system for fundraising is required for Korean marine and water sports to be developed first. Should the fund be spent on the safety and development of domestic equipment for marine and water sports, it would make for a safer and more enjoyable sports for the people. The profit return measures of motor boat race, among marine and water sports, are surveyed and analyzed to suggest the measures stated above. Japanese legal structure and the profit return measures on motor boat race, which are about 60 years ahead than Korean systems, were analyzed and led to suggest the establishment of professional institutions which promote motor boat, etc. and the legal improvement for funding.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.247-254
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• 2016

The purpose of this study is to identify the degree of participation sport for how this affects the objectified body consciousness of the Physically Disabled. The subjects were enrolled in the members participating in the sport for the disabled, while 221 people living in the city A. Data processing was carried out frequency analysis, factor analysis using SPSS 21.0 program, the analysis of the specific factors independent t-test and the way analysis of variance and multiple regression analysis was carried out. All statistical significance level was set at .05. First, population, gender (male), age of the sociological characteristics of the handicapped (40, 50), the objectification of the body consciousness level of the disability rating (Level 4) showed that a positive effect. Second, there are life sports participation rate (exercise duration, exercise time, exercise intensity) has positive effects on the body shame of objectification of the body consciousness of the handicapped, the body monitoring Exercise Period, the body shame, the intensity of exercise, control beliefs this exercise showed that each time a positive impact.

• Journal of Fisheries and Marine Sciences Education
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• v.20 no.2
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• pp.147-155
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• 2008

The purpose of this study was to identify the causal relationship developmental activity of the marine sports among the educational value and barrier's factors in a middle school teachers in Busan. Responses were collected from 352 questionnaires which participated in the survey chosen by convenient sampling from the middle school teachers who working the area of Busan. A total of 338 responses were used in data analysis; 14 questionnaires were excluded form data analysis because of incomplete or missing data. To conduct this study the multiple regression analysis was used by SPSS 10.0. The result of this study disclosed; first, The factors of educational value such as self-concept development, collaboration, human relationship, and emotional development were statistically causal relationship with the developmental activity of the marine sports. The other factors of creativity, leisure activity, and health were not statistically causal relationship with the development activity of the marine sports. Second, the barrier's factors of facility and weather were statistically causal relationship with the developmental activity of the marine sports. The other barrier's factors of safety accident, program, and participation expense were not statistically causal relationship with the developmental activity of the marine sports.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• Journal of Navigation and Port Research
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• v.29 no.10 s.106
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• pp.891-896
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• 2005

Changes such as expanding nationwide road networks, 5-day work system and income increases triggered high interest in water leisure and an increase in water sports population. And safety regulations have been under discussion as a possible way to prevent the water leisure related accidents. Water Leisure Safety Regulation was enacted in 1999 and fully revised in 2005. Therefore, it is necessary to examine the current state cf water leisure activities and how the water leisure safety regulations are perceived. For this purpose, a survey of water leisure people was conducted on the revised safety regulation and relevance and correlation between variables were examined using Frequency analysis and Crosstabs. The results showed that more than $60\%$ of the people surveyed acknowledge the necessity of registration, safety instruction, insurance, and safety inspection. It was also found that the people who are highly dissatisfied with the safety of water leisure apparatus and acknowledge the necessity of insurance showed strong opinion of the necessity of legal controls on water leisure activities.