• 제목/요약/키워드: Sport organization

검색결과 55건 처리시간 0.02초

Critical Factors Affecting Student Satisfaction and Loyalty: An Empirical Study in Cambodia

  • KIENG, Rotana;PHOTHIKITTI, Kitti;VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.225-234
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    • 2021
  • This research aimed to investigate the key factors affecting student satisfaction and loyalty in selected private universities in Cambodia. The study implemented a quantitative survey designed and guided by seven hypotheses to test the causal relationships among variables, such as academic experience, faculty services, campus life, social integration, student support facilities, student satisfaction, university image, and student loyalty. The research applied a multi-stage sampling technique of probability procedures to guarantee the presence of the research population. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were applied for data analysis to test the hypotheses model. The collected survey totaled 543 from three universities. The purposive sampling methods were used to select the three target universities, based on their reputation, the number of students, year of establishment, and the recognition from the Ministry of Education, Youth, and Sport. The stratified random sampling method was employed to select target respondents for data collection by dividing the population into subgroups to ensure a random sample. The results showed that student support facilities, campus life, and social integration, faculty services, and university image play very important roles in the satisfaction and loyalty of the students in three universities.

A Study on the Authenticity, Job Satisfaction, Organizational Commitment, Quality of Life and Job Performance of the Business Sport Team Players

  • Min-Kyu, Choi;Kyung-Won, Byun
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.181-189
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    • 2022
  • The purpose of this study is to verify study models and examine a causal relationship among authenticity, job satisfaction, organizational commitment, quality of life and job achievement for amateur business team player. In order to achieve the purpose, this study conducted structural equation model analysis for study models consisting of extraneous variables after examining the authenticity(organization, leader) that amateur business players perceive and endogenous variables including job satisfaction, organizational commitment, quality of life, and job performance. The object of questionnaires in this study selected sports business team players nationwide as a population and 348 players were chosen as final effective samples by applying a convenient sampling method for offline and online questionnaires. The research tool for this study is a questionnaire. The two dimensions of authenticity were used by developing a scale. For all endogenous variables, the scales used in previous studies were modified and used according to the purpose of the study. This study analyzed the collected data, applying SPSS Win ver. 23.0 and AMOS 20.0 programs in order to analyze the characteristics of the study objects, describe questionnaires, and verify selected study hypothesis, individual hypothesis was verified after identifying the reliability and validity of measurement model, and the fitness verification of study models. In the results, all of the 8 hypothesis were adopted and the reciprocal relationship among each factors in the study model were observed.

Managing Relationship Marketing between Football Club Organization, Players, and the Fans Club Community

  • Hidayat, Z.;Bagastara, Ian;Irawan, Rahmat Edi
    • Journal of Sport and Applied Science
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    • 제6권2호
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    • pp.9-18
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    • 2022
  • Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

Leveraging Sports Leadership Principles for Employee Leadership Development

  • Jae-Hyung LEE
    • 산경연구논집
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    • 제15권4호
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    • pp.19-26
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    • 2024
  • Purpose: The present research encircled on a systematic view of leadership in sports, an area that can be used to boost the skilling of employees. Four specific managerial development tools have been formulated during this research based on relevant materials studied in the previous section. Research design, data and methodology: This research used the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) standards to systematically search for, screen, and synthesize relevant past research on using sports leadership principles for team member development. Results: The findings in this research offer four staff leadership development program ideas that are unique and beneficial for firms looking to foster the development of strong leaders. By deploying sport-based principles and methodology, these approaches can solve the limitations of conventional leadership development programs. This will demonstrate how each plan can help HR managers develop the appropriate strategies for their companies. Conclusions: In sum, this research suggests that by incorporating time-honored principles of sports leadership, these models will provide HR managers with an excellent arsenal of tools for developing a generation of leaders endowed with the skills, mindset, and resilience required to ensure the organization's prosperity under the most adverse conditions.

A Study on the Subjectivity of Semi-Professional Athletes on Talent Donation Activities

  • Young-Seol Yu
    • 한국컴퓨터정보학회논문지
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    • 제29권2호
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    • pp.169-177
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    • 2024
  • 본 연구는 실업육상선수들의 재능기부에 대한 태도를 탐색하는 데 목적을 두고 인간의 주관성을 탐색하기에 적합한 Q-방법론을 활용하였다. Q-방법론의 연구 절차를 거쳐 분석한 결과, Type I은 '기부 신중형'으로, 기부의 필요성에 대한 이해와 기부를 위한 자신의 준비 기간의 필요, 재능기부에 대한 신중한 태도 등에 두드러진 의미를 나타냈다. Type II는 '기부 진정성형'으로, 선한 마음에서의 출발, 기부에 대한 진정성의 전제, 기부활동에 대한 프로그램의 필요성 등에 두드러진 의미를 나타냈다. Type III은 '기부기관신뢰요구형'으로, 기부하려는 대상 기관에 대한 신뢰와 기부 관련 사건·사고에 대한 관심 갖기, 스포츠 분야에서의 다양한 기부 방법의 필요성 제기등에 두드러진 의미를 나타냈다.

우리나라 남자 운동선수 대상 병역 제도에 대한 합리성과 형평성에 대한 연구 (A Research on Rationality and Equity of the Military Service System Against Athletes in Korea)

  • 황호영
    • 디지털융복합연구
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    • 제14권5호
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    • pp.507-517
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    • 2016
  • 국가에서 국민에게 부과하는 사회적 의무는 모든 국민에게 합리적이고 평등하게 부과되어야 한다. 이를 근거로 하여 대한민국 정부는 만 18세 이상의 건강한 남성 모두에게 병역의무를 부과하고 있다. 이는 대한민국 헌법 39조 1항과 병역법 제3조 1항에 규정되어 있으며, 이것을 거부하게 되면 대한민국 헌법과 병역법에 의거 매우 강하게 처벌된다. 물론 이것은 전문적인 운동선수 또한 예외일 순 없다. 하지만 운동선수의 경우를 고려할 때, 일반 국민과의 형평성과 합리성에 대하여 한 가지 논의점이 발생한다. 본 연구는 대한민국 헌법과 병역법을 근거로 하여 운동선수 대상의 병역제도를 분석하고, 이 가운데 발생하는 제도적 문제점에 대하여 보완할 수 있는 대책을 제언하는데 그 목적이 있다. 본 연구에서는 연구 방법으로 체계적 문헌고찰방법을 사용하였으며, 이 방법을 통하여 도출된 결과를 바탕으로 하여 연구의 말미에 운동선수의 병역과 금전 등 이중혜택 금지, 병역비리 사후자 관리 제도 신설, 군경 스포츠 조직의 차별없는 아마추어화 등 총 3가지의 제언을 제시하였다. 본 연구를 통하여 우리나라 운동선수가 겪고 있는 병역에 관한 고충과 비합리성 및 비효율성을 지적하고 수정 및 제안함으로써 대한민국 사회의 병역의 의무에 대한 제도적 발전과 운동선수에 대한 그 처우 개선에 조금이나마 기여할 수 있기를 기대하는 바이다.

씨름의 세계화 방안 (Globalization of Ssireum)

  • 김기탁;김홍설;강호정;황선환
    • 한국콘텐츠학회논문지
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    • 제12권8호
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    • pp.355-365
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    • 2012
  • 본 연구는 씨름이 처한 상황을 객관적으로 파악하고, 세계화를 위한 기본 방향과 방안을 제시하고자 수행되었다. 문헌 분석, 전문가 인터뷰, 설문조사, 내 외국인 인터뷰 등을 통해 씨름의 특성과 현황, 이미지 등을 파악하였다. 연구결과, 씨름의 세계화 방안은 제도화를 통한 스포츠로서의 세계화와 문화정체성이 강한 전통문화유산으로서의 세계화를 동시에 추진해야 한다는 결론이 도출되었다. 구체적인 방안으로, 스포츠로서의 세계화를 위해 제도화, 학교체육을 통한 교육, 외국인 선수 육성, 이벤트 가치 극대화, 씨름 조직의 전문화, 국제지도자 양성, 자연적 확산 유도 등을, 전통문화유산으로서의 세계화를 위해 세방화(glocalization), 문화코드화, 의식(ritual)의 강화, 정신적 가치 발굴, 축제와의 연계, 씨름관련 문화콘텐츠 개발 등을 제시하였다.

스포츠 융합기업 활성화를 위한 제언 (Suggestions for Activation of Sport Convergence Enterprises)

  • 이상호
    • 디지털융복합연구
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    • 제13권9호
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    • pp.505-513
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    • 2015
  • 본 연구는 스포츠 산업융합을 주도할 수 있는 스포츠 융합기업의 활성화를 위한 제언을 목적으로 한다. 연구방법은 융합기업에 대한 문헌연구를 채택하였고 관련 법령 분석을 통해 향후 개선점에 대해 논의하였다. 분석결과 현재 스포츠 융합기업은 다양한 문제 상황에 직면하고 있다. 스포츠 산업의 융합 용이성에도 불구하고 실제로 스포츠 융합기업에 필요한 전문 인력부족, 전담 조직기구의 부재, R&D 지원 부족, 법제도적 미비 등을 제시할 수 있다. 이러한 문제점을 해결하기 위해서 다양한 지식과 창의력을 갖춘 전문 인력을 육성하고 스포츠 융합기업을 집중적으로 지원할 수 있는 기구의 설치 등이 요구된다. 결론적으로 스포츠 산업은 다른 산업에 비해 부가가치가 높고 융합 활동에 따른 경제적 파급효과도 유발할 수 있으므로 스포츠 융합기업 활성화를 위한 풍토를 적극적으로 조성해야 한다.

TT Mutant Homozygote of Kruppel-like Factor 5 Is a Key Factor for Increasing Basal Metabolic Rate and Resting Metabolic Rate in Korean Elementary School Children

  • Choi, Jung Ran;Kwon, In-Su;Kwon, Dae Young;Kim, Myung-Sunny;Lee, Myoungsook
    • Genomics & Informatics
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    • 제11권4호
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    • pp.263-271
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    • 2013
  • We investigated the contribution of genetic variations of KLF5 to basal metabolic rate (BMR) and resting metabolic rate (RMR) and the inhibition of obesity in Korean children. A variation of KLF5 (rs3782933) was genotyped in 62 Korean children. Using multiple linear regression analysis, we developed a model to predict BMR in children. We divided them into several groups; normal versus overweight by body mass index (BMI) and low BMR versus high BMR by BMR. There were no differences in the distributions of alleles and genotypes between each group. The genetic variation of KLF5 gene showed a significant correlation with several clinical factors, such as BMR, muscle, low-density lipoprotein cholesterol, and insulin. Children with the TT had significantly higher BMR than those with CC (p=0.030). The highest muscle was observed in the children with TT compared with CC (p=0.032). The insulin and C-peptide values were higher in children with TT than those with CC (p=0.029 vs. p=0.004, respectively). In linear regression analysis, BMI and muscle mass were correlated with BMR, whereas insulin and C-peptide were not associated with BMR. In the high-BMR group, we observed that higher muscle, fat mass, and C-peptide affect the increase of BMR in children with TT (p < 0.001, p < 0.001, and p=0.018, respectively), while Rohrer's index could explain the usual decrease in BMR (adjust $r^2$=1.000, p < 0.001, respectively). We identified a novel association between TT of KLF5 rs3782933 and BMR in Korean children. We could make better use of the variation within KLF5 in a future clinical intervention study of obesity.

Factors associated with anemia among female adult vegetarians in Malaysia

  • Chai, Zi Fei;Gan, Wan Ying;Chin, Yit Siew;Ching, Yuan Kei;Appukutty, Mahenderan
    • Nutrition Research and Practice
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    • 제13권1호
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    • pp.23-31
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    • 2019
  • BACKGROUND/OBJECTIVES: A large number of studies on anemia have focused mostly on pregnant women or children. The vegetarian population, which is another potential risk group for anemia, remains largely unexplored. Therefore, this cross-sectional study examined the associations of the sociodemographic, lifestyle, nutritional, and psychological factors with the anemia status among female adult vegetarians. SUBJECTS/METHODS: A total of 177 female vegetarians were recruited from a Buddhist and Hindu organization in Selangor, Malaysia. The participants completed a self-administered questionnaire, which analyzed their sociodemographic characteristics, physical activity level, sleep quality, depression, anxiety, and stress. The body weight, height, waist circumference, and body fat percentage of the participants were also measured. A 3-day dietary recall was conducted to assess their dietary intake. Blood samples (3 ml) were withdrawn by a nurse from each participant to determine the hemoglobin (Hb) level. RESULTS: The findings revealed 28.2% of the participants to be anemic. The age group (AOR = 2.46, 95% CI = 1.19-5.05), marital status (AOR = 2.69, 95% CI = 1.27-5.71), and percentage of energy from protein (AOR = 5.52, 95% CI = 1.41-21.65) were the significant predictors of anemia. CONCLUSIONS: Anemia is a public health problem among female vegetarians in this study. Health promotion programs that target female adult vegetarians should be conducted to manage and prevent anemia, particularly among those who are married, aged 50 and below, and with an inadequate protein intake.