• 디지털융복합연구
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• 제19권7호
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• pp.371-377
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• 2021

본 연구는 스포츠 경기의 특성에 따른 스포츠 감정 유형을 분석하였다. 이를 위해 2018년 아시안게임 중, 대한민국 대표팀이 출전한 축구 7경기, 야구 6경기를 선정한 후, 이에 대한 소셜 네트워크 서비스 상 기사와 그 댓글을 조사대상으로 선정하였다. Python을 이용하여 수집된 댓글은 전문가 회의를 통해 해당 감정을 분석하였다. 스포츠 경기의 승패, 상대 팀의 수준 및 대한민국 대표팀의 경기력에 따른 스포츠 감정을 분석한 결과, 첫째, 승패와 상대 팀 수준은 특정한 유형의 스포츠 감정을 형성한다고 보기 어려웠다. 둘째, 스포츠 경기의 경기력은 좋다는 평가를 받을 경우 만족, 열광, 기쁨 등의 긍정적 감정을, 나쁘다는 평가를 받을 경우 실망, 분노, 창피의 부정적 감정을 형성하였다. 셋째, 스포츠 경기와 연관된 사회·문화적 배경이나 해당 경기의 특정한 사건 또한 스포츠 감정의 유형에 영향을 미쳤다. 추후, 본 연구에서 다루지 못한 다양한 스포츠 경기의 특성을 추가하여 보다 많은 스포츠 경기를 대상으로 분석하는 연구가 필요할 것이다.

• Journal of Sport and Applied Science
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• 제7권2호
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• pp.29-38
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• 2023

Purpose: The purpose of this study is to examine the structural relationship among relationship marketing, relationship quality, and behavioral intention toward children sports centers. Research design, data, and methodology: To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 427 responses were collected from the parents of six children sports centers. Among those, 21 responses were excluded as they were not completed, leaving 406 valid data. For hypotheses test, the collected data was computed in SPSS 27.0 and AMOS 27.0, and analyzed with frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Results: First, relationship marketing had a positive influence on relationship quality. Second, relationship marketing had a positive influence on behavioral intention. Third, relationship quality had a positive influence on behavioral intention. Conclusions: Results showed that relationship marketing had a positive influence on relationship quality and behavioral intention. Moreover, relationship quality had a positive influence on behavioral intention. These findings indicate a positive function of relationship marketing in building psychological and behavioral outcomes in the context of children sport industry. Given this, implications of relationships among research variables were discussed.

• Journal of Sport and Applied Science
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• 제3권2호
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• pp.1-10
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• 2019

Purpose: With an increase of concerns towards leisure activities, water sport participation is constantly increasing. The purpose of this study is to examine the effects of exercise commitment on leisure satisfaction. Research design, data, and methodology: To accomplish the purpose, the study collected data from undergraduate students who participated water sports class in University. The sample was extracted by purposive sampling of nonprobability sampling. 281 students participated in the survey. Data were computed via correlation test, factor analysis, Cronbach's α test, one way ANOVA, and regression. Significance of all results was set to p<.05. Results: The results are like below. Frist, in terms of differences by demographics, the results indicated that significant difference between exercise commitment and leisure satisfaction by gender was shown only in psychological factor in leisure satisfaction. Second, in terms of the relationship between commitment and satisfaction, the findings pointed out that significant difference between exercise commitment and leisure satisfaction by grade was observed only in leisure satisfaction, especially on the educational part. Third, the study revealed that no significant difference by participation level was shown. Conclusions: In conclusion, the study posits that exercise commitment play a function in increasing the leisure satisfaction. Further implications were discussed.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.1-7
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• 2021

Purpose: This study started with an interest in sports culture-related content and aims to comprehend the application of traditional and contemporary cultural content to sport business. Research design, data, and methodology: The current study reviews related-documents, research papers, media reports, and a secondary data. The collected data were multiple reviewed via content analysis. Results: Findings are as follow. First, the study found that sports is born in religious rituals which are associated with human needs for survival and prosperity. Second, sports is sort of official format that inherent desire of human could be satisfied, representing play and game. Third, the current study discovered that sports could be cultural products such as literature and film. This is because sport has often been used as major themes in contemporary art production. Finally, this study included important cultural content categories, but could not cover all categories due to the limitations of the study. Conclusions: this study reviewed multiple literature to decode historical and anthropological meanings of sport. The finding presents the cultural traits and meaning of contemporary sport. Further implications were discussed.

• 산경연구논집
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• 제11권11호
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• pp.39-53
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• 2020

Purpose: With a rapid advance of communication technology, distributional systems of sport contents continue to show improvements. In particular, a traditional framework in creating sport cartoon has been influenced by the environment of the communication industry. Despite the development of distributional systems, the current sport cartoon industry still lacks in advancement. To this day, various research about sport contents have been conducted; yet, not many studies of the interaction between sport cartoons and communication technology have been done. In this respect, this study is to review the distributional environment of the sport cartoon industry and provide distributional strategies for developing sport cartoon industry. Research design, data, and methodology: In addition to in-depth interviews with five practitioners in sport cartoon industry, the study employed case study methodology. Interview data were analyzed by qualitative content analysis. Results: With new environments allowing anyone allowing to create and share webtoons, various genres including sports webtoons appear, and this became amotive to the growth of sports webtoons. Today, sports comics acted as a sports advertisement platform which not only created additional profit but also became an opportunity as a marketing method. On the contrary, the formal attributes of webtoons cause hardship in consistently creating sports webtoons. Hence, it is needed that supporting policies need to be established to nurture sport webtoon expertise. For example, Korea Creative Content Agency allows future webtoon authors to have an opportunity to be educated and equipped in producing creative sport webtoon contents. Moreover, revenue systems should be developed for motivating webtoon authors to involve in sport contents in their works. Conclusions: In order to promote the sports cartoon industry based on the findings, it is first necessary to create sports comics that reflect the formal characteristics of webtoons and the changing consumer environment. Second, it is important to acknowledge the industrial value of sports comics and it is necessary to promote policies regarding sports webtoon production and distribution from a national level. Third, by diversifying profits through OSMU and sports advertisements, it is possible to enhance the work environment and the treatment of authors. Implications and future directions were discussed.

• Journal of Sport and Applied Science
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• 제2권1호
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• pp.1-10
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• 2018

Today, the population of cycle participants is consistently increasing. Cycling is becoming not only a form of physical exercise but also a form of tourism in which cycle activities are related to visiting a particular destination. With the perspective of participation sport tourism, the purpose of this study is to investigate how the level of cycle tourists' participation affects their quality of life. An online survey link was sent to cycle participants to collect data. Out of the total 337 respondents, a total of 226 samples were used for the final analysis, disregarding those that were found to be inadequate or unreliable. For data analysis, frequency analysis, reliability test, validity, correlations, and regressions were employed with SPSS 22.0. For our first result, we found that the level of cycle participation did not significantly affect the quality of physical life. Second, the level of cycle participation did not have significant effect on the quality of mental life. Third, the level of cycle participation behavior did not have a significant effect on the quality of social life. Fourth, the level of cycle participation behavior did not have a significant effect on the quality of environmental life. Conclusions and political implications are discussed.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.19-29
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• 2020

Purpose: This study sought to explore the effects of sport enjoyment on leisure commitment. Research design, data, and methodology: Subjects of this study are members of MTB participation in Seoul and Gyeonggi area and were selected by purposive sampling out of non-probability sampling. 295 questionnaires were collected and 288 questionnaires were used for the study. To analyze data, frequency analysis, factorial analysis, t-test, ANOVA, correlation and regression analysis were employed. Results: First, as for leisure satisfaction and leisure commitment pursuant, there was significant difference in gender, age, the number of participation in weekly leisure, and hours of participation in weekly leisure. Second, regarding MTB participants' amusement and leisure satisfaction competence had significant influence on all the sub-factors of leisure satisfaction and that both achievement and competence had impacts on social leisure satisfaction. Third, regarding effects on leisure commitment, competence of amusement had impacts on cognitive and behavioral leisure commitment. Fourth, regarding relationships between leisure satisfaction and leisure commitment, satisfaction of mental leisure, social leisure, relaxation leisure, physiological leisure and leisure satisfaction had significant influence on cognitive commitment. Conclusions: Summary of above results showed that MTB participants' amusement factor had significant influence on leisure satisfaction and leisure commitment. Implications were discussed. Keywords: MTB, amusement factor, leisure commitment.

• 한국웰니스학회지
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• 제6권1호
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• pp.51-61
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• 2011

The purpose of this study was to identify the component factors of professional sport team brand equity and to empirically examine factors composed of it's brand equity. The subjects of this study was the group that spectator professional sport game. For those sheet, judged to be insincere and to be unsuitable for the purpose of this study, and were missing questions excluded. SPSS 13.0 for window statistics package and AMOS 5.0 for window statistics package were used for data analysis. The goodness of the model was confirmed by data analysis and then the hypotheses testing were conducted. The findings are as follows: Firstly, brand associations(rivalry, commitment, play, socialization, success, history) have a significant effect on brand loyalty. But brand mark didn't have a significant effect on brand loyalty. Secondly, brand awareness(identification, internalization) have a significant effect on brand loyalty.

• 한국콘텐츠학회논문지
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• 제7권10호
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• pp.262-273
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• 2007

본 연구의 목적은 여성 스포츠팬을 스포츠 마케팅의 세그먼트로 인정하고 마케팅을 펼치기 위한 초기과제로, 여성 스포츠팬의 스포츠 관람동기요인을 규명하고 동기요인 중 동일시수준에 따라 재관람의도와 구전의도에 영향을 주는 요인을 밝히는 것에 있다. 이러한 목적을 달성하기 위해 여성 스포츠팬을 대상으로 포커스그룹인터뷰를 실시한 후, 경기장을 찾은 여성관람객을 대상으로 표집이 이루어졌으며, 총 248명의 설문지를 분석에 사용하였다. 자료처리는 기술통계분석, 상관분석, 신뢰도분석, 확인적 요인분석, 회귀분석 등을 이용하였으며 본 연구에서 도출된 결과는 다음과 같다. 첫째, 여성 스포츠팬의 관람동기요인은 9개의 요인으로 나타났으며, 그 중 기술, 성취감, 드라마, 그리고 일상탈출요인이 여성 스포츠팬의 재관람의도에 긍정적인 영향을 미친다. 둘째, 여성 스포츠팬의 관람동기 요인 중 구전의도에 긍정적 영향을 미치는 요인은 선수기술, 성취감, 그리고 사회성요인이다. 셋째, 여성스포츠 팬의 관람동기요인 중 재관람의도에 영향을 미치는 요인은 동일시수준에 따라 차이가 있었다. 넷째, 여성 스포츠 팬의 관람동기요인 중 구전의도에 영향을 미치는 요인은 동일시수준에 따라 차이가 있었다.

• 한국운동역학회지
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• 제30권2호
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• pp.165-172
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• 2020

Objective: The purpose of this study was to provide quantitative and objective data of throwing movement in baseball catcher through biomechanical analysis. Method: Eight high school baseball catchers (age: 17.3±0.7 yrs, height: 175.3±4.5 cm, weight: 82.5±9.0 kg, Career: 7.4±2.1 yrs) participated and 3-dimentional motion capture system and electromyography (EMG) were used in this study. Results: The maximum center of mass position displacement was observed in forward direction. The linear velocity magnitude of the upper extremity segments were showed as "wrist>elbow>shoulder" which is indicative of kinematic chain. For kinetic EMG data, we also observed the greater muscle activation in the left brachioradial and erector spine muscles muscle that during throwing movement. Conclusion: We expect that biomechanical data from this study will provide important training implications to baseball coaches and trainers in order to effectively train their baseball catchers.