• Journal of Sport and Applied Science
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• 제8권3호
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• pp.7-11
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• 2024

Purpose: This study sought to explore concepts and features of nature sports. In specific, this study reviewed literature discussing historical background of nature sport and its relationship with related fields including conservation, tourism, and education. Research design, data, and methodology: This study employed an integrated literature review approach. For this, the study collected prior studies and reports via google scholar. Further the collected studies were analyzed and major issues regarding concepts and features of nature sport were presented. Results: For results, various definitions of nature sports and similar activities were presented. The study found that nature sports labelled action sports, adventure sports, alternative sports, Californian sports, extreme sports, gravity sports, lifestyle sports, nature challenge activities, new sports, outdoor sports, panic sports, risk sports or whiz sports, among others. Nature sport involve interacting with a natural or material feature, rather than with other human beings. Furthermore, this study discovered features of nature sport, including nature based activities, sustainable activities, adventure and risk activities, hedonistic and non-competitive activities, and autonomous and individualistic activities. Conclusions: Nature sport has its own distinctive features compared with traditional sport, yet it shows similarities with constructive sport in terms of perceived benefits and so forth. Further implications were discussed.

• 수산해양교육연구
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• 제18권3호
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• pp.329-340
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• 2006

The purpose of this research is to know the influence of high school students' activities of Marine Sports on the development of their sociality by comparing students in this activities with those who are not in this activities. The objects of this research are high school students who live in Busan at present. The total number of the object is 146, including 74 students who participated in this organization and 72 students who didn't participate in this organization. We have reached the following conclusion after analyzing the materials according to the methods and procedures of the research. In the domain of activity, the students who are in Marine sport activities are statistically different from those who are not. In the domain of stability, the students who are in Marine sport activities are meaningfully different from those who are not. In the domain of ascendancy, the students who are in Marine sport activities are meaningfully different from those who are not. In the domain of sociability, the students who are in Marine sport activities are meaningfully different from those who are not. In the domain of self-control, the students who are in Marine sport activities are meaningfully different from those who are not.

• Journal of Sport and Applied Science
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• 제7권2호
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• 한국융합학회논문지
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• 제9권7호
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• pp.309-315
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• 2018

삶의 방식 및 환경의 변화로 생활체육의 수요가 증가하고 있으며 해양스포츠 활동의 기회확대로 인해 해양스포츠인구도 빠르게 증가하고 있다. 이에 본 연구는 해양스포츠가 가지고 있는 생활체육으로서의 가치를 문헌연구를 통해 탐구하였다. 탐구 결과, 해양스포츠는 여가만족, 복지기능과 같이 생활체육이 가지고 있는 삶의 질 향상을 위한 도구로서의 기능적 가치를 포함하고 있으며 개인의 삶에 긍정적인 영향을 미칠 뿐만 아니라 나아가 사회적 행복수준을 높이는데 기여할 수 있다. 또한, 해양스포츠는 자연을 활용한 직접경험 신체활동으로서 인간이 자연을 이해하는데 중요한 기능을 가지고 있으며 특히, 비현실적 여가활동이 대부분을 차지하고 있는 현대사회의 청소년들에게 올바른 인격을 형성시킬 수 있는 정서 교육적 가치가 높다는 것을 확인할 수 있었다. 이는 해양스포츠가 생활체육이 가지고 있는 다양한 가치 이상의 긍정적 가치들을 내포하고 있으며 생활체육으로서의 충분한 가치가 있음을 의미한다고 할 수 있다.

• 한국심리학회지 : 문화 및 사회문제
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• 제15권1호
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• pp.241-250
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• 2009

본 연구는 스포츠를 통한 행복을 어떻게 추구해야 할 것인가에 대한 담론을 형성하는데 그 목적을 두고 있다. 이를 위하여 행복에 대한 의미, 스포츠를 통한 심리적 행복감 기전, 신체적 행복감 기전 등에 대해 살펴보았다. 즉, 본 연구에서는 스포츠가 개인의 신체적 건강은 물론 정신적 건강에도 긍정적인 영향을 미친다는 가정 하에 그렇다면 스포츠가 어떻게 정신적 건강인 행복에 영향을 미칠 수 있을 것인가에 대한 문제제기를 통해 스포츠와 행복과의 심리적 기전과 신체적 기전에 대해 살펴보고 나아가 스포츠를 통해 개인은 어떻게 행복추구를 위해 스포츠에 참여할 것인가에 대해 알아보았다. 그 결과 스포츠에서 나이는 무의미하며, 나이가 들어갈수록 스포츠에 대한 참여율이 증가하고 있음과 동시에 행복감도 증가하고 있음을 볼 때, 고령화 사회로 진입한 한국사회에서 이러한 사실에 대해 의미 있게 보아야 할 것이다. 행복에 도달하는 길은 여러 가지가 있겠지만 그러한 다양한 방법 중에서도 스포츠가 있다는 사실을 기억하면서 개인의 삶의 질 향상은 물론 건강과 행복이라는 두 마리 토끼를 모두 잡기 위해서는 스포츠 활동에의 참여를 증가시켜야 할 것이며, 스포츠를 통한 즐거움의 추구가 바로 행복을 위한 지름길이라고 할 수 있다. 행복은 삶 그 자체이며, 누구든지 행복해질 권리가 있다.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.45-51
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• 2020

Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.

• 한국조경학회지
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• 제44권6호
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• pp.26-39
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• 2016

본 연구는 우리나라 도시공원에서 스포츠 활동 중 하나인 스케이트보드 활동이 어떻게 공간적으로 발달하게 되었는지 살펴보고자 한다. 이 과정을 통해 도시공원이 동적 활동을 수용하는데 나타나는 특징과 시사점을 도출해보고자 한다. 연구방법은 신문기사에 나타난 스케이트보드 문화 유입에서부터 공간 설치에 관한 내용을 담론분석을 통해 도출하고, 시기별로 어떠한 요인에 의해 공간 생성 혹은 소멸로 이어졌는지 알아보았다. 연구의 결과는 다음과 같다. 스케이트보드 행태가 공원에서 일부 공간으로 자리 잡은 데는 세 가지 원인으로 설명할 수 있다. 첫째, 도시 공원이 스케이트보드 이용에 적절한 장소로 이용자와 운영자 모두 받아드렸고, 이 이용에 대한 긍정적 시대 담론과 결합해 공원정비가 이루어졌다. 둘째, 시대적으로 다른 신생, 혹은 대중적 스포츠와 흐름을 같이 하면서 복합적인 용도 공간 창출이 가능할 때 스케이트 파크가 집중적으로 발달하였다. 셋째, 신도시간의 문화 비교 양상과 공원 유치를 스포츠 마케팅의 수단이 되어 지역경제를 부흥하려는 양상을 볼 수 있고, 이때 스케이트보드 공원의 보급이 이루어졌다. 반대로 공간 소멸로 이어지는 원인은 첫째, 일부 공간을 점유하는 방식이나 장소의 행태가 부딪치는 공간은 소멸로 이어졌다. 둘째, 이용자 행태를 담지 못한 설비의 부적절함과 일시적이고 이벤트성의 대회, 행태만을 위한 설비가 공간 자체를 오래 이용할 수 없는 설비로 이어졌다. 셋째, 메가 이벤트의 개최와는 상관없이 국내에서는 이런 기물을 지속적으로 활용할 만큼 문화현상이 지속되지 않았고, 공간용도와 다른 행태를 유도하는 스케이트보드 문화가 이어져 전용 공간에 대한 관심이 멀어지게 되었다. 분석 내용을 바탕으로 한 도시공원과 스포츠 활동의 수용에 대한 논의는 다음과 같은 과제를 논할 수 있다. 첫째, 일시적인 이슈와 경향 등 공간의 설정에 대한 담론을 뛰어넘는 스포츠 활동을 제공할 수 있는 계획 설정이 부족하다. 둘째, 공간적의 설정에서부터 생성 이후에 따라오는 공원에서 스포츠 활동 운영에 있어서 공간과 활동의 상호작용이 부족하다. 셋째, 다양하게 나타나는 스포츠 활동과 기존 공간의 문제점을 적극적으로 다양한 시도로 해결하는 움직임이 필요하다. 본 연구는 공원에서 스포츠 활동의 수용과 발달에 대한 고찰을 통해 현 도시공원의 체재에서 동적 행태를 수용하는 동안 나타나는 상황들을 파악해 봄으로써 스포츠를 공원에 계획하는 것에 대한 문제를 제고해볼 수 있는 연구가 될 수 있도록 하였다.

• 한국치위생학회지
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• 제10권4호
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• pp.695-703
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• 2010

Objectives : The purpose of this study was to investigate the maxillofacial injuries of the sports players' and analyzing the concerned factor. Methods : The subject in this study were 290 sports players' enrolled in Jeolla region. SPSS statistics program(Version 12.0) was used to analyzed the collectde data, Chi-square test and percentage were used as the analysis technique. Results : 1. It was found that 63.8% of all respondents ever experienced trauma in sport activities and 28.6% experienced maxillofacial trauma. 2. In terms of traumatic causality, it was found that most of our respondents attributed the biggest cause of maxillofacial trauma to 'sport activities.' 3. However, it was found that only 12.1% of all respondents gave correct answers to question items about good medical treatment for traumatic odontoptosis. 4. It was found that less than half of all respondents ever faced information on maxillofacial trauma. Conclusions : This finding suggests that it is required to build up current orientation programs about maxillofacial trauma for our sport players. The maxillofacial trauma of sport players' is a important factor that degenerate the quality of the oral health and bring about the change of life style.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.129-144
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• 2004

The purpose of this paper is to identify current trends in the sport industry in Korea, U.S. and Japan and to also analyze the potential of the sport industry in the 21st Century. This paper analyzes the current sport related index of Korea, U.S. and Japan and the effect of scientific development. Scientific development has provided prosperity to modern societies and has thus increased the personal disposable income and leisure time available to people living in these societies, Many people spend their?leisure time on sports related activities and the number is growing day by day and this situation makes the sports market a very attractive and important business sector in the world. Considering the increase of household income and leisure time and the introduction of a five-day working week system, the sports market potential growth will be considerable and it is certain the demand for sports related activities, services and products will also show increases in the 21st Century. This paper estimates that sports expenditures could be estimated at $10 billion in Korea, $150 billion in U.S and 4.3 billion yen in Japan. The general trends currently in action in the sport industry estimate that these numbers are growing rapidly and the relative importance of the sport industry among all industries is becoming one of the most important new emerging markets in the world.

• Journal of Sport and Applied Science
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• 제8권2호
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• pp.19-23
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• 2024

Purpose: This study sought to explore theoretical knowledge of benefits that sport participants perceived. In specific, this study reviewed related literature to explore similarities and differences of perceived benefits between competitive sport and eco-sport. Research design, data, and methodology: This study employed an integrated literature review approach. A conceptual model is suggested by reviewing prior studies. The study collected relevant documents via online search engine including KCI and google scholar. The contents and results of collected data were analyzed and categorized into perceived benefits between competitive sport and eco-sport. Results: For results, summary of perceived benefits was presented. In specific, a total of twelve variables were derived from the literature analysis as physical benefits of sport participation, which include cardiorespiratory fitness and physical self-concept and so forth. Second, a total of six mental benefits were discovered by prior studies, including happiness, stress release, psychological health and so on. Third, in terms of socio-relational benefits, four variables were derived from previous literature, which are social support, trust, and social capital and so on. Conclusions: This study identified positive outcomes of physical activities. Furthermore, a variety of benefits were categorized into three major aspects such as physical, mental, and social benefits. The study needs to be conducted to explore the effects of perceived benefits on repeat participation. Further implications were discussed.