• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.508-515
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• 2012

The purpose of this study was to examine if factors of baseball stadium environment which people have spectating satisfaction of professional baseball. The respondents of the study 614 who were spectators at D city professional baseball event. The stratified cluster random sampling method has been used in this study. The material collection device was the brochure named [A Influence of Factors of Baseball Stadium Environment on Spectating Satisfaction of Professional Baseball]. The result of reliability check up was here below; stadium factors ${\alpha}$=.966~.890, spectating costs ${\alpha}$=.922~.988, spectating promotion ${\alpha}$=.894~.789. To analyze materials, the "correlation analysis" and "regression analysis" were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. 1. The stadium factors influence spectating satisfaction of professional baseball. 2. The spectating cost factors influence spectating satisfaction of professional baseball. 3. The spectating promotion factors influence spectating satisfaction of professional baseball.