• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.286-294
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• 2012

This research examined the influencing factors on magazine subscription. 499 magazine readers had answered on the survey questions. Structural equation model analysis, frequency analysis and reliability analysis were used by SPSS 15.0 and Amos 7.0 program for verifying the hypotheses. The results were as follows: First, the speciality of magazine journalists had a positive effect on magazine recognition. Second, the speciality of magazine journalists had a positive effect on subscription to magazine. Third, the magazine recognition had a positive effect on subscription to magazine. Fourth, the price, a copy of magazine, had not significant effect on subscription to magazine. Fifth, the percentage of news item and advertisement had not significant effect on subscription to magazine. Sixth, the reading amount had a positive effect on subscription to magazine.