• International Journal of Costume and Fashion
• /
• 제6권2호
• /
• pp.11-27
• /
• 2006

The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.

• 한국지역사회생활과학회지
• /
• 제18권4호
• /
• pp.655-670
• /
• 2007

The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."

• 한국의류산업학회지
• /
• 제15권3호
• /
• pp.347-357
• /
• 2013

The nursery active-wear uniform designs of Internet shopping malls are simple and similar; however, the latest children's wear trends (mostly composed of training jumpers and pants) do not reflect these qualities. Children's folklore plays (widely used in child education) have an instructive value for the emotional and intellectual development of a child. Nursery active-wear uniform designs applied to children's folklore's plays could be positive for the emotional development and specialized cultural education of children. We designed three nursery active-wear uniforms with three different design concepts (casual, semi-formal and sporty) regardless of sex. The main color of the three nursery active-wear uniforms was yellow. We used three different chroma and values of yellow through three design concepts: Design I of a nursery active-wear uniform (a training suit style with a good activity), Design II of a nursery active-wear uniform (a semi suit style), and Design III of a nursery active-wear uniform (a sportswear style that reflected a sport wear trend). We expressed children's folklore plays in the pattern of a nursery active-wear uniform. The pattern was characterized as a pair of bears flying kites. This pattern was utilized in three nursery active-wear uniforms with the logo and name of the nursery. We modified the designs of active-wear nursery uniforms based on an evaluation of 33 special panels. We made three nursery active-wear uniforms for five-year olds.

• 디자인학연구
• /
• 제16권2호
• /
• pp.385-394
• /
• 2003

현대 시장의 경향은 '기업은 제품을 팔고 소비자는 브랜드를 산다'라는 브랜드 전략을 나타내고 있다. 브랜드는 소비자의 요구와 경험을 반영하고 연출하는 제품과 소비자를 연결시키는 매개체로 작용한다. 성공적인 브랜드는 경험적인 미학적 전략을 지향하게 되었고, 소비자는 브랜드를 색다른 경험으로 인식하고 하나의 고정된 관념(인식)으로 떠올리게 된다. 많은 기업들은 막대한 홍보와 광고비용을 절감하는 최소의 투자비용으로 최대의 효과를 얻고자 한다. 구매시점에서 소비자와의 직접적 대면을 통해 제품 브랜드에 대한 인상을 각인시키고, 구매를 유도하는 기능을 하며 그 중요성이 날로 커지고 있다. 따라서 브랜드 이미지의 시각표현은 브랜드와 밀접하게 연결되어 소비자의 마음에 고정된 하나의 인상을 형성할 수 있어야 한다. 일단 긍정적인 인상으로 자리잡은 브랜드는 소비자의 기억으로 인출되어 별다른 정보 없이 브랜드만으로 구매에 이를 수 있게 한다. 이를 위한 시각적 표현의 해결은 브랜드 이미지의 핵심적 요소로서 브랜드의 로고 및 마크를 중심으로 한 시각화이며, 이를 뒷받침하는 커뮤니케이션 요인이라 하겠다. 이는 제품과 관련이 깊은 방향으로서의 디자인적 방향성을 가지게 될 뿐 아니라 브랜드의 언어적 특성과 그 연상성에 기반을 둔 시각 언어적인 의미 전이의 방법들로 문제해결을 위한 방법을 제시해 줄 수 있다. 따라서 본 연구에서는 시장경제를 형성하는 스포츠용품의 브랜드 이미지분석과 소비자 제품구매와의 관계를 이론 적 고찰하여 이를 효과적이고 일관성 있는 이미지를 형성하는 방향을 제시하는데 그 목적이 있다.