• 생물환경조절학회지
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• 제33권1호
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• pp.63-70
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• 2024

본 연구는 오픈소스 라이브러리인 OpenCV를 활용해 다양한 시설과채류의 표현형 분석에 적용 가능한 컴퓨터 비전 기술을 탐구하였다. 토마토에 대해서는 이미지의 색상을 분석하여 숙성도를 판정하며, support vector machine(SVM) and histogram of oriented gradients 기법을 통해 숙성된 토마토를 효과적으로 검출하였다. 파프리카의 경우, 색상 분포를 시각화한 후, 가우스 혼합 모델로 클러스터링을 실행하여 수확 파프리카의 색상 특성을 분석하였다. 네트 멜론의 품질 평가에서는 LAB 색상 공간, 이진화 이미지 및 깊이 매핑을 활용하여 멜론의 네트 패턴을 정량화하였다. 추가로, 오이 온실에서 화방 검출을 위해 깊이 정보와 색상 정보를 조합하여 다양한 크기와 거리의 화방을 성공적으로 검출하였다. 이 연구의 결과로, 해당 컴퓨터 비전 기술들이 시설과채류의 생장 모니터링, 숙성 및 품질 평가 등에서의 유효성을 확인하였다. 농산업에서 컴퓨터 비전의 효과적 적용을 위해, 후속 연구자나 개발자들이 재배 생리와 연관된 지표를 기반으로 이 기술들을 보완할 경우, 실제 농업 현장 및 연구에서 널리 활용될 가능성이 크다.

• 한국수산과학회지
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• 제16권2호
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• pp.59-67
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• 1983

1982년 5월 18일부터 10월21일까지 부산수산대학 양어장에서 Tilapia를 여과조가 없는 순환사육시설에 고밀도로 수용하고 그 성장도, 사료효율, 수질 등 이에 관련되는 문제점 등을 검토하였다. 그리고, 또 이 실험결과에 입각하여 사업적 생산타당성을 아울러 제시하였다. 수질에 있어서는 수온 $22.8{\sim}29.1^{\circ}C$의 범위였고, 암모니아는 일반적으로 10ppm을 약간 넘는 수준이었다. 사육탱크내에서 녹색 plankton을 유지할려고 수차에 걸쳐서 녹색수를 주수하였으나 그때 마다 $2{\sim}3$일 내로 투명해졌다. 이것은 아마 Tilapia의 plankton포식에 의한 것 같고, Tilapia의 고밀도 수용하에서는 녹색수유지는 곤란할 것으로 생각되었다. 사료효율은 처음의 쇠약기를 제외하고는 F.C. $0.9{\sim}l.2$의 범위였고, 평균은 1.1이었다. 이 때 사용한 사료는 일부는 단백질함량 $25\%$의 연구실제조 사료였고 대부분은 동 $39\%$의 시중상품잉어사료였다. 성장중 자체 번식은 완전히 억제되었다. 이것은 밀도효과라고 인정되었으며, 사육중 밀도는 최하 $1m^2$당 10kg 최고 40.7 kg 범위였다. 공간이용효과는 대단히 높았다. 1일순생산이 가장 높았던 제3실험구의 경우는 1일평균 6.206kg 였으므로 연간 1ha당 3235톤의 순생산에 해당된다. 이 때의 평균수온은 $28.4^{\circ}C$였고 암모니아농도는 10ppm정도였다. 총 6개의 실험구중 실험초 $1m^2$당 15kg이상 실어서 사육한 것을 대상으로 사업적 경제성검토를 하였다. 이번 실험에 사용한 시설전부(8탱크 총면적 $56m^2$)를 이용했다고 가정하면 200일 사육에 평균 5,639kg 생산된다고 계산되어 경영적 측면에서도 타당성이 있는 것으로 결론지어졌다.

• 항공우주정책ㆍ법학회지
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• 제22권2호
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• pp.109-133
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• 2007

The legal labyrinth through which we have just walked is one in which even a highly proficient lawyer could easily become lost. Warsaw Convention's original objective of uniformity of private international aviation liability law has been eroded as the world community ha attempted again to address perceived problems. Efforts to create simplicity and certainty of recovery actually may have created less of both. In any particular case, the issue of which international convention, intercarrier agreement or national law to apply will likely be inconsistent with other decisions. The law has evolved faster for some nations, and slower for others. Under the Warsaw Convention of 1929, strict liability is imposed on the air carrier for damage, loss, or destruction of cargo, luggage, or goods sustained either: (1) during carriage in air, which is comprised of the period during which cargo is 'in charge of the carrier (a) within an aerodrome, (b) on board the aircraft, or (c) in any place if the aircraft lands outside an aerodrome; or (2) as a result of delay. By 2007, 151 nations had ratified the original Warsaw Convention, 136 nations had ratified the Hague Protocol, 84 had ratified the Guadalajara Protocol, and 53 nations had ratified Montreal Protocol No.4, all of which have entered into force. In November 2003, the Montreal Convention of 1999 entered into force. Several airlines have embraced the Montreal Agreement or the IATA Intercarrier Agreements. Only seven nations had ratified the moribund Guatemala City Protocol. Meanwhile, the highly influential U.S. Second Circuit has rendered an opinion that no treaty on the subject was in force at all unless both affected nations had ratified the identical convention, leaving some cases to fall between the cracks into the arena of common law. Moreover, in the United States, a surface transportation movement prior or subsequent to the air movement may, depending upon the facts, be subject to Warsaw, or to common law. At present, International private air law regime can be described as a "situation of utter chaos" in which "even legal advisers and judges are confused." The net result of this barnacle-like layering of international and domestic rules, standards, agreements, and criteria in the elimination of legal simplicity and the substitution in its stead of complexity and commercial uncertainty, which manifestly can not inure to the efficient and economical flow of world trade. All this makes a strong case for universal ratification of the Montreal Convention, which will supersede the Warsaw Convention and its various reformulations. Now that the Montreal Convention has entered into force, the insurance community may press the airlines to embrace it, which in turn may encourage the world's governments to ratify it. Under the Montreal Convention, the common law defence is available to the carrier even when it was not the sole cause of the loss or damage, again making way for the application of comparative fault principle. Hopefully, the recent entry into force of the Montreal Convention of 1999 will re-establish the international legal uniformity the Warsaw Convention of 1929 sought to achieve, though far a transitional period at least, the courts of different nations will be applying different legal regimes.

• 한국조경학회지
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• 제51권5호
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• pp.13-29
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• 2023

도시공원은 시민들의 건강, 삶의 질, 그리고 커뮤니티 형성을 지원하는 사회적 기반시설이다. 조성된 후 20년 이상이 지난 도시공원 비중이 커지고 있는 가운데, 노후 도시공원의 물리적 공간환경 개선과 기능 제고를 위한 정비사업 추진 필요성이 높아지고 있다. 관 주도의 노후 도시공원 정비는 재원 확보와 공원 매력 증진 측면에서 한계가 있기 때문에 민·관 협력을 통한 추진이 필요하다. 우리나라에 앞서 노후 도시공원 문제를 겪은 일본은 2017년 「도시공원법」 개정을 통해 공모설치관리제도(Park-PFI)를 도입하여 다수의 공원 정비사업을 성공적으로 추진 중이다. 이에 본 연구는 민·관 협력을 통해 국내 노후 도시공원 서비스의 질을 개선하고, 지속적으로 관리·운영하기 위한 대안으로서 일본 공모설치관리제도(Park-PFI)의 특성을 다각적으로 검토·분석하고, 이를 국내 노후 도시공원에 시범 적용한 후, Park-PFI 적용을 통한 노후 도시공원 재정비사업의 타당성을 분석하고자 하였다. 주요 연구결과는 다음과 같다. 첫째, 일본의 공모설치관리제도(Park-PFI)는 노후 도시공원의 서비스 질 향상과 기능 다양화를 위한 민·관 협력 수단으로 국내 여건에 맞춰 도입하는 것에 대한 논의를 시작할 필요가 있겠다. Park-PFI의 국내 도입을 위해서는 민간 자본 및 수익시설 설치에 따른 도시공원의 공공성 저하와 장소성 훼손, 공원녹지법 및 공유재산법 등 관련 규제 개선 등에 관한 사회적 논의와 후속 연구가 필요하겠다. 둘째, 노후 도시공원의 정비 필요도가 높고, 사업을 추진하기에 적합한 입지라는 전제하에 Park-PFI 사업은 시민, 지자체, 민간 사업자 모두의 편익을 증진시킬 수 있는 정책 대안이라고 판단된다. 인천광역시 부평구에 위치한 노후 도시공원인 세영공원에 Park-PFI 사업을 시범 적용한 결과, 수익성지수(PI), 순현재가치(FNPV), 내부수익률(FIRR) 등의 측면에서 수익성이 있는 것으로 분석되어 민간 부문의 사업 참여가 가능할 것으로 판단된다. 지자체 차원에서도 민간 자본을 활용하여 노후 도시공원의 물리적 공간환경을 정비하는 것은 물론 민간 사업자의 시설 사용료와 수익의 일부(연매출의 0.5%)를 환원받음으로써 발생하는 재원을 활용하여 해당 도시공원의 유지관리 예산을 확보할 수 있는 것으로 나타났다.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 1993년도 Fifth International Fuzzy Systems Association World Congress 93
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• pp.1041-1043
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• 1993

Fuzzy logic based Control Theory has gained much interest in the industrial world, thanks to its ability to formalize and solve in a very natural way many problems that are very difficult to quantify at an analytical level. This paper shows a solution for treating membership function inside hardware circuits. The proposed hardware structure optimizes the memoried size by using particular form of the vectorial representation. The process of memorizing fuzzy sets, i.e. their membership function, has always been one of the more problematic issues for the hardware implementation, due to the quite large memory space that is needed. To simplify such an implementation, it is commonly [1,2,8,9,10,11] used to limit the membership functions either to those having triangular or trapezoidal shape, or pre-definite shape. These kinds of functions are able to cover a large spectrum of applications with a limited usage of memory, since they can be memorized by specifying very few parameters ( ight, base, critical points, etc.). This however results in a loss of computational power due to computation on the medium points. A solution to this problem is obtained by discretizing the universe of discourse U, i.e. by fixing a finite number of points and memorizing the value of the membership functions on such points [3,10,14,15]. Such a solution provides a satisfying computational speed, a very high precision of definitions and gives the users the opportunity to choose membership functions of any shape. However, a significant memory waste can as well be registered. It is indeed possible that for each of the given fuzzy sets many elements of the universe of discourse have a membership value equal to zero. It has also been noticed that almost in all cases common points among fuzzy sets, i.e. points with non null membership values are very few. More specifically, in many applications, for each element u of U, there exists at most three fuzzy sets for which the membership value is ot null [3,5,6,7,12,13]. Our proposal is based on such hypotheses. Moreover, we use a technique that even though it does not restrict the shapes of membership functions, it reduces strongly the computational time for the membership values and optimizes the function memorization. In figure 1 it is represented a term set whose characteristics are common for fuzzy controllers and to which we will refer in the following. The above term set has a universe of discourse with 128 elements (so to have a good resolution), 8 fuzzy sets that describe the term set, 32 levels of discretization for the membership values. Clearly, the number of bits necessary for the given specifications are 5 for 32 truth levels, 3 for 8 membership functions and 7 for 128 levels of resolution. The memory depth is given by the dimension of the universe of the discourse (128 in our case) and it will be represented by the memory rows. The length of a world of memory is defined by: Length = nem (dm(m)＋dm(fm) Where: fm is the maximum number of non null values in every element of the universe of the discourse, dm(m) is the dimension of the values of the membership function m, dm(fm) is the dimension of the word to represent the index of the highest membership function. In our case then Length=24. The memory dimension is therefore 128*24 bits. If we had chosen to memorize all values of the membership functions we would have needed to memorize on each memory row the membership value of each element. Fuzzy sets word dimension is 8*5 bits. Therefore, the dimension of the memory would have been 128*40 bits. Coherently with our hypothesis, in fig. 1 each element of universe of the discourse has a non null membership value on at most three fuzzy sets. Focusing on the elements 32,64,96 of the universe of discourse, they will be memorized as follows: The computation of the rule weights is done by comparing those bits that represent the index of the membership function, with the word of the program memor . The output bus of the Program Memory (μCOD), is given as input a comparator (Combinatory Net). If the index is equal to the bus value then one of the non null weight derives from the rule and it is produced as output, otherwise the output is zero (fig. 2). It is clear, that the memory dimension of the antecedent is in this way reduced since only non null values are memorized. Moreover, the time performance of the system is equivalent to the performance of a system using vectorial memorization of all weights. The dimensioning of the word is influenced by some parameters of the input variable. The most important parameter is the maximum number membership functions (nfm) having a non null value in each element of the universe of discourse. From our study in the field of fuzzy system, we see that typically nfm 3 and there are at most 16 membership function. At any rate, such a value can be increased up to the physical dimensional limit of the antecedent memory. A less important role n the optimization process of the word dimension is played by the number of membership functions defined for each linguistic term. The table below shows the request word dimension as a function of such parameters and compares our proposed method with the method of vectorial memorization[10]. Summing up, the characteristics of our method are: Users are not restricted to membership functions with specific shapes. The number of the fuzzy sets and the resolution of the vertical axis have a very small influence in increasing memory space. Weight computations are done by combinatorial network and therefore the time performance of the system is equivalent to the one of the vectorial method. The number of non null membership values on any element of the universe of discourse is limited. Such a constraint is usually non very restrictive since many controllers obtain a good precision with only three non null weights. The method here briefly described has been adopted by our group in the design of an optimized version of the coprocessor described in [10].

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.193-209
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• 2011

SSM(Super Supermarket) 출점이 사회적 논쟁이 되고 있고 출점을 저지하기 위한 다양한 규제가 마련되고 있는 중이다. 그러나 SSM 규제의 핵심이 진입제한에 있는바 경쟁 정책적 관점에서 그 타당성을 인정받기는 쉽지 않다. 그렇다면 적어도 보다 거시적 관점 즉 경쟁정책의 범위를 벗어나 사회적 정치적 목적에서 그 타당성을 인정받을 필요가 있을 것이다. 여기서 사회적 정치적 목적의 달성 여부는 '국민경제적 차원'에서 볼 때 규제 타당성이 성립할수 있는 지를 살펴보는 것을 의미한다. 본 논문은 국민경제적 차원을 지역상권의 활성화 차원으로 파악하고 SSM의 출점이 경쟁 소매업체에 대해 미치는 영향이 아닌 지역 상권에 대해 미치는 영향을 파악하는 것으로 연구 목표를 설정하였다. 아울러 본 연구는 이해당사자를 대상으로 한 설문 중심의 연구방법을 활용한 과거 연구의 약점을 일부라도 회피하고자 보다 객관적인 접근을 시도한다. 구체적으로 본 연구에서는 SSM 상권의 범위인 출점 반경 500m 이내에 위치한 편의점 매출액을 해당상권의 활성화 정도의 지표로 사용하고 이에 대한 업종별 점포비율의 변화, SSM의 출점 여부, 그리고 소매판매지수의 영향력을 평가하고자 한다. 이를 위해 편의점 매출액, 업종별 점포비율, 소매판매지수로 구성된 패널자료를 바탕으로 Swamy(1970)의 확률계수모델을 이용하였다. 그 결과 SSM(기업형 슈퍼마켓)의 출점 여부와 상관없이 편의점의 매출액이 증가하거나 감소하고 있기 때문에 SSM의 영향이 미비하거나 없는 것으로 나타났다. 편의점 매출액의 변화에 영향을 주는 많은 변수 중에서 소매업과 음식업의 경우 소매업 비율은 부의 관계를, 음식업 비율은 정의 관계를 나타났다. 이러한 결과는 소매업의 비율이 감소한다고 해서 상권 전체의 침체를 가져오는 것이 아니라는 주장을 지지하는 것으로 보인다.

• 건축역사연구
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• 제3권1호
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• pp.83-99
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• 1994

Ch'ang-Ts'al-Ts'un is a rural Village near Lung-jing City in Yen-pien Korean Autonomous Province of China. It was formed about 100 years ago by Korean Immigrants and has been developed maintaing the characteristics of traditional Korean architecture. Therefore investigating the spatial structure of this village is a meanigful work to confirm and explore one branch of Korean architecture. This study aims at analyzing the spatial structure of the village using direct data collected from the field work and indirect data from books and maps. The field work consists of on-the-site survey of the village layout, interviews of residents, observation notes and photography. Ch'ang-Ts'ai-Ts'un is located 360-370 m high above the sea level and at the side of a long valley. A river flows in the middle of the valley and relatively flat arable land exists at the both sides of the river. The location of the village related to the surrounding river and mountains suggests that the site of the village was chosen according to Feng-Shui, Chinese and Korean traditional architectural theory. The main direction of the house layouts is South-western. The village has been growing gradually until today. Therefore it is meaningful to make the village layout before Liberation(1946 A.D.) because the characteristics of Korean architecture prevailed more in that period. The area of the previous village is limited to the west side of the creek. New houses were later added to the east of the creek, forming a 'New Village'. Previously the village was composed of 3 small villages: Up, Middle and Down. Also the main access roads connecting the village with the neighboring villages were penetrating the village transversely. Presently the main access road comes to the village longitudinally from the main highway located in front of the village. The retrospective layout shows the existence of well-formed Territory, Places and Axes, thus suggesting a coherent Micro-cosmos. The boundary of imaginery territory perceived by present residents could be defined by linking conspicous outside places sorrounding the village such as Five-mountains, Front-mountain, Shin-dong village, Standing-rock, Rear-mountain and Myong-dong village. Inside the territory there are also the important places such as Bus-stop, Memorial tower of patriots, Road-maitenance building and the village itself. And inside it 5 transverse and 1 longitudinal axes exist in the form of river, roads and mountains. The perceived spatial structure of the village formed by Places, Axes and Territory is geometrical and well-balanced and suggests this village is fit for human settlement. The administrative area of the village is about 738 ha, 27 % of which is cultivated land and the rest is mountain area. Initially the village and surrounndings were covered with natural forest But the trees have been gradually cut down for building and warning houses, resulting in the present barren and artificial landscape with bare mountains and cultivated land. At present the area of the village occupied by houses is wedge-shaped, 600 m wide and 220 m deep in its maximum. The total area of the village is $122,175m^{2}$. The area and the rate of each sub-division arc as follow. 116 house-lots $91,465m^{2}$ (74.9 %) Land for public buildings and shops $2,980m^{2}$ (2.4 %) Roads $17,106m^{2}$ (14.0 %) Creek $1,356m^{2}$ (1.1 %) Vacant spaces and others $9,268m^{2}$ (7.6 %) TOTAL $122,175m^{2}$ (100.0 %) Each lot is fenced around with vertical wooden pannels 1.5-1.8 m high and each house is located to the backside of the lot. The open space of a lot is sub-divided into three areas using the same wooden fence: Front yard, Back yard and Access area. Front and back yards are generally used for crop-cultivation, the custom of which is rare in Korea. The number of lots is 116 and the average size of area is $694.7m^{2}$. Outdoor spaces in the village such as roads, vacant spaces, front yard of the cultural hall, front yard of shops and spacse around the creek are good 'behavioral settings' frequently used by residents for play, chatting, drinking and movie-watching. The road system of the village is net-shaped, having T-junctions in intersections. The road could be graded to 4 categories according to their functions: Access roads, Inner trunk roads, Connecting roads and Culs-de-sac. The total length of the road inside the village is 3,709 m and the average width is 4.6 m. The main direction of the road in the village is NNE-SSE and ESE-WNW, crossing with right angles. Conclusively, the spatial structure of Ch'ang-Ts'ai-Ts'un village consists of various components in different dimensions and these components form a coherent structure in each dimension. Therefore the village has a proper spatial structure meaningful and appropriate for human living.

• 한국해양학회지:바다
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• 제24권3호
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• pp.375-388
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• 2019

지구의 탄소순환을 이해하고 미래 대기 $CO_2$의 농도와 기후 변화를 예측하기 위해서는 해양과 대기 사이 $CO_2$ 교환율(sea-to-air $CO_2$ flux)의 시공간 변화를 정확하게 추정하는 것이 필요하다. 연구선을 이용한 현장 관측이 갖고 있는 시공간 제약으로 인해 동해에는 매우 제한적인 표층 이산화탄소분압($fCO_2$) 자료만 존재한다. 이 연구에서는 위성 및 수치모형에서 얻은 수온, 염분, 엽록소, 혼합층 자료를 세 종류의 기계학습 모형에 입력하여 동해 남서부해역의 고해상도 표층 $fCO_2$ 시계열 자료를 산출하였다. 세 모형 중 현장 관측 자료를 가장 잘 재현하는 Random Forest (RF) 모형의 평균제곱근오차는 $7.1{\mu}atm$이었다. RF 모형을 이용한 $fCO_2$ 예측에 중요한 역할을 하는 변수는 수온, 염분과 시간 정보였으며, 엽록소와 혼합층 깊이는 $fCO_2$ 예측에 미미한 역할을 하였다. RF 모형에서 예측한 표층 $fCO_2$를 이용하여 계산한 동해 남서부해역의 $CO_2$ 교환율은 $-0.76{\pm}1.15mol\;m^{-2}yr^{-1}$로 이전 현장 관측 연구에서 제시한 교환율( $-0.66{\sim}-2.47mol\;m^{-2}yr^{-1}$) 범위 중 작은 값에 해당한다. RF 모형의 표층 $fCO_2$ 시계열 자료는 1주일 내외의 짧은 시간 사이에도 $CO_2$ 교환율이 상당히 변할 수 있음을 보여주었다. 앞으로 보다 정확한 $CO_2$ 교환율 산출을 위해서는 $fCO_2$가 급격하게 변화하는 봄철에 높은 해상도의 현장 관측을 수행할 필요가 있다.

• Nuclear Engineering and Technology
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• 제55권6호
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• pp.2335-2347
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• 2023

As medical facilities are usually built at urban areas, special concrete aggregates and evaluation methods are needed to optimize the design of concrete walls by balancing density, thickness, material composition, cost, and other factors. Carbon treatment rooms require a high radiation shielding requirement, as the neutron yield from carbon therapy is much higher than the neutron yield of protons. In this case study, the maximum carbon energy is 430 MeV/u and the maximum current is 0.27 nA from a hybrid particle therapy system. Hospital or facility construction should consider this requirement to design a special heavy concrete. In this work, magnetite is adopted as the major aggregate. Density is determined mainly by the major aggregate content of magnetite, and a heavy concrete test block was constructed for structural tests. The compressive strength is 35.7 MPa. The density ranges from 3.65 g/cm³ to 4.14 g/cm³, and the iron mass content ranges from 53.78% to 60.38% from the 12 cored sample measurements. It was found that there is a linear relationship between density and iron content, and mixing impurities should be the major reason leading to the nonuniform element and density distribution. The effect of this nonuniformity on radiation shielding properties for a carbon treatment room is investigated by three groups of Monte Carlo simulations. Higher density dominates to reduce shielding thickness. However, a higher content of high-Z elements will weaken the shielding strength, especially at a lower dose rate threshold and vice versa. The weakened side effect of a high iron content on the shielding property is obvious at 2.5 µSv=h. Therefore, we should not blindly pursue high Z content in engineering. If the thickness is constrained to 2 m, then the density can be reduced to 3.3 g/cm³, which will save cost by reducing the magnetite composition with 50.44% iron content. If a higher density of 3.9 g/cm³ with 57.65% iron content is selected for construction, then the thickness of the wall can be reduced to 174.2 cm, which will save space for equipment installation.

• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.