• Title/Summary/Keyword: Spa-1

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An Eye-tracking Study: Consumer Perceptual Processing of SPA Brand Extensions (Eye-tracking 연구: SPA 브랜드 확장에 대한 소비자 지각 과정)

  • Kang, Jungsuk
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.87-98
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    • 2015
  • As SPA brands are growing in Korean apparel markets, they are extending their well-established brands into new markets (i.e., SPA brand extensions). To investigate psychological mechanism underlying SPA brand extensions, this study conceptually proposed such consumer information processing of SPA brand extensions as (1) perception of similarity between SPA brand extensions and their original brands and (2) evaluations on the SPA brand extensions (i.e., attitude and purchase intent). For hypothetical SPA brand extensions (high, moderate and low similarity conditions), perceived similarity was measured by using a eye-tracker and evaluations were assessed by using a self-reported questionnaire. The results reveal that the amount of external information searching for SPA brand extensions was larger in the following order: moderate, low and high similarity conditions. The depth of SPA brand information processing was also deeper in the same order. Evaluations on SPA brand extensions were higher in high and moderate similarity conditions than in low similarity condition. The findings suggest that the evaluations are affected by perceived similarity and the amount of cognitive efforts in processing SPA brand extensions.

The differences in Cognition, Purchasing Experience and Attitudes towards Attributes of SPA Brands between Appearance Interest Groups (외모관심에 따른 SPA브랜드 인지, 구매경험 및 속성에 대한 태도 차이 분석)

  • Park, Kwanghee
    • Fashion & Textile Research Journal
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    • v.17 no.1
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    • pp.74-81
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    • 2015
  • This study explored the degree of cognition, purchasing experience and attitudes towards SPA brand attributes. This study examined the differences in variables and demographic characteristics against appearance interest groups. A questionnaire survey collected data from November $1^{st}$ and $15^{th}$ 2012. The convenience sample was drawn from females between the ages of 20 and 39 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 255 responses were complete and usable questionnaires. Data were tested through factor analysis, t-test, and ${\chi}^2$ test using SPSS 21.0. The results show that there were significant group differences in the cognition and purchasing experience of SPA brands and the attitudes towards SPA brand attributes. The high appearance interest group was more aware of SPA brands and evaluated SPA brand attributes more positively and bought more SPA brand products than the low appearance interest group. The high appearance interest group showed that domestic brands were excellent in low price among brand attributes but foreign brands were relatively excellent in various design and store display. There was a significant difference in educational level between appearance interest groups; however, there were no significant differences in age, marital status, and income level group. This study contributes to basic information for the SPA brand buying behavior research field and apparel industry marketing strategy by analyzing the relationship among appearance interest, cognition, SPA brand purchasing experience and SPA brand attribute attitudes.

SPA ViewModel Transformation for RESTful API (RESTful API를 위한 SPA ViewModel 변환)

  • Dong-il Cho
    • Journal of Internet Computing and Services
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    • v.24 no.1
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    • pp.9-15
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    • 2023
  • Single-Page Application(SPA) requires data transformation for communication with RESTful API. The Backend for Frontend(BFF) pattern handles this transformation in the server, but there is some problem that increases the number of communication and makes development and distribution difficult. In this study, we propose an architecture that maps the ViewModel of SPA and the model of RESTful API directly in SPA. The proposed architecture automatically generates a mapping model between the RESTful API model and the ViewModel using the OpenAPI specification, which is the document model of the RESTful API. The data transfer component of SPA automatically converts RESTful API data and ViewModel using the created model. As a result of comparison with the existing BFF method through case study, the proposed architecture showed higher development productivity than BFF, and as a result of load tests, it recorded about 6% lower server CPU occupancy compared to BFF.

Exploratory Study on the Success Factors of SPA Brands from Marketing Perspectives -Based on Grounded Theory- (SPA 브랜드의 마케팅 성공요인 탐색 -근거이론을 중심으로-)

  • Kim, Kyung Ran;Yang, Su Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.2
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    • pp.190-203
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    • 2015
  • The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

A Study on the Evaluation of Selection Attributes of Spa Destination by IPA (IP분석에 의한 온천관광지 선택속성 평가 연구)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.2
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    • pp.159-178
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    • 2009
  • The purpose of the current study was to evaluate the importance-performance levels for the selection attributes of spa destination and to analyze the gap between importance levels of the selection attributes. The data were collected from the spa visitors to Yuseong spa complex. The findings of the current study were as belows: 1. as the results of factor analysis of 32 selection attributes, five factors were generated, such as "spa and supporting facilities", "surrounding conditions around spa resort", "friendship and the intention of recommendation", "spa water" and "fees of spa entry". 2. the mean analysis showed the statistically significant difference among the selection attributes for importance-performance levels and the mean levels of five factors were rank-ordered as in "spa and supporting facilities", "friendship and the intention of recommendation", "fees of spa entry", and "surrounding conditions around spa resort", "spa water". 3. as the results of IPA, the selection attributes were distributed as belows: 9 attributes were located in I (Keep up the Good Work), 4 attributes were located in II (Possible Overkill), 7 attributes were located in III (Concentrate Here). and 12 attributes were located in IV (Low Priority).

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Clinical experience with single-port access laparoscopic cystectomy and myomectomy

  • Jeong, Jae-Hyeok;Kim, Yu-Ri;Hong, Kil-Pyo;Ha, Jae-Eun;Kim, Eun-Jeong;Hong, Da-Kyo;Lee, Kyu-Sup
    • Clinical and Experimental Reproductive Medicine
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    • v.43 no.1
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    • pp.44-50
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    • 2016
  • Objective: This study was performed to assess our clinical experience with single-port access (SPA) laparoscopic cystectomy and myomectomy and the surgical outcomes of those procedures at our institution. Methods: The authors evaluated the surgical outcomes of SPA laparoscopic cystectomy in 293 patients and SPA laparoscopic myomectomy in 246 patients. The surgical outcomes comprised operation time, the amount of blood loss during the operation, the change in hemoglobin (before and after the operation), the change in hematocrit (before and after the operation), switching to the multi-port access method, complications, transfusions, and the duration of the postoperative hospital stay. Results: The Pearson correlation coefficient and the Spearman correlation coefficient between the operation time and the amount of blood loss were 0.312 and 0.321 for SPA laparoscopic cystectomy, respectively, and 0.706 and 0.674 for SPA laparoscopic myomectomy, respectively. The drops in hemoglobin and hematocrit were $1.33{\pm}0.78g/dL$ and $4.14%{\pm}2.45%$, respectively, in SPA laparoscopic cystectomy, while the corresponding figures were $1.34{\pm}1.13g/dL$ and $4.17%{\pm}3.24%$ in SPA laparoscopic myomectomy, respectively. Conclusion: This study reported the surgical outcomes of SPA laparoscopic cystectomy and myomectomy and compared them to previously published findings on traditional laparoscopic cystectomy and myomectomy. No significant differences were found in the surgical outcomes between SPA and traditional laparoscopic cystectomy and myomectomy.

Effects of Sodium Polyacrylate and Phytase-Supplemented Diet on Performance and Phosphorus Retention in Chicks

  • Yamazaki, M.;Murakami, H.;Ohtsu, H.;Abe, H.;Takemasa, M.
    • Asian-Australasian Journal of Animal Sciences
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    • v.23 no.11
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    • pp.1490-1495
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    • 2010
  • Two experiments were conducted to evaluate the effects of addition of sodium polyacrylate (SPA) to a phytasesupplemented diet on the performance and phosphorus (P) retention of chicks. In experiment 1, chicks were randomly allocated to four dietary treatments which were fed from 7 to 21 days of age: i) basal diet (low nonphytate phosphorus (0.23% NPP)); ii) basal with 250 U/kg diet of phytase; iii) as (ii) with 2.5 g/kg diet of SPA; and iv) as (ii) with 5.0 g/kg diet of SPA. In experiment 2, three replicates, each with three chicks, were fed from 7 to 28 days of age the basal diet (0.23% NPP) with supplementation of phytase (0, 300, 600, 900 U/kg diet) and SPA (0, 2.5 g/kg diet) in a $4{\times}2$ factorial arrangement. In Experiment 1, feed efficiency was improved and excreted P was 10% less with phytase supplementation. However, the addition of SPA did not affect performance or P excretion. Dietary SPA supplementation to the diets showed significantly higher amounts of P retention, and highest values were observed in chicks fed 2.5 g/kg of the SPA-supplemented diet. In Experiment 2, feed efficiency was improved with phytase supplementation, and the addition of SPA showed significant improvement in feed efficiency. Excreted P was significantly lower in chicks fed SPA-supplemented diets, and the retained P coefficient improved with SPA supplementation. In conclusion, the increased transit time of digesta with suitable supplementation levels of SPA may allow phytase activity to be more effective in the degradation of phytate, and improve P retention.

SPA0355 prevents ovariectomy-induced bone loss in mice

  • Kim, Sang Hoon;Zhang, Zhongkai;Moon, Young Jae;Park, Il Woon;Cho, Yong Gon;Jeon, Raok;Park, Byung-Hyun
    • The Korean Journal of Physiology and Pharmacology
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    • v.23 no.1
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    • pp.47-54
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    • 2019
  • Estrogen withdrawal in post-menopausal women leads to overactivation of osteoclasts, which contributes to the development of osteoporosis. Inflammatory cytokines are known as one of mechanisms of osteoclast activation after estrogen deficiency. SPA0355 is a thiourea derivative that has been investigated for its antioxidant and anti-inflammatory activities. However, its efficacy in bone resorption has not been previously investigated. The aim of this study was to investigate the impact of SPA0355 on the development of osteoporosis and to explore its mode of action. In vitro experiments showed that SPA0355 inhibited receptor activator of $NF-{\kappa}B$ ligand (RANKL)-induced osteoclastogenesis in primary bone marrow-derived macrophages. This effect appears to be independent of estrogen receptor activation as ICI 180,782 failed to abrogate its effects on osteoclasts. Further signaling studies revealed that SPA0355 suppressed activation of the MAPKs, Akt, and $NF-{\kappa}B$ pathways. SPA0355 also increased osteoblastic differentiation, as evidenced by its effects on alkaline phosphatase activity and mineralization nodule formation. Intraperitoneal administration of SPA0355 to ovariectomized mice prevented bone loss, as verified by three-dimensional images and bone morphometric parameters derived from ${\mu}CT$ analysis. Noticeably, SPA0355 did not show hepatotoxicity and nephrotoxicity and also had little effect on hematological parameters. Taken together, the results indicate that SPA0355 may protect against bone loss in ovariectomized mice by stimulation of osteoblast differentiation and by inhibition of osteoclast resorption. Therefore, SPA0355 is a safe and potential candidate for management of postmenopausal osteoporosis.

A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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SPA-Resistant Unsigned Left-to-Right Receding Method (SPA에 안전한 Unsigned Left-to-Right 리코딩 방법)

  • Kim, Sung-Kyoung;Kim, Ho-Won;Chung, Kyo-Il;Lim, Jong-In;Han, Dong-Guk
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.17 no.1
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    • pp.21-32
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    • 2007
  • Vuillaume-Okeya presented unsigned receding methods for protecting modular exponentiations against side channel attacks, which are suitable for tamper-resistant implementations of RSA or DSA which does not benefit from cheap inversions. The proposed method was using a signed representation with digits set ${1,2,{\cdots},2^{\omega}-1}$, where 0 is absent. This receding method was designed to be computed only from the right-to-left, i.e., it is necessary to finish the receding and to store the receded string before starting the left-to-right evaluation stage. This paper describes new receding methods for producing SPA-resistant unsigned representations which are scanned from left to right contrary to the previous ones. Our contributions are as follows; (1) SPA-resistant unsigned left-to-right receding with general width-${\omega}$, (2) special case when ${\omega}=1$, i.e., unsigned binary representation using the digit set {1,2}, (3) SPA-resistant unsigned left-to-right Comb receding, (4) extension to unsigned radix-${\gamma}$ left-to-right receding secure against SPA. Hence, these left-to-right methods are suitable for implementing on memory limited devices such as smartcards and sensor nodes