• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.191-198
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• 2007

The main purpose of the study is to figure out visitors' intentions for the Suanbo Spa Festival after they participated the events, programs offered from the Suanbo Festival organization. The visitors were also asked to evaluate contents, images, and convenience facilities of the festival. The study found that only visitors over 60s of age positively evaluate the festival, therefore, products such as traditional tea-making, herb-massage will attract old aged group. The findings suggests that event image and convenient facilities have impact on tourists' responses and intentions to their neighbors. The result of the study also recommend traditional participations such as horseback-riding, GaMa-riding, Korean traditional archery shooting to be added to the participating program.