• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.497-506
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• 2022

The study was carried out to investigate the factors affecting the online purchase intention of Vietnamese consumers, focusing on Generation Z (Gen Z), through the information provided on TikTok - a social media network. Besides, the study evaluates the influence of these factors on the intention to purchase online of Gen Z. Most important; the research aims to help businesses better understand the insight of their consumers. The data were collected from 250 people who were born in the 1995 to 2010 period, living in the South of Vietnam. The study was conducted from December 2021 to March 2022 and used two analytical methods, which are exploratory factor analysis and Structural Equation Modeling. Research results show that there are 4 factors of TikTok advertisements that affect the purchase intention of Gen Z consumers, including information, entertainment, trust, and social interaction, and they all have a positive impact on the online purchase intention. In which the information factor has the most significant impact on the online purchase intention of Gen Z consumers. Based on the research results, recommendations are made to help businesses that have sold or intend to sell products via TikTok, improve the effectiveness of advertisement through the TikTok channel.

• Atmosphere
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• v.17 no.3
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• pp.299-314
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• 2007

The purpose of this study is to summarize tropical cyclone activity in 2006. Twenty three tropical cyclones of tropical storm (TS) intensity or higher formed in the western North Pacific and the South China Sea in 2006. The total number is less than the thirty-year (1971~2000) average frequency of 26.7. Out of twenty three tropical cyclones, fifteen cyclones reached typhoon (TY) intensity, while the rest eight cyclones only reached severe tropical storm (STS) and tropical storm (TS) intensity - three STS and five TS storms. The tropical cyclone season in 2006 began in May with the formation of CHANCHU (0601). The convective activity was slightly inactive around the Philippines from late June to early August. In addition, subtropical high was more enhanced than normal over the south of Japan from May to early August. Consequently, most tropical cyclones formed over the sea east of the Philippines after late June, and many of them moved westwards to China. CHANCHU (0601), BILIS (0604), KAEMI (0605), PRAPIROON (0606) and SAOMI (0608) brought damage to China, the Philippines, and Vietnam. On the other hand, EWINIAR (0603) moved northwards and hit the Republic of Korea, causing damage to the country. From late August to early September, convective activity was temporarily inactive over the sea east of the Philippines. However, it turned active again after late September. Subtropical high was weak over the south of Japan after late August. Therefore, most tropical cyclones formed over the sea east of the Philippines and moved northwards. WUKONG (0610) and SHANSHAN (0613) hit Japan to bring damage to the country. On the other hand, XANGSANE (0615) and CIMARON (0619) moved westwards in the South China Sea, causing damage to the Philippines, Thailand, and Vietnam. Another special feature in 2006 tropical cyclone activity is that IOKE (0612) formed in the central North Pacific crossed 180 degree longitude and moved into the western North Pacific. It has been four years since HUKO (0224) in 2002.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.195-195
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• 2016

Kon - Ha Thanh River basin is the largest and the most important river basin in Binh Dinh, a province in the South Central Coast of Vietnam. In the lower rivers, frequent flooding and inundation caused by heavy rains, upstream flood and or uncontrolled flood released from upstream reservoirs, are very serious, causing damage to agriculture, socio-economic activity, human livelihood, property and lives. The damage is expected to increase in the future as a result of climate change. An advanced flood warning system could provide achievable non-structural measures for reducing such damages. In this study, we applied a modelling system which intergrates a 1-D river flow model and a 2-D surface flow model for simulating hydrodynamic flows in the river system and floodplain inundation. In the model, exchange of flows between the river and surface floodplain is calculated through established links, which determine the overflow from river nodes to surface grids or vice versa. These occur due to overtopping or failure of the levee when water height surpasses levee height. A GIS based comprehensive raster database of different spatial data layers was prepared and used in the model that incorporated detailed information about urban terrain features like embankments, roads, bridges, culverts, etc. in the simulation. The model calibration and validation were made using observed data in some gauging stations and flood extents in the floodplain. This research serves as an example how advanced modelling combined with GIS data can be used to support the development of efficient strategies for flood emergency and evacuation but also for designing flood mitigation measures.

• SUVANNABHUMI
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• v.10 no.2
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• pp.121-142
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• 2018

Area studies are sometimes framed as focused on specific localities, rooted in deep linguistic, cultural and historical knowledge, and hence empirically rich but, as a result, as yielding non-transferable/non-translatable findings and hence as theoretically poor. In Europe and North America some social science disciplines like sociology, economics and political science routinely dismiss any reference to local specifics as parochial "noise" interfering with their universalizing pretensions which in reality obscure their own Euro-American parochialism. For more qualitatively oriented disciplines like history, anthropology and cultural studies the inherent non-universality of (geographically constricted) area studies presents a predicament which is increasingly fought out by resorting to philosophical concepts which usually have a Eurocentric pedigree. In this paper, however, I argue that concepts with arguably European pedigree - like religion, culture, identity, heritage and art - travel around the world and are adopted through vernacular discourses that are specific to locally inflected histories and cultural contexts by annexing existing vocabularies as linguistic vehicles. In the process, these vernacularized "universal" concepts acquire different meanings or connotations, and can be used as powerful devices in local discursive fields. The study of these processes offer at once a powerful antidote against simplistic notions of "global"/"universal" and "local," and a potential corrective to localizing parochialism and blindly Eurocentric universalism. I develop this substantive argument with reference to my own professional, disciplinary and theoretical trajectory as an anthropologist and historian focusing on Vietnam, who used that experience - and the empirical puzzles and wonder encountered - in order to develop theoretical interests and questions that became the basis for larger-scale, comparative research projects in Japan, China, India, South Africa, Brazil and Europe. The subsequent challenge is to bring the results of such larger, comparative research "home" to Vietnam in a meaningful way, and thus overcome the limitations of both area studies and Eurocentric disciplines.

• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.49-60
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• 2014

With the start of the present Korean Creative-Economy Government, more effort is put to prepare the Unification in many areas. But it is not easy to find studies on contemporary status of North Korea specifically in information technology or computer education due to the poor accessibility to the country. This study is on comparing computer education in elementary schools in North Korea and South Korea and diagnosing future direction of computer education as the beginning stage of Unification. The most study is performed from backtracking curriculum methodology based on computer textbooks from North Korea and South Korea. In both countries, the elementary school curriculum for computer subject is mostly dealing with the usage of softwares. In North Korea they don't teach internet applications and they uses different type of office programs. The further ideas for desirable future education are suggested with analysis on the computer education in other countries such as China and Vietnam which can be appropriate role models for North Korea and USA, UK and India for South Korea. It is expected in both countries that the computer education will be more focused on programming rather than on software usage in the future.

• The Southeast Asian review
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• v.27 no.1
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• pp.163-191
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• 2017

This article aims to review the recent, especially focusing on the year of 2016, situations and prospects of the Vietnamese politics, economy, and international relations. Politically, Vietnam completed the election of members for the National Assembly and organized new leadership at the 12th National Congress of the Vietnamese Communist Party in 2016. One characteristic of the new leadership is that the politicians, especially the members of politburo, from the North continue to occupy the position of majority. The other one is that the new leadership promised to carry out the restructuring of economy toward industries producing higher value-added commodities even though Vietnam industries admittedly need to accelerate present industrialization and modernization as a developing country under the seemingly contradictory slogan of "the development of market economy for socialism." The declared goals of the new leadership in Vietnam are inevitable in a sense since the development of Vietnamese economy has been heavily dependent upon Foreign Direct Investment(FDI) taking advantage of Vietnamese cheap labor and simultaneously it is evident that its future is unsecure if it maintains status quo. In fact, the Vietnamese economy has impressively showed high growth rate by the help of foreign capitals since 1990s despite the repetitive recessions of global economy but its growth is not likely to be sustainable anymore if it will not reduce foreign dependency and social economic inequality in a long term. In a short run, global economic recession, the financial and monetary policies of global powers, and recent protectionism and uncertainty of trade agreements will be three crucial variables to affect Vietnamese economy. In terms of international relations, Vietnam is continuously expected to practise the policy of checks and balances among the powerful countries. Vietnam has seriously disputed with China on islands sovereignty in the South China Sea and attempted to maintain close relationship with other powerful countries including especially America. However, mainly due to the new protectionism by the regime of American president Donald Trump, the Vietnamese government also need to keep close relationship with China increasingly for both economic and diplomatic security. Under the circumstances, Vietnam is expected to maintain more practical and balanced international relations.

• Journal of the Korean Society of Food Culture
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• v.31 no.2
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• pp.131-140
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• 2016

This study analyzed the Food Neophobia Scale (FNS) and Korean food perception status of Southeast Asian workers living in South Korea in order to build up basic data to develop a desirable diet program. From our study, we found that FNS was higher in the order of Cambodian, Myanmar, Vietnamese, and Thai workers. Influential demographic factors for FNS were cooking possibility and place of residence. The mean scores of Cambodian workers ($3.46{\pm}0.63$) regarding "positive perception of cooking method, taste & color" about Korean food were the highest among the four countries, followed by Vietnam ($3.38{\pm}0.68$), Myanmar ($3.26{\pm}0.50$), Thailand ($3.09{\pm}0.64$)workers(p<0.01). The mean scores of Myanmar workers regarding perception of "difference in cooking method, smell & texture" and "difference in taste" were the highest among the four countries. FNS had a negative correlation with the factor "positive perception of cooking method, taste & color" regarding Korean food and a positive correlation with the factors "difference in cooking method, smell & texture".

• Women's Health Nursing
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• v.25 no.1
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• pp.19-30
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• 2019

Purpose: To identify needs for pregnancy and postpartum adaptation of Chinese immigrant women and Vietnamese immigrant women in South Korea. Methods: A descriptive research design was employed. Data were collected from 244 Chinese immigrant women and Vietnamese immigrant women from 3 provinces, 20 health care centers, and multi-cultural family support centers. Data were analyzed with descriptive statistics, t-test and ANOVA. Results: An average score for needs perceived by Chinese immigrant women was significantly higher than that perceived by Vietnamese immigrant women. There were significantly differences in physical and emotional adaptation after childbirth, nutrition during pregnancy, cross cultural understanding and personal respect, and adaptation daily activity during pregnancy between the 2 groups. The highest score of needs in Chinese immigrant women was for nutrition during pregnancy and that in Vietnamese immigrant women was for baby rearing and family support. Conclusion: Based on needs of pregnancy and postpartum adaption, nursing intervention program in consideration of cultural characteristics of Chinese immigrant women and Vietnam immigrant women need to be developed for their pregnancy and postpartum health care.

• Journal of the Korean housing association
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• v.22 no.1
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• pp.25-33
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• 2011

With the recent increase in the number of foreign settlers in our country, a societal system is needed which they can adapt to more easily. The results of the study were as follows. First, from the result of analyzing the 171 programs of the multi-cultural family support system, it could be seen that in order for the marriage immigrants to more successfully adapt, various programs are needed. Second, when the study had an interview with 13 marriage immigrants from China, Vietnam and Philippine about their adaptation to residential environment, they had a high satisfaction with their residential environment when their spouses' educational level was high. In, they appraised that South Korea was superior to their native land in scale and facilities of buildings and the buildings of their native land were superior to those in South Korea in terms of soundproof applications, natural lighting and ventilation, which were indoor environmental elements. Third, they were generally satisfied with their residential environment. However, they stated that it took 6 months~ two years to adapt to the Korean residential environment because of the differences in the residential environment compared to their homeland. A based on the research result, the housing adviser is necessary in the marriage immigrants.

• East Asian Journal of Business Economics (EAJBE)
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• v.5 no.3
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• pp.33-40
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• 2017

Purpose - This paper suggests approaching methods for a way of strategies for traditional market extend and new ebusiness, market development, and plan of new product in the future and develop a way of method for cooperation through analysis on the smart phone market trend in different culture, effectively. Research design, data, methodology - As research design, data, and methodology, this paper suggests new idea and approaches from comparing characteristics analysis of smart phone market in different culture in AEC. This paper takes data to analysis from ITU, World Bank, AEC, and IMF. These organizer's data can be trusted as official society in the world. This paper can prove market and the characteristics of society through the corresponding results. Results - This paper can suggest the novel idea on market development and the big possibility depend on ACE country and can describe the possibility on new market because of low smart phone market penetration and low digital market penetration. Conclusions - This paper concludes to develop e-business, culture friendly ship, linking with education, development of appropriate technology depend on country, and should develop new strategy for market extend to low penetration.