• Title/Summary/Keyword: Social-psychology

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The Psychological Impact of Comparing Mind in Designs of Retail Stores, Products, and Advertising

  • Jeongmin LEE;Wujin CHU
    • Journal of Distribution Science
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    • v.22 no.8
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    • pp.77-86
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    • 2024
  • Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

The Effects of Cooperative Learning on Social Competence and Self-esteem According to Young Children's Intellectual Levels (유아의 인지수준에 따른 협동학습의 효과 : 사회적 능력과 자아존중감을 중심으로)

  • Lee, Jeong-Hwa;Choi, In-Soo;Lee, Soo-Ryun
    • Korean Journal of Child Studies
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    • v.31 no.2
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    • pp.17-34
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    • 2010
  • This study was aimed to at examining whether the effects of cooperative learning on children's social competence and self-esteem would be different in terms of young children's intellectual ability. To this end, a total of 64 five-year-old children attending two kindergartens in Kyunggi-Do were selected to participated in this study. Each child was tested on the short form of K-WPPSI and fell into one of two levels (high or low). The children in the experimental group took part in thirty-five 30~40 minute sessions of cooperative learning, while the control group engaged in individual learning. The results were as follows : First, children who participated in cooperative learning achieved higher improvements in social competence and self-esteem than children engaged solely in individual learning. Second, there were no any significant differences in improvement in terms of social competence and self-esteem between the high and the low intelligence levels. On the basis of these results, it could be concluded that cooperative learning had a number positive effects upon the levels of young children's social competence and self-esteem.

Pedestrian flow at bottle neck of aisle on emergency escape (비상 탈출시 병목구간 통로에서의 보행자 유동)

  • Song, G.;Park, J.
    • 한국전산유체공학회:학술대회논문집
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    • 2011.05a
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    • pp.183-186
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    • 2011
  • There are numerous crashed deaths or near-miss accidents in everywhere. The outbreak place is not just developing countries such as India and Iran, but also leading countries including Japan and German. The crashed death of pedestrian seems to be an unavoidable accident. However, it was revealed in social psychology field that the accident can be treated as a kind of physical phenomenon. In this study, we apply discrete element method frequently used in the field of two-phase flow to pedestrian flow with collective behavior psychology. This approach is a field of social science and physics, called computational sociology. The acquired results show that emergency exit size can be related with the wall slope of the exit.

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Analyzing the Power Relationships in Mathematics Classroom

  • Zhang Xiaogui
    • Research in Mathematical Education
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    • v.9 no.2 s.22
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    • pp.115-124
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    • 2005
  • Traditional mathematics education research is based on mathematics and psychology, but its function is limited. In the end of the 1980's, the social research of mathematics education appeared. The research views are from sociology, anthropology, and cultural psychology, and then it is an exterior research. The social research considers the relations, power, situation, context, etc. This paper analyzes the power relationship in mathematics classroom. Firstly, the power is defined. The meaning of the power is the foundation of this paper. Secondly, the power relationships in mathematics classroom are analyzed. The traditional mathematics classroom and collaborative learning classroom are considered. Thirdly, the paper analyzes the power resources and finds the some important factors that affect the power distribution.

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Psychological and Pedagogical Cooperation as a Factor in Increasing the Level of Tolerance for Innovation

  • Kirdan, Olena;Kovalenko, Nataliia;Miloradova, Natalia;Sabat, Nataliia;Kovalchuk, Olena;Hirnyak, Andriy
    • International Journal of Computer Science & Network Security
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    • v.21 no.12spc
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    • pp.684-688
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    • 2021
  • The article highlights the features of professional activity teacher on the basis of tolerance, the content and types of this phenomenon are stated, the value bases of education of tolerance in students are substantiated, psychological, culturological and communicative aspects of pedagogical tolerance of the teacher are considered. Methodical recommendations on self-training of the teacher, tolerant interaction with subjects of educational process are included.

A Study about Need for Approval of Adolescent Game Users : Focused on Adler's Individual Psychology (청소년 게임 이용자의 인정욕구에 관한 연구 : 아들러의 개인심리학을 중심으로)

  • Gim, Hye-Yeong;Lee, Hye-Mi;Ryu, Seoung-Ho
    • Journal of Korea Game Society
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    • v.17 no.3
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    • pp.93-106
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    • 2017
  • This study explains motivation and purpose of adolescents' game use based on Adler's individual psychology. Through in-depth interviews, it was found that the game is a field to reveal their need for approval in the social community and a means of expressing the attitude toward their life. In addition, need for approval shows a difference in adaptive/maladaptive attitude according to the social interest. This means that the role of peers, parents, and society is important in order for an individual's need for approval to produce social adaptive outcomes. It is necessary to acknowledge the game as an important area of self-actualization in which an adolescent is internalizing social interest and recognizing their self and it is required to switch from an attitude of exclusion, disdain and ignorance to an attitude of openness and tolerance and adaptive intervention.

Development of Biblio Counseling Program for Elementary School Students and Analysis of the Effect: Based on Adler's Individual Psychology (초등학생을 위한 독서상담 프로그램 개발 및 효과 분석 - 아들러의 개인심리학을 기반으로 -)

  • Heo, Jeonghee;Cho, Miah
    • Journal of Korean Library and Information Science Society
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    • v.50 no.3
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    • pp.167-190
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    • 2019
  • This study developed and applied Biblio-counseling program based on Alfred Adler's individual psychology targeting upper elementary school students who are in transitional stage of physical and psychological development and examined the effect of the program on the children's sense of inferiority, social interest, personality priority. The program was applied to 20 fourth and fifth graders enrolled in K Elementary School located in S City, Gyeonggi-do Province who were evenly divided into experimental group and control group who was applied for a total of 12 sessions. Main results of this study can be summarized as follows. First, in an analysis regarding the analysis result, the sense of inferiority,the social interest and personality priority showed a statistically significant difference between the two groups. Second, the Biblio-counseling program based on individual psychology had positive impact on the subjective response of the upper elementary school students. And students' interest in books and reading books improved.

New Conceptualization of Leisure Motivation: The Impacts of Leisure Motives on Selection of Leisure Activities (여가동기의 재구성: 여가동기에 따른 여가활동 선호)

  • Taekyun Hur;Cheongyeul Park;Hoon Jang;Sohye Kim
    • Korean Journal of Culture and Social Issue
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    • v.13 no.4
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    • pp.135-153
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    • 2007
  • Previous research in leisure motivation has been limited in terms of its overwhelming interest in beneficial outcomes of leisure activities, its short of coverage on wide range of modern leisure activities, and its lack of cultural perspectives. In order to overcome those limitations, the present research conducted a survey in which motives to participate in 48 leisure activities and frequency and importance of the activities were assessed. We categorized 7 categories of leisure activities (skill-involved, social, personal hobby, goal-oriented, relaxing, digital, and voluntary) and 7 categories of leisure motives (achievement, intimacy, psychological comfort, sensation-seeking, secondary, self-promoting, and no-fun). On the basis of the categorizations, momentary leisure motives and individual differences of the leisure motives were conceptualized and tested as a preceding factor of selection of leisure activities. This conceptualization was discussed in its practical implication of leisure education, consulting, and policy.

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To whom is social value coaching useful? The effects of social value coaching on meaning of work, job satisfaction, and job crafting: The moderating role of regulatory focus (사회적 가치 코칭은 누구에게 유익한가? 사회적 가치 코칭이 일의 의미와 직무만족, 잡크래프팅에 미치는 영향: 조절초점의 조절효과)

  • Lee, Suran;Cho, Jeesun;Chung, Eun Kyoung
    • The Korean Journal of Coaching Psychology
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    • v.5 no.2
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    • pp.83-100
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    • 2021
  • The purpose of this study was to investigate the positive impact that social value coaching has on employees, specifically highlighting the role of regulatory focus. Based on a coaching model, we developed a social value coaching program and applied it to the employees. We investigated whether the experimental group that participated in the social value coaching program would report higher levels of meaning of work, hedonic job satisfaction, eudaimonic job satisfaction, and job crafting compared to the control group, as well as whether regulatory focus would function as a moderator. We only analyzed the moderating role of prevention focus as promotion focus did not show any moderating effects. The results suggest that the experimental group that participated in the social value coaching program reported significant increases in all of the outcome variables compared to the control group. Additionally, for meaning of work, hedonic job satisfaction, and eudaimonic job satisfaction, the effects of the coaching program was stronger for those with a higher level of prevention focus than those with a lower level of it. Based on these results, we discussed the implications and limitations of this research, as well as suggestions for future research.

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The Sex Difference in Relationship Model among Social Support, Self-Esteem and Career Aspiration: The role of Collective Self-Esteem and Personal Self-Esteem (사회적 지지, 자존감, 진로포부 간의 성차 모형 검증: 개인자존감과 집단자존감의 매개 역할)

  • Park, Yongdoo;Lee, Kihak
    • The Korean Journal of Woman Psychology
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    • v.13 no.3
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    • pp.263-282
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    • 2008
  • This study examined the mediating role of collective self-esteem in the relationship between personal self-esteem and career aspiration, and the mediating effects of personal self-esteem and collective self-esteem on the link between social support and career aspiration. Also, This study explored whether the development of career aspiration differs by gender. A total of 316 undergraduate students(155 male and 161 female) completed measures of social support, personal self-esteem, collective self-esteem and career aspiration. Structural equation modeling results provided support for the mediating effects of personal self-esteem and collective self-esteem, In addition, the relationship model differed by gender. The results showed that the full mediation model fit of collective self-esteem in the relationship between individual self-esteem and career aspiration was better than the partial mediation model fit. Next, in the relation of social support and career aspiration, the partial mediating effect of individual self-esteem and collective self esteem was significant. Lastly, when the model of social support, individual self-esteem, and collective self-esteem, and career aspiration was tested to examine gender differences, the relations among these variables were found to be different according to gender-difference. These results suggest that evaluations and perceptions on the individual's social group as well as the individual influedced to career aspiration, interacting with the environmental factors. Also, the gender-difference of relationship model indicates that it might be different from men and women in psychological mechanism in the career aspiration formation.