• Title/Summary/Keyword: Social perception

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The Effects of Value Perception for Natural Cosmetics by LOHAS Class on Their Purchasing Intention (로하스 계층별 천연 화장품에 대한 가치 지각이 구매 의도에 미치는 영향)

  • Lee, Kang-Yi;Kim, Soon-Sim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.111-122
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    • 2012
  • This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

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Influence of perception of organization politics of social welfare facility employee to job attitudes - Focusing on mediator effect of leader trust-

  • Kweon, Seong-Ok
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.1
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    • pp.131-137
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    • 2018
  • This study conducted empirical analysis on the influence of perception of organization politics of social welfare facility employee to job attitude, and based on the analysis result, it aims to suggest theoretic and political implications. For this, the study conducted survey targeting social workers working at social welfare facilities in Gwangju. 350 copies of survey were distributed,. 197 copies were retrieved and 176 copies were used in analysis after excluding 21 copies with insincere reponses. The collected data was processed through SPSS 20.0 for reliability analysis, frequency analysis, T-test, and hierarchical regression analysis. The study results are as below. This study analyzed the job exhaustion, turn over intention and causal relationship as the result variables and perception of organization politics of social workers, and analyzed the leader trust as mediating effect among the previous researches related to perception of organization politics. As for the analysis result, the perception of organization politics of social workers improve job exhaustion and turn over intention, and leader trust was confirmed to have mediating effect on relationship among the variables.

The Mediating Effects of Social Support on the Relationship between Motivation for Choosing a Teaching Profession and Work Adjustment of Newly-Appointed Childcare Teachers (초임 보육교사의 교직선택동기와 직업적응의 관계에서 사회적 지원 인식의 매개효과)

  • Choi, Yeunhwa;Kim, Yangeun
    • Korean Journal of Childcare and Education
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    • v.15 no.4
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    • pp.135-153
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    • 2019
  • Objective: The purpose of this study was to examine whether motivation for choosing a teaching profession and the perception of social support of newly-appointed childcare teachers would predict work adjustment, and to understand the mediating role of the perception of social support. Methods: The data was analyzed by using correlation, regression, and the verification of mediating effects. Results: First, there were significant correlations of active motivation and material motivation when choosing a teaching profession, perception of social support, and work adjustment. Second, active motivation and material motivation in relation to choosing a teaching profession, and the perception of social support, were the variables that could predict the work adjustment of newly-appointed teachers. Third, the social support perceived by newly-appointed teachers had partial-mediating effects on the relationship between active motivation in relation to choosing a teaching profession and work adjustment, as well as on the complete-mediating effects on the relationship between material motivation and work adjustment. Implications: The training institute should strengthen education that could foster active motivation of pre-service teachers, and daycare centers should establish a cooperative workplace culture for the psychological adjustment of newly-appointed teachers.

The Effects of Brand Loyalty on Corporate Social Responsibility(CSR) Activities (사회공헌활동이 브랜드충성도에 미치는 영향에 관한 연구)

  • Lee, Sung Hee;Kim, Youngjin;Jung, Goosang;Lee, Hyun-Soo;Kim, Sun Ah;Kim, Tae-Sung
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.79-89
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    • 2013
  • The purpose of this study is to examine the moderating effects of social contribution activities perception between brand loyalty and marketing strategies. First, this thesis has reviewed that marketing mix 4P's(product, price, promotion, place) still influence on the brand royalty on smart-phone market. Second, this research examined that perception on social contribution activities is an important moderate variable between marketing activities and brand royalty. Also, this research found that moderating effect of social contribution activities perception is more significant at the high-perception group on social contribution activities than low-perception group. Finally, this study verified that product/price/promotion strategy and social contribution activities have effect on brand royalty depend on social contribution activities perception. Recently many businesses are using Corporate Social Responsibility(CSR) as a strategic tool and also social interests on the effect of CSR are increasing. Therefore, this study reaffirmed by the CSR that affect customer brand loyalty, are expected to contribute to improve awareness of CSR activities.

Exploratory Research on Marriage Migrant Recognition for Unmarried Vietnamese Women (베트남 미혼여성의 결혼이주 인식에 대한 탐색적 연구)

  • Lee, Eun Joo;Jun, Mi Kyung
    • Human Ecology Research
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    • v.53 no.2
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    • pp.195-208
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    • 2015
  • This study explored general marriage migration for 180 unmarried Vietnamese immigrant women and identified differences in recognition after the choice of marriage. The methods used were frequency analysis, kai verification, and independent t verification were conducted. The findings were as follows. First, unmarried Vietnamese women showed a receptive attitude towards marriage migration with the less-educated group more likely to opt for marriage migration. Economic benefit expectations topped other factors in regards to the image of marriage migrant women and motivation. Dual national identity benefits were also indicated. Second, the perception of external and illusionary images of the spouses of marriage migrant women was low; however, the perception of good occupations and gender equality was high. A vague expectancy of marriage was also found. The perception was high that children from multi-cultural families would be global bilingual talents and adjust to school; however, the perception of social discrimination or prejudice was low. The perception of social discrimination was low concerning the perception of social integration towards marriage migrant women; however, the perception of identities, cultural differences and employment was present. By contrast, the group opting for marriage migration showed a significantly low perception of social discrimination and difficulty in employment. The suggested measures are to regulate and maintain forms of marriage type, reinforce prior training systems for Vietnamese immigrant women (and spouses), enhance multicultural recognition, and supplement multicultural policies.

2009-2022 Thailand public perception analysis of nuclear energy on social media using deep transfer learning technique

  • Wasin Vechgama;Watcha Sasawattakul;Kampanart Silva
    • Nuclear Engineering and Technology
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    • v.55 no.6
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    • pp.2026-2033
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    • 2023
  • Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

An Explorative Study of the Perception on the Role of Medical Social Workers Using Q Methodology (Q방법론을 활용한 의료사회복지사의 역할인식에 대한 탐색적 연구)

  • Jang, Soo-Mi;Whang, Young-Ok
    • Korean Journal of Social Welfare
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    • v.59 no.2
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    • pp.223-249
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    • 2007
  • In the health care setting which social work services are provided by interdisciplinary team approach, understanding the perception and expectation on the role of social workers worked with medical team is important for social workers to play their role effectively. This study is focused on the medical team members such as doctors, nurses, nutritionists and administrative staffs by researching the type of perception and each characteristics through using the Q methodology. It is concluded that perception on medical social workers is categorized into three types : psycho-social counselor, coordinator/developer of resources, multiple function player. Finding for this study suggest that the implications on social work practice in health care setting.

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Relationships between Children's Friendship Quality, Self-Perception and School Adjustment (아동의 친한 친구와의 관계와 자아지각 및 학교적응과의 관계)

  • Moon, Eun Jung;Sim, Hee Og
    • Korean Journal of Child Studies
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    • v.22 no.4
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    • pp.99-113
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    • 2001
  • In this study of the relationships between quality of children's friendships, their self-perception and school adjustment, 434 4th, 5th, and 6th graders replied to a series of questionnaires. Girls reported higher levels of quality of friendship in the areas of emotional security, help, intimacy, and acknowledgement than boys. Boys showed higher levels of self-perception in cognitive competence, athletic ability and social acceptance than girls. Positive friendship quality and friendship satisfaction were related to self-perception and school adjustment. Variables that influenced school adjustment were social behavior, cognitive competence, global self-worth, pleasure in companionship, and athletic ability. For boys, variables which influenced school adjustment were social behavior, cognitive competence, pleasure in companionship, and global self-worth. For girls, the variables were global self-worth, cognitive competence, trust, social behavior, and athletic ability.

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A Comparison of the Perception of and Adherence to the COVID-19 Social Distancing Behavior Guidelines among Health Care Workers, Patients, and General Public (의료종사자, 환자, 일반인의 코로나19 사회적 거리두기 행동 지침에 대한 인식과 수행 비교)

  • Heo, Yeon Jeong;Nam, So Hee;Jeong, Jae Sim;Kim, Yeon Hee
    • Journal of Korean Biological Nursing Science
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    • v.23 no.1
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    • pp.55-63
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    • 2021
  • Purpose: To identify the differences in perception of and adherence to the COVID-19 social distancing behavior guidelines among health care workers, patients, and the general public and to use them to prevent the spread of COVID-19. Methods: From October 16 2020 to November 30, 2020, a survey was conducted among 85 health care workers, 85 patients, and 82 general public regarding the perception of and adherence to the COVID-19 social distancing behavior guidelines. Results: Patients scored significantly higher than the general public in the adherence to the COVID-19 social distancing behavior guideline, and there was no difference between health care workers and general public, and patients and health care workers. In the multivariate analysis, the factors that influence the adherence of the COVID-19 social distancing behavior guide were found in women and the perception of the COVID-19 social distancing behavior guideline. Conclusion: In order to promote the implementation of the COVID-19 social distancing behavior guideline, it is necessary to increase the perception of the COVID-19 social distancing behavior guideline and provide additional education in men. It is necessary to investigate the reason behind why men have low adherence to the COVID-19 social distancing behavior guideline.

Research on the Association Between Emotional Perception Bias and Deteriorated Visuospatial Attention Allocation Ability in Increasing the Level of Social Phobia (사회공포증 수준의 증가에 따라 나타난 정서지각 편향성과 시공간 주의배분능력 저하 간의 관련성 연구)

  • Kim, Sang-Yub;Jung, Jae-Bum;Nam, Ki-Chun
    • Science of Emotion and Sensibility
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    • v.23 no.2
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    • pp.35-50
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    • 2020
  • This study aimed to investigate the changes of emotional perception biases according to the level of social phobia and the relationship with visuospatial attention allocation ability. This study used the Korean self-report assessment test (Korean version of social avoidance and distress, K-SAD) to measure the level of social phobia. Moreover, the emotional perception and useful field of view (UFOV) tasks were employed for measuring emotional perception biases and visuospatial attention allocation ability, respectively. A total of 118 participants participated in this experiment, and only 107 (males: 94, females: 13) data were analyzed due to the exclusion of response errors and other statistical problems. The average age of the participants used in the analysis was 21 years (SD: 3.64), and those participants were divided into three groups according to the K-SAD scores. Consequently, all experimental groups showed negative emotional perception biases in the emotional perception task, but the magnitudes of the biases of each group were not significantly different. Furthermore, the positive emotional perception biases were higher at higher levels of social phobia, which could be related to the tendency of interpreting positive stimuli negatively. In the UFOV task, the higher the level of social phobia, the lower the visuospatial attention allocation ability. These results suggest that the deterioration of visuospatial attention allocation ability potentially contributes to the increase of positive emotional perception biases by being difficult to perceive external stimuli. Thus, this paper discusses the potential contribution of visuospatial attention allocation ability to the increased perceptual biases of positive emotions as the level of social phobia increases.