• Journal of Internet Computing and Services
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• v.19 no.4
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• pp.123-133
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• 2018

This paper examined how the millennial generation consumes mobile news through social networking sites with regards to user patterns, preference topics and news values, and whether news topics and news values may influence their overall mobile SNS news consumption and interactivity. The findings show that more than 2/3 of respondents consumed mobile SNS news at least once everyday for 30minutes to one-hour. Male millennials tended to use Facebook and Kakao-talk more than female. While the portal site was the most accessed channel for consuming mobile news, SNS was the second, more than the combined use of national daily papers, TV, and internet newspapers. The respondents' demographic characteristics and news topics also affect the form and degree of news interactivity. With regards to their preferences and prioritization of news values, millennials tend to perceive 'impact' and 'usefulness' as being most important, despite the differences of their demographic characteristics. They also preferred those news values most. There were significant differences in terms of preferred news topics according to the demographics' characteristics.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.88-103
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• 2017

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

• Journal of Internet Computing and Services
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• v.17 no.3
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• pp.95-106
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• 2016

The purpose of this study was to examine how college students use Facebook and the ways in which they feel of commitment while using Facebook. The Big Five Personality Model has been considerably used in the psychology fields, and the researchers have started to explore the role of characteristic factors in influencing an individual's use of social media, such as Facebook which has become one of the most popular social networking site in the world. Therefore, the current study aims to specify the links between The Big Five Personality Model and usage patterns as well as commitment of Facebook. Two hundreds thirty five college students participated in a survey and the results are as follows: First, participants who were high in extraversion and agreeableness were more likely to do information sharing activities such as sharing posts to their friends, writing comments on the other's posts. In addition, participants who were high in openness to experience, conscientiousness, and neuroticism were more likely to do information producing activities including offering events, group, or public pages to meet people both on and offline. Second, in terms of the relationship between personality traits and commitment to the Facebook, the study found that extraversion and neuroticism were related to users' commitment to Facebook. These findings are consistent with the existing literature regarding extraversion and neuroticism were representative personality factors when it comes to commitment of media. Specifically, the study found that those who were high in neuroticism were more likely to produce information such as posting photos repeatedly or tagging their friends on posts, and also more likely to feel commitment on Facebook. These findings confirm that personality is a highly relevant factor in determining individual's behavior and the degree of commitment on Facebook. Based on these findings implications and limitations of the study are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.236-243
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• 2018

The purpose of this study was to investigate the mediating effects of parental attachment and ego resiliency in the tendency toward social networking site (SNS) addiction in college students. For this purpose, 382 college students in the Jeju area were surveyed and their responses analyzed. To analyze the collected data, structural equations were implemented using SPSS Statistics version 18.0. According to the results of the study, there is a significant negative correlation between attachment formation and SNS intoxication in college students, and a negative correlation between ego resiliency and SNS addiction. Also, there is a significant positive correlation between formation of parental attachment and ego resiliency in college students, indicating that parental attachment and ego resiliency are significant factors in lowering SNS addiction. Second, in order to examine the mediating effects of ego resiliency in the relationship between the formation of parental attachment and SNS addiction in college students, a research model and a competition model were established and verified. As a result, the relationship between parent attachment and SNS addiction was mediated completely, and the research model is more appropriate. These findings suggest that ego resiliency is of practical significance in seeking ways to improve the problem of SNS addiction in the future. In other words, overuse of SNSs by university students can lead to addiction, but strengthening ego resiliency enables sound SNS use.

• Korean Journal of Labor Studies
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• v.23 no.2
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• pp.109-139
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• 2017

In light that solidarity movements become significant under the situation of 'labor and labor movement' crisis, our study pays attention to the fact that the Hope Bus campaigns made remarkable achievements, and aims to figure out how those campaigns were successful, by focusing on their solidarity networking. The successful operating conditions of solidarity networking in the Hope Bus campaigns are examined in three aspects - the conditions of triggering, forming, and activating. The solidarity networking of Hope Bus campaigns were mainly triggered by the injustice of layoffs by Hanjin Heavy Industry, aerial protest by Jin-sook Kim, and the tragic symbol of the protest site (Crane no. 85). The solidarity movement of Hope Bus could be formed by the mutual trust and cohesive team-building of key network brokers, their utilization and expansion of social movement networks, and massive ripple effect of SNS-mediated communication. The solidarity networking of Hope Bus was effectively activated by open and de-hierarchical operations of the central planning group, active solidarity activities of participant groups, and the provision of 'heuristic experience' for developing the sensibility to labor solidarity. The virtuous combination of those three operating conditions leads to the building of unified forces among social movements, massive civil participation, and meaningful movement outcomes, through the solidarity networking of Hope Bus campaigns.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.230-232
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• 2011

Owing to the advent of digital devices which equipped with GPS, such as smartphone and tablet pc, a number of LBSNS applications have been released and even SNS applications serve various Location-Based Services. In twitter's case, the news of interesting area is provided to user not by being subscribed them automatically, but by being searched on web-site. This paper describes the system designed for users want to subscribe the local news without procedure like searching using operators. This system uses PBSM(Partition Based Spatial-Merge Join) which has no index for batch processing and against a massive query. The results from Spatial Join are stored in Materialized View then provided to user.