• 제목/요약/키워드: Social network sites

검색결과 186건 처리시간 0.033초

A Review of Research on Social Network Services Using the New Media Evolutionary Model (뉴미디어 발전단계모델을 적용한 소셜네트워크 서비스 분야의 연구동향분석)

  • Kwak, Hyun;Lee, Ho Geun
    • Informatization Policy
    • /
    • 제18권3호
    • /
    • pp.3-24
    • /
    • 2011
  • The purpose of this paper is to indicate possible future research directions for social network services(SNS) by reviewing past and recent trends in SNS studies. The framework used for the analysis is the New Media Evolutionary Model(NMEM) proposed by Wimmer and Dominick, a four-phase system for research on new media development. Although early forms of SNS emerged in the late 1990s, most research in this field has been published in the past five years. We searched for SNS-related articles published from 2006 to August 2011 from academic journal archives in information systems, communication, marketing, and other fields, and classified them according to the NMEM to analyze the current state of SNS research. Researchers in this field have so far focused on the first two phases of the model(the media itself and use of the media), but little research has been conducted on the third(effects of the media) and fourth phases(improvements in the media). Although SNS research is still in its early stages, we suggest the need for more studies on the effects of SNS and how it can be improved. Very few studies test existing theories or build new theories related to SNS. Thus, a more rigorous approach towards SNS research is warranted, and future research should focus on theory building and testing.

  • PDF

Performance Evaluation of Review Spam Detection for a Domestic Shopping Site Application (국내 쇼핑 사이트 적용을 위한 리뷰 스팸 탐지 방법의 성능 평가)

  • Park, Jihyun;Kim, Chong-kwon
    • Journal of KIISE
    • /
    • 제44권4호
    • /
    • pp.339-343
    • /
    • 2017
  • As the number of customers who write fake reviews is increasing, online shopping sites have difficulty in providing reliable reviews. Fake reviews are called review spam, and they are written to promote or defame the product. They directly affect sales volume of the product; therefore, it is important to detect review spam. Review spam detection methods suggested in prior researches were only based on an international site even though review spam is a widespread problem in domestic shopping sites. In this paper, we have presented new review features of the domestic shopping site NAVER, and we have applied the formerly introduced method to this site for performing an evaluation.

A study on the up-cycling characteristics of the marquage paintings in contemporary fashion (현대패션에 나타난 마카쥬 기법의 업 사이클링 표현 특성)

  • Han, Yeon-Hee;Kim, Jung-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • 제21권2호
    • /
    • pp.139-151
    • /
    • 2019
  • This study intends to present the directions for effective up-cycling design using Marquage painting through analysis of trends and the formative characteristics of fashion products. Research was conducted through a literature review (published papers, books and web site contents). Cases were analyzed by examining the contents of web sites of global luxury brands, representative workshops, and social network sites (SNS). The results of the study are categorized as follows, First, Marquage paintings are continuously used by global luxury brands and have developed as an expression of self-ownership and the personalization of one's identity. Second, fashion brands use Marquage painting as a customized service for sales. On the other hand, Marquage paintings are used as a kind of up-cycling to present old goods as brand new ones. Third, the patterns used in Marquage painting were classified into five types: geometric patterns, logo patterns, character patterns, lettering patterns, and art patterns. Moreover, formalization by Marquage patterns is represented by identification, customization, and up-cycling. Finally, to up-cycle the expressive features of Marquage- sustainability, scarcity, storytelling, and originality based on factors of up-cycling need to be reflected.

A Study on the Movement Network of Visitors for Tour Activating - Focusing on Hwaseong City, South Korea (경기도 화성지역 관광객 특성과 이동네트워크 특성 분석을 통한 관광지 활성화 방안 연구)

  • Yim, Eun-soon;Kim, Min Sun;Um, Hyemi
    • International Area Studies Review
    • /
    • 제22권4호
    • /
    • pp.189-208
    • /
    • 2018
  • This study validates if this relationship results in differences of significance levels between first time and repeat visitors and analyzes if there exist any differences in the spatial characteristics of tourist attractions using Social Network Analysis(SNA) for the spacial attributes of movement network Focusing on Hwaseong city, South Korea. It is important for balanced development between tour sites in Hwaseong by enhancing the value of tourism resources and applying the concept of hub-and-spoke tourism development. Based on the analyzing the centrality of tourist movement networks, degree centrality, closeness centrality, and betweenness centrality all did not show much variation for 20 tourist attractions versus the top five. That is, the attractions that both first time and repeat visitors visit are concentrated in well-known, famous places. The authors hope that this study, which defines practical interactions among attractions based movement, will be used as practical data for developing tourist retention marketing strategies.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
    • /
    • 제19권2호
    • /
    • pp.1-20
    • /
    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

The Sensitivity Analysis for Customer Feedback on Social Media (소셜 미디어 상 고객피드백을 위한 감성분석)

  • Song, Eun-Jee
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • 제19권4호
    • /
    • pp.780-786
    • /
    • 2015
  • Social media, such as Social Network Service include a lot of spontaneous opinions from customers, so recent companies collect and analyze information about customer feedback by using the system that analyzes Big Data on social media in order to efficiently operate businesses. However, it is difficult to analyze data collected from online sites accurately with existing morpheme analyzer because those data have spacing errors and spelling errors. In addition, many online sentences are short and do not include enough meanings which will be selected, so established meaning selection methods, such as mutual information, chi-square statistic are not able to practice Emotional Classification. In order to solve such problems, this paper suggests a module that can revise the meanings by using initial consonants/vowels and phase pattern dictionary and meaning selection method that uses priority of word class in a sentence. On the basis of word class extracted by morpheme analyzer, these new mechanisms would separate and analyze predicate and substantive, establish properties Database which is subordinate to relevant word class, and extract positive/negative emotions by using accumulated properties Database.

A Study on the Smart Tourism Awareness through Bigdata Analysis

  • LEE, Song-Yi;LEE, Hwan-Soo
    • The Journal of Industrial Distribution & Business
    • /
    • 제11권5호
    • /
    • pp.45-52
    • /
    • 2020
  • Purpose: In the 4th industrial revolution, services that incorporate various smart technologies in the tourism sector have begun to gain popularity. Accordingly, academic discussions on smart tourism have also started to become active in various fields. Despite recent research, the definition of smart tourism is still ambiguous, and it is not easy to differentiate its scope or characteristics from traditional tourism concepts. Thus, this study aims to analyze the perception of smart tourism exposed online to identify the current point of smart tourism in Korea and present the research direction for conceptualizing smart tourism suitable for the domestic situation. Research design, data, and methodology: This study analyzes the perception of smart tourism exposed online based on 20,198 news data from portal sites over the past six years. Data on words used with smart tourism were collected from the leading portal sites Naver, Daum, and Google. Text mining techniques were applied to identify the social awareness status of smart tourism. Network analysis was used to visualize the results between words related to smart tourism, and CONCOR analysis was conducted to derive clusters formed by words having similarity. Results: As a result of keyword analysis, the frequency of words related to the development and construction of smart tourism areas was high. The analysis of the centrality of the connection between words showed that the frequency of keywords was similar, and that the words "smartphones" and "China" had relatively high connection centrality. The results of network analysis and CONCOR indicated that words were formed into eight groups including related technologies, promotion, globalization, service introduction, innovation, regional society, activation, and utilization guide. The overall results of data analysis showed that the development of smart tourism cities was a noticeable issue. Conclusions: This study is meaningful in that it clearly reflects the differences in the perception of smart tourism between online and research trends despite various efforts to develop smart tourism in Korea. In addition, this study highlights the need to understand smart tourism concepts and enhance academic discussions. It is expected that such academic discussions will contribute to improving the competitiveness of smart tourism research in Korea.

Evaluation of the Location Efficiency of Fine Dust Shelters Considering Vulnerable Population in Seoul (취약계층을 고려한 미세먼지 쉼터 입지 효율성 평가)

  • Lim, Jae Kwon;Lee, Hye Kyung
    • Journal of KIBIM
    • /
    • 제12권4호
    • /
    • pp.104-115
    • /
    • 2022
  • Fine Dust in Korea has been classified as a social disaster since 2019 due to continuous increase in concentration of Particulate Matter 10(PM 10) and PM 2.5. The fine dust issue has negative physical and mental impacts, especially on vulnerable population including children and the elderly. Seoul metropolitan government have installed fine dust shelters since 2019. However, there is a lack of research that evaluates spatiotemporal distribution of these facilities. Therefore, the first aim of this study is to find the relationship between PM levels and dust scattering construction sites, or air pollutant emission sites through in depth spatial analyses. The second purpose is to analyze the spatial distribution of PM shelters in Seoul, and to evaluate the location efficiency of them. Kernel density, krigging, and network analyses were conducted, and floating population was considered instead of census data for this research. The reults of network analysis based on the road system showed that Yangcheon-gu, Songpa-gu, Seongbuk-gu, and Dobong-gu were found to need additional fine dust shelters. Also, the results from analyzing the floating population that includes children and the elderly showed that Songpa-gu, Seodaemun-gu, Gangdong-gu, Seocho-gu, and Dongdaemun-gu need more placements of find dust shelters. The results of this study are expected to provide implications for urban planners to enhance find dust shelter placement in urban areas, and vulnerable population issues would be considered in many ways.

Effects of SNS Characteristics upon Consumers' Awareness, Purchase Intention, and Recommendation

  • Kim, Yong-Min;Kireyeva, Anel A.;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
    • /
    • 제5권1호
    • /
    • pp.27-37
    • /
    • 2014
  • Purpose - This study analyzed the characteristics of social networking sites (SNSs) using related literatures, and researched the models discussed in precedent studies, to investigate the effects of SNS characteristics upon consumers'awareness, purchase intention, and recommendation. The purpose of the study was to investigate the use of SNSs as a marketing tool. Design, methodology, and approach - For an empirical analysis, the author distributed questionnaires online and offline, to verify the models and hypotheses. Respondents were persons aged 17 or older, who were frequent users of SNSs. The questionnaire survey was conducted for 11 days from September 30, 2013 to October 10, 2013. The author distributed 450 copies and received 430 responses. Finally, 412 copies were used for the analysis after excluding 18 copies having poor answers. Results - The findings about SNS users' behavior could be used as material in the future use of SNS as a marketing tool. Further, the study provided not only theories about SNS characteristics, but also variables and items that were verified during the empirical study. Conclusions - Further studies are needed to overcome the limitations and to establish various kinds of SNS marketing strategies in detail.

An Empirical Study on Moderating Effects of Espoused National Cultural Values on Internet Community Stickiness

  • Kwon, Sun-Dong;Yang, Hee-Dong;Fang, Hualong;Ko, Mi-Hyun
    • Journal of Information Technology Applications and Management
    • /
    • 제15권3호
    • /
    • pp.169-194
    • /
    • 2008
  • Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

  • PDF