• Title/Summary/Keyword: Social network group

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Influence Maximization Scheme against Various Social Adversaries

  • Noh, Giseop;Oh, Hayoung;Lee, Jaehoon
    • Journal of information and communication convergence engineering
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    • v.16 no.4
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    • pp.213-220
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    • 2018
  • With the exponential developments of social network, their fundamental role as a medium to spread information, ideas, and influence has gained importance. It can be expressed by the relationships and interactions within a group of individuals. Therefore, some models and researches from various domains have been in response to the influence maximization problem for the effects of "word of mouth" of new products. For example, in reality, more than two related social groups such as commercial companies and service providers exist within the same market issue. Under such a scenario, they called social adversaries competitively try to occupy their market influence against each other. To address the influence maximization (IM) problem between them, we propose a novel IM problem for social adversarial players (IM-SA) which are exploiting the social network attributes to infer the unknown adversary's network configuration. We sophisticatedly define mathematical closed form to demonstrate that the proposed scheme can have a near-optimal solution for a player.

Social Group Factors Impacting the Customer Satisfaction, Trust and Intention to Re-purchase in Social Commerce and the Moderating Effects of Utilitarian Value (소셜집단특성이 소셜커머스 재구매의도에 미치는 영향과 실용적 가치의 조절효과)

  • Kim, Sang-Hyun;Park, Hyun-Sun
    • The Journal of Information Systems
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    • v.22 no.2
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    • pp.1-24
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    • 2013
  • The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

The Analyses of Research Productivity and Review Efficiency for IT Related Journal (IT 분야 학술지의 연구 생산성 및 심사 효율성 분석)

  • Kim, Kihwan;Kim, Injai
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.93-107
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    • 2014
  • Interests on collaborative research and academic relationship among researchers have been increased. Collaborative researchers can maximize productivity, time and cost savings, and reduce the risk of research. An empirical study on the research productivity of co-authors' network and review efficiency of the reviewer network was conducted based on co-author networks and reviewer networks in Korea Society of IT Service. This study aims to find the characteristics of the co-author and reviewer networks, and to analyze research productivity and review efficiency in order to draw some implications. The meaning of interactions among professional groups was analyzed. Research productivity index was calculated using 728 authors' papers submitted to the society. In order to verify the effects of indicators of social network analysis on research productivity and review efficiency, correlation and regression analyses were used. As a result, the indicators of network centrality did not affect the review efficiency, but affect the research productivity.

Social Network Group Recommendation Using Dynamic User Profiles and Collaborative Filtering (동적 사용자 프로필 및 협업 필터링을 이용한 소셜 네트워크 그룹 추천)

  • Yang, Heetae;Cha, Jaehong;Ahn, Minje;Lim, Jongtae;Li, He;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.11-20
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    • 2013
  • Recently, as SNS services have been increased, studies on recommendation schemes have been actively done. Recommendation scheme provides various favorable or needed services with users on real time. Group recommendation provides users with suitable groups based on their preference. In this paper, we propose a new group recommendation scheme considering user profiles and collaborative filtering in social networks. The proposed scheme can solve the problems of the static profile based group recommendation scheme because it collects the recent group activities and updates user profiles. It also recommends the more various groups by reflecting the similar tendencies of other users within a group through collaborative filtering. Our experimental results show that the proposed scheme recommends various groups that significantly considers the user's changing preferences compared to the existing scheme.

A Study on the Influence of Group Formation in SNS on Information-Sharing Behavior (SNS에서의 그룹 형성이 정보공유 활동에 미치는 영향에 관한 연구)

  • Kim, Jongki;Kim, Jinsung
    • The Journal of Information Systems
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    • v.22 no.2
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    • pp.25-49
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    • 2013
  • By virtue of the development and widespread of social network services, the importance of SNS for an individual's social capital formation as well as people's act of sharing information is increasingly highlighted. However, there are still few empirical studies on successful formation of SNS, people's attitude towards participation in SNS, and the brisk act of sharing information in the SNS as yet. This study performed an analysis that, in terms of forming the successful SNS, people's attachment to the group in SNS induces the attitude towards the participation in SNS, and the information-sharing act on the basis of the socio-psychological theory. For this purpose, this study carried out empirical study by dividing the influential factors into the attachment to online group, and attachment to the members in SNS group on the basis of trust. This study set up the component factors in trust as high-dimensional factors, and used SPSS 18.0 and SmartPLS 2.0 as analysis tools. Analysis results confirmed that group formation in SNS and people's attachment to the group were significantly influence attitude towards participation in SNS as well as information sharing behavior. This result implies that group formation in SNS plays an important role in active use of SNS.

A Study on Applying Social Network Centrality Metrics to the Ownership Networks of Large Business Groups (사회네트워크 중심성 지표를 이용한 기업집단 소유네트워크 분석)

  • Park, Chan-Kyoo
    • Korean Management Science Review
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    • v.32 no.2
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    • pp.15-35
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    • 2015
  • Large business groups typically have central firms through which their controlling families establish (or acquire) new firms and maintain control over other member firms. Research on corporate governance has developed metrics to identify those central firms and investigated an impact of the centrality on ownership structure and firm's financial performance. This paper introduces centrality metrics used in social network analysis (SNA) to measure how crucial a role each firm plays in the ownership structure of its business group. Then, the SNA centrality metrics are compared with the metrics developed in corporate governance field. Also, we test the relationship between the SNA centrality metrics and firm's value. Experimental results show that the SNA centrality metrics are closely correlated with the centrality metrics used in corporate governance and are significantly correlated with firm's value.

Analysis of Message Usage Pattern and Relationship Formation Pattern of SNS Super Nodes (SNS 수퍼 노드의 메시지 사용 패턴 및 인맥 형성 패턴 분석)

  • An, Hyeong-Bae;Park, Jongmoon;Lee, Myung-Joon;Park, Yang-Soo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.2
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    • pp.332-340
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    • 2013
  • As a means for users to interact online, Social Network Service focuses on facilitating the building of social relation. Also, Social Network Service(SNS) provides various functions for managing relationships and sharing information based on relationships. Analyzing behavioral characteristics and the process of relationship formation can help to identify the characteristics of the model for online human relationship. In this paper, we analyze usage pattern based on characteristics posted messages of influential users in Twitter. Also, classifying Facebook users into influential group and uninfluential group based on the number of their social relations, we analyze and compare characteristics of relationship formation patterns of the two classified groups. In addition, we present characteristics of human relation model in social network according to the pattern analysis.

Status and Prevention of Negative Behavior due to Disinhibition Effect in SNS(Social Network Service) (사회 관계망 서비스(SNS)에서 탈억제 효과로 인한 부정적 행위의 실태 및 예방 대책)

  • Kang, Moon-seol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.12
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    • pp.2370-2378
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    • 2016
  • Social Network Service(SNS) users are increasing globally. Within that trend, 'SNS attacking' victims are increasing in social network service space like KakaoStory, facebook, or Instargram as people damage others' personality or reputation. In this paper is to investigate and analyze awareness of negative behavior attributed to disinhibition effect with undergraduates who are the group of people using social network service the most diversely in smart environment and devise preventive measures to reduce social network service attacking victims and attackers. In social network service space, undergraduates are hardly aware of other people's personality, defamation, or invasion of privacy, and the level of guilt they feel towards social network service attacking is seriously low. To solve this problem, this study suggests preventive measures so that they can be equipped with awareness and regulations right for this social network service age and can prevent negative behavior resulted from disinhibition effect.

Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory (지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합)

  • Kang, Minhyung;Hau, Yong Sauk
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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A Model for Ranking Semantic Associations in a Social Network (소셜 네트워크에서 관계 랭킹 모델)

  • Oh, Sunju
    • The Journal of Society for e-Business Studies
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    • v.18 no.3
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    • pp.93-105
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    • 2013
  • Much Interest has focused on social network services such as Facebook and Twitter. Previous research conducted on social network often emphasized the architecture of the social network that is the existence of path between any objects on network and the centrality of the object in the network. However, studies on the semantic association in the network are rare. Studies on searching semantic associations between entities are necessary for future business enhancements. In this research, the ontology based social network analysis is performed. A new method to search and rank relation sequences that consist of several relations between entities is proposed. In addition, several heuristics to measure the strength of the relation sequences are proposed. To evaluate the proposed method, an experiment was performed. A group of social relationships among the university and organizations are constructed. Some social connections are searched using the proposed ranking method. The proposed method is expected to be used to search the association among entities in ontology based knowledge base.