• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• International Journal of Computer Science & Network Security
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• v.21 no.12spc
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• pp.579-585
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• 2021

This study aims to provide an in-depth description of the practices of social media users in the Kingdom of Saudi Arabia (KSA)-specifically the users of Facebook and Snapchat-and the reasons for these practices, the decisions made, and the people involved. Qualitative methods were used to collect data in two rounds from 53 participants. The data analysis shows a clear preference for Snapchat over Facebook among the participants, as shown in their using the application many times daily and in the creation and use of new words derived from the application's name. On the other hand, one of the main reasons mentioned by the participants for not preferring Facebook was the unclear policy of security and privacy used in the application. This reason is important for all social media users, but, in particular, it is crucial for female users, as shown in the data. This is important for the designers and policymakers of the social media applications to understand and consider, as it would help them improve the current applications and create new ones.

• Asian Journal of Business Environment
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• v.8 no.3
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• International Journal of Computer Science & Network Security
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• v.22 no.9
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• pp.7-14
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• 2022

COVID-19 has caused a global disturbance, increased anxiety, and panic, eliciting diverse reactions. While its cure has not been discovered, new infection cases and fatalities are being recorded daily. The focus of the present study was to analyze the reaction of gifted undergraduate students on social media during the quarantine period of the COVID-19. A special group of gifted students, who joined the program of attracting and nurturing talents at the University of Jeddah, University students as were the target sample of this study. To analyze online reactions during the pandemic; the choice of university students was arrived at as they are perceived to be gifted academically. Hence, the analysis of the impacts on their behavior on social media use is imperative. This study presented accurate and consistent data on the effects of social media using Twitter platforms on gifted students during the quarantine occasioned by the COVID-19 pandemic. The behavior of learners due to during the use of social media was extensively explored and results analyzed. The study was carried out between April and May 2020 (quarantine period in Saudi Arabia) to establish whether the online behavior of gifted students reflects positive or negative feelings. The methods used in conducting this study the research were online interviews and scraping participants' Twitter accounts (where most of the online activities and studies take place). The study employed the Activity theory to analyze the behavior of gifted students on social media. The sample size used was 60 students, and the analysis of their behavior was based on Activity theory Overall, the results showed proactive, positive behavior for coping with a challenging situation, educating society, and entertaining. Finally, this study recommends investing in gifted students due to their valuable problem-solving skills that can help handle global pandemics efficiently.

• International Journal of Computer Science & Network Security
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• v.22 no.7
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• pp.103-108
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• 2022

Mass media in the digital age are not only one of the most important elements of the information society but also a strategic resource for its development. Effectively implemented communication makes it possible to build connections not only between individuals, but also between social institutions and representatives of various generational groups of the mass audience, as well as ensure information security in a crisis period. At the same time, in the context of a constantly increasing amount of information flows, more and more often "a person loses the ability to independently think, analyze, and critically perceive information." At the same time, "imposing" on the representatives of this or that society, through the content of multi-format mass media or active authors of social networks, a certain point of view on the problem becomes a completely realizable task. Thus, the main task of the study is to analyze the anti-crisis communications in legal discourse in terms of ensuring information security. As a result of the study, current trends and prerequisites of anti-crisis communications in legal discourse in terms of ensuring information security were revealed.

• Journal of Korean Society of societal Security
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• v.2 no.3
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• pp.16-18
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• 2009

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.186-194
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• 2024

This study aims to investigate the technological-organizational-environmental (TOE) factor of influencing small and medium-sized enterprises (SMEs') social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly selected respondents (owners, executives, and managers) from SMEs operating in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 423 responses. The research findings include the direct influence of TOE factors on SMEs SM adoption and SMEs performance. Furthers, this paper also has implications for practitioners and scholars interested in exploring the SM adoption and usage in SMEs.

• Convergence Security Journal
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• v.15 no.6_2
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• pp.37-44
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• 2015

There appears a variety forms of crime type and age in accordance with the change of social structure. In this paper it is described for combining the Anomie theory of Emile Durkheim. Anomie refers to the absence of dual standards or norms. In other words, while weakening the existing norms prevailing when the new rules has not been established. That situation would cause social chaos. Rules on the dissemination and utilization of SNS due to the development of information and communication technology undermine the social norms while online regulations are being a weak state not established. In the confusion of these norms it has been shown to increase in juvenile delinquency. Social media has characteristics such as openness, accessibility, relationships, and content diversity. The social media itself is not subject to the general mechanisms of consumption and production due to growing as a kind of organism. It has characteristic to make the most content by utilizing the users to voluntarily share information. Social media using as communication, contact and information in the youth, thus the possibility of crime is high. Social media is also direct and indirect influence on youth crime but no apparent systemic regulation of this situation.

• International Journal of Computer Science & Network Security
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• v.24 no.6
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• pp.83-88
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• 2024

In this paper we used classification algorithms on social networking. We are proposing, a new classification algorithm called the improved Decision Tree (IDT). Our model provides better classification accuracy than the existing systems for classifying the social network data. Here we examined the performance of some familiar classification algorithms regarding their accuracy with our proposed algorithm. We used Support Vector Machines, Naïve Bayes, k-Nearest Neighbors, decision tree in our research and performed analyses on social media dataset. Matlab is used for performing experiments. The result shows that the proposed algorithm achieves the best results with an accuracy of 84.66%.

• International Journal of Computer Science & Network Security
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• v.22 no.10
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• pp.423-430
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• 2022

The emergence of social media platforms has changed the culture of business marketing. Their impact has increased considerably since the emergence of social media influencers or content creators. The phenomenon of social media influencers has been adopted as one of the most effective marketing strategies among global and local organizations. Those celebrities attract business owners, who seek to use them as means to reach a large number of potential consumers. Today, the user bases of Snapchat and YouTube in Saudi Arabia are growing fast and becoming very popular, unlike other social media platforms. Consequently, the impact of these applications' influencers on the purchasing habits of individuals cannot be underestimated. This survey paper intends to investigate the impact of Snapchat and YouTube influencers on the consumption behaviour of Saudi consumers. Results suggest that Snapchat is not only more popular but also more rusted and credible. Moreover, influencers' impact on purchasing behaviour is prevalent and powerful; furthermore, its influence is more effective in persuading Saudi consumers to buy certain products, such as food, than other products, like jewelry.