• International Journal of Knowledge Content Development & Technology
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• v.14 no.1
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• pp.33-52
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• 2024

This study examined the virtual methods of service delivery being deployed by librarians in private universities in Nigeria. The objective of the study was to analyse the virtual methods of service delivery among librarians and determine the predominant method used among the librarians. Survey research design was adopted for the study. Total enumeration technique was adopted for the study. A population of 181 librarians from 45 private universities in Southern Nigeria were involved. Data were gathered, analysed and presented using frequency counts, percentages, mean and standard deviation. The study found that librarians used different virtual methods of service delivery. Library website 157 (90%) and e-mail 132 (76.3%) were the prominent electronic media used by librarians while Facebook 59 (34%) and Whatsapp 57 (32.9%) were the predominant social media platforms applied for service delivery by librarians. Electronic media were more used for latest publications arrival, as well as library education and document delivery services while social media were more used for reference services and selective dissemination of information. In conclusion, virtual methods of service delivery were deployed by librarians in private universities for service delivery. In comparing the virtual methods, librarians used more of electronic media than social media to deliver services to their users. Therefore, electronic media were predominantly used than social media, many of the virtual methods were found to be underutilised while recommendations were proffered.

• Journal of Distribution Science
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• v.20 no.3
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.27-34
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• 2017

As information technology has been developed in a rapid way, a lot of users get to be familiar with social media. Accordingly, the possibility of social media for educational use has increased. From the view point of learning, social media help learners make communities of practice that can lead to collective intelligence. In this study, two different types of social media, synchronous and asynchronous, were compared in terms of usage patterns in the e-learning settings of college level. Content analysis has figured out four factors: learning content, tasks and assignments, emotional communications, and chatting. There found to be a statistical differences in the postings in all of the factors except tasks and assignments. In the qualitative interviews, the participants told various usage patterns of synchronous and asynchronous social media. In sum, the learners generally preferred synchronous social media. Rather, asynchronous social media were mainly used for deep thinking and summarizing. Last, suggestions were made to improve educational environments for the learners in the digital and social media age.

• International Journal of Knowledge Content Development & Technology
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• v.11 no.4
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• pp.7-34
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• 2021

The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departments of the College. A total of 680 (64%) participants returned validly completed copies of the questionnaire. Descriptive statistics and thematic analysis were employed for data analysis. The findings indicate that WhatsApp was the most popular application for social media groups, while a need for information-sharing, peer-tutoring and learning, and finding and keeping friends were the primary motivations for joining social media groups. First-year students are involved mainly in reactive activities, as most engage when solving an academic assignment through group discussions. Though challenges persist, such as posting of unwanted images, inadequate participation, and ineffective and irrelevant communication, most are willing to continue their social media groups' membership in the long term. This study provides valuable insight into transitioning students' lived experiences on social media from the group perspective. These insights are valuable conceptually and practically to academic counsellors, librarians and student affairs officers who are expected to provide on-going education on (social) media literacy to first-year students to enhance the adjustment process. The study is the first of its kind in Ghana that investigates social media group participants' exit intentions.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.233-247
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• 2020

The video content platform, which is a social media, is used as a means of producing various contents with high immersion, ease of use, and low production conditions. However, existing social media-related studies were insufficient to examine differences in existing information attributes despite the differences in platform types. Therefore, this study intends to examine the relationship between existing media and social media information attributes. The research model was analyzed by surveying 213 video content users. As a result of the research model analysis, information playability, information timeliness, and information provider reliability had a significant effect on information usefulness. However, information vividness, information accuracy, information neutrality, and professionalism of information providers did not have a significant effect. Through this study, the difference between video content and existing media or social media was found, and it was found that a reliable information provider should provide pleasant content at the right time. In addition, through the understanding of the information processing process of video content, which is a key player in the growth of social media, we believe that it will be very helpful in producing quality content.

• International Journal of Knowledge Content Development & Technology
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• v.14 no.1
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• pp.7-17
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• 2024

A survey was conducted to determine the level of awareness of library professionals working in engineering and technological institution libraries in Karnataka regarding web technology and social media sites in particular. The researcher designed a structured questionnaire using Google Forms and sent it to 204 engineering colleges affiliated with Visvesvaraya Technological University, Belagavi. There is a reasonable amount of awareness and acquaintance with social media sites among working library professionals. Analysis and interpretation are performed with the standard statistical tool (SPSS). The result of this study could provide library professionals with useful insights on how to use social media sites to promote library services.

• International Journal of Knowledge Content Development & Technology
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• v.14 no.3
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• pp.59-76
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• 2024

The prominent role accorded to social media in the academic community for research, teaching and learning revolves around its significance among users. Social media offers a platform for individuals to engage with and share perceptions relating to different disciplines. This current research was conducted to investigate the level of awareness and frequency of social media technology use among postgraduate students of Library and Information Science in Nigerian universities. The descriptive survey design was used for the study. Structured questionnaires were used to collect data from 919 library and information science (LIS) postgraduate students in the universities. In all, 742 copies out of the 919 distributed were returned and found usable, thereby making the return rate to be 81%. Data collected were analysed using mean and standard deviation. The study revealed that the LIS postgraduate students frequently use social media such as Wikipedia (x=3.94>3.50), Instagram (x=3.86>3.50), Facebook (x=3.85>3.50), Zoom ($\overline{x}$=3.78>3.50), LinkedIn (x=3.69>3.50), YouTube ($\overline{x}$=3.54>3.50), Twitter (x=3.52>3.50). The study established that students use social media tools for their personal, professional and research activities. The study also found that the level of awareness and use of social media by the students was high. The study recommended that the use of social media should be incorporated into the LIS curriculum including training sessions for the students on how to use the media effectively.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.247-253
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• 2020

It has emerged Food-content among various forms of 1-person media through social media. Food-content influencer also market products through 1-person media, generating revenue through increased views and subscribers of 1-person media. It also sells products through sponsorship. In general, there is a profit structure through 1-person media viewing, but research on how restaurant companies generate profits directly through food-content is insufficient. In addition, research on converting subscribers to consumers through food-contents is minimal. In this paper, we propose an experiential application system based on the behavior of food-content creators. The proposed system collects and categorizes food-content information, and maps between highly related words to organize into keyword categories. The ontology tag-based concept network applied to the proposed system connects representative information by pre-extracting/mapping information related to information requests among a wide range of data. This method maps relevant food-content information to provide the user with data collected/storage in the form of an application. The user uses the application while watching the food eaten by the influencer and creator. And, it is meaningful that the user could be provided is provided with information about the food they want to eat.

• International Journal of Knowledge Content Development & Technology
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• v.14 no.4
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• pp.85-99
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• 2024

The study examined perception of library personnel towards social media utilization for information service delivery in kwara state university library. It adopted the descriptive survey design with population consisting of 27 professional librarians in three selected university libraries in kwara State. Total enumerative sampling techniques were used because the population of the study is manageable by the researcher. Percentage and mean were used in analyzing the data. Primary data solicited would be cleaned, coded and entered into the Statistical Package for Social Sciences (SPSS) version 20 software for quantitative analysis. The findings of the study revealed the services rendered by library professional in university libraries in Kwara State, are Current Awareness Services (CAS), Photocopying services, Technical Services, Circulation/borrowing services, Internet services, and Bibliographic verification services. Majority of the respondent indicated Myspace, Google plus, Flickr, Telegram, Twitter, WhatsApp and Facebook are the social media platforms used for service delivery by librarians. Also, majority of the respondents in university libraries indicated Google plus, LinkedIn, Myspace, Skype, WhatsApp, Flickr, WeChat, Twitter and Facebook as social media space use for information service delivery effectively and Bandwidth problem, Limited fund, Lack of maintenance culture, Lack of Awareness, Copyright Issue, Technophobia are the major challenges inhibiting the use of social media for service delivery by the library staff. Lastly, the study concluded with recommendations.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.