• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.61-118
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• 2008

The purpose of this research is to construct research framework for international franchising based on existing literature and to identify research components in the framework. Franchise can be defined as management styles that allow franchisee use various management assets of franchisor in order to make or sell product or service. It can be divided into product distribution franchise that is designed to sell products and business format franchise that is designed for running it as business whatever its form is. International franchising can be defined as a way of internationalization of franchisor to foreign country by providing its business format or package to franchisee of host country. International franchising is growing fast for last four decades but academic research on this is quite limited. Especially in Korea, research about international franchising is carried out on by case study format with single case or empirical study format with survey based on domestic franchise theory. Therefore, this paper tries to review existing literature on international franchising research, providing research framework, and then stimulating new research on this field. International franchising research components include motives and environmental factors for decision of expanding to international franchising, entrance modes and development plan for international franchising, contracts and management strategy of international franchising, and various performance measures from different perspectives. First, motives of international franchising are fee collection from franchisee. Also it provides easier way to expanding to foreign country. The other motives including increase total sales volume, occupying better strategic position, getting quality resources, and improving efficiency. Environmental factors that facilitating international franchising encompasses economic condition, trend, and legal or political factors in host and/or home countries. In addition, control power and risk management capability of franchisor plays critical role in successful franchising contract. Final decision to enter foreign country via franchising is determined by numerous factors like history, size, growth, competitiveness, management system, bonding capability, industry characteristics of franchisor. After deciding to enter into foreign country, franchisor needs to set entrance modes of international franchising. Within contractual mode, there are master franchising and area developing franchising, licensing, direct franchising, and joint venture. Theories about entrance mode selection contain concepts of efficiency, knowledge-based approach, competence-based approach, agent theory, and governance cost. The next step after entrance decision is operation strategy. Operation strategy starts with selecting a target city and a target country for franchising. In order to finding, screening targets, franchisor needs to collect information about candidates. Critical information includes brand patent, commercial laws, regulations, market conditions, country risk, and industry analysis. After selecting a target city in target country, franchisor needs to select franchisee, in other word, partner. The first important criteria for selecting partners are financial credibility and capability, possession of real estate. And cultural similarity and knowledge about franchisor and/or home country are also recognized as critical criteria. The most important element in operating strategy is legal document between franchisor and franchisee with home and host countries. Terms and conditions in legal documents give objective information about characteristics of franchising agreement for academic research. Legal documents have definitions of terminology, territory and exclusivity, agreement of term, initial fee, continuing fees, clearing currency, and rights about sub-franchising. Also, legal documents could have terms about softer elements like training program and operation manual. And harder elements like law competent court and terms of expiration. Next element in operating strategy is about product and service. Especially for business format franchising, product/service deliverable, benefit communicators, system identifiers (architectural features), and format facilitators are listed for product/service strategic elements. Another important decision on product/service is standardization vs. customization. The rationale behind standardization is cost reduction, efficiency, consistency, image congruence, brand awareness, and competitiveness on price. Also standardization enables large scale R&D and innovative change in management style. Another element in operating strategy is control management. The simple way to control franchise contract is relying on legal terms, contractual control system. There are other control systems, administrative control system and ethical control system. Contractual control system is a coercive source of power, but franchisor usually doesn't want to use legal power since it doesn't help to build up positive relationship. Instead, self-regulation is widely used. Administrative control system uses control mechanism from ordinary work relationship. Its main component is supporting activities to franchisee and communication method. For example, franchisor provides advertising, training, manual, and delivery, then franchisee follows franchisor's direction. Another component is building franchisor's brand power. The last research element is performance factor of international franchising. Performance elements can be divided into franchisor's performance and franchisee's performance. The conceptual performance measures of franchisor are simple but not easy to obtain objectively. They are profit, sale, cost, experience, and brand power. The performance measures of franchisee are mostly about benefits of host country. They contain small business development, promotion of employment, introduction of new business model, and level up technology status. There are indirect benefits, like increase of tax, refinement of corporate citizenship, regional economic clustering, and improvement of international balance. In addition to those, host country gets socio-cultural change other than economic effects. It includes demographic change, social trend, customer value change, social communication, and social globalization. Sometimes it is called as westernization or McDonaldization of society. In addition, the paper reviews on theories that have been frequently applied to international franchising research, such as agent theory, resource-based view, transaction cost theory, organizational learning theory, and international expansion theories. Resource based theory is used in strategic decision based on resources, like decision about entrance and cooperation depending on resources of franchisee and franchisor. Transaction cost theory can be applied in determination of mutual trust or satisfaction of franchising players. Agent theory tries to explain strategic decision for reducing problem caused by utilizing agent, for example research on control system in franchising agreements. Organizational Learning theory is relatively new in franchising research. It assumes organization tries to maximize performance and learning of organization. In addition, Internalization theory advocates strategic decision of direct investment for removing inefficiency of market transaction and is applied in research on terms of contract. And oligopolistic competition theory is used to explain various entry modes for international expansion. Competency theory support strategic decision of utilizing key competitive advantage. Furthermore, research methodologies including qualitative and quantitative methodologies are suggested for more rigorous international franchising research. Quantitative research needs more real data other than survey data which is usually respondent's judgment. In order to verify theory more rigorously, research based on real data is essential. However, real quantitative data is quite hard to get. The qualitative research other than single case study is also highly recommended. Since international franchising has limited number of applications, scientific research based on grounded theory and ethnography study can be used. Scientific case study is differentiated with single case study on its data collection method and analysis method. The key concept is triangulation in measurement, logical coding and comparison. Finally, it provides overall research direction for international franchising after summarizing research trend in Korea. International franchising research in Korea has two different types, one is for studying Korean franchisor going overseas and the other is for Korean franchisee of foreign franchisor. Among research on Korean franchisor, two common patterns are observed. First of all, they usually deal with success story of one franchisor. The other common pattern is that they focus on same industry and country. Therefore, international franchise research needs to extend their focus to broader subjects with scientific research methodology as well as development of new theory.

• School Mathematics
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• v.16 no.3
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• pp.613-631
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• 2014

The aim of this study was to investigate how the small group activity system influences individual to form concepts of prime number and composite number through activity theory on learning process of mathematically gifted 5th-grade students. Student's worksheets, recorded video, and interview were gathered and transcribed for analyzing data. Process of concept formation and using symbol behavior were used to derive the stage of mathematical concept from students, and the activity system and stage of concept formation process were schematized through analysis of whole class activity system and small group activity system based on activity theory. According to the results of this study, two students who were in different activity groups separated into the state of semi-concept and the stage of complex thinking respectively, and therefore, social context and the activity system had effects on process of concept formation among the students.

• Journal of the Korean Geographical Society
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• v.48 no.5
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• pp.629-650
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• 2013

This study reviews geographical research trends on 'New industrial agglomeration' in Korea and recommends research issues for further studies. Recent studies on industrial agglomeration region have typically concentrated on empirical case studies from new 'perspectives'. As a result, the establishment and theorizing of frameworks for analysis on industrial agglomeration have been given too little attention. To solve this problem research should be conducted to develop frameworks for analysis integrating noneconomic factors and existing economic factors, a strategy emphasized in new industrial agglomeration theory. By doing so, research investigating viability mechanism and generalization will be invigorated. Meanwhile, research focused excessively on social and cultural conditions of region-related networks between actors in economic space at specific scales should be excluded. In addition, academic research on vitalizing industrial agglomeration region, such as cluster policy, should be strengthened. In order to conduct these research objectives effectively, it is necessary to vitalize overall understanding among researchers of industrial agglomeration and provide a place for collaborative learning.

• Korean Journal of Organic Agriculture
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• v.28 no.4
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• pp.505-534
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• 2020

The purpose of this study is to explore the key elements of the regional innovative milieu by analyzing the role of regional innovative elements and case organizations that promoted the emergence of 'Songakdongnesaramdeul (the people of the Songak town),' and to present pertinent policy implications. For the purpose, this study set the "Songakdongnesaramdeul," a residential community organization founded for regional innovation to revitalize the village community, as a case organization from the perspective of regional innovation system theory. The result of the study showed that creating an innovative milieu through the creation of various innovation elements to revitalize the village community is crucial. Especially, this study confirmed that the existence of regional development organizations is the key element of the innovative milieu. such as case organization that contributes to regional development while promoting interaction between actors, common learning and systemization, and new value creation activities. The implications derived through the study can be summarized in four points. First, a variety of means to promote the formation of subjects in response to the public debate of the village agenda is needed. Second, it is highly important to create innovative elements, for example, organizations and programs, resources, and spaces that promote regional innovation. Third, forming a close network between various innovative resources existing in the region and establishing regional capabilities that allow to mobilize and utilize such innovative resources are important. Fourth, the establishment of a promotion mechanism such as a case organization is suggested as a major task, to revitalize the village community. Specifically, forming and revitalizing numerous private-based community organizations with regional developmental capabilities to establish local governance also has significant importance. In this vein, based on the point of view of the regional innovation system theory, the establishment of regional policies to construct a regional innovation milieu, such as creating innovative elements that can actively promote the regeneration of the village community and establishing a promotion system, can be presented as major tasks.

• Korean Educational Research Journal
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• v.43 no.1
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• pp.183-213
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• 2022

The purpose of this study is to examine the implications of Deleuze and Guattari's Machinism and Pedagogy of Assemblages. A slow, empirical process offered by Deleuze and Guattari is possible only if they experience a repetition of the duration in time. The identity of this world, a combination of potential and reality, is expressed as a machine. The identity of the 'machine' is the generation. The identity of the information society that exists everywhere in the cloud and unconsciously collects big data is also the information society. The information society is at risk of leaning toward a society in which individual desires are managed prior to the manifestation of a self-reliance a machine consisting of unmarked and mechanical arrangements. Social science based on the theory of layout shares the characteristics of repetition patterns, coexistence of linguistic and materiality, attention to boundary and negation to total whole. The pedagogy of layout, in which the collective pattern is structurally deformed in time, conforms to the original problem consciousness of Deleuze and Guattari, slow and empirical education. In addition, the work of examining the materiality and expression of the education-machine will contribute to the establishment of a new learning theory, an educational theory in the era of trans-human.

• Journal of Satellite, Information and Communications
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• v.9 no.2
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• pp.91-95
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• 2014

We could use a social networking service such as data communication, personalized service through smart devices as Tablet computers and smart phones. Because of these characteristics, suitable lectures are provided to mobile device. especially, in Korea Cyber University already had built a lot of infrastructures. But, many mobile devices are used in a small display environment. it could effect on reduce Students' efficiency from taking courses. Therefore, we need effectively in a small display content layout for overcome these problems. In this paper, proposed the platform for Improve learning effect in smartphone education. It studied based on golden section and golden spiral theory. and also, we developed layout for content development using vector method illustration program.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.2
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• pp.127-145
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• 2017

The purpose of this study is to empirical case study for the instructional design of flipped classroom by job-capability advancement of IT business majors. A student of IT business school has learned a lot of management educations for four years. But, they don't recognize a connection between school education and business practice. A subject based on the humanities, and social sciences consisted of mostly the memorization. The undergraduate class lack a practice's curriculum by a creative-oriented lesson rather than memorization-oriented. In particular, An IT business is now recognized as a significance emerging IT investment, the Internet of Things, information security, big data and strategy's ERP. For these reasons, it is important for an instructional design for understanding business practices of the students. Accordingly, Flipped classroom with participatory class be needed increasingly for students' practical sense. We will propose a design method of flipped classroom for inspiring business education. In this, new instructional design overturned traditional teaching method. After the student conducts a prior learn at home, school will accomplish a problem solving through question and answer. This design effected a boredom suppress and creative enforcement of student and an intimacy increase of instructor. In addition, A participatory class and reciprocal peer tutoring will be possible by a spontaneous self-directed learning of student. We were designed course of project type based on big data theory and application to target the fourth-year course. In conclusion, the new instruction provided a help to learning synergy between student and lecturer. During the lessons, the student showed improvement of business sense and enhanced problem solving capability. The lecturer has the intimacy through communication interaction with students.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.36 no.3
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• pp.49-58
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• 2020

Based on Merrill's instructional theory, this study pursued to develop a demonstration-based architectural design class operation model for the 3^rd year undergraduate students taking a Spring semester design studio class. The model was designed and used particularly to improve architectural thinking abilities of under-motivated learners. Learning effects of the model were examined based on the preliminary data obtained for 3 consecutive years, 2017 through 2019. A total of 52 students were participated in the class and observed by the instructor. Once developed, the model has been continually updated and improved based on results of each class operation. Five types of demo. were used in the model. First, direct contacts of the instructor with under-motivated learners were turned out to be the most preferred demo(demo. 4), while watching and listening of the demo(demo.3) between the instructor and motivated learners taking place in class was ranked at the second place. Belief of under-motivated learners on the instructor as a professional should be highly valued for improving their architectural thinking abilities. Second, motivated peers' direct help for under-motivated ones was placed in the third rank. Social attitudes of under-motivated learners towards accepting motivated ones' helps were determined the particular demo's appropriateness. Third, a set of guidelines for operating the model in undergraduate design studio classes were developed and suggested.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.331-346
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• 2021

The purpose of this study was to comprehensively examine the effect of capstone design education on learning outcomes and propose directions for effective design and implementation of capstone design classes. For achieving this, a 21 studies meeting the standards among the academic journals and thesis published in Korea by September 2020 were selected, and based on 83 effect sizes, the meta analyses were carried out. The results of this study were as follows: First, the total effect size of capstone design education was 0.96, which is a large effect size. Second, the effect size was large in order of affective, cognitive, and social areas. Third, the effect size of vocational basic ability showed a large effect size while creativity showed a medium-sized one. Fourth, the effect size showed highest for design subject, the grade in the third or fourth, there was help from industrial corporation, theory and practice. Based on these results, this study proposed instructional design implications in order to increase the learning effects of capstone design in Korea.

• Journal of Information Science Theory and Practice
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• v.10 no.spc
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• pp.135-142
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• 2022

Recently, with the development of data processing technology and the increase of computational power, methods to solving social problems using Artificial Intelligence (AI) are in the spotlight, and AI technologies are replacing and supplementing existing traditional methods in various fields. Meanwhile in Korea, heavy rain is one of the representative factors of natural disasters that cause enormous economic damage and casualties every year. Accurate prediction of heavy rainfall over the Korean peninsula is very difficult due to its geographical features, located between the Eurasian continent and the Pacific Ocean at mid-latitude, and the influence of the summer monsoon. In order to deal with such problems, the Korea Meteorological Administration operates various state-of-the-art observation equipment and a newly developed global atmospheric model system. Nevertheless, for precipitation nowcasting, the use of a separate system based on the extrapolation method is required due to the intrinsic characteristics associated with the operation of numerical weather prediction models. The predictability of existing precipitation nowcasting is reliable in the early stage of forecasting but decreases sharply as forecast lead time increases. At this point, AI technologies to deal with spatio-temporal features of data are expected to greatly contribute to overcoming the limitations of existing precipitation nowcasting systems. Thus, in this project the dataset required to develop, train, and verify deep learning-based precipitation nowcasting models has been constructed in a regularized form. The dataset not only provides various variables obtained from multiple sources, but also coincides with each other in spatio-temporal specifications.