• 한국의류학회지
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• 제21권1호
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• pp.67-81
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• 1997

The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

• 한국의류학회지
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• 제38권5호
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• pp.654-664
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• 2014

This study investigated factors that contribute to the clothing behavior and body image of elderly men, how these factors vary by demographic characteristics, and how these factors affect quality of life. The subjects were 250 elderly men selected by convenience sampling between the ages of 60 to 80 who lived in Gyeongnam province. They participated in a survey from May-June 2012. Out of the 250 participants only 227 were used to analyze the data due to the completeness of their survey. The results showed that the factors for clothing behavior were social psychological importance, conformity, economic efficiency, fashion interest, and interpersonal intention. For body image, the factors revealed were physical attractiveness, interest in appearance, and concern about weight. Differences in the clothing behavior, body image, and quality of life were indicated by the demographic characteristics of the subjects. Clothing behavior and body image of elderly men were revealed as a contributing factor towards quality of life.

• 유통과학연구
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• 제12권7호
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• pp.23-35
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• 2014

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

• 한국생활과학회지
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• 제21권6호
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• pp.1111-1128
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• 2012

Many social commerce companies are being established and the market for social commerce is also developing quickly. In this study, the utilization, satisfaction, repurchase and recommendation intentions of social commerce consumption were studied, followed by an analysis of different factors that influence repurchase and recommendation intentions. The results of this study are as follows: first, the satisfaction of social commerce products was in the mid-range, with results being consistent across the range of social commerce companies. Secondly, there was a correlation between satisfaction associated with social commerce and repurchase and recommendation intention. Thirdly, there was a correlation between the level of satisfaction and demographic characteristics. Based on the research findings, suggestions are presented for improving consumer policy and education.

• 한국심리학회지 : 문화 및 사회문제
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• 제16권3호
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• pp.221-240
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• 2010

본 연구의 목적은 재미 한인 남성들의 우울증 실태를 파악하고 그들의 인구사회학적 특성, 이민관련 특성, 심리사회적 특성이 우울증에 미치는 영향을 검증하는 것이다. 인구사회학적 특성 변인은 나이, 학력, 직업, 수입이고, 이민관련 특성 변인은 미국거주기간, 시민권취득여부, 문화적응도이다. 심리사회적 특성 변인은 분노, 결혼만족도, 사회적 지지를 포함한다. 본 연구의 대상은 나이가 20세 이상 64세 이하인 엘에이 카운티에 거주하는 재미 한인 결혼남성들을 편의표집방법으로 선정하였다. 구조화된 설문지를 이용하여 자기기입식 방법으로 자료를 수집하였다. 배부된 설문지는 총 310부이고 회수된 201부 중 응답이 불충분한 5부를 제외한 196부를 본 연구의 분석에 사용하였다. 위계적 다중회귀분석을 실행한 결과 월수입, 분노, 결혼만족도, 사회적 지지가 연구 참여자들의 우울증에 유의미한 영향을 미치고 있는 것으로 나타났다. 그러나 나이, 학력, 직업, 시민권취득 여부, 문화적응도는 우울증과 유의미한 연관성이 없는 것으로 나타났다. 연구결과를 바탕으로 실천적 함의를 제시하였다.

• 산업융합연구
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• 제2권2호
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• pp.47-68
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• 2004

The term "social marketing" was first introduced in 1971 to describe the use of marketing principles and techniques to advance a social cause, idea, or behavior. Social Marketing is a strategy for changing behavior. It utilizes concepts of market segmentation, consumer research, product concept development and testing, directed communication, facilitation, incentives, and exchange theory to maximize the target adopters' response. Social marketing requires knowledge of each target-adopter group, including its 1. social demographic characteristics, 2. psychological profile and 3. behavioral characteristics. To know the target adopters in these three related ways enables social marketer to make more accurate predictions. In addition to differentiating among and selecting target adopter groups, the social marketer will identify influence-holding groups, or influentials, who can affect a program's success. Great changes and opportunities exist to produce changes in the ways that individuals and groups think and behave and in meeting human needs. The balance of the scales of social change, we hope, will shift away from the use of force and violence to the use of persuasion and voluntary action. I trust that this dissertation will be useful highlighting the strategies and means of peaceful, planned social change designed to elevate the quality of life.

• 한국콘텐츠학회논문지
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• 제13권7호
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• pp.361-368
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• 2013

본 연구는 무등산 국립공원 방문객들의 인구통계학적 특성 및 사회경제학적 특성을 조사하여 공원방문객 수요증진을 위한 마케팅전략차원의 정보제공을 목적으로 수행되었다. 이 연구를 수행하기 위해서는 적절한 모형설정이 중요하다. 이른바 종속변수가 이산확률분포를 가진 이산형 변수일 경우, 연속확률분포의 자료 분석에 적합한 회귀모형을 설정한다면 추정치에 대한 심각한 오류가 발생하기 때문이다. 따라서 본 연구의 자료 분석은 포아송모델을 통해 수행되었으며, 자료의 특성이 과산포를 보였기 때문에 이를 고려할 수 있는 보다 적합한 모델로 음이항 포아송모델을 설정하여 최종적으로 파라미터를 추정하였다. 그 결과, 수요자의 연령, 직업, 방문선호계절, 동반유형, 주 5일 근무제 그리고 선호관광형태 등이 방문객 수요에 긍정적인 역할을 하고 있는 것으로 파악되었으며, 이 주요영향변수들을 바탕으로 국립공원 측에 핵심시장에 대한 특성과 그들을 위한 마케팅 전략 및 정보 등을 제공할 수 있었다.

• 한국가정과학회지
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• 제6권1호
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• pp.81-93
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• 2003

This study was conducted to analyze working mother's affectionate and authoritarian behavior according to social demographic variables, life satisfaction, self-esteem, and Job characteristics. Questionnaires were developed and administered to 152 working mothers with 5th and 6th emementary school graders in Gwangju City. The results of this study can be summarized as follows : First, there was no significant differences in working mothers' child-rearing behavior according to social demographic variables. Second, affectionate behavior showed a significant difference according to all sub-factors of self-esteem, and authoritarian behavior showed a significant difference only in moral behavior and self-value. Third, there was a significant difference in both child-rearing behavior according to life satisfaction of working mothers. Fourth, according to job-related variables, there was a significant difference in the affectionate behavior, but not in the authoritarian behavior. Fifth, moral behavior and self-value had significant positive influencies on mother's affectionate behavior, and life satisfaction had negative influencies on authoritarian behavior.

• 패션비즈니스
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• 제21권4호
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• pp.44-60
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• 2017

This study is to understand the image of the Korean beauty and rewards to be gained by trying to be a beautiful person and to study differences according to demographic characteristics. It was studied with the purpose of industrializing beauty image and selling it to foreign countries. The survey questionnaire was distributed to Seoul and Kyeongkido. Respondents totaled 301. Collected data were analyzed with frequency analysis, factor analysis, $X^2$-test, and regression. Results are ; (1) The external image of Korean beauty emphasizes round face, white skin, big eyes, double eyelids, round head shape, early twenties, tall, low body weight, thin waist, long neck, long legs, and thin fingers. (2) The inner image of the Korean beauty emphasizes mature personality, social economic ability, but not housework, and cultural artistic ability. (3) Rewards gained by trying to be a beauty are psychological, actual, and social ones. (4) External face and body image of the beauty are different by demographic characteristics (sex, age, marital status, final education, monthly average income, religion). (5) The inner image of the beauty is different by age, final education, and monthly average income. (6) Rewards gained by trying to be a beauty are different by sex, age, final education, and monthly average income.

• 한국치위생학회지
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• 제9권2호
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• pp.221-228
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• 2009

The purpose of this study was to evaluate the impact of oral health impact profile in two urban area The respondents enrolled in this study were elderly people aged 65years from Gwang-ju city, Sunchon city. A total of 371 participants(Gwang-ju city 161, Sunchon city 210) analyzed. The contents of the research were social demographic characteristics, self perceived need for dental care, attributes related to denture, dental visiting pattern, the perceptions regarding dental health condition, and OHIP-14. 1. In the comparison Two urban area, the perceptions regarding dental health condition, self perceived need for dental care, dental visiting pattern was statistically significant difference(p<0.05). 2. Among the 7 OHIP-14 subscales, the mean scores of physical disability were significantly higher in two urban area(p<0.05). 3. The Social demographic characteristics, OHIP-14 represented a statistically significant difference related to gender, age and denture use(p<0.05). Through this research, Both Gwang-ju city and Sunchon city was found that elderly people was more negative impact of physical disability on oral health related quality of life. Therefore need to oral health program for improving oral health in the elderly people.