• Journal of Family Resource Management and Policy Review
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• v.9 no.3
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• pp.113-134
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• 2005

The study was first part of the research on development of consumer education program as social education program. The purpose of this study was to review social consumer education programs conducted by various organizations and to examine the consulting statistics from Korea Consumer Protection Board and Korea National Council of Consumer Organizations. In Consumer Protection Board, consumer education was operated mainly for both college students majored in consumer studies and public-sector workers. Outgoing education was provided mainly to the persons in industries and housewives. Other consumer organizations conducted consumer education using government funds. The organizations considered 'purchasing' and 'consumerism' most frequently as the topics for the education. 'Credit' and 'insurance' were another main concerns at the education. The consulting statistics showed that 'mobile communication', 'laundry service', 'health foods', and 'educational materials for foreign language' took the largest portion of the consumer consulting. Some implications were made for developing consumer education program as social education.

• Journal of Families and Better Life
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• v.34 no.1
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• pp.13-32
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• 2016

The goal of this study was to determine the effect of social responsibility characteristics and consumer attitude on consumer purchasing intention. And we used survey result data from 400 adults (200 males and 200 females) aged between 20 and 50 years for our research sample. Also, this study aims to look at the purchasing intention based on Fishbein's attitude model, in order to predict consumer purchasing behaviors on the products made by corporations that have good social responsibility. By using consumer consciousness of social responsibility and Consumer assessment on corporations' social responsibility, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, less than 30 percent of all consumers have experienced education on social responsibility, which is significantly low. Consumers' education experience had no effects on consumer purchasing intention. Consumers' education experience on social responsibility is surely related to purchasing intention, but gives no meaningful relations from the actual proof analysis, which is because of the problems of current consumer education programs. Government and official institutions, corporations, consumer groups should provide more educational opportunities than broadcast media, internet, school, and printed media. Second, according to the analysis result on Consumer consciousness of social responsibility, the assessment scores on social contribution and environmental protection are relatively lower than on consumer protection and energy resource saving. They tend to focus more on social responsibility related to individual interest rather than broader social responsibility as a member of society. Third, consumers have a positive attitude about corporation and its products made by corporations that have good social responsibility. Fourth, the most contributing factor on consumer purchasing intention is corporate consumer attitude. The next is product consumer attitude, Consumer consciousness of social responsibility, and Consumer assessment on corporations' social responsibility.

• Journal of the Korean Home Economics Association
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• v.40 no.2
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• pp.143-159
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• 2002

Consumer Education Policy for -Focusing on developing Social support System- The purpose of this research is to understand the change of future consuming environment and the characteristics of future potential consumer: the net generations. With those research results, we deduced our goal, content and method of consumer education for these net generations. Finally, I suggested a scheme of the social construction by demand of our future society. Literature review and depth interview are used for this research. The main factors of the change of our future consuming environment are Digitalization, globalization, improvement of consumer sovereignty, Sustainable consumption culture, the increasing pursuit of safe life. It is necessary to educate our future consumer, net generations, the information searching skills in order to be able to obtain right information. We also need to educate them how to practice the safe life and Sustainable consumption and how to get consumers sovereignty. The method of the education requires interchangeable communication. We need social networking system for the support of consumer education, in order to build this social system. We need an administrative support from the government and financial support from corporations. We have suggested that it is very desirable to share all the information developed among Academic field, Consumer related organizations and schools by this network be build.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.1-26
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• 2006

The study was the second part of the research on development of consumer education program as social education program. The purpose of this study was to analyze needs fur program contents. Program contents had two parts: educational program contents and program managements. The data used contained 617 married women living in Seoul, Korea. Using SAS-PC program, Chi-square and Anova Analyses were executed. The results showed that married women had higher educational needs on housing purchase, tax avoidance, cancellation of contracts after purchase, consumer redress, etc. The differences in age, education, householder's occupation, and household income level resulted in the differences in educational needs for some specific educational items. They were likely to be educated at the highly accessible place such as women's center, community center, University extension service center, and consumer organization, etc. Also they preferred to be educated once a week fur a short time period like one to three months, and to have the lectures with discussion in the class. Some implications were mentioned for developing consumer education program as social education.

• Journal of Families and Better Life
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• v.22 no.2
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• pp.59-67
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• 2004

As we enter into the 21C, it is important to reassess the knowledge and skills that are necessary for individual consumers and consumer professionals to be able to function efficiently in the rapidly changing society, and also to develop teaching tools fit to enhance the teaming of such knowledge and skills. The Purpose of this study is three-folds: 1) to identify key competencies necessary in the 21C consumer education, especially in higher education institutions, 2) to suggest 'experiential learning' as an ideal pedagogical tool for consumer education in the 21C century, and 3) to provide an example from an undergraduate classroom in the U.S. that applies 'service learning' as a teaching tool in a consumer studies curriculum. Discussions about the potentials for expanding this learning strategy are also provided.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.107-124
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• 2017

Consumer citizenship is essential for better market and economy, and social capital plays an important role for raising consumer citizenship. This study explored the types of social capital developed on social media, and investigated the relationship between consumer citizenship of college students and social capital. Using data from 263 undergraduate students currently using social media, K-mean cluster analysis, one-way ANOVA, Duncan's multiple range test, chi-squared test, and multiple regression analysis were conducted. The major results were as follows. First, four types of social capital on social media were identified: mediocre social capital, instrumental-centered social capital, weak social capital, and strong social capital. Second, socio-demographic characteristics variables such as gender and work experience showed significant difference by type of social capital through social media. In addition, the most used social media and time for using social media variables showed significant difference by type of social capital through social media. Third, controlling for socio-demographic characteristics and social media usage pattern, the types of social capital had a significant effect on consumer citizenship. Based on the results, the implications for consumer education to develop consumer citizenship were suggested.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.4
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• pp.848-862
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• 2013

This study shows how social presence(SP) dimensions influence online consumer's behavior in the social commerce(SC) context. It is expected that the results could be utilized in the development of SC websites. According to the results, the awareness and cognitive SP dimensions affected consumer trust, but affective SP did not. And then consumer trust toward SC websites as a belief affected attitude and intention of consumer. Thus, it was re-confirmed that a consecutive influential relationship in the theory of reasoned action, i.e., "belief-attitude-intention", was significant in SC context as well. Finally, it is required as a future research how to implement the awareness and cognitive SP dimensions in the SC websites.

• Journal of the Korean Home Economics Association
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• v.37 no.3
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• pp.85-100
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• 1999

The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.283-300
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• 2013

As one of the most popular forms of social commerce, on-line social commerce can provide many benefits for consumers, such as lower prices, information sharing, and so on. This research attempted to compare the differences of social commerce participation behavior between Korean consumers and Chinese consumers. The paper also studied the effect of demographic factors and individual propensities on consumer's participation behavior, such as the need for cognition, innovativeness, interactivity, reliability, groupism, and price consciousness. The results and conclusions of this research are as follows. First, consumer's individual propensities are different between China and Korea. In general, Korean participants have a higher level of innovativeness and price consciousness and a lower level of groupism than Chinese participants. Second, the influential factors of social commerce website visiting frequency and the participation in social commerce are different between the two countries. In Korea, consumer's age, innovativeness, and price consciousness have evident effects on the visiting frequency of social commerce websites. While in China, consumer's education, job, innovativeness, and groupism are significant.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.425-440
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• 2004

This study was conducted to provide a foundation for housewife-consumer education programs appropriate in the information society. For this purpose, the authors reviewed existing literature, analysed consumer counseling cases, and conducted focus group interviews. The need for housewife-consumer education was illustrated, and desirable educational contents and methods were proposed. The existing housewife-consumer education programs did not work effectively because the contents were too general, and mostly structured with non-interactive one-way lectures. More effective programs should be designed to accomodate the educational purpose and contents which fitted with the specific needs of housewives as the representatives of the family consumer units. It should also take the family life cycle stages into consideration. The education programs would work better when they were oriented more toward actively participating, locally-based spontaneous small-groups.