• Title/Summary/Keyword: Social comparison theory

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Intellectual Talent Of Higher Education Seekers: Theoretical Principles

  • Aryna Kharkivska;Viktoria Beskorsa;Svitlana Nikulenko;Oksana Onypchenko;Violetta Panchenko;Iryna Tolmachova
    • International Journal of Computer Science & Network Security
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    • v.23 no.9
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    • pp.71-76
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    • 2023
  • In order to achieve this goal, we consider the following issues: a retrospective analysis of the concepts of "giftedness", "intellectually gifted personality"; the experience of working with gifted youth abroad is analyzed; features of work with gifted student youth are revealed; educational and methodological support and practical work with gifted students are analyzed; an empirical study was conducted to determine the attitude of gifted youth to organizational forms of work with them; developed a scientific circle as a form of work with intellectually gifted student youth. A set of methods is used, in particular: theoretical methods: comparison, analysis, synthesis and generalization; empirical methods: analysis of documentation and results of pedagogical activity, observation.

A Comparative Analysis on the Merits and Demerits in Domestic and Overseas Public Facilities Management (P-FM)

  • Yoon, Seung-Wook;Lee, Chun-Kyong
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.357-360
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    • 2015
  • For the last 40 years, the Korean government has built and supplied diverse public facilities. The Korean government, which has supplied diverse public facilities for the last 40 years, has maintained these public facilities as breakdown maintenance under limited budget. Because of increase of aging of public facilities and insufficient budget, it needs the total public facility maintenance. Especially, as Japan has also experienced similar issues and solved these, they are the introduction of P-FM theory and see successful examples. In this study, by comparison Analysis on the Merits and Demerits for Public Facility management (P-FM) between domestic and abroad, it would find a future direction to public facility management P-FM is to go.

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A Qualitative Study on the Community Participation Experiences of Married Immigrant Women in Rural Areas (농촌지역 결혼이주여성의 지역사회활동 참여경험에 관한 질적 연구)

  • Lee, Hyoung-Ha
    • Korean Journal of Social Welfare
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    • v.62 no.3
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    • pp.219-245
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    • 2010
  • The objective of this study is to identify the community living experiences of married immigrant women in rural areas. For this purpose, we conducted qualitative research by sampling 14 married immigrant women who had lived in Korea for over three years by having in depth interviews with them. This study employed the grounded theory method suggested by Strauss and Corbin(1998). When raw data from in depth interviews with the participants were processed by open coding through the continuous comparison method with theoretical sensitivity, a total of 13 categories, 27 sub.categories, and 71 concepts were extracted. In case of axial coding, according to the results of analyzing through the paradigm procedure, the causal conditions for the community living experiences of married immigrant women in rural areas were 'Uncertain start' and 'Confront practical problems,' and the central phenomenon was 'Search for existence to participate in community activities.' Contextual conditions affecting the phenomenon was 'Regret international marriage,' 'Experience conflicts,' and 'Look with negative prejudices,' 'Overcome the actual' and action/interaction strategies were 'Look for a breakthrough of life' and 'Manage to acceptance.' Intervening conditions for promoting or suppressing the action/interaction strategies for the central phenomenon were 'Social support system' and 'local limitations,' and as a result, the community living experiences of married immigrant women in rural areas appeared to 'Prepare the future,' 'Hope continuous social activities,' and 'Expect public support systems.'

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A study on the continuous intention to use for Smartphone based on the innovation diffusion theory: Considered on the loyalty between users of iOS and Android platform (혁신확산이론에 따른 스마트폰 지속사용의도에 관한 연구: 아이폰 사용자와 안드로이드 사용자의 충성도 비교를 고려하여)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.5
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    • pp.1219-1226
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    • 2013
  • The purpose of this study was aimed to analyze factors affecting on continuous intention to use of Smartphone based on the innovation diffusion theory. Also, by using the demographic characteristics were compared whether the difference in the loyalty on between user group of iOS and Android platform. Predictor factors were selected innovation, convenience, economic cost, social influence, communication channel, compatibility and complexity suggested on the innovation diffusion theory. Participants of this study were 278 Smartphone users in Busan city and Gyeongnam province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths except path from complexity to the continuous intention to use and loyalty are significant. The comparison loyalty on between user group of iOS and android platform are significant. This study suggests practical and theoretical implications based on the results.

The Roles of Self-Expression and Identification on the Personal Community Commitment (개인 커뮤니티 몰입에 대한 자아표현 및 동일시의 역할)

  • Choi, Nak Hwan;Lee, Chang Won
    • Asia Marketing Journal
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    • v.9 no.3
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    • pp.117-149
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    • 2007
  • It can be explained by congruity theory as a process that consumers engage in a matching process to identify personal community that is congruent with their self-images to find the identification between the self and the personal community. Personal community cues that evoke certain images are viewed as activating similar beliefs about the self (e.g., high status). Individuals prompt a comparison process to determine whether the personal community and self-image are congruent and imagine prototypical users of the personal community and select ones that maximize similarity to their actual or desired self-concept. Identity is devided into personal identity and social identity. Consumers are likely to be influenced by both personal identity and social identity. In this article the influencing factors of the commitment to on-line personal community are explored by the sources of both personal identification and social identification. The results are as follows. The maintenance expression and enhancement expression of personal self influence the level of personal identification positively and the maintenance expression and enhancement expression of social self influence the level of social identification positively. The level of both social and personal identification positively influence the commitment to on-line personal community which gives positive responses to the source enterprise that allows the cyberspace and the other benefits to be used.

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A Study on the Reform of Mathematics Education from the Comparison of Classroom Culture (교실문화 비교를 통한 수학교육개혁에 관한 소고)

  • 방정숙
    • Journal of Educational Research in Mathematics
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    • v.11 no.1
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    • pp.11-35
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    • 2001
  • Many teachers report familiarity with and adherence to reform ideas, but their actual teaching practices do not reflect a deep understanding of reform. Given the challenges in implementing reform, this study intended to explore the breakdown that may occur between teachers' adoption of reform objectives and their successful incorporation of reform ideals. To this end, this study compared and contrasted the classroom social norms and sociomathematical norms of two United States second-grade teachers who aspired to implement reform. This study is an exploratory, qualitative, comparative case study. This study uses the grounded theory methodology based on the constant comparative analysis for which the primary data sources were classroom video recordings and transcripts. The two classrooms established similar social norms including an open and permissive learning environment, stressing group cooperation, employing enjoyable activity formats for students, and orchestrating individual or small group session followed by whole group discussion. Despite these similar social participation structures, the two classes were remarkably different in terms of sociomathematical norms. In one class, the students were involved in mathematical processes by which being accurate or automatic was evaluated as a more important contribution to the classroom community than being insightful or creative. In the other class, the students were continually engaged in significant mathematical processes by which they could develop an appreciation of characteristically mathematical ways of thinking, communi-eating, arguing, proving, and valuing. It was apparent from this study that sociomathematical norms are an important construct reflecting the quality of students' mathematical engagement and anticipating their conceptual learning opportunities. A re-theorization of sociomathematical norms was offered so as to highlight the importance of this construct in the analysis of reform-oriented classrooms.

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Investigating the Effect of Social Learning about Entrepreneurship on Creativity (기업가정신의 사회적 학습이 창의성에 미치는 영향에 관한 연구)

  • Hwang, Yoon Min;Lee, Kun Chang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.165-174
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    • 2016
  • Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

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The Effect of K-Beauty Brand's Social Responsibility Activities on Purchase Intention through Value : Focusing on the Comparison of Korean and Chinese Consumers (K-뷰티 브랜드의 사회적 책임활동이 가치를 통해 구매의도에 미치는 영향: 한·중 소비자 비교를 중심으로)

  • Lee, Sun-Joo;Jeong, Yun-Hee
    • Journal of the Korea Convergence Society
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    • v.13 no.3
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    • pp.291-299
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    • 2022
  • This study aims to study the effect of K-beauty brand's social responsibility activities on purchase intention through value, and to conduct a comparative study using Korean and Chinese data. To To test the hypothesis, a total of 480 data were collected from Korean and Chinese and analyzed using SPSS 27 and LISREL 8.8. As a result, it was found that economic responsibility affect efficient value, and ethical responsibility positively affect social·ethnic value. Also, the effect of efficient value and social·ethnic value on purchase intention had also positive effect for both Korean and Chinese. Regarding the difference in path coefficient, it was found that the influence of social·ethnic value on purchase intention was greater for Chinese than for Korean. These research results expand the theory of K-beauty brands' social responsibility activities and provide practical applications for K-beauty brands operating in China. If a comparative study on the impact of other social responsibility activities is conducted in the future, better implications can be provided.

Cross-Cultural Comparison on Ethical Fashion Consumption Behavior and Related Factors: Focusing on Consumers in South Korea and Germany (윤리적 패션 소비행동과 영향 요인에 대한 비교문화 연구: 한국과 독일의 소비자를 중심으로)

  • Shin, Yeunwook;Koh, Ae-Ran
    • Human Ecology Research
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    • v.54 no.3
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    • pp.251-262
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    • 2016
  • This study analyzes the relation of the consumption values and ethical fashion consumption behavior as well as other influential factors between Korean and German ethical consumers based on the 'Modified Theory of Planned Behavior.' A survey was conducted on female consumers in their 20s and 30s, who experienced ethical fashion consumption in Seoul and Berlin. A factor analysis, reliability analysis, F -test and multiple regression analysis were performed for model verification. The research results indicated that emotional value (in case of Korea) and functional value out of consumption values (in case of Germany) have significant effects in regards to the influence of consumption values on ethical self-identity. The effects of ethical self-identity on ethical fashion consumption behavior indicated that Korean ethical self-identity influenced the ethical fashion consumption behavior of moderating and simplicity and eco-friendly certification versus local consumption as well as above factors (in case of Germany) explained by ethical self-identity. Both variables had a negative moderating effect in Korea in regards to the moderating effects of social comparison and materialism in the relations of ethical self-identity and ethical fashion consumption behavior; however, only materialism was an influential factor in Germany. The results of the research variables by individualism/collectivism indicated that the horizontal-collectivism group showed the highest ethical self-identity along with the lowest materialism tendency that had a high point of consumption behavior towards local consumption. However, the vertical-individualism group was outstanding. The consumption behavior aimed at moderating and simplicity.

The Effect of Salesperson's Guanxi on Sale Performance : A Comparison with Customer Orientation

  • Lee, Sang-Jin;Song, Shan-Ji;Chang, Woo-Choul;Kim, Kun-Bae
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.92-99
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    • 2021
  • In this research, it was investigated the competence of Korean salesmen in the insurance business(B2C, consumer goods marketing) and information communication industry(B2B, industrial goods marketing) at the individual level rather than the organizational level. The salesperson's Guanxi ability means the salesperson's ability to create, maintain, develop the Guanxi ability. Namely, it was investigated whether the Korean salesman's Guanxi ability is the effective and persuasive concept in explaining the sales performance(company performance, business performance). The purpose of this paper was to verify which variables, among Guanxi ability and customer orientation, better explain the sales performance of salespeople. The Western concept of marketing that is closest to Guanxi is the concept of the customer-orientation that is based on the theory of relationship exchange. Confucian culture in the East is the construct concept, Guanxi is the measurement. The relational exchange theory in the West is the construct concept, customer orientation is the measurement. As the result of the analysis, we found that the Guanxi proved a greater correlation with sales performance than customer orientation. In the information technology industry, there was a big difference compared to insurance industry, whereas Guanxi and customer orientation had a similar level of correlation with sales performance. In the case of the insurance industry, we found that the Guanxi and sales performance were significant but the customer orientation and sales performance were not. This means that sales performance can be accurately and sufficiently explained only by adding the Guanxi ability in addition to customer orientation. The result of analyzing the mediating effect of the Guanxi ability between customer orientation and company performance, customer orientation was significant with Guanxi, and customer orientation and company performance were also significant. But, when the Guanxi was used as the parameter, the Guanxi was significant with company performance, but the customer orientation was not. Even when the dependent variable was business performance, when the Guanxi was used as the parameter, we found that the Guanxi was significant with the business performance, but the customer orientation was not. Namely, it proved Guanxi ability and customer orientation are completely independent concepts. In addition, we found that the information technology industry, unlike the insurance industry, mediated the Guanxi ability between customer orientation and sales performance. We confirmed that in the future, salespeople should not only rely on rational methods to maintain and reinforce customer relationships, but must consider the emotional factors through empathy with customers.