• 제목/요약/키워드: Social characteristics

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화장품 광고 모델의 속성이 OTT 시청자에 미치는 영향 연구-중국 소비자를 중심으로 (A Study on the Effect of Cosmetic Advertising Model Attributes on OTT Audience-Focused on Chinese Consumer)

  • 문성;배승주;이상호
    • 미래기술융합논문지
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    • 제1권2호
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    • pp.37-48
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    • 2022
  • 본 연구는 광고 모델의 속성이 OTT 이용자의 광고 인지, 구매 의도, 몰입과 중독에 미치는 영향에 대한 중국 소비자 대상의 실증적 연구로 진행되었다. 최근 중국의 화장품 시장이 성장하면서 광고 모델의 역할이 부각되고 있으며 과몰입에 따른 쇼핑 중독 현상이 사회문제화 되고 있다. 연구자들은 광고 모델의 어떠한 특성이 소비자를 구매, 몰입에 이르게 하며, 궁극적으로 중독으로 연결되는지 연구모형을 설정하여 검정하고자 하였다. 연구결과는 다음과 같다. 유명도, 매력도 등의 광고 모델 속성은 시청자의 광고 인지와 태도에 긍정적인 영향을 주며, 시청자의 인지된 유용성은 구매 의도와 몰입에 긍정적인 영향을 주는 것을 확인하였다. 또한 시청자의 구매 의도는 화장품에 대한 중독에 정의 영향을 주었다.

Effects of Physical Environmental Design Attributes on Psychological Well-being of College Students in University Dormitory During the Covid-19 Pandemic Period

  • Saba Sadeghpour, Faraj;Wonpil, Kim
    • Architectural research
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    • 제24권4호
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    • pp.105-111
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    • 2022
  • During pandemic period, college students lost lots of such academic opportunities as extra-curriculum social activities, contact classes, and friendly socializing in university campus area, etc. Previous many studies have shown that physical environment has certain relevance on the well-being of human-beings. Recent public statistics on mental health had shown an increase in psychological distress and a decrease in college students and people's well-being during the lockdown in response to the Covid-19 pandemic. However, there were little evidence on what the college students in dormitory suffered from COVID-19 incident in relation with their physical environment. The purpose of this study is to investigate the relationship between environmental factors and psychological well-being of dormitory students in university campus. In order to explore the impact of physical environment on students' psychological well-being, survey instrumentation consisted of 25 indices were employed to measure the level of awareness to each index. A Chi-square analysis on individual characteristics of 200 students found that number of students living in single dwelling unit was statistically significant to maintain their psychological well-being, except for number of students living in each dwelling unit (χ2 =128.92, p= .004). Pearson correlation analysis also found that there exists statistically significant relationship between psychological well-being of students and environmental factors. Further, stepwise multiple regression analysis revealed that the most prime predictor for psychological well-being of students residing in dorm was "use of furniture" (β= .281), implying careful design, lay-out and easy-access to interior furniture by facility planner. The study also demonstrated that as the level of positive perception of physical environmental features rose, overall psychological well-being of students also responded positively at specified rate. Finally, the findings reinforce a solid evidence that carefully well-coordinated physical environments play an important role in maintaining emotional stability of college students in dorm even in pandemic period.

COVID-19 발생 전·후 언론보도에 나타난 간호사 이미지에 대한 텍스트 네트워크 분석 및 토픽 모델링 (Images of Nurses Appeared in Media Reports Before and After Outbreak of COVID-19: Text Network Analysis and Topic Modeling)

  • 박민영;정석희;김희선;이은지
    • 대한간호학회지
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    • 제52권3호
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    • pp.291-307
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    • 2022
  • Purpose: The aims of study were to identify the main keywords, the network structure, and the main topics of press articles related to nurses that have appeared in media reports. Methods: Data were media articles related to the topic "nurse" reported in 16 central media within a one-year period spanning July 1, 2019 to June 30, 2020. Data were collected from the Big Kinds database. A total of 7,800 articles were searched, and 1,038 were used for the final analysis. Text network analysis and topic modeling were performed using NetMiner 4.4. Results: The number of media reports related to nurses increased by 3.86 times after the novel coronavirus (COVID-19) outbreak compared to prior. Pre- and post-COVID-19 network characteristics were density 0.002, 0.001; average degree 4.63, 4.92; and average distance 4.25, 4.01, respectively. Four topics were derived before and after the COVID-19 outbreak, respectively. Pre-COVID-19 example topics are "a nurse who committed suicide because she could not withstand the Taewoom at work" and "a nurse as a perpetrator of a newborn abuse case," while post-COVID-19 examples are "a nurse as a victim of COVID-19," "a nurse working with the support of the people," and "a nurse as a top contributor and a warrior to protect from COVID-19." Conclusion: Topic modeling shows that topics become more positive after the COVID-19 outbreak. Individual nurses and nursing organizations should continuously monitor and conduct further research on nurses' image.

패션에서의 마스크에 관한 의미 분석 (Analysis of the Meaning of Mask in Fashion)

  • 정정희
    • 한국의상디자인학회지
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    • 제24권2호
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    • pp.147-165
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    • 2022
  • The purpose of this study is to examine various types and characteristics of masks and to consider what meanings they have in the recent fashion world. To this end, this study attempts to reflect on the internal meaning of masks exhibited in fashion designers' collections rather than functional meanings. It has an implication; in that it tries to help understand the expressive needs for variety and freshness pursued by modern fashion and use the unique design development to understand the internal meanings of masks. It, therefore, examines the existing domestic and foreign literature and data about masks from a theoretical perspective, and also attempts to draw findings from the data of fashion collections which have been held since the 2000s, as well as from literature research based on books about fashion and various other media. The meanings of masks in the field of fashion are as follows: First, they express identity, by criticizing the couture fashion, through the fashion. Second, they present a new concept of body, showing an illogical and ambiguous identity in which both feminine and masculine images coexist. Third, they are media externally communicating insights about human beings' inner world, through which various messages are transferred to modern people who are attached to external appearances, and the identities possessed by designers are revealed by the masks. Fourth, they ask about a boundary between gender and sexuality, as a means to make us concentrate on the important social issue, while expressing various and new identities, like the hybrid identity. In other words, they can be found to be used as effective media in communicating fashion massages intended by fashion experimental and creative designers.

플랫폼 기반 배달 이륜차 교통사고 영향요인 분석 (Analysis on Factors Contributing to Motorcycle Accidents of Food Delivery Riders)

  • 이상준;박준태
    • 한국안전학회지
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    • 제37권1호
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    • pp.70-77
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    • 2022
  • The total number of Korean restaurants using delivery applications has substantially increased from 7.6% in 2018 to 11.2% in 2019. In 2020, the gross sales in the food delivery service market reached approximately 17 trillion won; this amount is virtually six times that in 2017 (i.e., 2 trillion won). Meanwhile, the annual average death toll of motorcycle riders increased by 3.5%, whereas the number of deaths due to other traffic accidents decreased by 8.2%. Consequently, the foregoing has become a critical social problem. Despite the continuing increase in the number of delivery riders due to the rapid expansion of the delivery industry, no appropriate safety management system has been established. Moreover, the government is experiencing difficulties in assessing the exact situation because of the absence of competent authority. In this study, fundamental data on the characteristics of delivery work and motorcycle accidents were collected through surveys and interviews; then, the influencing factors of traffic accidents were analyzed. Different influencing factors were identified: work experience as a rider; number of deliveries; whether to accept delivery requests in transit; manner of accepting delivery requests; and traffic law violations, such as speeding (for faster delivery) and running a red light. Because the motorcycle delivery industry has a relatively low job-entry barrier (i.e., special qualifications are not required), the riding skills of riders must be improved, and delivery companies must be technically developed to achieve a safe working environment. The results of this study can be utilized as fundamental data for system development or structural improvement of the delivery industry.

지역사회서비스투자사업 효율성에 관한 연구 자료포락분석(Data Envelopment Analysis, DEA) 대구시 8개구·군을 중심으로 (A study on the Efficiency of Community Service Investment Projects Data Envelopment Analysis, DEA-Centered on 8 districts in Daegu)

  • 이원선;홍상욱
    • 산업진흥연구
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    • 제7권2호
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    • pp.1-13
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    • 2022
  • 본 연구는 대구 지역사회서비스투자사업을 제공하는 기관별 현황과 성과를 통해 효율성을 살펴보고 각 기관의 효율적인 운영을 위한 방향을 모색하는데 그 목적이 있다. 지역사회서비스투자사업의 추진 목적에 부합되는 관리 실태를 점검하여 효율적이고 효과적인 사업추진을 도모하기 위하여 수요자에게 필요한 체계적인 서비스 제공 및 품질개선, 환경개선을 위해서는 서비스 제공기관의 효율성 분석을 통해 정확한 상황과 그에 대한 문제점을 파악하고, 지역 특성에 맞는 프로그램을 개발하고 적극적인 서비스 관리가 필요하다. 구체적으로 각 기관의 정보를 바탕으로 효율성을 측정하고 이를 지방자치단체 간 비교 분석함으로써 보다 안정적이고 지속가능한 지역사회서비스의 제공방향을 모색하는 것이다. 이를 위해 DEA(data envelopment analysis, 자료포락분석) 방법을 활용하여 각각의 기관을 효율성을 분석하고 지자체별로 비교하여 효율적 운영을 위한 목표와 정책적 함의를 제시하는데 그 의의가 있다.

네이버 영화 리뷰 데이터를 이용한 의미 분석(semantic analysis) (Semantic analysis via application of deep learning using Naver movie review data)

  • 김소진;송종우
    • 응용통계연구
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    • 제35권1호
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    • pp.19-33
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    • 2022
  • SNS의 등장으로 인터넷 이용자들이 온라인에 남기는 텍스트의 양이 방대해지고 그 중요성이 강조되고있다. 특히 네이버의 영화 탭에서 볼 수 있는 영화 평점이나 리뷰는 실제로 관객들이 영화를 보기 전 해당 영화를 볼 것인지 결정하는 데 주요 요인이 되기도 한다. 본 연구는 실제 네이버 영화 리뷰 데이터를 가지고 평점을 예측하는 분석을 수행했다. 영화 리뷰 데이터를 분석하기 위해 평점의 분포를 통해 데이터 특성을 살펴보았고, 텍스트의 의미를 분석하기 위해 형태소 분석을 통한 한국어 자연어처리를 수행했다. 또한 평점 예측에 활용할 모델 선택을 위해 2-Class와 multi-Class 문제들에 대해 머신러닝과 딥러닝, 회귀와 분류 분석을 비교했으며, 오분류의 원인을 영화 리뷰 데이터 특성과 연관시켜 서술했다.

Prospects For The Development Of Distance Educational Learning Technologies During The Training Of Students Of Higher Education

  • Rohach, Oksana;Pryhalinska, Tetiana;Kvasnytsya, Iryna;Pohorielov, Mykhailo;Rudnichenko, Mykola;Lastochkina, Olena
    • International Journal of Computer Science & Network Security
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    • 제22권9호
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    • pp.353-357
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    • 2022
  • This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.

패션 브랜드 메타버스 플래그십 스토어 사례연구 -제페토(ZEPETO) 내 패션 브랜드를 중심으로- (Case Study on Fashion Brand Flagship Store in Metaverse -Focusing on Fashion Brand in ZEPETO-)

  • 김우빈;허희진;추호정
    • 한국의류학회지
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    • 제46권3호
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    • pp.545-563
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    • 2022
  • Metaverse is a digitally generated world beyond the physical realm; many fashion brands are launching virtual stores in Metaverse. This study explores the cases of flagship stores of fashion brands in Metaverse to understand the peculiarity of Metaverse retailing. This study selected four flagship stores of fashion brands launched on ZEPETO, the largest Metaverse platform in Korea. The characteristics of Metaverse retailing used for case analysis were store (store credibility, servicescape, ease of use), product (content, demos, incentives), social factor (store personnel, store customers), and entertainment (events, games, free gifts). The results illustrate that a transaction system linked to reality could not be established due to technical limitations; it was difficult to obtain specific product information, such as the color, size, and fabric. However, all four fashion brands overwhelmed the traditional retail channels in terms of providing various spatial experiences by operating their virtual stores in global cities related to the heritage and identity of each brand. Furthermore, fashion brands can convey a sense of deviation and fantasy to consumers by delivering unique entertainment activities in Metaverse that they cannot easily provide in real life.

기록전문직의 기록관리 사업예산 확보 전략 연구 (A Study on the Strategy of Securing the Archival Budget through Qualitative Research Method)

  • 서화열;임진희
    • 한국기록관리학회지
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    • 제22권3호
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    • pp.55-81
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    • 2022
  • 이 연구는 공공기관의 기록전문직들이 기록관리 사업예산을 지속적으로 확보할 수 있도록 예산 확보 전략을 탐색하는 데 목적이 있다. 공공기관에 근무하는 기록전문직들의 예산 확보 사례를 연구함으로써 예산 확보에 영향을 주는 환경 요인과 그에 따른 예산 확보 전략은 무엇인지 분석하고, 예산 확보와 관련한 기록전문직의 역할과 제도개선 방향 등의 함의를 제시하였다. 질적 연구 방법을 통한 분석 결과, 예산 확보 영향 요인으로 4개의 상위범주, 10개의 범주를 추출하였다. 상위범주 4개는 기록전문직의 직무환경, 모기관과 조직문화, 사업과 예산 특성, 제도와 사회 환경이다. 기록전문직의 예산 확보 전략으로는 총 3가지 상위범주, 13개 전략 코드를 도출하였다. 기록전문직은 '개인 중심의 역량 동원', '조직과 대내 환경중심의 관계 맺기', '대외 환경 중심의 트리거 찾기' 전략을 구사하고 있다. 이 연구는 기록전문직이 기록관리 사업을 추진하는 현장에서 바라보는 시각을 강조하였으며, 예산 확보를 위한 기록전문직의 역할뿐만 아니라 제도 개선에 대한 방향까지 제시하였다는데 그 의의가 있다.