• Title, Summary, Keyword: Social characteristics

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An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security (소셜커머스의 쇼핑 가치와 재구매의도에 영향을 미치는 개인 및 소셜커머스 특성과 지각된 보안의 조절효과에 대한 연구)

  • Kim, Sanghyun;Park, HyunSun
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.31-53
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    • 2013
  • Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

The Influence of Pre-Service Child Care Teachers' Behavioral Characteristics on Self-Efficacy : Focused on the Mediating Effects of Social Support (예비보육교사의 행동특성이 자기 효능감에 미치는 영향 : 사회적 지지의 매개효과를 중심으로)

  • Seol, Hee-Jeong;Moon, Hyuk-Jun
    • Journal of Families and Better Life
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    • v.31 no.6
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    • pp.113-123
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    • 2013
  • This investigation studied 1)the correlations among pre-service child care teachers' behavioral characteristics, social support and self-efficacy, and 2)the mediating effects of pre-service child care teachers' behavioral characteristics and social support on self-efficacy. The subjects were 240 pre-service child care teachers working at S-center for nursery teacher education or I-center for nursery teacher education in the Incheon area. The findings are as follows. First, the relationships among pre-service child care teachers' behavioral characteristics, social support and self-efficacy were examined by showing correlations. Second, we found that in terms of the mediating role of social support in the relationship between pre-service child care teachers' behavioral characteristics and self-efficacy, type D and type S show self-efficacy; they also have a direct impact on the social support indirectly affected through. Thus, social support can be seen as having a partial mediating effect.

A Study on the Effect of SNS Characteristics of Restaurant Franchise on the Customer Decision and Redelivery Intention

  • Jo, Gye-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.5
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    • pp.139-147
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    • 2019
  • This study is conducted to analyze how Social Media characteristics of restaurant franchise affect customer decision making and redelivery intention and find out how to do Social Media marketing which is getting important. Through this study, we will understand the direction of Social Media management. In this study, we had 220 users to respond questionnaires who looked up about restaurant franchise through Social Media. In the previous research, we classified the Social Media characteristics about the restaurant franchise into the fields of liveliness, agreement, reliability, communication, accuracy, and entertainment. In order to verify the hypothesis, we conducted single regression analysis and multiple regression analysis and verified the relationship between variables. First, we found that Social Media characteristics of restaurant franchise has a positive relationship with favorability. Second, Social Media characteristics of restaurant franchise has a positive relationship with satisfaction. Third, favorability has a positive effect on satisfaction. Fourth, favorability has a positive effect on the intention of re-inquiry and redeliver. Fifth, satisfaction has a positive effect on the revisit and intention to redirect. As a result of the study, we found that restaurant franchise will gain trust of customers if they take into account the characteristics of Social Media of restaurant franchise and conduct customized marketing according to the head office of restaurant franchise and perform continuous feedback and management in order to improve customer's favorability and loyalty.

The Effects of Repurchase Intention by Social Commerce Traits and Consumer's Traits in China (중국에서의 소셜 커머스 특성과 소비자 특성이 재구매의도에 미치는 영향)

  • Wu, Runze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.14 no.5
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    • pp.97-106
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    • 2016
  • Purpose - Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products. At present, China market has some problems due to its rapid growing. However, empirical research or academic approach to social commerce has not been made enough. So, it is important for Chinese social market to develop and enlarge the customers with stability under the reliability and satisfaction. Also it is important for them to have repurchase intention. Nowadays, it is necessary to find the factors on customer satisfaction and trust, whereas consumers' dissatisfaction and unreliability are increasing on social commerce recently. In addition, researches on social commerce have been actively pursued by a variety of domestic and foreign scholars. However, researches on social commerce and Chinese market are short of, and they have some limitations because of the rapid growth of the market even though it is the early stage. The current situation requires researches on consumers' repurchase intention for continuing growth in the future according to the growth of Chinese social commerce. Research design, data, and methodology - The literature and the empirical studies are combined in order to achieve the purpose of the study. Deriving social commerce features and consumer properties as factors affecting the repurchase intention through the literature, and these factors have modeled a series of assumptions about the impact on satisfaction and trust, and have established hypotheses to verify them. The survey which is conducted to test the hypothesis and questionnaires are derived based on the variables discussed in the previous study. Appropriate measures were developed and tested on 227 respondents in China with a cross-sectional questionnaire survey. The path relationships of the research model were analyzed by SPSS 23.0 and Amos 23.0. Results - Research results about social commerce characteristics and factors affecting the repurchase intention are presented to Chinese market companies that adopt business models and consumer characteristics. In addition, this study focuses on the characteristics of social commerce, from two-dimensional characteristics of the consumer satisfaction, trust and the impact on the repurchase. Therefore, social commerce features and consumer properties based on the results of this study may lead the strategic implications that may increase the repurchase intention. Conclusions - The classification reviewing the previous findings related to social commerce and social commerce features affects social commerce repurchase (price discount, interactivity) and consumer characteristics (impulsivity, innovation, collectivism). It affects repurchase on factors and analyzes empirically. The empirical results identify major characteristics (social commerce characteristics, attributes) that affect the repurchase intention, and give the practical implications as well as the business strategies that are able to enhance social commerce repurchase consumers. Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products.

Effect of disabled facility worker's social support on their job satisfaction

  • Lee, Joo-Yeon;Cho, Sung-je
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.5
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    • pp.556-564
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    • 2018
  • The purpose of this study is to investigate the difference in social support and job satisfaction of disabled facility workers according to their general characteristics and job characteristics, and to understand the effect of social support on job satisfaction. A questionnaire was conducted against 143 disabled facility workers in D metropolitan city, from 5 January to 29 February 2016. The results of the study are as follows: first, no significant difference was found in the social support of disabled facility workers according to their general characteristics, and only the factor of job area showed significant difference in social support according to job characteristics. Secondly, there was no significant difference in job satisfaction of disabled facility workers according to their general characteristics or job characteristics. Thirdly, support of the superior, as a sub-factor of social support recognised by the disabled facility worker, was found to have a significant positive effect on job satisfaction. This study seeks to become foundational data for the development of plans to improve the job satisfaction of disabled facility workers.

The Mediating Effect of Social Support and Interests on the Relationship Between Characteristics of Agricultural Education Program, Social Support, Interest and Word of Mouth Intention (농업교육프로그램 특성과 구전의도와의 관계에서 사회적 지지, 관심도의 매개효과)

  • Kim, Hee Dong
    • Korean Journal of Organic Agriculture
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    • v.24 no.4
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    • pp.645-663
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    • 2016
  • The purpose of this study was to look at the mediating effect of social support and interests on the relationship between characteristics of agricultural education program and word of mouth intentions. As a results of analysis of structural model, first, social support had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. Second, interests had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. The results highlight the importance of promoting social support and individuals' interests on the agricultural education program to increase the word of intention for agricultural education program. This eventually leads the revitalization and development of agricultural education.

A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model (소셜TV 비이용자의 혁신저항과 이용의도에 관한 연구: 혁신확산 이론과 혁신저항모델을 중심으로)

  • Lee, Byung-Hye
    • Journal of Internet Computing and Services
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    • v.18 no.6
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    • pp.101-112
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    • 2017
  • The purpose of this study was to examine the factors affecting innovation resistance and intention of use of social TV non-users focused on innovation diffusion theory and innovation resistance model. The results were as follows: First, compatibility among perceived innovation characteristics by social TV non-users influenced negatively on innovation resistance, and complexity among perceived innovation characteristics by social TV non-users influenced positively on innovation resistance. Second, perceived risk by social TV non-users influenced positively on innovation resistance. Third, compatibility among perceived innovation characteristics by social TV non-users influenced positively on social TV intention to use. And complexity among perceived innovation characteristics by social TV non-users influenced negatively on social TV intention to use. Fourth, perceived risk by social TV non-users influenced not significantly on social TV intention to use. Fifth, innovation resistance by social TV non-users influenced negatively on social TV intention to use.

A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics of Mobile Social Commerce

  • Choi, Beet-Na;Yang, Hoe-Chang
    • Asian Journal of Business Environment
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    • v.8 no.1
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    • pp.31-38
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    • 2018
  • Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions - The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.

Social Support and Health Status based on Characteristics of Leisure Activity of Middle-Aged Women (중년 여성의 여가활동특성에 따른 사회적 지지와 건강상태)

  • Chung, Myung-Sill;Song, Ji-Ho
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.18 no.1
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    • pp.97-106
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    • 2011
  • Purpose: The purpose of this study was to identify social support and health status based on characteristics of leisure activity in middle-aged women. Methods: Participants were 148 middle-aged women living in the capital area. Data were collected through self-report questionnaires which were constructed to include leisure activity characteristics, social support and Brodman's CMI. Data were analyzed using t-test, and ANOVA, with SPSS/WIN 14.0. Results: Social support was different depending on leisure type, leisure partner, length of participation in present activity, regularity, and motivation to start activity. Health status was different depending on the length of participation in present activity, and regularity. Conclusion: Because social support and health status depend on characteristics of leisure activity, further study in nursing one how to resolve the physical, psychological, social and health problems that middle-aged women might experience through various leisure activities.

The relationship between job characteristics and job stress, and the moderating effect of social support on the relationship (직무특성과 직무스트레스의 관계 및 사회적 지원의 조절효과)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.25-31
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    • 2008
  • The purpose of this paper is to review the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. However, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.