• Title/Summary/Keyword: Social characteristics

Search Result 7,069, Processing Time 0.03 seconds

An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce

  • Kim, Jong-Jin;Ku, Hyeon-Ju;Youn, Myoung-Kil
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.3 no.4
    • /
    • pp.5-8
    • /
    • 2015
  • In addition to the increased used for smart phones daily, various characteristics and problems for social commerce have been drawn attention recently, and also, have been analyzed by various impact factors which were given to the purchasing behaviors of consumers through social commerce. The study investigated consumers' use of social commerce based on SNS by using articles of Fair Trade Commission, Korea Consumer Agency and so on. As a result, cost reduction characteristics of social commerce, the impulse buy, and to understand in Review effect, latest mobile shopping growth of increases explosively, market by market conditions to move from offline to online, the social commerce it was found to have a significant impact on the time of the purchase of the consumer. In addition, the study has discussed the results of the significance and limitation. With those things, they can be a suggestion for future research. More than half of the consumers were satisfied with social commerce. The consumers made use of social commerce 1 or 2 times a month and when they were watching banner advertising. In detail, food and beverage tickets such as restaurants, café and bars occupied 35%, and they showed the highest. 'We-make-price', 'Ticket Monster' and 'Coupang' were used to investigate as representative social commerce companies.

The Relationship of Taxonomy of Social Capital and Firm's Performance in the Game Industry (게임산업의 사회적 자본유형과 경영성과의 관계)

  • Seo, Tae-Geon;Chung, Dong-Seop
    • Journal of Korea Multimedia Society
    • /
    • v.17 no.10
    • /
    • pp.1253-1262
    • /
    • 2014
  • Social capital is a sociological concept, which refers to connections within and between social networks. Social capital explains the importance of using social connections and social relations in achieving goals. Social capital such connections and relations, is critical along with environmental dynamism and organizational characteristics in achieving goals for firm's performance. This paper draw the taxonomy of social capital and then analyzed the relationship of firm's performance, environmental dynamism and organizational characteristics such as innovative culture. The empirical results using 134 game corporations in Korea showed that the configuration between taxonomy of social capital was significantly related to organizational structure and innovative culture. And second, the taxonomy of social capital is significantly related to firm's performance.

A Study on the Fashion Design Development Reflecting Regional Characteristic of Seongsu-dong (성수동의 지역적 특성을 반영한 패션디자인 개발)

  • Lee, Suhdo;Yum, Misun
    • Fashion & Textile Research Journal
    • /
    • v.19 no.4
    • /
    • pp.373-384
    • /
    • 2017
  • This research has its significance on contributing to the establishment of sustainable fashion industry ecosystem of Seongsu area based on the creativity which is the driving force of economic growth in the 21st century. This study reviewed the major activities and processes of Seongsu-dong's regional specialized industries project and the social economic organizations's creation of fashion clusters by using specialized books, previous research, press releases such as newspapers, magazines, and the specialized internet site(www.seoul.go.kr). Also street casual-style clothes were designed based on work-wear that themed Seongsu-dong's industrial scene and social problems. The results of this study are as follows. Seongsu-dong represents the political and economic characteristics of a typical semi-industrial area in which the automobile repair, printing, textile, leather, and handmade industries are concentrated in accordance with the government's business and policy, and shows the technical characteristics through the internal complete industrial ecosystem integration of the handmade industries. In addition, social and cultural characteristics such as various local activities based on creativity are shown by social enterprises, and cultural artists. Based on the results of analyzing the regional characteristics of Seongsu-dong according to political, economic, technological, socio-cultural characteristics, eight fashion designs were made as motifs reflecting the regional characteristics of Seongsu-dong.

Economic Geographical Research Agenda for Social Economy (사회적 경제에 관한 경제지리학의 연구 주제)

  • Choo, Sungjae;Roh, Kyeongran
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.21 no.2
    • /
    • pp.173-191
    • /
    • 2018
  • Taking note of growing tendency of academic interests and policy applications with regard to social economy, this study aims to suggest economic geographical agenda for social economy. It is presumed that the orientation of social economy toward pursuing social value will exhibit unique spatial characteristics. Elements containing spatial implications have been identified through a review of hierarchial concepts including social innovation, social economy organization and social enterprise. Three approached are suggested as tools of understanding the spatial context of social economy: spatial characteristics inspiring social entrepreneurship, place-based context of decision-making by social economy organizations, and spaces formulated by interactions between the demand for solving social problems and the supply of economic resources. The investigation of social innovation clusters is required to focus on the differentiated characteristics from normal industrial clusters. It is also suggested that the concept of embeddedness be applied in the search of the essence and elements of social economy's ties with local community.

Effect of Social Platform Influencer Characteristics on Attachment and Brand Loyalty (소셜 플랫폼 인플루언서 특성이 애착과 브랜드 충성도에 미치는 영향)

  • Eunhye Kim
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.3
    • /
    • pp.557-567
    • /
    • 2023
  • The rapidly evolving social platform marketing landscape has led businesses to increasingly rely on social platform influencers for brand and service promotion. Despite growing interest in these influencers, there remains a dearth of empirical research examining the impact of their characteristics on consumer attachment and brand loyalty. This study, therefore, investigates the relationships between social platform influencer characteristics, consumer attachment, and brand loyalty. An online survey targeting Chinese consumers was conducted, and a total of 360 responses were analyzed using SPSS and AMOS software. The findings reveal that among the various social platform influencer characteristics, reliability, professionalism, and intimacy significantly influence consumer attachment. Furthermore, it was confirmed that higher attachment to a social platform influencer leads to increased brand loyalty.

A Study on the Social Disaffiliation of the Homeless (노숙자의 사회적 연계단절에 관한 연구)

  • Nam, Ki-Cheol
    • Korean Journal of Social Welfare
    • /
    • v.42
    • /
    • pp.199-224
    • /
    • 2000
  • Homelessness became a major social problem in Korea. And the homeless presents many kinds of problems in social functioning. In studies on the homeless, Physical and mental health, alcohol and subtance abuse, the vulnerability of the social support have been frequently described as major characteristics of the homeless. Of the homeless' psychosocial characteristics, this article focused on the lack of the social support, which plays a important role on the exit from homelessness. The lack of social support has been mentioned as cause for homelessness. But a few researchers stressed the perspective that the homelessness causes the lack of social support. This article analyzed empirically the lack of social support among the homeless in terms of "social disaffiliation". This article hypothesized: (a) as longer homeless duration, the extent of the perceived social support would be decreased, (b) as longer homeless duration, the magnitude of the social network would be decreased, (c) as longer homeless duration, the ratio of the homeless in social network would be increased. Survey data collected from 355 homeless persons (sheltered homeless) at 82 shelters in Seoul. The result of analysis supports 'social disaffiliation hypotheses'. The result of this study suggests that the social work intervention to strengthen social support and social network be critically important in homeless shelter.

  • PDF

An Empirical Study on the Influence of Social Network Services(SNS) and Individual Characteristics on Intention to Continuous Use of SNS (소셜 네트워크 서비스의 지속적 사용의도에 영향을 미치는 서비스 및 개인 특성에 대한 실증연구)

  • Kim, Sanghyun;Park, Hyun-Sun
    • Journal of Information Technology Services
    • /
    • v.11 no.3
    • /
    • pp.17-38
    • /
    • 2012
  • Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics of Mobile Social Commerce

  • Choi, Beet-Na;Yang, Hoe-Chang
    • Asian Journal of Business Environment
    • /
    • v.8 no.1
    • /
    • pp.31-38
    • /
    • 2018
  • Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions - The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.

Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce (동기위생이론과 Kano 모델을 적용한 소셜커머스의 만족과 불만족 차원 연구)

  • Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.38 no.3
    • /
    • pp.355-371
    • /
    • 2014
  • The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

Children's Gender-Role Flexibility in Social Situations (사회적 상황의 제시 유무에 따른 아동의 성역할 개념의 유연성)

  • Kim, Jung Min
    • Korean Journal of Child Studies
    • /
    • v.27 no.3
    • /
    • pp.189-205
    • /
    • 2006
  • Gender role flexibility in social and non-social situations across 4 areas of gender-role concepts(appearance, activities, occupations, and personality traits) were studied in 74 1st, 3rd, and 5th grade children. They were interviewed with 16 pictures depicting cross-gender characteristics. Children showed higher flexibility in social than in non-social situations. In social situations, children justified cross-gender characteristics in all 4 areas of gender-role concept. In non-social situations, children showed (a) highest flexibility in occupations and lowest in appearance, (b) lower flexibility toward male than female target children, (c) peak flexibility at age 8, then remaining the same except for appearance, and (d) higher flexibility in girls than in boys. In social and non-social situations children gave variable justifications for flexibility.

  • PDF