• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.9
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• pp.1199-1205
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• 2021

In the era of big data, not only structured data well organized in databases, but also the Internet, social network services, it is very important to effectively analyze unstructured big data such as web documents, e-mails, and social data generated in real time in mobile environment. Big data analysis is the process of creating new value by discovering meaningful new correlations, patterns, and trends in big data stored in data storage. We intend to summarize and visualize the analysis results through frequency analysis of unstructured article data using R language, a big data analysis tool. The data used in this study was analyzed for total 104 papers in the Mon-May 2021 among the journals of the Korea Institute of Information and Communication Engineering. In the final analysis results, the most frequently mentioned keyword was "Data", which ranked first 1,538 times. Therefore, based on the results of the analysis, the limitations of the study and theoretical implications are suggested.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.39-46
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• 2021

When conducting social big data analysis for franchise stores, reviews of multiple branches of a franchise can be collected together, from which analysis results can be distorted significantly. To improve its accuracy, it should be possible to filter reviews of other branches properly which are not subject to the analysis. This paper presents a method for social big data analysis which reflects characteristics of franchise stores. The proposed method consists of search key configuration and review filtering. For the former, the open data provided by Small Business Promotion Agency is used to extract region names for collecting reviews more accurately. For the latter, open search APIs provided by Naver or Kakao are used to obtain franchise branch information for filtering reviews of other branches that are not subject to analysis. To verify performance of the proposed method, experiments were conducted based on real social reviews collected from online, where the results showed that the accuracy of the proposed review filtering was 93.6% on the average.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.449-455
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• 2023

The purpose of this study is to explore adolescent depression, increase understanding of social problems, and develop prevention and intervention strategies. As a research method, social big data was used to collect information related to 'youth depression', and related factors were identified through data mining and analysis of related rules. We used 'Sometrend Biz Tool' to collect and clean data from the web and then analyzed data in various languages. The study found that online articles about depression decreased during the school holidays (January to March), then increased from March to the end of June, and then decreased again from July. Therefore, it is important to establish a government-wide depression management monitoring system that can detect risk signs of adolescent depression in real time. In addition, regular stress relief and mental health education are needed during the semester, and measures must be prepared to deal with at-risk youth who share their depressed feelings in cyberspace. Results from these studies can be expected to provide important information in investigating and preventing youth depression and to contribute to policy development and intervention.

• Journal of Sport and Applied Science
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• v.8 no.1
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• pp.11-17
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• 2024

Purpose: The purpose of the study was to understand a trend of esports in terms of gamers' and fans' perceptions toward esports using social big data. Research design, data, and methodology: In this study, researchers first selected keywords related to esports. Then a total of 10,138 buzz data created at twitter, Facebook, news media, blogs, café and community between November 10, 2022 and November 19, 2023 were collected and analyzed with 'Textom', a big data solution. Results: The results of this study were as follows. Firstly, the news data's main articles were about competitions hosted by local governments and policies to revitalize the gaming industry. Secondly, As a result of esports analysis using Textom, there was a lot of interest in the adoption of the Hangzhou Asian Games as an official event and various esports competitions. As a result of the sentiment analysis, the positive content was related to the development potential of the esports industry, and the negative content was a discussion about the fundamental problem of whether esports is truly a sport. Thirdly, As a result of analyzing social big data on esports and the Olympics, there was hope that it would be adopted as an official event in the Olympics due to its adoption as an official event in the Hangzhou Asian Games. Conclusions: There was a positive opinion that the adoption of esports as an official Olympic event had positive content that could improve the quality of the game, and a negative opinion that games with actions that violate the Olympic spirit, such as murder and assault, should not be adopted as an official Olympic event. Further implications were discussed.

• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.38-57
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• 2024

This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

• Journal of information and communication convergence engineering
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• v.17 no.4
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• pp.239-245
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• 2019

Recently, effort to obtain various information from the vast amount of social network services (SNS) big data generated in daily life has expanded. SNS big data comprise sentences classified as unstructured data, which complicates data processing. As the amount of processing increases, a rapid processing technique is required to extract valuable information from SNS big data. We herein propose a system that can extract human sentiment information from vast amounts of SNS unstructured big data using the naïve Bayes algorithm and natural language processing (NLP). Furthermore, we analyze the effectiveness of the proposed method through various experiments. Based on sentiment accuracy analysis, experimental results showed that the machine learning method using the naïve Bayes algorithm afforded a 63.5% accuracy, which was lower than that yielded by the NLP method. However, based on data processing speed analysis, the machine learning method by the naïve Bayes algorithm demonstrated a processing performance that was approximately 5.4 times higher than that by the NLP method.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.2
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• pp.166-171
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• 2020

Big data processing technology that can store and analyze data and obtain new knowledge has been adjusted for importance in many fields of the society. Big data is emerging as an important problem in the field of information and communication technology, but the mind of continuous technology is rising. the R, a tool that can analyze big data, is a language and environment that enables information analysis of statistical bases. In this paper, we use this to analyze the Bible data. We analyze the four Gospels of the New Testament in the Bible. We collect the Bible data and perform filtering for analysis. The R is used to investigate the frequency of what text is distributed and analyze the Bible through social network analysis, in which words from a sentence are paired and analyzed between words for accurate data analysis.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.98-108
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• 2022

In this study, social network analysis was performed to compare and analyze changes in domestic tourism trends before and after the outbreak of COVID-19 in a situation where the damage to the tourism industry due to COVID-19 is increasing. Using Textom, a big data analysis service, data were collected using the keywords "travel destination" and "travel trend" based on the collection period of 2019 and 2020, when the epidemic spread to the world and became chaotic. After extracting a total of 80 key words through text mining, centrality was analyzed using NetDraw of Ucinet6, and clustered into 4 groups through CONCOR analysis. Through this, we compared and analyzed changes in domestic tourism trends before and after the outbreak of COVID-19, and it is judged to provide basic data for tourism marketing strategies and tourism product development in the post-COVID-19.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.65-72
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• 2020

Big data analysis is widely used in applications such as finance and communication, whose market size is growing rapidly every year. Nevertheless, it is rarely used by SMEs (small and medium-sized enterprises) since the existing services are not fully customized for them while being offered at high price. To resolve this, we develop and propose a new platform to provide big data analysis services specialized for SMEs in this paper. First, we compare existing work discussing social big data analysis, and extract service features necessary to help their marketing effectively. Then, we present a prototype system implementing the extracted features, and discuss technical issues needed to develop a complete system which are obtained from the prototype implementation.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.378-384
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• 2023

In this study, we explore social awareness, interest, and acceptance of generative AI, including chatGPT, which has revolutionized web search, 30 years after web search was released. For this purpose, we performed a machine learning-based topic modeling analysis based on Korean news big data collected from November 30, 2022, when chatGPT was released, to August 31, 2023. As a result of our research, we have identified seven topics related to chatGPT and generative AI; (1)growth of the high-performance hardware market, (2)service contents using generative AI, (3)technology development competition, (4)human resource development, (5)instructions for use, (6)revitalizing the domestic ecosystem, (7)expectations and concerns. We also explored monthly frequency changes in topics to explore social interest related to chatGPT and Generative AI. Based on our exploration results, we discussed the high social interest and issues regarding generative AI. We expect that the results of this study can be used as a precursor to research that analyzes and predicts the diffusion of innovation in generative AI.