• Asia Marketing Journal
• /
• v.25 no.3
• /
• pp.160-172
• /
• 2023

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for leveraging this behavior.

• International journal of advanced smart convergence
• /
• v.12 no.4
• /
• pp.224-236
• /
• 2023

This study aims to investigate the effects of telepresence on young moviegoers' flow experiences and social interactions, and the impact on consumer delight, trust, and experience sharing behavior on cinema mobile social network site pages. Given the scarcity of telepresence research, indirect telepresence on experience sharing via two experiences and social interactions is also included. The study used pages from Korean cinema mobile social network sites, and 175 Chinese moviegoers residing in Korea participated. We found that telepresence positively impacts the activity in both human-human and human-computer interactions. We further contend that telepresence positively affects perceived enjoyment and attentional focus. However, perceived enjoyment does not significantly affect consumer delight. We found that consumer delight positively influences consumer trust and movie experience sharing. Moreover, we illustrated that telepresence significantly and indirectly influences consumer movie experience-sharing behavior through attention focus and consumer delight. Our results provide crucial insights for future study and practical managerial.

• Asia pacific journal of information systems
• /
• v.28 no.3
• /
• pp.183-203
• /
• 2018

In the era of Web 2.0, social media advertising can simultaneously stimulate consumers' brand purchase intention and brand information sharing intention. Product sales and brand information diffusion are equally important for a company that conducts advertising. This study investigates how features of brand content influence social media advertising effectiveness by integrating the stimulus-organism-response model and classic advertising effectiveness models. An analysis of 267 survey questionnaires shows that brand content-related cues, including perceived uniqueness, perceived vividness, and perceived interactivity have significant effects on consumers' affective and cognitive involvement, which then affect their attitude toward brand content. As a result, the consumers' attitude toward the brand and their brand purchase intention, as well as their brand content sharing intention, are positively affected by attitude toward brand content. This study contributes to a better understanding of how social advertising works, which suggests that managers should effectively use social media to conduct advertising.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.6
• /
• pp.3889-3901
• /
• 2015

This study was examined the effects of social capital influenced on health related quality of life of old-old-elderly of more than 70-year-old. The subjects were 258 people of old-old-elderly of more than 70-year-old who dwell in M city. The first, October 15 to November 15, 2013, the second, December 1 to 30, 2014 were surveyed. The data were analyzed with SPSS Statistics 18.0 and the structural equation modeling of AMOS 21.0. The Sobel test was conducted to analyze the statistical significance of the mediated effects. The factors of health-related quality of life were influenced significantly by gender, education level, whether or not exercise, amount of sleeping time, family can be a help request, relatives can be a help request, general trust. In the results of the test of the research model, social capital was found to directly affect health behavior, and health behavior was found to directly affect health related quality of life. Therefore, social capital was found to indirectly affect health related quality of life. Social capital of old-old elderly of more than 70-year-old can be recognized as one of the factors influencing their health related quality of life. The results suggest that policy should be established to increasing the level of social capital and improved the health related quality of life.

• Journal of Information Technology Services
• /
• v.12 no.3
• /
• pp.23-37
• /
• 2013

Social commerce is a subset of e-commerce that involves using social media, and user contributions to assist in the online buying and selling of products and services. Given the rapid growth of social commerce sites such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing decision-making processes in the social commerce environment. This study developed a theoretical model to examine the role of social commerce site's stickiness in customers' repurchasing decision processes. This study identifies price attribute, variety of selection, shopping enjoyment, and anger as the key factors of social commerce site's stickiness. Data collected from 164 users who had more purchasing experiences with social commerce for more than 7 months were empirically tested against the research model. The analysis results indicate that social commerce site's stickiness plays an important role in enhancing customer's purchasing behavior. Moreover, price attribute and shopping enjoyment significantly influence social commerce site's stickiness, whereas anger does not significantly affect consumer purchasing decision-making processes. However, contrary to our expectation, variety of selection negatively influences social commerce site's stickiness. The theoretical and practical implications of the findings are described.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.9
• /
• pp.7-14
• /
• 2018

Purpose - Social welfare is a social insurance system that provides funds and services for all citizens to maximize their life quality. Its ultimate goal is to alleviate social contradictions. Therefore, this paper explores the determinants of social welfare in terms of macroeconomics. Research design, data, and methodology - Based on the vector error correction model, the annual time series from 1990 to 2017 will be used to conduct an empirical analysis. The real GDP, the real income, the inflation and the degree of openness will be treated as independent variables. The input of social welfare will be treated as a dependent variable. These variables will be used to perform the cointegration test and the vector error correction model to explore how the macroeconomic variables affect social welfare both in long run and short run. Result - Via the empirical analysis, it can be summarized that the real GDP, the real income and the degree of openness are the driving determinants to enlarge the social welfare. Conversely, the inflation is the obstructive determinant to reduce the social welfare. Conclusion - The positive and negative determinants of social welfare exist simultaneously, China's government should take macroeconomic regulation and control to balance them to enlarge social welfare.

• Journal of Navigation and Port Research
• /
• v.35 no.10
• /
• pp.829-836
• /
• 2011

This study aims to empirically identify how the antecedents of seafarers' social identity(i.e., socialization, social support, perceived organizational support, status in organization) affect turnover intention via social identity. In order to achieve this objective, this study conducted covariance structure analysis on the questionnaire data collected from 362 seafarers. The main results are as follows: First of all, as social identity of seafarers increases, their turnover intention decreases. Secondly, as socialization, social support, and perceived organizational support increases, seafarers' social identity also increases. Finally, while socialization and social support decrease turnover intention only through social identity, perceived organizational support decreases turnover intention both directly and indirectly via social identity.

• Journal of Information Technology Services
• /
• v.14 no.3
• /
• pp.217-236
• /
• 2015

How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by socially interacting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.

• Korean Journal of Social Welfare Studies
• /
• v.42 no.2
• /
• pp.381-417
• /
• 2011

The primary goal of this study is to examine the factors that affect how satisfied sexual minorities are with their lives. This study focuses on how sexual minorities perceive social stigma, the social influences involved in its perception, and the effects this perception has. Using stress-coping theory, this study looks at how social stigma, as a perceived stress, affects social support and self-esteem, how the stigma influences the degree to which individuals "come out" in an effort to cope, and the resultant effects of this coping mechanism on life satisfaction. The data used if from a sample of 478 individuals who self identify as gay, lesbian or bisexual. It was collected through an online survey. Using SEM, the quality was evaluated by analyzing the measurement model, and the relationship of the variables included in the theoretical model was verified by analyzing the structural model. The results of this study show that social stigma directly affects the life satisfaction of Korean sexual minorities. It significantly influences the social support they receive(from family and sexual minority peers), and their self-esteem. The degree to which the individual "comes out" is shown to affect life satisfaction as well. In contrast, the mediating effect of heterosexual support is shown to be insignificant. Based on the analyses, practical strategies regarding social stigma, social support, self-esteem, and "coming out" are suggested for sexual minorities. The social stigma should be reduced and society-scaled campaigns promoted in order to improve their level of life satisfaction. In addition, institutional protection should be developed and specialized educational courses on human rights provided which will empower these minorities with self-help mechanisms. Furthermore, issues such as establishing support system and providing a social welfare system for the sexual minority community are discussed.

• Journal of Families and Better Life
• /
• v.30 no.2
• /
• pp.75-86
• /
• 2012

The purpose of this study was to investigate the structural relationships school-aged children and related variables. For this study, the respondents were 704 children in elementary schools in the areas of Gyeongsan-Si and Daegu-Si. The questionnaires and psychological tests used in this study surveyed the following concepts: suicide ideation, social support, self-esteem and the scale of depression. The collected data were analyzed with AMOS 19.0, a statistical program for structural equation modeling, to estimate the hypothesized structural equation model. The results were as follows: First, self-esteem, - and depression as perceived by children were found to affect their suicide ideation directly. Second, parental support and teacher support as perceived by children were found to affect children's depression directly. Third, parental support, teacher support, and the support of friend's as perceived by children were found to affect-children's self-esteem directly. Last, parental support and, teacher's support did not show direct effect on children's suicide ideation, though these factors had an indirect effect on suicide ideation through the children's self-esteem and depression. Finally, teacher's support did not direct effectly children's suicide ideation, whereas it had an having indirect effect on suicide ideation through the children's self-esteem.