• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.1
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• pp.61-71
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• 2014

Recently social shopping, combining e-Commerce with Social Network Service, become a brand-new eBusiness model. In this paper, we aim to identify the structural relationship of the factors affecting the intention of using social shopping. Reviewing the previous works of social shopping, internet shopping and TAM (Technology Acceptance Model), we extract factors affecting the intention of using social shopping and build a structural research model among these factors. To analyze the structural relationship among theses factors, we perform an empirical study - gathering data from a survey and analyzing gathered data using EFA (Exploratory Factor Analysis) and SEM (Structural Equation Model) to identify the structural relationship. We also analyze moderating effect of past experience of social shopping and gender. As a result, We also can find that two factors - Perceived usefulness and Expected enjoyment - are the key factors influencing acceptance of social shopping and that more segmented strategies are required to attract customers since factors affecting Intention to use are somewhat different according to past experience and gender of respondents.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.155-163
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• 2019

This study was to analyze whether volunteer motivation represents a mediated effect in the relationship between social support and multicultural acceptance by university students as a late adolescent. Among the students attending a university located in North Chungcheong Province, 256 participants have experienced volunteer work. Data analysis conducted multiple regression analysis using SPSS and analysis showed that social support of university students affected multicultural acceptance and that volunteer motivation in their relationship between social support and multicultural acceptance was fully mediated. Based on these results, it has revealed a path that the social support of university students affects multicultural acceptance through volunteer motivation. Therefore, in order to gain social support, university students should improve their ability to maintain a positive view of interpersonal relations and to cope with conflicts efficiently. They will also have to strengthen self-directing capacity in order to increase the level of motivation for volunteer participation.

• Journal of Korean Academy of Nursing
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• v.52 no.3
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• pp.324-340
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• 2022

Purpose: This study determined acculturative stress' effect on the life satisfaction of multicultural adolescents based on Roy's Adaptation Model and some earlier studies. Further, it examined the sequential multiple mediating effects of bicultural acceptance attitude, self-esteem, and social withdrawal on life satisfaction. Methods: Participants included 1,163 multicultural adolescents who participated in the sixth Multicultural Adolescents Panel Study. A hypothesis test was conducted using Hayes' Process Macro Model 81. Results: Life satisfaction increased with a decline in acculturative stress. Each of bicultural acceptance attitude, self-esteem, and social withdrawal had a single mediating effect on the relationship between acculturative stress and life satisfaction in multicultural adolescents. The sequential multiple mediating effects of bicultural acceptance attitude and self-esteem were confirmed significant after their impact on the relationship between acculturative stress and life satisfaction was analyzed. Bicultural acceptance attitude and social withdrawal were found to have a significant sequential multiple mediating effect on the relationship, as well. Conclusion: This study's results demonstrate that acculturative stress reduction is critical to improving multicultural adolescents' life satisfaction. Bicultural acceptance attitude, self-esteem, and social withdrawal have a single mediating or sequential multiple mediating effect on the relationship between multicultural adolescents' acculturative stress and life satisfaction. The findings, which highlight mediating effects, indicate that by increasing bicultural acceptance attitude and self-esteem, and reducing social withdrawal, multicultural adolescents' life satisfaction can be improved.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.803-812
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• 2022

This study tried to examine the effect of multicultural adolescents' bicultural acceptance attitude on their life satisfaction and the serial multiple mediating effect of social competence and self-esteem in the relationship between them. To this purpose, we analyzed adolescents data from the first year(2019) of the 'Multicultural Adolescent Panel Study'(2nd group). As a result of the study, first, bicultural acceptance attitude had a significant positive effect on life satisfaction. Second, social competence mediated the effect of bicultural acceptance attitude on life satisfaction. Third, self-esteem mediated the effect of bicultural acceptance attitude on life satisfaction. Fourth, social competence and self-esteem were successively multi-mediated bicultural acceptance attitude on life satisfaction. Based on the results of this study, the implications of the results of this study were discussed along with measures to support the healthy growth and development of multicultural adolescents.

• Journal of the Korean Home Economics Association
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• v.30 no.3
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• pp.33-43
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• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• Research in Community and Public Health Nursing
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• v.28 no.3
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• pp.313-323
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• 2017

Purpose: The purpose of this study is to investigate factors affecting social problem-solving ability of alcohol-dependent patients with a focus on gender differences. Methods: Participants were 250 alcohol-dependent people(men 140, women 110) who were living in B, G and Y cities. Data were collected from January 10 to March 31, 2017 using self-report questionnaires. Abstinence self-efficacy, alcohol insight, unconditional self-acceptance, and social problem-solving ability were investigated. For data analysis, t-test, one-way ANOVA, Pearson correlation coefficients and multiple regression were employed. Results: Factors influencing social problem-solving ability for men were unconditional self-acceptance and age. The explanatory power was 28%. Factors influencing social problem-solving ability for women were unconditional self-acceptance, stress, religiousness, age, occupation and abstinence self-efficacy and the explanatory power was 72%. Unconditional self-acceptance and age were significant variables of social problem-solving ability in both men and women. Stress, occupation, religiousness and abstinence self-efficacy were significantly associated with social problem-solving ability in women but not in men. Conclusion: The results suggest that it is necessary to consider gender characteristics in order to develop effective management programs for social problem-solving ability in alcohol-dependent people.

• Journal of Families and Better Life
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• v.21 no.2
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• pp.39-48
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• 2003

The purpose of this study was to examine the impacts of educational theater on 5-years-old children, and more specifically, to find out whether the effects of the theater on children's peer acceptance and self-esteem are different by peer social statuses, that are, popular, average, and neglected/rejected Fifty seven children participated in this study and were evaluated with the Sociometric Test (Coie & Dodge, 1983). The experimental subgroup (N=28) participated in the programmed educational theater for 9 sessions. The dependent variables were measured by the peer acceptance items of Sociometric Test as well as the Self-Perception Profile based on SPPC (Halter, 1985), and the same tests were administered twice, before and after the experiment. Covariance analyses showed significant differences between experimental and control groups, for the children in the neglected/rejected category, in peer acceptance and social acceptance dimension of self-esteem. Global self-worth among children of popular and average categories, and total self-esteem among children of average category were also improved by the theater program. These results imply that educational theater programs can be used effectively to promote young children's social adjustment.

• KDI Journal of Economic Policy
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• v.45 no.2
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• pp.1-20
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• 2023

Carbon pricing is in the spotlight as an economically efficient policy to limit global warming and reduce greenhouse gas emissions. We examine how policymakers can improve social acceptance of a carbon tax, which is the main obstacle in implementing the policy. We conduct a survey experiment to analyze this topic and adopt two different interventions focusing on the use of revenue from a carbon tax and types of information to be provided. Regarding revenue use, we consider 1) tax reductions, 2) lump-sum transfers, and 3) green project investments. For information types, we focus on 1) the economic value of a carbon tax, and 2) the environmental value of a carbon tax. We find that lump-sum transfers have negative impacts on social acceptance of a carbon tax. For those who perceive climate change as a serious issue, moreover, both lump-sum transfers and tax reductions have negative impacts on acceptability. Regardless of the type of information provided, on the other hand, the social acceptance of a carbon tax is increased after the provision of information. Furthermore, the impact of information provision on the social acceptance interacts with the revenue use impacts. When the revenue use and the type of information are consistent with the aim of the policy, the effects of these strategies can be amplified.

• Korean Journal of Human Ecology
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• v.2 no.2
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• pp.17-28
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• 1999

The purpose of this study was to investigate the effects of children's individual characteristic on peer acceptance. The subjects were 234 6th grade elementary school children in Kwangju, Korea. The Questionnaires were used to collect the data on peer acceptance and social behavioral trait, physical attractiveness, demographic variables and the school achievement grade assessed by their teachers. The results were as follows : 1. Peer acceptance score, school achievement grade, prosocial behavior score, appearance score and physical attractiveness tend to be above the median scores. Aggression behavior score and withdrawal score tend to below the median scores. 2. The effect of individual characteristic variables on the peer acceptance found all significantly. 3. The influence of prosocial behavior, physical attractiveness, withdrawal behavior, aggressive behavior and school achievement grade on peer acceptance were found significantly. Prosocial behavior was the most influential variable on peer acceptance.

• Korean Journal of Childcare and Education
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• v.17 no.5
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• pp.43-61
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• 2021

Objective: This study aimed to examine the sequential mediating effects of children's perceived maternal acceptance and peer acceptance in the relationship between maternal warmth and first grade children's school adjustment. Methods: Participants in this study were 979 seven-year-old children(498 boys, 481 girls) recruited for the Korea Child Panel Study. Data were analyzed by analyzing descriptive statistics, correlations, and significance of serial mediation pathways using SPSS 18.0 and PROCESS Macro 3.4. Results: Maternal warmth at age five effected perception of maternal acceptance at age six. Perceived maternal acceptance at age six effected perceived peer acceptance at age six. Perceived peer acceptance at age six effected school adjustment at age seven. Lastly, perceived maternal acceptance and peer acceptance at age six had a serial mediation effect between maternal warmth at age five and school adjustment at age seven. Conclusion/Implications: Perceived social acceptance during preschool years should be emphasized in order to promote school adjustment for first grade children. Parent education for promoting better parent child relationships should be considered and teachers should encourage peer play interaction to help children perceive acceptance from their peers.