• Korean Journal of Community Nutrition
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• v.27 no.4
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• pp.309-320
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• 2022

Objectives: This study aimed to analyze the consumption values of fast foods among American consumers and compare the consumption values according to the levels of health consciousness. Methods: An online survey using a self-administered questionnaire was conducted on 351 American consumers. Based on the median health consciousness score (3.83 out of 5 points), the subjects were classified into the low health-conscious group (Low group) and the high health-conscious group (High group). Factor analysis was used to extract factors for the five consumption values (functional, social, emotional, conditional, and epistemic values). The differences in the consumption values between the two groups were analyzed. Results: A total of 14 factors were extracted for the five consumption values and 9 factors among them (convenience, healthiness, and taste in functional values; health-conscious people, young, busy, obese people, low class, and budget restricted people in social values; guilt in emotional values; accidental situations in conditional values) showed significant differences between the two groups. The Low group had a higher perception of the factor of healthiness (P < 0.001) than the High group. The High group had a relatively higher perception of the factors of convenience (P < 0.001), taste (P < 0.001), and guilt (P < 0.001). In addition, the High group perceived the social values of fast foods more negatively. The High group consumed fast foods less frequently than the Low group and perceived their health status and healthiness of eating habits more positively. Conclusions: The results reveal that the health consciousness level significantly influences consumption value perceptions about fast foods in American consumers. Policymakers and marketers can develop effective strategies based on the results of this study.

• International Journal of Contents
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• v.10 no.4
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• pp.18-22
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• 2014

Social network games (SNGs), a rapidly growing online game genre, are built and played on social network sites. SNGs provide an online world for enjoying leisure time and interpersonal communication, and an increasing numbers of college students are involved in such game-playing as a leisure time activity. Despite the popularity, relatively few studies have been conducted to investigate the nature of game players, especially the meaning of such leisure time behavior by college students. This paper's aim was to explore a subjective meaning structure of online social network game play. The means-end chain model was used to link attributes of SNGs to the underlying values of game playing as a leisure activity. The results revealed two emerging end-values: the need for bridging and a sense of belonging. This study sheds light on the meaning of college students' leisure activities when playing social network games.

• Korean Journal of Child Studies
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• v.25 no.2
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• pp.71-79
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• 2004

The primary purpose of this study was to examine what social behaviors are valued within Korean culture for children of preschool age. The sample consisted of 40 mothers of preschool children and 40 preschool teachers. Two instruments were used : an open-ended interview and the Preschool Behavior Q-sort(Baumrind, 1968). Korean mothers and preschool teachers emphasized social behaviors based on cultural values. However, social behaviors that Korean mothers and preschool teachers emphasized were not, for the most part, the expected behaviors about respect for authority or obedience. Rather, they valued considerateness, politeness, mastery behaviors that represent another aspect of traditional values.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.748-757
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• 2013

This study analyzed on the effect worker's organizational citizenship behaviors of vision sharing and values congruence in social welfare organization. Analysis results are as follows: the higher the degree of a certificate of qualification of social welfare organization's worker and the position of organization have on active organizational citizenship behavior in social welfare organization. Most social welfare organization don't effort for vision sharing and values congruence in organization. Vision sharing and values congruence in social welfare organization result in actively organizational citizenship behaviors. Social welfare organization's purpose are to solve the social problem in communities. Therefore, the administrator of social welfare organization strive to share the vision of the organization with worker, and should pay more effort in the selection process for selecting the worker that matches with organization's value.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.222-233
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• 2016

Current study analyzed the influence of social consumption values for the western salad on the functional attitude and the consumer satisfaction. To verify the purpose of this study data were collected from consumers who have experience in western style restaurants of five hotels located in Seoul, total 330 questionnaires were distributed and 322 examples were employed for statistical analysis. By using SPSS 18.0 program present study derive following conclusions. The consumption values such as rarity value, social value, emotional value and functional value have significantly influence on the functional attitude. Especially, the social value, among the consumption values, has the most significant factor. In addition, the all consumption values of salad have a significant antecedent of the consumer's satisfaction. Furthermore, the functional attitude has affect the consumer's satisfaction as well. Therefore, this study clarify the influences among the social consumption values for the western salad on the functional attitude and the consumer's satisfaction.

• SUVANNABHUMI
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• v.8 no.2
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• pp.113-129
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• 2016

Brunei Darussalam is a Malay Islamic Monarchy practicing and upholding traditional heritage. Brunei Darussalam is rich with tangible and intangible cultural heritage shaped by its way of life. One of the traditions maintained and preserved in the country is traditional textile weaving. The tradition covers both consumption and production. In the context of consumption, traditional textiles have multiple roles and symbolic meanings. In the context of production, the tradition showcases great skills and the distinctive cultural, social, intellectual, spiritual, and emotional values of the people of Brunei. This paper will explicate the distinctive values and characteristics of Brunei people from the practices of textile weaving.

• Korea Science and Art Forum
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• v.19
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• pp.169-179
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• 2015

A Product-Service Systems (PSS) is composed of service and product element to provide values for relevant stakeholders. A typical service interaction involves providers and receivers, and respective values are provided in a social interaction. In cases, more than one providers are interacting with a receiver. In others, service interaction is happening in a public manner where social issues amang peer receivers are important. When service channel is supported by physical touchpoints, receivers would interact with products, which may interact with providers. Thus, in PSS, a various kinds of interactions occur in diverse social contexts. A simple representation method for social contexts is introduced where service providers, receivers and products are represented as nodes and interaction between them are represented as directed edges. Social context of several PSS examples are described with this. In booth designing and operating PSS, social context representations could be used in analyzing and comparing key aspects of social interaction types to retrieve similar cases to exploit related interaction design strategies and operation know-hows.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.447-455
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• 2018

This study examined the effects of work values and the career decision level on the major commitment of the university students majoring in social welfare. For this purpose, a survey of 351 undergraduate students majoring in social welfare at 4 universities located in Kangwon-do was conducted and the data were analyzed. The work values consisted of intrinsic values and extrinsic values. The career decision level was measured by the career decision scale (CDS) and the major commitment was measured by the flow state scale (FSS). The research findings are as follows. First, the career decision level (3.43) and major commitment (3.58) of the university students majoring in social welfare were slightly higher than the mid-point on the 5 point Likert scale. In addition, the intrinsic work value (4.05) were higher than the extrinsic work value (3.34). Second, the intrinsic work values and career decision level were positively correlated with the major commitment. Third, the extrinsic work value had a negative effect on the major commitment (${\beta}=-.34$, p<.001); however, the intrinsic work value (${\beta}=.31$, p<.001) and career decision level (${\beta}=.18$, p<.001) had a positive effects on the major commitment. This paper also discusses the theoretical and practical implications for university student's work values, career decision level, and major commitment based on the research findings.

• Journal of Distribution Science
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• v.12 no.12
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• pp.107-118
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• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.606-616
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• 2016

We intend an empirical assessment of examining the differences in the appearance management behaviors and demographic variables among groups classified by the clothing consumption values. The questionnaires are administered to 493 female and male adults above 20 years old in Seoul, Gyeonggi-do, Daegu and Kyungpook regions. For analysis of data from 478 respondents, descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied. We show the following results. First, Factor analyses were employed for the clothing consumption values and appearance management behaviors. Six factors were for clothing consumption values: Individuality, appearance attractive, social, functional, conditional and fashion clothing consumption value. Four factors were for appearance management behaviors: weight training, skin care, hair care, make-up and clothing selection. According to clothing consumption values, four groups were classified: the passive, functional, social, and active group. We did cluster analysis to the appearance management behaviors of weight training, skin care, hair care, make-up and clothing selection. Second, the social and active groups were more interested in individuality, appearance attractive, social, functional, conditional and fashion clothing value. And they were also more involved in appearance management behaviors. Third, among the demographic variables, the single and female in 20s and 30s with higher level of education belonged to the active group. In this contribution, we find significant differences in the appearance management behavior and demographic variables classified by the clothing consumption values.