• The Korean Journal of Franchise Management
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.25-36
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• 2011

This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.

• SUVANNABHUMI
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• v.9 no.1
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• pp.173-192
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• 2017

The Sasaq community in Lombok, Indonesia has been recognized as a peasant community with its unique and strong social capital. Sources of social capital recognition can be derived from common terms or expressions and institutions practiced in community daily life. However, there is a trend of neglecting and ignoring those values by the community, especially the youth. Through action research, we would like to revitalize social capital of the community in supporting social and economic development in the rural level. In this paper, we introduce a Strategic Leadership and Learning Organization (SLLO) approach to build community participation in solving social and economic problems. Through regular dialogue, communities come with common agreements and collective action that are perceived as emergence property. Several common agreements are intended to solve community problems actually in line with the objectives of government designated development.

• Journal of Contemporary Eastern Asia
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• v.12 no.1
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• pp.95-96
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• 2013

• Journal of Families and Better Life
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• v.33 no.6
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• pp.77-95
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• 2015

The purpose of this study was to examine the value of children in South and North Korea and to identify the similarities and differences in value orientations related to children and curriculum in child-care and education. The secondary data including 2013 research report on the South Korean consciousness and values, the Familial Law Act and the Child Welfare Act of South Korea, the Familial Law Act and the Law of Nursing and Upbringing of Children in North Korea, and a series of Choson-yeosung magazines in North Korea were analyzed. Results showed that first, it was common that both of social and psychological values of children were found, but the psychological values were more prevalent in the South and the social values were more dominant in the North. Second, parents in both cultures publically agreed that parenting should promote the development of the whole child. However, parents in the South were inclined to support happiness and personal achievement of children, whilst parents in the North were likely to reinforce ideology education producing a pillar for socialism. Third, it was common that both parents of the South and the North were primarily responsible for child-rearing, but the role of government in child-rearing was more emphasized in the North. Lastly, supporting daily routine activities, communication skills, and art activities were included in child-care and education programs in both cultures. However, communication skills and social relationship were emphasized in programs of the South, whilst ideology education was the most important components in program of the North. The strategies for understanding differences in the value of children between the South and the North after unification were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.464-476
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• 2016

The purpose of this research was conducted to provide an implication on the practical strategy method to enhance the awareness of University competitiveness. This research examined the various relations among emotional, social, functional values along with Brand attitude and intentioned action of University Tae-Kwon-Do Competition. Samples were 314 attendees of student and parents at the 2015 University Tae-Kwon-Do competition in Busan area. Collected data was first analysed by exploratory factor analysis then proposed conceptual framework was tested via confirmatory factor analysis and structural equation modelling. The results were as follows: First, emotional and social values of University Tae-Kwon-Do competition had a significant effect on the Brand attitude, however, functional value showed no effect on intended action. Second, emotional, social, functional values of University Tae-Kwon-Do Competition had a significant effect on the intended action. Third, Brand attitude of University Tae-Kwon-Do Competition showed statistical relativeness with intended action.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.956-964
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• 2015

This study aims to investigate the relationship between consumers’ clothing consumption values, demographic features, and clothing disposal behaviors. The data were collected from 300 women aged between 20 and 59 through the online survey with the self-administered questionnaire. A series of exploratory and confirmative factor analysis was conducted to identify the dimensions of clothing consumption values and clothing disposition behaviors. Clothing consumption values consisted of six dimensions including conditional value, individuality value, fashion value, social value, practical value, and self-expression value. Clothing disposition behaviors were discovered as four dimensions such as discarding, giving, selling, and donating. A structural equation modeling analysis was employed to examine the relationship between clothing consumption values and disposition behaviors. While individuality value, fashion value, and practical value had a significantly positive impact on donating, giving, and discarding behaviors, both practical value and self-expression value negatively influenced discarding behavior. Fashion value negatively affected giving behavior. Employing a series of MANOVA, one-way ANOVA and sheffe's multiple range test, this study found that there were significant effects of age, marital status, monthly income, and monthly clothing expenses on giving and donating behaviors. This study suggests that fashion firms should be aware of clothing disposition in terms of social and environmental concerns and understand diverse consumer disposal behaviors and utilize them as a social marketing strategy.

• Journal of Nutrition and Health
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• v.56 no.3
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• pp.330-347
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• 2023

Purpose: This study identified words closely associated with the keyword "dietary supplement" (DS) using big data in Korean social media and investigated consumer perceptions and trends related to DSs before (2019) and after the coronavirus disease 2019 (COVID-19) pandemic (2021). Methods: A total of 37,313 keywords were found for the 2019 period, and 35,336 keywords were found for the 2021 period using blogs and cafes on Daum and Naver. Results were derived by text mining, semantic networking, network visualization analysis, and sentiment analysis. Results: The DS-related keywords that frequently appeared before and after COVID-19 were "recommend", "vitamin", "health", "children", "multiple", and "lactobacillus". "Calcium", "lutein", "skin", and "immunity" also had high frequency-inverse document frequency (TF-IDF) values. These keywords imply a keen interest in DSs among Korean consumers. Big data results also reflected social phenomena related to DSs; for example, "baby" and "pregnant woman" had lower TD-IDF values after the pandemic, suggesting lower marriage and birth rates but higher values for "joint", indicating reduced physical activity. A network centered on vitamins and health care was produced by semantic network analysis in 2019. In 2021, values were highest for deficiency and need, indicating that individuals were searching for DSs after the COVID-19 pandemic due to a lack an awareness of the need for adequate nutrient intake. Before the pandemic, DSs and vitamins were associated with healthcare and life cycle-related topics, such as pregnancy, but after the COVID-19 pandemic, consumer interests changed to disease prevention and treatment. Conclusion: This study provides meaningful clues regarding consumer perceptions and trends related to DSs before and after the COVID-19 pandemic and fundamental data on the effect of the pandemic on consumer interest in dietary supplements.

• Korean Journal of Rural Living Science
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• v.5 no.1
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• pp.67-73
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• 1994

As the present Korean family has been exposed to many social changes, the family types and family values of Korean family also have been changed substantially. This study was carried out to find the desirable type and family values of future Korean family. Equality between men and women, equality among family members, and bilateral kinship relations were suggested as desirable values of the Korean family. Variety in family type, including various married couple centered on family and various extened family, was suggested as future Korean family type.

• Journal of Korean Public Health Nursing
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• v.9 no.1
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• pp.33-43
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• 1995

Paying attention to the notable social problem occured by the confusion of values in the modern industrialized society changed rapidly, this study aimed to examine the values of nurses which lie at the heart of the diverse universe of their behavior considering their activities and professionalism influencing the applicants directly. The applicants for this study were 173 nurses selected randomly from both hospitals of rKJ located in Inchon and ry J located in Seoul. $\ulcorner$K$lrcorner$ The findings from this study were as follows; 1) Values of nurses In the Spranger's six personality category of values, the religious value was found to be the most important for the nurses, and followed by social value. These facts are thought to be disirable and hopeful very much reflecting the philosophical basis of nursing, that is, humanitarianism. But the theoretical value marked the lowest point that probably mean the lack of nurse's theoretical conditions which should be essential for the nursing professionalism. Thus it is suggested that the measures for encouraging the nurses or nursing students to have more interest in the educational training courses and schooling. 2) Analysis of relationship between the nurse's general characteristics and their values CD There were no differences statistically in values relating to the professional career and occupation. The nurses without religion placed, naturally, the lower religious value (t= 4.28. p=.000) than the nurses with religion. but placed higher aesthetic value(t=-2.82. p=.006) showing significant statistical differences. (3) Nurses from the 3-year program got the higher aesthetic value(t=3.07, p=.003) than those from the diploma program. but got the lower religious value (t = -2.05. p =.041) showing significant statistical differences. (4) The singles placed the higher aesthetic value (t= 2.21. p =.028) than those married in significant statistically.