• 한국의류학회지
• /
• 제7권1호
• /
• pp.45-52
• /
• 1983

The purpose of this study was to investigate the relationship between family values and selected clothing behavior variables for a group of college women in Seoul, Korea. The findings of this study were as follows: 1. A significant positive relationship was found between family values and selected clothing behaviors. There were significant relationship between the materialistic family and one clothing behavior variable: Interest. There were significant relationship between the social climber family and six clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Attention and Dependence. There were significant relationship between the conventional family and seven clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Management, Social approval and Dependence. 2. There were differences in four clothing behavior variables according to their grades: The seniors placed significantly more importance on Aesthetic, Interest, Management, Dependence than freshmen. 3. There were differences in five clothing behavior variables a?cording to their major fields. Human social course placed significantly most important on Management. Natural science course placed significantly most important on Modesty. Art course placed significantly most important on three clothing behavior variables: Interest, Attention and Dependence.

• 한국정보시스템학회지:정보시스템연구
• /
• 제24권4호
• /
• pp.99-116
• /
• 2015

Purpose One of the main characteristics of Social Network Service(SNS) is that users in an open space makes posts through voluntary participation and sharing among them. This makes SNS a very attractive channel to companies that need to send their messages to consumers. As a matter of fact, there are many companies doing marketing activities through a platform of Fan Page as a space for corporations and consumers to act together. This study defines the values and types of companies' advertising posts on Facebook, empirically analyzes the results of them, and investigates factors that could enhance the customer engagement. Design/methodology/approach A research model was built to demonstrate which values and types of posts were combined by corporations' posts on Facebook and create their messages and which of those combinations would lead to high results of customer engagement. Findings The results show differences in the values of posts between the group of high customer engagement and the other group on Facebook. This study makes its contribution by conducting elaborate analysis of posts on Facebook and thus proposing marketing strategies that companies, which had difficulties with systematic marketing activities due to cost limitations, could use on Facebook.

• Asia pacific journal of information systems
• /
• 제33권2호
• /
• pp.342-366
• /
• 2023

This study attempts to extend the customer value - customer satisfaction - customer loyalty framework by introducing key constructs of scarcity messages as a major environmental stimulus and the urge to buy impulsively as its response in the context of group-buying social commerce, across countries including Korea and China. More specifically, this study proposes that scarcity messages influence customers' value perception (i.e., utilitarian value and hedonic value) and thereby influencing customer satisfaction and further customer loyalty. Moreover, the study suggests that scarcity messages and utilitarian and hedonic values arouse the urge to buy impulsively. In the Korean sample, the results show that scarcity messages increase both utilitarian and hedonic values as well as the urge to buy impulsively, which in turn leads to customers' satisfaction and further loyalty. Besides, customer satisfaction is determined by utilitarian value, not hedonic value. In the Chinese sample, utilitarian value-related relationships are insignificant. More specifically, scarcity messages only influence hedonic value which increases the urge to buy impulsively. Besides, customer satisfaction is determined by both utilitarian and hedonic values, but not by the urge to buy impulsively.

• 유통과학연구
• /
• 제22권8호
• /
• pp.109-124
• /
• 2024

Purpose: This study examines short-platform content that is becoming more popular on social media. This study investigates the relationship between short-form content experience, consumer participation behavior, and consideration set. Furthermore, the mediating effect on empathy factors was confirmed during consumers' experience with short-form content. Data and methodology: Prior studies were reviewed, and hypotheses were developed. Consumers who had watched and shared short-form content within the previous three months were targeted to achieve the study's goal. A structured questionnaire was used to conduct the survey. Results: First, users of short-platform content with practical, playful, and emotional value did not confirm a positive effect on consumer participation behavior. However,short-form content with social value positively impacted consumer participation behavior. Second, consumer participation in short-form content was confirmed to positively affect the consideration set. Third, in terms of the mediating effect of empathy factors, short-platform content with practical, social, and emotional values partially mediates consumer participation behavior, whereas short-platform content with playfulness value completely mediates consumer participation behavior. Conclusions: The results of this study have academic and practical implications for the recent marketing field. In particular, research has been conducted in the field of digital marketing, which has recently changed rapidly.

• 농촌지도와개발
• /
• 제30권2호
• /
• pp.83-101
• /
• 2023

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

• 한국사회복지학
• /
• 제39권
• /
• pp.290-321
• /
• 1999

이 연구는 두 가지의 연구관심을 갖는다. 첫째는 한국의 사회복지학 정체성 정립과 관련된 것으로 독립 학문으로 분화한 현실에 바탕을 둔 지금까지의 논의와 달리, 사회 정책이 독립 학문화되지 않은 독일의 연구경향을 검토하여 사회복지학의 정체성에 대한 논의에 새로운 시각을 도입하고자 하는 것이다. 독일에서 사회정책이 독립 학문으로 성립되지 못한 이유는 사회과학의 가치문제, 대상의 모호성, 사회과학내 위상의 문제 등 때문이다. 두번째 연구 관심은 그렇다면 법학, 경제학, 사회학, 정치학, 역사학, 교육학 등 개별 학문분야에서 사회정책이 연구되는 독일에서는 어떤 연구가 이루어지는가와 그 공통점은 무엇인가를 살펴보는 것이다. 이 연구를 통해 가질 수 있는 시사점은 다음과 같다. 첫째, 독일에서 개별 학문분야의 사회정책적 연구들은 개별 학문의 방법론을 사용하지만 '인간 생활상황의 개선'이란 연구관심에 의해 주도된다는 공통점을 가지고 있다. 둘째, 사회과학의 가치문제는 아직도 해결되지 않은 쟁점으로 남아 있다. 그러나 '인간 생활상황의 개선'에 관한 연구가 주관적 가치문제를 다루는 것은 아니라는 것을 독일의 사회정책연구에서 확인할 수 있다. 또한 실천성의 문제와 가치문제가 동일한 문제가 아님을 확인할 수 있다. 셋째, 대상분야의 모호함도 현 시대 모든 사회과학에서 나타나고 있는 현상으로 사회복지학에만 나타나는 특수한 현상은 아니다. 넷째, 사회복지학과 다른 사회과학과의 관계설정에 관한 연구가 '인간 생활상황의 개선'에 초점을 맞춘 연구이고, 이 관점에서의 이론개발에 기여할 수 있는 연구라면 사회복지학적 연구로 인정할 필요가 있다는 점이다. 이것은 사회복지학 자체가 추구해야 할 이론이 중범위 이론과 밀접한 관계가 있음을 의미한다.

• Asian Journal for Public Opinion Research
• /
• 제5권3호
• /
• pp.175-191
• /
• 2018

This exploratory study considers the difference between personal and perceived societal values related to South Korean women's role in the home, workplace, and society using eight items asked on the Korean Academic Multimode Open Survey (KAMOS), May-July 2017. Factor analysis showed that these eight items could be grouped into two categories: women's role in her family and women's in the outside world. Of the 2,000 respondents, 54.1% personally agreed that "Both the husband and wife should contribute to their family income." People in their 30s felt the largest gap between their personal and societal values; women also felt a larger gap than men. Those who watched television more were generally more conservative than those who used the Internet more. People who felt a smaller gap between societal and personal values were more likely to feel proud to be a Korean citizen. People who believe that it is better not to marry felt a bigger gap between some societal and personal values on items relating to whether a wife should work, whether a woman's housework or paid job is more valuable, and whether women's job performance is equal to men's. People who believe that divorce is sometimes acceptable were also more likely to feel a bigger difference in two items: the item about job performance and an item about whether a married woman's social status is dependent on her husband's.

• 보건행정학회지
• /
• 제16권4호
• /
• pp.86-111
• /
• 2006

Either ways of understanding health care as a commodity or public work are at opposite ends of health care spectrum. These two rival conceptions reflected by viewpoint(ideology) would lead to different directions in policy-making for health care reform. The purpose of this study is to access the value differences of experts' policy views about health care issues by analyzing the extent of consensus among experts in the field of health care. Using primary data obtained through a mail survey of 558 experts in the field of health care, we analyzed the differences of experts' opinions about characteristics of health care market, policy issues and values Gdeology). The study represents from 50-50 split analysis, entropy index, and factor analysis that the wide spread disagreements over health policy, which is a major barriers to effective policy-making, could be caused by the ideological perception differences among experts. This implies that, if values play an important role in policy-making, we should identify the differences in value and seek ways to balance among the diverse values such as efficiency, equity, freedom, and security. For this, the policy issues debated on differences in values should be reconciled for narrowing gaps of experts' perceptions through various ways.

• 한국조경학회지
• /
• 제22권1호
• /
• pp.1-16
• /
• 1994

This paper examines the individual and social values of tour and recreation activities related to the characteristics and attractions of parks in urban area through a questionnaire. The data for this research consists of 2,942 samples based on interviews in sixteen parks in Daegu area. Implications of the findings for urban parks design and tour and recreation policy are discussed. Travel cost method and contingent valuation method are applied essentially. These methods yield a reasonable estimation of the relationship between tour and recreation values of the parks and the visit rate which can be used to estimate demand functions for tour and recreation experiences provided by a site. Semilog-type models can be used to estimate the use of the park. Finally, the tour and recreation value of each park per user-day is estimated by the total experiences of the users. This study is a modest but important step in the investigation of urban parks and recreation site demand and values. Many of the developments in contingent valuation method and travel cost modeling should now be applied to the urban scale parks and recreation sits. Such studies will contribute significantly to the improvement of methodology for tour and recreation values measuring, especially to individual and social benefits for the urban parks, and provide the much needed guidance for the allocation of scarce tour and recreation resources.

• International Journal of Contents
• /
• 제16권4호
• /
• pp.84-97
• /
• 2020

Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.