• Title/Summary/Keyword: Social Ties

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The Effects of Social Network on Entrepreneurial Activities Which are mediated by Entrepreneurship (사회적 네트워크가 창업의도를 매개로 창업에 미치는 영향)

  • Chung, Dae-Yong;Park, Kyung-Im
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.12
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    • pp.4780-4786
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    • 2010
  • This study focuses on the creation new jobs since it is considered as the national purpose recently. As this phenomenon regarded, this study is purposed to explore the effects of social network on entrepreneurial intentions and new venture. To promote an empirical analysis, the sample survey based on 208 domestic nascent entrepreneurs are collected and multiple regression analysis and mediated regression analysis are used. The results of an empirical analysis are as follow. First, the finding shows that social network of the strong ties and the week ties positively affect on entrepreneurial intentions. The strong ties more influence on entrepreneurial intentions. On the other hand, the week ties which are based on substantial business knowledge, information, and technology more affect on entrepreneurship. Second, entrepreneurial intentions play a role in the partial mediation effect between the strong ties and entrepreneurship, and the perfect mediation effect is indicated by between the week ties and entrepreneurship. The results suggest that nascent entrepreneurs have a lack of capital during business start-up period. As this regard, they tend to achieve related entrepreneurship resources through the strong ties such as family, relatives, and friends. Moreover, it is suggested that the potential nascent entrepreneurs should be aware of necessity of technological and economical support so that it can establish various social network. Furthermore, it encourages entrepreneurial intentions, fosters entrepreneurship, and indicates the direction of entrepreneurship through practical suggestions. it is expected that moderating effect of gender on nascent entrepreneurs and non nascent entrepreneurs leads to useful results for the future.

Role of Online Social Decision When Purchasing NP : The Moderating Effect of NP Innovation (신제품 구매시 온라인 사회적 결정 역할 : 신제품 혁신성 조절효과)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.16 no.7
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    • pp.57-65
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    • 2018
  • Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

A Study on the Relationships Among the Social Capital, Community Spirit, and Resident Satisfaction in Urban-Rural Complex Areas (도농복합지역 주민의 사회자본, 공동체의식 및 주민만족 간의 관계에 관한 연구)

  • Yu, Mi Yung;Jo, Dong Hyuk;Cho, Hee Jun
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.333-347
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    • 2022
  • Purpose: The purpose of this study was intended to examine the importance and role of social capital in the local community, and empirically identify the relationships among the social capital, community spirit, resident satisfaction, and community participation of the residents of urban-rural complex areas. Methods: This study conducted a survey was conducted with residents of the urban-rural complex areas to collect data, and the data were statistically and empirically analyzed to verify the hypothesis. Results: As a result of the study, first, networks and trust as local social capital were found to have positive effects on local attachment. Second, networks and trust were found to have positive effects on social ties. Third, local attachment and social ties were found to have positive effects on resident satisfaction. Finally, community participation was found to have moderating effects on the relationship between social ties and resident satisfaction. Conclusion: Through this study, the importance and role of local social capital in urban-rural complex areas, where regional problems are highly likely to occur, were reviewed, and basic data necessary to solve the social problems at hand in urban-rural complex areas and promote continuous development were provided can be said to be the significance of this study.

The Effect of Self-Disclosure on the Intention to Use of SNS in the Digital Convergence Environment (디지털 융복합 환경에서 자기노출이 SNS 사용 의도에 미치는 영향)

  • Cho, Yong-Kil
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.139-150
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    • 2015
  • Social Network Service is one of platforms rapidly growing in the environment of digital convergence. Most of researches regarding social network service(SNS) done up to the present time are concerning about technic and effectiveness characteristics of SNS. However, this study focuses on the roll of self-disclosure in the use of social network services(SNS). From the perspectives of personal and social motivation rather than the effectiveness and technic characteristics of SNS. the relations among self-disclosure, enjoyment, social ties and intention to use have been tested empirically. The results from this study shows that self-disclosure has not directly effects on the intention to use of SNS, but indirectly effects on it through personal enjoyment and desire to have social ties.

The influence of social capital on knowledge sharing behavior of mobile learners (사회적 자본이 이동학습자의 지식공유행위에 미치는 영향)

  • Qin, Ying;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.9
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    • pp.647-658
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    • 2018
  • Modern society is complex and rapidly changing, and knowledge sharing is needed to acquire and create knowledge. Knowledge sharing is the act of providing information knowledge and know-how of their own in order to cooperate with or help their colleagues. This study presents a research model using social capital theory to explain the mobile knowledge sharing behavior of virtual community members. Based on previous studies, social capital theory is divided into structural, relational, and cognitive aspects. It was composed of social interaction ties as a measure of structural aspect, trust as a measure of cognitive aspect, shared language, shared vision and relational aspect. After collecting survey data, factor analysis and regression analysis were performed using SPSS 22. In this way, we examined how the detailed factors of social capital affect information sharing behavior and how the level of knowledge sharing affects community promotion. The results showed that social interaction ties, shared language, shared vision, and trust affect knowledge sharing. Knowledge sharing has had a positive impact on community promotion.

A Study on the Effects of Role Models on Differences in Entrepreneurs' Characteristics (롤 모델의 창업자 특성차이에 대한 영향에 관한 연구)

  • Joo-Heon Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.53-66
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    • 2023
  • Role models are also known to influence an individual's job or career choice. The positive effect of role models on entrepreneurship has already been revealed through many precious researches. It is said that people choose not only family members who are related by blood, such as parents, siblings, and relatives, but also acquaintances whom they have met through social relationships as role models. In this study, we divided into entrepreneurs with no role models other than themselves and entrepreneurs with role models. In addition, we classified parental siblings and relative role models as role models with strong ties, and acquaintance role models as role models with weak ties. We analyzed the differences in personal attributes, entrepreneurial orientation factors, and learning orientation between the entrepreneurs with role models and those without role models. Also, the differences in personal attributes, innovativeness, proactiveness, risk-taking propensity, and learning orientation between the entrepreneurs with strong ties role models and those with weak ties role models were examined. The empirical analysis results are as follows. First, it was found that the proportion of women entrepreneurs without role models is higher. Second, the entrepreneurs with role models with weak ties tend to run larger scale start-ups. Third, it was found that the entrepreneurs with role models of weak ties tend to have higher learning orientation. Fourth, gender shows the greatest influence on th absence or presence of role models. Fifth, it was found that learning orientation and startup size have the greatest influence on the decision of the role model with weak ties or that with strong ties.

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Exploiting Group Social Capital in Systems Development Projects

  • Park, Jun-Gi;Lee, Seyoon;Lim, Gyoo Gun;Lee, Jungwoo
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.131-152
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    • 2016
  • Group social capital can be defined as an intangible asset that promotes knowledge sharing and social interaction. It is posited here that the group social capital raised and nurtured among group members positively influences on team performance in IS (Information Systems) development projects. And communication effectiveness is selected as a critical antecedent and its detailed relationships with the dimensions of group social capital are analyzed. Effective communication plays important role in ISD project teams by integrating knowledge from different areas. Moderating effects of project phase between the sub-dimensions of social capital and project performance are investigated. Hypotheses are tested using data from 131 project teams of 85 manufacturing firms. The results indicated that Communication effectiveness positively impacted sub-dimensions of social capital (social ties, trust, and shared vision). Moreover, the team performance is influenced by shared vision and trust, leaving social ties as a leading subcontract, as theoretically proposed in prior research. The project phase moderates the impact of shared vision on team performance.

Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory (지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합)

  • Kang, Minhyung;Hau, Yong Sauk
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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The Effects of Social Capital and Individual Motivations on Information Sharing and Community Promotion: Focused on a Chinese Virtual Community (사회적 자본과 개인 동기가 정보공유와 커뮤니티 촉진에 미치는 영향: 중국의 가상커뮤니티를 중심으로)

  • Kim, Jongki;Dai, Shuang;Kim, Jeahyun
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.135-158
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    • 2016
  • Purpose Virtual communities change the way people communicate and share information. The purpose of this paper is to find how internet social capital and individual motivations influence the information sharing in virtual communities. This study considers the social capital theory, individual motivations, information sharing, and community promotion to construct a theoretical model. Design/methodology/approach Social capital focuses on three dimensions that include 6 factors: social interaction ties, centrality, shared language, shared vision, trust and reciprocity. Individual motivations include 2 factors: reputation and enjoy helping. To confirm the research model and the hypotheses, 426 effective questionnaires were used for the final analysis. Findings The result of data analysis demonstrates that social interaction ties, centrality, shared language, trust, and reciprocity were significant in affecting information sharing behaviors. However, reputation, enjoy helping, and shared vision does not appear to have a significant influence on information sharing behaviors. The information sharing was positively related to community promotion.

Understanding Negative Electronic Word-of-Mouth(eWOM) : Social Ties and Key Determinants (부정적 eWOM에 대한 이해 : 사회적 연대와 핵심 요인)

  • Song, Seok-Woo;Sun, Jong-Hak
    • Korean Management Science Review
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    • v.28 no.3
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    • pp.95-112
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    • 2011
  • The Internet has generated a number of online review sites where dissatisfied consumers can easily articulate their opinions and comments on products or services. Little attention, however, has been directed to investigating the relationship between negative electronic word-of-mouth (eWOM) and its critical determinants that affect consumers' purchasing behaviors. This study attempts to explore the influence of the key determinants of consumers' negative eWOM behaviors, including their social relationships online. The results show that tie strength is positively associated with the proposed determinants, such as information credibility, external search efforts, and product involvement. Further, we find that perceived risk plays a mediating role in the relationship between consumers' intention to spread eWOM and its key determinants.