• Asian Pacific Journal of Cancer Prevention
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• 제16권4호
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• pp.1337-1341
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• 2015

Background: Breast cancer is the most common cancer and the second principal cause of cancer deaths among women worldwide, including Malaysia. This study focused on media choice and attempted to determine the communication channels mostly used and preferred by women in seeking information and knowledge about breast cancer. Materials and Methods: A cross sectional study was carried out to examine the breast cancer prevention information seeking behavior among 450 students at one private university in Malaysia. Results: The mean age of respondents was $25{\pm}4.3years$. Common interpersonal information sources were doctors, friends, and nurses and common channel information sources were television, brochure, and internet. Overall, 89.9% used cell phones, 46.1% had an interest in receiving cell phone breast cancer prevention messages, 73.9% used text messaging, and 36.7% had an interest in receiving text breast cancer prevention messages. Bivariate analysis revealed significant differences among age, eduation, nationality and use of cell phones. Conclusions: Assessment of health information seeking behavior is important for community health educators to target populations for program development.

• 기술혁신연구
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• 제10권1호
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• pp.124-147
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• 2002

The purpose of this study is to conceptualize PUST (Public understanding or science and technology) with a new theoretical perspective and to measure the Korean PUST through a national survey. Then, it suggests policy implications of improving the Korean public understanding of science and technology. Our new theoretical perspective is focused on an information receiver's one rather than an information provider's one. Thus, we concepualized PUST as a process of engagement: how a citizen becomes to be engaged to science or technology. It does not stress how hard s/he is pushed to learn science or technology. A national survey was done by a face-to-face interview method. About 1,200 adults were sampled from 18 or more years old population by a stratified area sampling method which had been used as a common and reliable one in South Korea. Each half of the total sample were for science or technology. The survey was conducted in September, 2001. We found that many Korean adults had positive but disproportionate impressions of science or technology that were related mostly to utilities for life such as computer, internet, car, refrigerator, television, etc. Most of them failed to continue to be engaged to sciences and technologies after first exposure to them through compulsory education. They were not able to relate sciences or technologies to solving individual or social salient problems. This study shows that PUST would be improved by our engagement to sciences or technologies through their relationship with social problems or issues.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 추계학술대회
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• 한국사회복지학
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• 제44권
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• pp.91-116
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• 2001

The purposes of this study were to compare middle school students' alcohol expectancies with high school students' alcohol expectancies and to identify factors (family history of alcohol problems, television advertisements, age, gender, drinking experience, alcohol prevention education) related to their alcohol expectancies. A total of 1,164 middle school students in seven metropolitan areas in Korea participated in this study. The major finding of this study was that the respondents scored higher on negative alcohol expectancies than high school adolescents. As found in previous studies, factors related to adolescents' alcohol expectancies were also significantly related to respondents' alcohol expectancies in this study. Respondents who had family histories of alcohol problems, had drinking experiences, and were older expect drinking in a more positive manner. This study also found that alcohol advertising affected respondents' alcohol expectancies. However, this study found that current substance abuse prevention programs did not affect respondents' alcohol expectancies at all. This finding may suggest that some changes on current prevention programs should be needed in order to be more effective. Finally the result on the relationship gender and alcohol expectancies in this study was different from previous studies. Female respondents expected drinking more positively than male counterparts. This study suggests that further studies on this issue are necessary.

• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.117-124
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• 2019

In the field of dance creation, the use of film and television skills, cyberspace, action sets, computer graphics and other technology and media technology have made the creative environment for dance art that it rapidly improves and presents a new situation. Especially in the dance creation part, VR technology can show many possibilities and can be used as a tool to fully satisfy the choreographer's intention and imagination. Therefore, this study analyzes the acceptance model of virtual reality technology in dance creative education, and we will examine the effect of social influence, shared trust, innovation, interest, and self-efficacy on perceived usefulness and perceived ease. Second, we will examine the effect of perceived usefulness and perceived ease on intention to use. The study is targeted at ordinary dance creators who currently reside in Hebei Province, China. The survey was conducted for approximately 30 days from March 16th to April 17th. The total number of valid samples collected was 377. The results of the identification of the hypotheses between variables based on the questionnaire data are as follows: Firstly, social influence, shared trust, innovation, interest, and self-efficacy have a positive impact on perceived usefulness, perceived ease. Secondly, perceived usefulness, perceived ease has a positive effect on the intention to use. In view of the above research results, the theoretical significance and limitations of this research and the future research directions are discussed in depth.

• Journal of Information Science Theory and Practice
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• 제7권1호
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• pp.17-28
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• 2019

Dengue infection is becoming a serious global health threat. Public awareness is a pre-requisite for the successful implementation of dengue prevention programs. The main purpose of this study was to investigate dengue-related information needs and seeking behavior of the general public in Singapore. Some areas covered by this study were: importance of dengue-related information needs, preferred channels for seeking information, and respondents' perceptions of using dengue-related information. A questionnaire was used for data collection and 152 individuals participated in this study. Data analysis showed that the most sought after information concerned: dengue-related medicines, primary symptoms of dengue infection, and different possible treatments. The popular channels for seeking information were: websites of hospitals and other health agencies, the social media, television, and newspapers. Medical staff, such as doctors and nurses, were trusted for providing accurate information. Although credibility of social media was considered low, respondents were using it due to its easy accessibility. The findings of this study will be useful to government health departments in Singapore as well as in other countries suffering from dengue, hospitals, and public welfare agencies involved in public health awareness campaigns.

• 한국IT서비스학회지
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• 제19권6호
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• pp.31-53
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• 2020

The traditional media ecosystem is facing major changes with the expansion of over-the-top (OTT) services. While the percentage of people cutting the cord has already exceeded the percentage of people subscribing to pay TV services in the United States, due to the unique characteristics of the Korean market, it is uncertain whether the cord-cutting trend will have an impact on the Korean media industry despite of the advantages of OTT services. Accordingly, this study has directly determined the beneficial and sacrificial factors of switching to OTT services, as well as the personal and external influences behind the Korean OTT service users' intention to switch. To achieve this, the Value-based Adoption Model (VAM) was used to measure the benefits of OTT services with regards to their content and systems, as well as measure the financial and procedural switching costs of cord-cutting; further, personal innovativeness and consumers' social image were added as external variables. The results of this study showed that consumers take the content and system quality of OTT services and procedural switching costs and into consideration, and that their intention to switch was based on social image. These results could serve as data for consumer analysis regarding the expansion of OTT services into the Korean media industry, and also provide the strategic basis for preparing for sudden changes that may occur in the media ecosystem due to cord-cutting.

• International Journal of Knowledge Content Development & Technology
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• 제11권4호
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• pp.35-51
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• 2021

This study measured the effects of fake news and propaganda on managing information on COVID-19 among the Nigerian citizenry. This study examined sources of information on COVID-19 available to the people, evaluated reasons behind spreading fake news, examined how fake news has affected the spread of COVID-19 pandemic in Nigeria, established the consequences of fake news on managing COVID-19 pandemic and as well identified ways to contain fake news at a time like this in Nigeria.It is a survey with a sample size of 375 participants selected using simple random technique. Instrument of data gathering was questionnaire widely distributed in the six geo-political zones of Nigeria using Survey monkey. Data was analysed using frequencies, counts and percentages, tables and charts. Findings revealed that people rely more on radio, television, and social media for information on COVID-19. Fake news is spread by people mostly for political reasons and intention to cause panic. In Nigeria, fake news has led to disbelief of the existence of the virus thereby leading to violation of precautionary measures among the citizenry and lack of trust in the government. Concerted effort on the part of the government is required to give public enlightenment on the danger of fake news. Also, directorate of anti-fake news should be established to censor and reprimand sources of fake news. People should always check source of information to confirm its credibility and be weary of sharing unconfirmed information especially on the social media.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.57-62
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• 2022

The attractiveness of e-sports games¹ and the way it is spread has changed in recent years. Instead of conventional approaches, such as advertising campaigns or televised events, spectators are increasingly drawn to online platforms, which offer more opportunities for communication. Besides live streaming services like Twitch. tv, where spectators can watch matches in real-time or via recorded videos, social media platforms like Facebook and Twitter are now adding e-sports related content to their networks [1]. Especially the combination of live streams on Twitch, Twitter, and Facebook opens many possibilities regarding how information is shared. This might be an efficient way of spreading attractiveness among female audiences. This paper focuses on the attractiveness of e-sports events in general for females. It has been hypothesized that there are certain factors that influence this attractiveness. Studying past research papers and online resources, three factors were identified: The players' behavior and charisma, the impact of social media as well as videogames themselves. It is found that females are attracted to e-sport games because they allow them to engage more in the game compared to other videogames. This is because there are no time constraints that require players to accomplish certain tasks within a specific time frame. As such, female gamers can choose how much effort they want to put into the game depending on their personal preferences.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.92-102
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• 2022

This study suggests a variety of ways to prevent narcotic crimes, recurrence of such crimes, rehabilitation, and improve the public awareness of using the narcotics by adopting cultural contents, highlighting how dangerous, harmful and they are easily accessible, as well as the reality in Korea nowadays, where it cannot any longer be seen as a drug-free state. Precedent research, the actual case studies, and interviews followed by the "Musical Mission" explain that anyone can easily become a criminal or family to the criminals, and the adolescent is the age group that experience the most rapid increase in initiating such illicit drugs by using cultural content to help prevent and improve awareness among the public to expose the deadly effect of the substances. More efforts are required to remove the frame of criminals off the active drug users, as they are those who only need to be cared and are the same members of our society after all by demonstrating new ways to change such perspectives. I wish that it will become a social mandatory for those who produce the social contents to urge more support for the drug users through TV advertisements, dramas, movies, documentaries, and musicals etc.