• Journal of Digital Contents Society
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• v.18 no.3
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• pp.585-592
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• 2017

As development of personal devices have made everyday use of internet much easier than before, it is getting generalized to find information and share it through the social media. In particular, communities specialized in each field have become so powerful that they can significantly influence our society. Finally, businesses and governments pay attentions to reflecting their opinions in their strategies. The stock market fluctuates with various factors of society. In order to consider social trends, many studies have tried making use of bigdata analysis on stock market researches as well as traditional approaches using buzz amount. In the example at the top, the studies using text data such as newspaper articles are being published. In this paper, we analyzed the post of 'Paxnet', a securities specialists' site, to supplement the limitation of the news. Based on this, we help researchers analyze the sentiment of investors by generating a domain-specific sentiment lexicon for the stock market.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.45-69
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• 2016

Recently, sentiment analysis using open Internet data is actively performed for various purposes. As online Internet communication channels become popular, companies try to capture public sentiment of them from online open information sources. This research is conducted for the purpose of analyzing pulbic sentiment of Korean Top-10 companies using a multi-categorical sentiment lexicon. Whereas existing researches related to public sentiment measurement based on big data approach classify sentiment into dimensions, this research classifies public sentiment into multiple categories. Dimensional sentiment structure has been commonly applied in sentiment analysis of various applications, because it is academically proven, and has a clear advantage of capturing degree of sentiment and interrelation of each dimension. However, the dimensional structure is not effective when measuring public sentiment because human sentiment is too complex to be divided into few dimensions. In addition, special training is needed for ordinary people to express their feeling into dimensional structure. People do not divide their sentiment into dimensions, nor do they need psychological training when they feel. People would not express their feeling in the way of dimensional structure like positive/negative or active/passive; rather they express theirs in the way of categorical sentiment like sadness, rage, happiness and so on. That is, categorial approach of sentiment analysis is more natural than dimensional approach. Accordingly, this research suggests multi-categorical sentiment structure as an alternative way to measure social sentiment from the point of the public. Multi-categorical sentiment structure classifies sentiments following the way that ordinary people do although there are possibility to contain some subjectiveness. In this research, nine categories: 'Sadness', 'Anger', 'Happiness', 'Disgust', 'Surprise', 'Fear', 'Interest', 'Boredom' and 'Pain' are used as multi-categorical sentiment structure. To capture public sentiment of Korean Top-10 companies, Internet news data of the companies are collected over the past 25 months from a representative Korean portal site. Based on the sentiment words extracted from previous researches, we have created a sentiment lexicon, and analyzed the frequency of the words coming up within the news data. The frequency of each sentiment category was calculated as a ratio out of the total sentiment words to make ranks of distributions. Sentiment comparison among top-4 companies, which are 'Samsung', 'Hyundai', 'SK', and 'LG', were separately visualized. As a next step, the research tested hypothesis to prove the usefulness of the multi-categorical sentiment lexicon. It tested how effective categorial sentiment can be used as relative comparison index in cross sectional and time series analysis. To test the effectiveness of the sentiment lexicon as cross sectional comparison index, pair-wise t-test and Duncan test were conducted. Two pairs of companies, 'Samsung' and 'Hanjin', 'SK' and 'Hanjin' were chosen to compare whether each categorical sentiment is significantly different in pair-wise t-test. Since category 'Sadness' has the largest vocabularies, it is chosen to figure out whether the subgroups of the companies are significantly different in Duncan test. It is proved that five sentiment categories of Samsung and Hanjin and four sentiment categories of SK and Hanjin are different significantly. In category 'Sadness', it has been figured out that there were six subgroups that are significantly different. To test the effectiveness of the sentiment lexicon as time series comparison index, 'nut rage' incident of Hanjin is selected as an example case. Term frequency of sentiment words of the month when the incident happened and term frequency of the one month before the event are compared. Sentiment categories was redivided into positive/negative sentiment, and it is tried to figure out whether the event actually has some negative impact on public sentiment of the company. The difference in each category was visualized, moreover the variation of word list of sentiment 'Rage' was shown to be more concrete. As a result, there was huge before-and-after difference of sentiment that ordinary people feel to the company. Both hypotheses have turned out to be statistically significant, and therefore sentiment analysis in business area using multi-categorical sentiment lexicons has persuasive power. This research implies that categorical sentiment analysis can be used as an alternative method to supplement dimensional sentiment analysis when figuring out public sentiment in business environment.

• Nuclear Engineering and Technology
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• v.55 no.6
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• pp.2026-2033
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• 2023

Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

• Asia Marketing Journal
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• v.26 no.2
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• pp.104-128
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• 2024

More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul," which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being." Don-jjul has two main motives: "supporting underdogs with difficulties" and "compensating good businesses economically." We also found two ambivalent emotions evoked by Don-jjul: "respect for good business owners" and "concerns regarding the misuse of Don-jjul." The results contribute to pro-consumption research for social well-being, providing business opportunities for retailers and CSR managers with a deep understanding of pro-consumers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.5
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• pp.1377-1393
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• 2023

Social media is used for various purposes including entertainment, communication, information search, and voicing their thoughts and concerns about a service, product, or issue. The social media data can be used for information mining and getting insights from it. The World Health Organization has listed COVID-19 as a global epidemic since 2020. People from every aspect of life as well as the entire health system have been severely impacted by this pandemic. Even now, after almost three years of the pandemic declaration, the fear caused by the COVID-19 virus leading to higher depression, stress, and anxiety levels has not been fully overcome. This has also triggered numerous kinds of discussions covering various aspects of the pandemic on the social media platforms. Among these aspects is the part focused on vaccines developed by different countries, their features and the advantages and disadvantages associated with each vaccine. Social media users often share their thoughts about vaccinations and vaccines. This data can be used to determine the popularity levels of vaccines, which can provide the producers with some insight for future decision making about their product. In this article, we used Twitter data for the vaccine popularity detection. We gathered data by scraping tweets about various vaccines from different countries. After that, various machine learning and deep learning models, i.e., naive bayes, decision tree, support vector machines, k-nearest neighbor, and deep neural network are used for sentiment analysis to determine the popularity of each vaccine. The results of experiments show that the proposed deep neural network model outperforms the other models by achieving 97.87% accuracy.

• Journal of the Korea Society of Computer and Information
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• v.21 no.5
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• pp.19-29
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• 2016

This paper suggests a method to refine a massive collective intelligence data, and visualize with multilevel sentiment network, in order to understand information in an intuitive and semantic way. For this study, we first calculated a frequency of sentiment words from each movie review. Second, we designed a Heatmap visualization to effectively discover the main emotions on each online movie review. Third, we formed a Sentiment-Movie Network combining the MDS Map and Social Network in order to fix the movie network topology, while creating a network graph to enable the clustering of similar nodes. Finally, we evaluated our progress to verify if it is actually helpful to improve user cognition for multilevel analysis experience compared to the existing network system, thus concluded that our method provides improved user experience in terms of cognition, being appropriate as an alternative method for semantic understanding.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.6
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• pp.2996-3011
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• 2017

With rapid growth of web technology and dissemination of smart devices, social networking service(SNS) is widely used. As a result, huge amount of data are generated from SNS such as Twitter, and sentiment analysis of SNS data is very important for various applications and services. In the existing sentiment analysis based on the $Na{\ddot{i}}ve$ Bayes algorithm, a same number of attributes is usually employed to estimate the weight of each class. Moreover, uncountable and meaningless attributes are included. This results in decreased accuracy of sentiment analysis. In this paper two methods are proposed to resolve these issues, which reflect the difference of the number of positive words and negative words in calculating the weights, and eliminate insignificant words in the feature selection step using Multinomial $Na{\ddot{i}}ve$ Bayes(MNB) algorithm. Performance comparison demonstrates that the proposed scheme significantly increases the accuracy compared to the existing Multivariate Bernoulli $Na{\ddot{i}}ve$ Bayes(BNB) algorithm and MNB scheme.

• Annual Conference on Human and Language Technology
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• 2018.10a
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• pp.652-657
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• 2018

With the rapid development of e-commerce, many customers can now express their opinion on various kinds of product at discussion groups, merchant sites, social networks, etc. Discerning a consensus opinion about a product sold online is difficult due to more and more reviews become available on the internet. Opinion Mining, also known as Sentiment analysis, is the task of automatically detecting and understanding the sentimental expressions about a product from customer textual reviews. Recently, researchers have proposed various approaches for evaluation in sentiment mining by applying several techniques for document, sentence and aspect level. Aspect-based sentiment analysis is getting widely interesting of researchers; however, more complex algorithms are needed to address this issue precisely with larger corpora. This paper introduces an approach of knowledge representation for the task of analyzing product aspect rating. We focus on how to form the nature of sentiment representation from textual opinion by utilizing the representation learning methods which include word embedding and compositional vector models. Our experiment is performed on a dataset of reviews from electronic domain and the obtained result show that the proposed system achieved outstanding methods in previous studies.

• Journal of Information Science Theory and Practice
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• v.9 no.1
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• pp.35-53
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• 2021

The study reported in this paper aimed to evaluate the topics and opinions of COVID-19 discussion found on Twitter. It performed topic modeling and sentiment analysis of tweets posted during the COVID-19 outbreak, and compared these results over space and time. In addition, by covering a more recent and a longer period of the pandemic timeline, several patterns not previously reported in the literature were revealed. Author-pooled Latent Dirichlet Allocation (LDA) was used to generate twenty topics that discuss different aspects related to the pandemic. Time-series analysis of the distribution of tweets over topics was performed to explore how the discussion on each topic changed over time, and the potential reasons behind the change. In addition, spatial analysis of topics was performed by comparing the percentage of tweets in each topic among top tweeting countries. Afterward, sentiment analysis of tweets was performed at both temporal and spatial levels. Our intention was to analyze how the sentiment differs between countries and in response to certain events. The performance of the topic model was assessed by being compared with other alternative topic modeling techniques. The topic coherence was measured for the different techniques while changing the number of topics. Results showed that the pooling by author before performing LDA significantly improved the produced topic models.

• Journal of the Korean Institute of Intelligent Systems
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• v.24 no.5
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• pp.482-488
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• 2014

This paper aims to analyze user's emotion automatically by analyzing Twitter, a representative social network service (SNS). In order to create sentiment analysis models by using machine learning techniques, sentiment labels that represent positive/negative emotions are required. However it is very expensive to obtain sentiment labels of tweets. So, in this paper, we propose a sentiment analysis model by using self-training technique in order to utilize "data without sentiment labels" as well as "data with sentiment labels". Self-training technique is that labels of "data without sentiment labels" is determined by utilizing "data with sentiment labels", and then updates models using together with "data with sentiment labels" and newly labeled data. This technique improves the sentiment analysis performance gradually. However, it has a problem that misclassifications of unlabeled data in an early stage affect the model updating through the whole learning process because labels of unlabeled data never changes once those are determined. Thus, labels of "data without sentiment labels" needs to be carefully determined. In this paper, in order to get high performance using self-training technique, we propose 3 policies for updating "data with sentiment labels" and conduct a comparative analysis. The first policy is to select data of which confidence is higher than a given threshold among newly labeled data. The second policy is to choose the same number of the positive and negative data in the newly labeled data in order to avoid the imbalanced class learning problem. The third policy is to choose newly labeled data less than a given maximum number in order to avoid the updates of large amount of data at a time for gradual model updates. Experiments are conducted using Stanford data set and the data set is classified into positive and negative. As a result, the learned model has a high performance than the learned models by using "data with sentiment labels" only and the self-training with a regular model update policy.