• Title/Summary/Keyword: Social Safety Network

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A Study on the Critical Success Factors of Social Commerce through the Analysis of the Perception Gap between the Service Providers and the Users: Focused on Ticket Monster in Korea (서비스제공자와 사용자의 인식차이 분석을 통한 소셜커머스 핵심성공요인에 대한 연구: 한국의 티켓몬스터 중심으로)

  • Kim, Il Jung;Lee, Dae Chul;Lim, Gyoo Gun
    • Asia pacific journal of information systems
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    • v.24 no.2
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    • pp.211-232
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    • 2014
  • Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.

Knowing the Level of Information Security Awareness in the Usage of Social Media Among Female Secondary School Students in Eastern Makkah Al-Mukarramah- Saudi Arabia

  • Gharieb, Magdah Ezat
    • International Journal of Computer Science & Network Security
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    • v.21 no.8
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    • pp.360-368
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    • 2021
  • This study aims at knowing both the level of information security awareness in the use of social media among female secondary school students in Makkah Al-Mukarramah, and the procedures that students follow when exposed to hacking or other security problems. The study relied on the descriptive survey approach. The results showed a high percentage of social media use among the study sample, and the most used applications by the students are snapchat and Instagram applications successively. In fact, 48% of the study sample have awareness of information security, the majority of the students memorize the password in the devices, most of them do not change them, and they have knowledge of fake gates and social engineering. However, their knowledge of electronic hacking is weak, and students do not share passwords with anyone at a rate of 67%. At the same time, they do not update passwords. Moreover, most of the procedures followed by students when exposed to theft and hacking is to change the e-mail data and the password, and the results varied apart from that, which reflects the weak awareness of the students and the weakness of procedures related to information security. The study recommends the necessity to raise awareness and education of the importance of information security and safety, especially in light of what the world faces from data electronic attacks and hackings of electronic applications.

Exploring trends in U.N. Peacekeeping Activities in Korea through Topic Modeling and Social Network Analysis (토픽모델링과 사회연결망 분석을 통한 우리나라 유엔 평화유지활동 동향 탐색)

  • Donghyeon Jung;Chansong Kim;Kangmin Lee;Soeun Bae;Yeon Seo;Hyeonju Seol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.4
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    • pp.246-262
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    • 2023
  • The purpose of this study is to identify the major peacekeeping activities that the Korean armed forces has performed from the past to the present. To do this, we collected 692 press releases from the National Defense Daily over the past 20 years and performed topic modeling and social network analysis. As a result of topic modeling analysis, 112 major keywords and 8 topics were derived, and as a result of examining the Korean armed forces's peacekeeping activities based on the topics, 6 major activities and 2 related matters were identified. The six major activities were 'Northeast Asian defense cooperation', 'multinational force activities', 'civil operations', 'defense diplomacy', 'ceasefire monitoring group', and 'pro-Korean activities', and 'general troop deployment' related to troop deployment in general. Next, social network analysis was performed to examine the relationship between keywords and major keywords related to topic decision, and the keywords 'overseas', 'dispatch', and 'high level' were derived as key words in the network. This study is meaningful in that it first examined the topic of the Korean armed forces's peacekeeping activities over the past 20 years by applying big data techniques based on the National Defense Daily, an unstructured document. In addition, it is expected that the derived topics can be used as a basis for exploring the direction of development of Korea's peacekeeping activities in the future.

Analysis of Trends for Weapon System Accidents Using Social Network Analysis (사회 연결망 분석을 활용한 무기체계 안전사고 동향 분석)

  • Kang, Eonbi;Park, Sanghyun;Kwon, Kiseok;Jeon, Jeonghwan
    • Journal of the Korea Institute of Military Science and Technology
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    • v.25 no.1
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    • pp.82-95
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    • 2022
  • Since military weapon accidents or breakdowns are directly linked to enormous damage, it is important to analyze the causes of weapons system accidents. Recently, in the defense sector, there have been cases in which budget has been saved through analysis of the causes of frequent breakdowns and improvement activities that have occurred in the process of operating weapon systems since 2015. But due to the nature of the defense sector, it is not easy to collect data and studies on weapons system accidents have been insufficient so far. Therefore, this study aims to investigate the causes and types of military weapon accidents by collecting military weapon accident data for military weapon systems and analyzing trends by weapon system classification through the analysis process. It analyzes statistically and visually through social network analysis, NodeXL. It is expected that this study will help improve the stability of the weapon system by reducing the number of military weapon accidents and failures.

A Case Analysis on Safety Researcher Relationship during 2011-2013 (2011년부터 2013년까지의 안전 분야 연구자들의 연관도 분석 사례)

  • Yang, Byounghak
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.247-255
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    • 2014
  • Safety management is becoming one of the most hot research issues in Korea. We collected the researcher information in two safety related journals of the journal of the Korea safety management & science and the journal of Korean society of safety. Social network analysis was used to analyse the research relationship among the authors in each journal. The degree centrality, the betweenness centrality, the closeness centrality and the proximity prestige centrality on each researcher were calculated to find out most influenced researcher. Biggest research groups in each journal were introduced by clustering technique.

An Efficient Engineering Design Education Framework in Information Network Engineering

  • Lee, Sang-Gon;Koh, Kyeong-Uk
    • Journal of Engineering Education Research
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    • v.15 no.5
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    • pp.64-68
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    • 2012
  • Design factors such as design objects establishment, analysis, synthesis, production, test and evaluation should be educated in a systematic way. Also design ability to reflect practical restrictive conditions such as industrial standards, economic feasibility, environmental impact, aesthetics, safety and reliability, ethical impacts and social impacts should be cultivated. In this paper, we explain the meaning of these terms and propose a systematic engineering design education framework satisfying Korean engineering education accreditation criteria. We also present a simple implementation in information network engineering.

A Study on the Advanced Impedance Converter for Pipeline Health Monitoring (배관 안전진단을 위한 향상된 임피던스 컨버터 연구)

  • Kwon, Young-Min;Lee, Hyung-Su;Song, Byung-Hun
    • Journal of The Institute of Information and Telecommunication Facilities Engineering
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    • v.10 no.1
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    • pp.1-6
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    • 2011
  • The Underground pipeline facility is a general but most important facility in modern world, but its maintainability has been left behind. An automated and intelligent management technology is needed to prevent the wast of social resource and security. In this paper, we introduce Pipeline Health Monitoring(PHM) with Ubiquitous Sensor Network(USN) for inexpensive structure safety monitoring system, and improve its utility by inventing the advanced impedance converter.

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Development of a Tailored Analysis System for Korean Working Conditions Survey

  • Seo, Hwa Jeong
    • Safety and Health at Work
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    • v.7 no.3
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    • pp.201-207
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    • 2016
  • Background: Korean Working Conditions Surveys (KWCS), referencing European Working Conditions Surveys, have been conducted three times in order to survey working condition and develop work-related policies. However, we found three limitations for managing the collected KWCS data: (1) there was no computerized system for managing data; (2) statistical KWCS data were provided by limited one-way communication; and (3) the concept of a one-time provision of information was pursued. We suggest a web-based public service system that enables ordinary people to make greater use of the KWCS data, which can be managed constantly in the future. Methods: After considering data characteristics, we designed a database, which was able to have the result of all pairwise combinations with two extracted data to construct an analysis system. Using the data of the social network for each user, the tailored analysis system was developed. This system was developed with three methods: clustering and classification for building a social network, and an infographic method for improving readability through a friendly user interface. Results: We developed a database including one input entity consisting of the sociodemographic characteristics and one output entity consisting of working condition characteristics, such as working pattern and work satisfaction. A web-based public service system to provide tailored contents was completed. Conclusion: This study aimed to present a customized analysis system to use the KWCS data efficiently, provide a large amount of data in a form that can give users a better understanding, and lay the ground for helping researchers and policy makers understand the characteristics.

Comparing the application of social network service with existing method on the efficiency and velocity of spreading mobilization order -Based on the circumstance of Ulchi focus lens training of South Korean military- (기존의 예비군 동원 방식과 소셜네트워크를 응용한 새로운 동원 체계의 효율 및 확산 속도 비교연구 -을지 포커스 렌즈 훈련 상황 전제-)

  • Sung, Ki-Seok;Kang, Sung-Woo
    • Journal of the Korea Safety Management & Science
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    • v.14 no.3
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    • pp.183-191
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    • 2012
  • Since June 25th 1950, the beginning of the cold war (Korean war), Korean peninsula is still in a state of war. Officially South and North Korean government call a truceafter three years from the beginning day, however both countries are still having several combats in these days. So every Korean citizen male has duty for serving military duty and this lasts even after the serving regular military force, as reserved military. Although South Korea is very small country, the size of military is very large so informing all reserved military takes some time. Since this nation is confronting the enemy and considering the global potential threat, South Korean military needs expedite informing system to call up the reserved military to active duty. In this project, the current informing system has been analyzed and compared with the new method which is using social network service such as Twitter. However mobilization order is very critical. So in our new model there are two ways combined. Using twitter to inform and then use traditional ways to finish the order. This method will provide more efficient and accurate way to cover the call ups.

A Study on Social Issues for Hydrogen Industry Using News Big Data (뉴스 빅데이터를 활용한 수소 이슈 탐색)

  • CHOI, ILYOUNG;KIM, HYEA-KYEONG
    • Transactions of the Korean hydrogen and new energy society
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    • v.33 no.2
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    • pp.121-129
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    • 2022
  • With the advent of the post-2020 climate regime, the hydrogen industry is growing rapidly around the world. In order to build the hydrogen economy, it is important to identify social issues related to hydrogen and prepare countermeasures for them. Accordingly, this study conducted a semantic network analysis on hydrogen news from NAVER. As a result of the analysis, the number of hydrogen news in 2020 increased by 4.5 times compared to 2016, and as of 2018, the hydrogen issue has shifted from an environmental aspect to an economic aspect. In addition, although the initial government-led hydrogen industry is expanding to the mobility field such as privately-led fuel cell electric vehicles and hydrogen fuel, terms showing concerns about the safety such as explosions are constantly being exposed. Thus, it is necessary not only to expand the hydrogen ecosystem through the participation of private companies, but also to promote hydrogen safety.